0:00talking head intro A medium shot of a female presenting individual standing in a bright, modern kitchen. She is centered in the frame, smiling and looking directly at the camera. The background features white shaker-style kitchen cabinets with a subway tile backsplash on the left, and open shelving with neatly stacked white and beige dishes on the right. A stainless steel coffee machine is visible on the counter. Overhead, a light fixture with multiple clear glass shades is mounted on the ceiling. The lighting is bright and even, indicating natural daylight from an unseen window. She gestures with her right hand, pointing upwards with her index finger, then lowers it. The dominant colors are white, navy, red, and green from her sweater, with warm wood tones from the shelves and a grey speckled countertop. Overlaid text at the top reads: "Wondering what to get for Valentine's Day?". Additional text appears at the bottom: "What's one thing I would ask for for Valentine's Day if I didn't already have it?"
0:06talking head with product interaction The scene opens with the same female presenter in the bright kitchen, initially stepping slightly to her right before settling back into a central medium shot. She holds a copper-colored Ember mug with both hands, brings it to her lips, and takes a sip, then smiles warmly. The background remains the same, featuring white kitchen cabinets and open shelving with dishes. The natural light continues to illuminate the scene, creating a clean and inviting atmosphere. She maintains a friendly demeanor and eye contact with the camera. Overlaid text at the bottom appears and changes from "What's one thing I would ask for for Valentine's Day if I didn't already have it?" to "Let's go", then "My Ember mug", and finally "I reach for it every single day" followed by "When I was younger, Valentine's Day used to look a little different for me."
0:15family homeschooling wide shot A wide shot capturing a domestic scene around a large, light-colored wooden dining table. A female adult is seated at the head of the table, gently holding a small child who is leaning against her. Two other children are seated opposite, focused on drawing or writing in workbooks. The background features a striking dark floral wallpaper with green and white botanical patterns, creating a cozy yet elegant atmosphere. A doorway leads to another room, revealing white walls and bright natural light. A decorative chandelier hangs overhead. On the table, a white ceramic vase with green foliage, a copper mug, and various school supplies are visible. The lighting is soft and ambient, suggesting an indoor setting during daytime. Overlaid text at the bottom reads: "It was fancy dinners, chocolates, flowers, but now as a busy homeschooling mom of six, Valentine's Day and love look a little different."
0:17talking head at dining table A medium close-up shot of the female presenter, now seated at a wooden dining table. She is holding the copper Ember mug, taking a sip, and then talking directly to the camera. The background is dominated by the dark floral wallpaper seen in the previous wide shot. A white doorway is visible to the left. On the table in front of her is a spiral-bound notebook. The lighting is bright and natural, casting soft shadows. She maintains a friendly, slightly earnest expression as she speaks. The overlaid text continues: "...mom of six, Valentine's Day and love look a little different."
0:22hand holding mug outdoors A close-up shot of a hand holding a copper Ember mug. The hand is positioned against a blurred outdoor background featuring bare trees, a distant road, and hints of a sunrise or sunset with warm golden light. A white railing is partially visible in the foreground, suggesting a porch or balcony setting. The focus is sharp on the mug and hand, creating a sense of intimacy and personal moment. The overall color palette is warm, with the copper mug reflecting the golden light of the sky. Overlaid text at the bottom reads: "Love looks like five minutes to myself before everybody else gets up."
0:25coffee machine pouring into mug A medium close-up shot of a silver, high-end automatic coffee machine (De'Longhi Magnifica Evo) dispensing a dark brown liquid (presumably coffee) into the copper Ember mug. The mug is sitting on the machine's drip tray. The background is a clean, modern kitchen with a grey speckled granite countertop and white subway tile backsplash. The lighting is bright and functional, highlighting the metallic surfaces of the machine and mug. The focus is on the coffee-making process, emphasizing the product's function. Overlaid text continues: "It looks like literally and metaphorically filling my own cup before I turn around and meet everybody else's needs as well."
0:30mug on table with child in background A tight close-up shot of the copper Ember mug sitting on a light-colored wooden table. The mug is positioned prominently in the foreground, sharp and in focus, showcasing its metallic finish and the 'ember' logo subtly visible near the base. In the blurred background, a child with glasses and dark hair is visible, appearing to be focused on a task or book, suggesting a homeschooling or study environment. The lighting is soft and ambient, typical of an indoor setting. The scene conveys a sense of a quiet, focused moment despite the background activity. Overlaid text continues: "It looks like literally and metaphorically filling my own cup before I turn around and meet everybody else's needs as well."
0:34phone showing mug temperature settings An overhead shot capturing a person's hands holding a smartphone, displaying the Ember app interface which shows a temperature setting of "107°" and other temperature controls. The phone has a warm, orange-toned screen. Next to the phone, a copper Ember mug, partially filled with a light-colored beverage, rests on a light-colored wooden table. A white vase with green foliage is visible further up on the table, creating a soft, natural background element. The lighting is even and bright. Overlaid text at the bottom reads: "Love looks like a drink that's totally customized to me and my preferences."
0:38talking head conclusion A medium shot of the female presenter back in the bright kitchen, standing centrally in the frame. She holds the copper Ember mug, smiles, speaks directly to the camera, and then brings the mug to her lips for a sip. The background is identical to the first two scenes, with white kitchen cabinets, open shelving, and a coffee machine. The lighting remains consistent, bright and natural. Her expression is cheerful and engaging as she delivers the final message. Overlaid text at the bottom begins with: "So if you're wondering what to get a busy mom like me for Valentine's Day, get her something she's actually going to use because love doesn't always have to look like roses. Sometimes it just looks like a really good coffee mug."
