0:00target store exterior The scene opens with a static medium shot of the exterior of a Target store. The upper two-thirds of the frame are dominated by a vibrant red wall, featuring the iconic white bullseye logo prominently in the center. Below the red wall, there's a horizontal band of warm, reddish-brown wood paneling, providing a contrasting texture. The lighting is bright and even, indicating a sunny day, with a clear, deep blue sky visible above the red wall, filling the top portion of the frame. Minimal shadows are present, creating a clean and bold aesthetic. White text overlays include 'THREAD Now at' with a smaller red Target bullseye logo, and 'Thread has officially launched' appearing at the bottom of the screen. The overall mood is bright and declarative, focusing on brand presence.
0:01hand holding product target background This scene presents a medium close-up shot focused on a female hand holding a product, with the Target store exterior as a vibrant background. The hand, with neatly manicured nails, holds an olive green fabric pouch, packaged with a brown paper band that displays 'THREAD POCKET SLING' and a small product photo. The product is held slightly to the right of the frame, angled towards the viewer. Behind it, the red Target wall and a portion of the white bullseye logo are clearly visible, albeit slightly out of focus, maintaining the brand context. The bright blue sky is still present at the top left. The lighting is natural and bright. White text overlays persist, including 'THREAD Now at Target' at the top and 'in over 1,000 Target stores nationwide!' at the bottom, reinforcing the message.
0:02people in shopping cart target background The shot transitions to a dynamic, wide shot of two young adults playfully interacting in front of the Target store exterior. A young woman with blonde hair, wearing a light-colored sweater and jeans, stands smiling, pushing a bright red Target shopping cart. A young man, also smiling and wearing a white t-shirt and jeans, is seated inside the shopping cart, his legs extended, holding several shopping bags. Both individuals are laughing, conveying a sense of joy and excitement. The background is the familiar red Target wall with its white bullseye logo and the wooden paneling below, under a clear blue sky. The ground consists of concrete paving with small decorative shrubs. The lighting is bright and natural, casting soft shadows. White text overlays 'THREAD Now at Target' and 'in over 1,000 Target stores nationwide!' are still present.
0:03shopping carts close up This scene features a static, close-up shot of multiple nested red Target shopping carts. The carts are positioned in a row, with the camera looking slightly down into them, showcasing their metallic grids and plastic frames. The vibrant red color of the carts is dominant, filling most of the frame. The background is softly blurred but appears to be the interior of a store or a concrete area. The lighting is bright and even, likely from overhead store lighting. The recurring white text overlays 'THREAD Now at Target' and 'in over 1,000 Target stores nationwide!' are visible, maintaining brand messaging despite the focus on the carts.
0:04wide shot product display target interior The camera captures a static wide shot of a retail display inside a Target store, showcasing a collection of Thread products. The background features a striking red wall above white pegboard panels, typical of Target's store design. Various bags and organizing essentials from Thread are neatly arranged on shelves and hung on hooks, displaying a range of colors and styles, including olive green, black, pink, and tan. The aisle is brightly lit by overhead fluorescent lights, casting minimal shadows and ensuring clear visibility of the products. The floor is a light-colored concrete or tile. The white text overlays 'THREAD Now at Target' and 'You'll find us in the travel section' are visible, guiding the viewer to the product location.
0:05medium shot product display with hand This scene is a medium shot of a retail display inside Target, with a slow, subtle zoom-in. It focuses on a selection of Thread bags and pouches hanging on white pegboards. Prominently featured are olive green and tan tote bags on a lower shelf, and various smaller pouches on hooks above. A female hand with light skin tone and neat nails reaches into the frame from the right, gently touching or adjusting an olive green tote bag with white straps on the shelf, drawing attention to its design. A price tag for 'THREADWALLET 54.99' is visible. The background is the white pegboard and the red wall above, under bright fluorescent lighting. White text overlays 'THREAD Now at Target' and 'with an assortment of everyday bags' are shown.
0:07close up organizing essential This is a close-up shot focusing on a black zippered organizing pouch from Thread, displayed on a white pegboard inside Target. A female hand, with light skin tone and polished nails, holds and slightly rotates the pouch, showcasing its square shape, durable fabric, and a brown paper label with 'THREAD SIO ANALYTIC ORGANIZER' and a product image. The pouch features a small carrying loop. Other blurred Thread products are visible in the immediate background, also hanging on the pegboard. The lighting is bright and direct from overhead store lights. The white text overlays 'THREAD Now at Target' and 'and organizing essentials.' are consistently displayed.
0:08close up patterned bag A close-up shot focuses on a black and brown patterned Thread bag, likely a mini sling or pouch, hanging on a white pegboard in a Target store. The pattern features abstract, organic shapes in warm earthy tones. A female hand with light skin and neatly manicured nails reaches into the frame from the bottom right, gently holding the product to present it to the viewer. The product has a brown paper label with 'THREAD' branding and a product image. A price tag displaying 'THREADWALLET 39.99' is also visible. The background shows more blurred Thread products and the white pegboard. Bright overhead fluorescent lighting illuminates the scene. The consistent white text overlays 'THREAD Now at Target' and 'Use the Target app' are present.
0:09close up floral bag The scene is a close-up shot of a light blue and white floral patterned Thread reusable bag, neatly folded and displayed on a white pegboard in Target. The pattern is bright and cheerful, featuring large, stylized floral motifs. A female hand with light skin and painted nails gently holds the product from the bottom, lifting it slightly to emphasize its design and a brown paper label that includes 'THREAD' branding and a graphic of the bag. A price tag for 'THREADWALLET 17.99' is visible. The background is the white pegboard and a glimpse of the red wall above it. The lighting is bright and even, typical of a retail environment. The white text overlays 'THREAD Now at Target' and 'or our store locator' are present on screen.
0:10selfie couple target exterior This scene is a selfie-style medium shot featuring a young male and female, both smiling broadly and looking directly into the camera. The male, positioned on the right, holds the camera, giving the shot a slightly handheld, personal feel. The female, on the left, enthusiastically waves at the camera. They are situated outdoors in front of a Target store, with the iconic red wall and large white bullseye logo clearly visible behind them. The lower portion of the frame shows a concrete ground with small gravel and sparse shrubs. The day is sunny, with a bright blue sky above the building. Their expressions convey happiness and excitement, reinforcing a positive customer experience. White text overlays 'THREAD Now at Target' and 'to find Thread in a Target near you!' are displayed.
0:12final target store exterior The video concludes with a static wide shot of the Target store exterior, similar to the opening scene but possibly slightly wider, encompassing more of the building's base. The prominent red wall with the white bullseye logo dominates the upper part of the frame, with the wooden paneling below. Below the paneling, a concrete sidewalk, gravel, and sparse green shrubs are visible, extending across the bottom. The sky above is a clear, vibrant blue, indicating continued sunny weather. The lighting is bright and even. The white text overlays 'THREAD Now at Target' and 'to find Thread in a Target near you!' remain on screen, serving as a final call to action and brand reinforcement. The shot has a clean, stable feel, bringing the video to a clear close.
