0:00interview man speaking A medium close-up shot of a white male, appearing to be in his late 30s to early 40s, with short grey and brown hair, a neat mustache, and clear-rimmed glasses. He is wearing a dark blue button-up shirt over a black t-shirt. His forearms are heavily tattooed with intricate black ink designs. He is seated, gesturing with his right hand to emphasize a point while his left hand rests in front of him. A light blue ring is visible on his right index finger. The background consists of a clean, bright white wall with a large green Monstera deliciosa leaf visible on the right, providing a natural element. The lighting is soft and even, suggesting an indoor interview setting. The text overlay "I took the product" appears at the bottom of the screen.
0:01product scoop close up An extreme close-up shot focuses on a person's hand, specifically the index finger, as it scoops a textured, light beige hair product from a small, round, silver-colored metal tin. The product appears somewhat granular and thick. The skin on the fingers is clean, and a subtle hint of a dark shirt sleeve is visible, out of focus, in the background. The lighting is direct and bright, meticulously highlighting the granular texture of the product. The background is blurred, creating a shallow depth of field that keeps the attention on the hand and product. The text overlay "off the shelf" is displayed at the bottom of the screen.
0:02barber client interaction A medium shot captures a scene within a barbershop. A white male barber, consistent with the interviewee from scene 1 but now wearing a casual green t-shirt, stands behind a younger Asian male client who is seated in a barber chair. The barber, with his short hair, mustache, and clear glasses, faces the client and gestures with his hands, seemingly demonstrating product application or discussing hair styling. The client is shown in profile, dressed in a black barber cape, looking forward with a neutral expression. The background features a large, abstract mural or sign with vibrant yellow and black shapes, alongside reflections of the outside environment visible through the barbershop window. The lighting is bright and natural, originating from outside. The entire scene is framed within a rounded rectangular overlay, giving it a modern, social media-friendly aesthetic. The text overlay "and had this moment" is visible at the bottom of the screen.
0:04interview man speaking return A medium close-up shot features the same white male interviewee from the opening scene. He is seated, wearing a dark blue button-up shirt over a black t-shirt, with his tattooed arms prominently visible. He is actively speaking, looking slightly to the left of the camera with an intense and focused expression, subtly using hand movements to emphasize his words. The background remains a bright white wall with the familiar green plant leaf positioned on the right. The lighting is soft and uniformly diffused, creating a clean indoor interview setting. The text overlay "oh s***, this stuff works." is displayed at the bottom of the screen.
0:05product overhead shot An overhead static shot showcases an open tin of "GLACIAL CLAY POMADE HIGHLAND," featuring a distinctive deer logo. The tin is white with black and yellow text and the deer head graphic. The product inside appears as a light beige, somewhat dry, clay-like substance. Adjacent to the open tin, its lid is placed, clearly displaying the full branding. The background is a dark, matte grey surface, possibly concrete or a textured tabletop, contributing to a minimalist and clean aesthetic. The lighting is bright and even, effectively highlighting the product's texture and the intricate details of its packaging. The text overlay "Highland, after about" is visible at the bottom of the screen.
0:07product scoop close up 2 An extreme close-up shot focuses intensely on a person's index finger as it scoops a light beige, clay-like hair product from a small, round, white metal tin. The product exhibits a matte and slightly granular texture. The finger has neat, short nails. The background is dark and entirely out of focus, ensuring all attention remains on the action. The lighting is precisely focused on the product and hand, bringing out the intricate textures. The text overlay "a month and a half," appears at the bottom of the screen.
0:08barbershop exterior A medium shot captures the exterior view through the window of a barbershop. The window prominently displays white cursive text reading "Rollins BARBER SHOP." Inside, a classic red, white, and blue barber pole is visible, along with several green potted plants that add a decorative touch. Reflections of the outdoor environment, potentially including parts of the sky and surrounding buildings, are visible in the glass. The overall lighting suggests an overcast day or an indirect light source. The entire scene is framed within a rounded rectangular overlay, giving it a modern, digital aesthetic. The text overlay "number one seller." is shown at the bottom of the screen.
0:09interview older man speaking A medium close-up shot features an older white male, likely in his 60s or 70s, with a bald head, a grey beard, and round, black-rimmed glasses. He is wearing a light blue denim-style shirt and a striking red and black patterned scarf. He is seated, looking and speaking towards the right of the camera with a gentle, appreciative smile. The background is a bright white wall with a large green Monstera deliciosa leaf visible on the right, mirroring the setting of the first interviewee. The lighting is soft and evenly diffused, creating a pleasant indoor interview environment. The text overlay "And it became" is visible at the bottom of the screen.
0:11product shelf display A close-up shot captures multiple white metal tins of "HIGHLAND GLACIAL CLAY POMADE," meticulously arranged in a rustic wooden display crate. Each tin is identical to the one shown previously, featuring distinct black and yellow branding. The focus is sharp on the products, highlighting their packaging and suggesting retail availability. The background is softly blurred, ensuring that the product display remains the central point of attention. The lighting is bright and clean, enhancing the visual appeal of the products. The scene is framed with a rounded rectangular overlay. The text overlay "our number one selling product." appears at the bottom of the screen.
0:12hands opening product A close-up shot shows a person's hands, likely female, in the process of opening a white metal tin of "HIGHLAND GLACIAL CLAY POMADE." The hands are carefully separating the lid from the base of the tin, beginning to reveal the light beige product inside. The person is wearing a cream-colored knit sweater, and the lower part of the frame exposes blue denim jeans, hinting at a casual, everyday context. The background is a softly blurred light color. The lighting is gentle and natural. The text overlay "And it had just a" is visible at the bottom of the screen.
0:13hands scooping product close up An extreme close-up shot intimately captures a person's hands, specifically the index finger, scooping a light beige, clay-like hair product from an open white metal tin. The product displays a textured, slightly granular appearance. The hands are adorned with several silver rings on the fingers. The background is dark and completely out of focus. The lighting is bright and precisely highlights the texture of the product. The text overlay "magic disposition. Smells great," appears at the bottom of the screen.
0:15man rubbing hands A medium shot shows a young Black male with a beard and short, curly black hair. He is dressed in a light-colored plaid button-up shirt, featuring blue, white, and tan checks, worn over a dark t-shirt. Several rings adorn his fingers. He stands against a plain, light-colored wall, actively rubbing his hands together in front of him, as if emulsifying a hair product. His expression is focused and serious. A pink sofa arm is partially visible and blurred in the background on the left. The lighting is soft and evenly diffused. The text overlay "emulsifies great," is displayed at the bottom of the screen.
0:16man applying product hair A medium close-up shot captures a young white male applying hair product to his dark, wavy hair. His hair is styled slightly to the side, and he has a light mustache. He is wearing a simple black t-shirt. His hand is clearly visible, running through his hair to distribute the product evenly. The background is softly blurred, showing hints of green foliage, likely from a plant, and a light-colored wall. His expression is focused, as he looks slightly upwards. The lighting is soft and natural, creating a gentle illumination. The text overlay "applies great," is visible at the bottom of the screen.
0:17woman applying product hair A medium close-up shot features a young white female with blonde hair, styled neatly back. She is dressed in a black knit sweater. She is looking into an implied mirror, using a small black comb-like tool to style her hair at the crown of her head. Her expression is serious and concentrated on the task. The background is a white paneled wall, providing a clean and bright setting. The lighting is bright and even. The text overlay "has got a texture" is displayed at the bottom of the screen.
0:18woman hair bun close up An over-the-shoulder close-up shot focuses on the back of a young white female's head, showcasing her blonde hair pulled into a sleek, low bun. Her hand is visible, gently patting down the sides of her hair to ensure a smooth, polished look. Her reflection is faintly discernible in the blurred mirror in the background. The background consists of a bright white paneled wall. The lighting is bright and even, effectively highlighting the texture and color of her hair. The text overlay "enhancing quality" is displayed at the bottom of the screen.
0:20man outdoors looking away A medium close-up shot features a young Asian male, consistent with the client from the barbershop scene, seated outdoors. He is wearing a dark blue work jacket with a black collar over a white undershirt. He gazes thoughtfully off to the left of the frame with a slightly serious expression. The background is a softly blurred, light green field under an overcast sky, suggesting a tranquil rural or open environment. The lighting is gentle and natural. The text overlay "that is unlike anything" is visible at the bottom of the screen.
0:21interview older man speaking return A medium close-up shot features the older white male interviewee from scene 8. He is seated, dressed in a light blue denim-style shirt and a red and black patterned scarf, with his grey beard and black-rimmed glasses visible. He is looking and speaking towards the right of the camera, displaying a slight smile and an engaged expression. The background consists of a bright white wall with a large green plant leaf. The lighting is soft and evenly diffused. The text overlay "that you see." is visible at the bottom of the screen.
0:23barber styling hair A medium shot captures the barber and client within the barbershop setting. The white male barber, wearing a green t-shirt, stands behind the seated Asian male client. The barber is actively using a tool, possibly a comb or clipper, near the client's head, engaged in styling or trimming his hair. The client remains in profile, facing right, with a calm and neutral expression. The background showcases the barbershop interior with a white wall, shelves stocked with various products, and a mirror. The lighting is bright and clean, illuminating the scene clearly. The text overlay "I was shocked by" is displayed at the bottom of the screen.
0:24hair combing close up An extreme close-up shot intensely focuses on dark, textured hair as it is being combed. A brown-orange comb with fine teeth is smoothly moving through the hair, actively styling and smoothing it. The hair appears slightly damp or recently styled with a product, showing its texture and natural movement. The background is softly blurred, subtly revealing colors consistent with a barbershop setting. The lighting is bright and detailed, highlighting every strand and the action of the comb. The text overlay "how well it worked." is displayed at the bottom of the screen.
0:25powder pouring top down An overhead shot captures a dark brown granular substance resting in a bowl, into which a lighter green powder is being poured from a white measuring cup. The green powder is fine and appears to be a raw ingredient. The background is a softly blurred white surface, providing a clean contrast. The lighting is bright and direct, meticulously highlighting the distinct textures and colors of the ingredients. The scene is framed within a rounded rectangular overlay. The text overlay "Nine ingredients," is visible at the bottom of the screen.
0:26product ingredients flat lay An overhead flat-lay shot presents an aesthetically pleasing arrangement of various natural ingredients for the product, meticulously laid out on a clean white surface. The composition includes distinct piles of white powder, grey powder, droplets of clear liquids (likely oils), white waxy flakes, rich red wooden chips (possibly sandalwood), and a small, fresh green pine branch. A wooden spoon holding a white, creamy substance is also visible. The arrangement emphasizes the natural and wholesome components of the product. The lighting is bright and even, casting subtle, soft shadows and bringing out the textures of each ingredient. The text overlay "none of them being harmful" is displayed at the bottom of the screen.
0:28hand picking up product tin A close-up shot shows a person's hand, adorned with a distinctive large gold ring featuring a dark stone, reaching to pick up a closed white metal tin of "HIGHLAND GLACIAL CLAY POMADE" from a white wooden surface. In the softly blurred background, a vintage-style glass spray bottle with a metal pump is visible, subtly suggesting a beauty or hair care salon setting. The lighting is bright and clean, illuminating the scene clearly. The text overlay "and performing at a" is visible at the bottom of the screen.
0:29woman adjusting hair mirror A medium shot captures a young white female with blonde hair, dressed in a light beige knit sweater and blue denim shorts. She stands in front of an implied mirror, gently adjusting her hair near her temple with one hand. The background features a white brick wall with professional studio lighting equipment partially visible on the left, suggesting a photoshoot or a professionally styled environment. Her expression is calm and self-assured. The lighting is bright and even, casting a soft glow. No text overlay is present in this segment.
0:30interview man speaking final A medium close-up shot features the white male interviewee from earlier scenes. He is seated, wearing a dark blue button-up shirt over a black t-shirt, with his extensively tattooed arms visible. He is speaking directly to the camera, gesturing with both hands, his expression animated and enthusiastic. The background remains a bright white wall with the distinctive green plant leaf on the right. The lighting is soft and evenly diffused. The text overlay "high performance level" is visible at the bottom of the screen.
0:32barber showing mirror reflection A medium shot captures a scene within the barbershop. The white male barber, dressed in a green t-shirt, stands behind the seated Asian male client. The barber holds up a rectangular hand mirror, allowing the client to view the back of his freshly styled hair. The client looks intently into the mirror with a serious, evaluative expression. The background features shelves well-stocked with various hair products in bottles and jars, reinforcing the professional barbershop setting. The lighting is bright and clean, providing clear visibility of the details. The text overlay "in a salon or barbershop setting just blew me away." is displayed at the bottom of the screen.
A static shot displays a dark, minimalist background, likely black or a very dark grey. The word "HIGHLAND" is presented in bold, white, sans-serif letters, centered both horizontally and vertically on the screen. A subtle, reddish-orange light effect or reflection is discernible at the very top edge, resembling the top portion of a phone screen or a soft light source. The overall aesthetic is clean, modern, and serves as an effective end card for the brand, providing a clear visual identity.
