0:00talking head intro A close-up shot of a young adult female with long, voluminous dark brown curly hair and striking blue eyes, looking directly into the camera with an engaging smile. Her face fills most of the frame, showing expressive features. She is wearing a comfortable-looking hooded sweatshirt with a light blue and white abstract or floral pattern. The background is a plain, well-lit white wall, creating a clean and minimalist setting. Soft, even front lighting illuminates her face, casting minimal shadows and highlighting her natural-looking makeup. Her mouth is slightly open as she speaks. Text overlay at the bottom of the screen reads: "you've probably seen this bag everywhere".
0:03product detail bag on floor A close-up shot of a transparent pink 'Case-Mate' jelly tote bag resting on a textured light gray shag carpet. The bag is rectangular with thick, opaque light pink fabric handles and vertical straps that wrap around the bag, visible through its transparent material. A white rectangular label with the black text 'CASE-MATE' is prominently displayed on one of the pink vertical straps. Inside the bag, a folded, soft light pink knitted cardigan with small white buttons is visible, along with glimpses of other unidentifiable items. The lighting is bright and even, casting soft, indistinct shadows on the carpet. The dominant colors are various shades of pink, light gray, and white. Text overlay: "i finally grabbed the viral jelly tote".
0:05product pickup obsessed A medium close-up shot of the transparent pink 'Case-Mate' jelly tote bag on a light gray shag carpet. A fair-skinned hand, with neatly painted pastel-colored nails (pink, blue, yellow, green on different fingers), enters the frame from the top right. The hand gently grasps the large, decorative pink ribbon bow tied at the top center of the bag's handles, lifting the bag slightly off the carpet. The bag's transparent material reveals the light pink cardigan and other items inside. The background remains the soft gray carpet. The scene is brightly lit from above, emphasizing the bag's color and texture. Text overlay: "and i am so obsessed".
0:07product pickup capacity A medium shot focusing on the transparent pink 'Case-Mate' jelly tote bag, which is now fully lifted off the light gray shag carpet by a female hand. The hand, wearing a light blue and white patterned sleeve, holds the bag by its pink fabric handles and the prominent pink ribbon bow at the top. The bag is suspended against a plain, light grey wall background. Inside, a folded light pink knitted cardigan, a white-and-pink floral patterned travel mug, and a dark, possibly black, rectangular item are clearly visible, showcasing the bag's capacity. The bright, even lighting illuminates the bag's transparent pink material and its contents. Text overlay: "what surprised me most is actually how much i can fit in here".
0:09product detail bow and items The scene features two rapid cuts. The first cut (0:09-0:09.8) is a close-up on the large, light pink ribbon bow on the handle of the 'Case-Mate' bag. A female hand with an aqua-painted index fingernail gently adjusts the bow, showcasing its fabric texture and detail. The background is blurred. The second cut (0:09.8-0:11) features a quick camera pan downwards, moving from the pink ribbon bow directly into the open top of the tote bag. Inside, a pair of black eyeglasses, a light grey patterned case, and a white-and-pink floral patterned travel mug are visible, nestled among the pink cardigan. The transparent pink walls of the bag and light pink fabric straps are also seen. The lighting is bright and focused on the product. Text overlay: "so comfortable and so cute".
0:11talking head feature washable A medium close-up shot of the young adult female, identical to the first scene, with her long, dark brown curly hair flowing around her shoulders. Her vibrant blue eyes are focused on the camera, and she speaks with a confident, expressive face. She is wearing the same light blue and white patterned hooded sweatshirt. The background is a plain, brightly lit white or light grey wall, providing a clean backdrop. Soft, even lighting illuminates her face, minimizing shadows. She makes subtle hand gestures to emphasize her words. Text overlay at the bottom of the screen states: "it's completely waterproof and machine washable".
0:13product demonstration washability A medium shot of the young adult female standing in front of a plain white wall, holding the transparent pink 'Case-Mate' jelly tote bag at chest height. She holds the bag by its pink fabric handles, prominently displaying the large pink ribbon bow. The bag contains a pink cardigan and other visible items. She smiles gently and moves the bag from side to side, then lifts it slightly higher, demonstrating its structure and portability. She is wearing the same light blue and white patterned hooded sweatshirt. The background is a stark white wall with bright, even lighting, creating a clean, professional aesthetic. Text overlay: "if i spill my iced coffee on it or get it dirty".
0:16talking head washability rinse A medium shot of the young adult female, standing against a plain white wall. She looks slightly to her left, not directly at the camera, and her right hand is raised, with her fingers touching her lips in a thoughtful gesture. Her left hand loosely holds the pink jelly tote bag by its handles at her side. Her long, dark brown curly hair cascades over her shoulders. She wears the light blue and white patterned hooded sweatshirt. The lighting is consistent and bright, with a clean white background. Text overlay: "i just rinse it off in the sink".
0:18washing machine action A high-angle, overhead shot looking down into the open, metallic drum of a modern washing machine. The transparent pink 'Case-Mate' jelly tote bag, folded to fit, is visible inside. Its light pink fabric handles and the prominent ribbon bow are clearly distinguishable against the dark grey metallic interior. A female hand, with brightly painted nails (specifically a green ring finger nail), reaches into the drum and gently places the bag further inside. The lighting is direct, coming from above, clearly illuminating the bag within the machine. Text overlay: "or throw it in the wash on gentle cycle".
0:19washing machine removal A close-up shot of the transparent pink 'Case-Mate' jelly tote bag being lifted out of the washing machine drum. A female hand, with neatly painted nails, grasps one of the bag's pink fabric handles, pulling it upwards. The bag appears clean, well-maintained, and perfectly intact, as if brand new. The metallic interior of the washing machine drum is visible in the blurred background. The lighting is bright and direct, highlighting the clean, vibrant pink of the bag and confirming its successful wash. Text overlay: "and it comes out looking brand new".
0:20product detail interior clean An overhead shot looking down into the open top of the transparent pink 'Case-Mate' jelly tote bag. The bag is filled with neatly arranged personal items: a folded light pink knitted cardigan, a black pair of eyeglasses, a light grey patterned case, and a white-and-pink floral patterned travel mug. The transparent pink walls of the bag and the light pink fabric straps are clearly visible, appearing pristine. A female hand, with a brightly aqua-painted index fingernail, gently points towards the items inside the bag, as if highlighting their organized and clean state. The bag and its contents appear spotless and well-preserved. Text overlay: "every single time".
0:21talking head call to action A close-up shot of the young adult female, identical to the initial talking head shots, with long, dark brown curly hair and expressive blue eyes, engaging directly with the camera. She smiles broadly and speaks with evident enthusiasm and confidence, occasionally using subtle hand gestures for emphasis. She is wearing the familiar light blue and white patterned hooded sweatshirt. The background is a plain, brightly lit white or light grey wall, providing a clean and focused setting. Soft, even lighting highlights her features. Text overlay: "trust me you'll reach for this every day shop the jelly tote now".
