0:00phone cases carousel This scene is a rapid montage of three distinct phone cases being subtly touched by a hand on different surfaces. The camera employs a shallow depth of field, focusing on the phone cases and the hand, while the background blurs slightly. The first shot shows a pink phone case on a light-colored wooden table with a corrugated texture, the hand gently slides across it. The second shot transitions to a cream-colored phone case with a subtle floral or abstract pattern, resting on a darker, smoother wooden surface, with the hand performing a similar caressing motion. The third shot features a light green phone case on a dark, textured surface, next to a stack of grey and white terrazzo coasters held in a black metal stand, again with the hand making a soft, tactile gesture. The lighting is soft and even, highlighting the textures of the cases and surfaces. The overall color palette is warm and natural, emphasizing organic materials. Subtitles appear at the bottom: 'We probably spend', then 'more time touching our phones', and 'and even sleeping at night,'. The camera motion is static for each short clip, but the rapid cuts create a dynamic sequence.
0:03disappointed phone cases A medium close-up shot of a young adult woman with long, wavy auburn hair, framing her face. She is looking directly at the camera with a slightly disappointed or exasperated expression, her eyebrows subtly furrowed and her lips slightly parted in a pout. She holds up two plain, beige-toned phone cases, one in each hand, dangling them loosely as if showcasing their lack of appeal or quality. The cases appear to be generic plastic phone cases, one a slightly lighter beige and the other a darker, almost brownish-beige. She is wearing a light beige, open-front cardigan over a dark brown or taupe tank top. The background is a soft, out-of-focus white wall or doorway. Soft, natural light illuminates her from the front. Subtitles at the bottom read: 'yet most of us are still using that', and then 'cheap plastic phone case'.
A medium close-up shot of the same young adult woman, now smiling brightly and enthusiastically. Her auburn hair is slightly tousled, framing her joyful face. She holds up a light purple Pela phone case with a distinct pattern of aquatic animals, possibly manta rays or similar sea creatures, in lighter shades of purple and white. She extends her arm towards the camera, presenting the phone case with pride. She wears a light beige open-front cardigan over a dark brown tank top. The background features a blurred green curtain on the left and a white wall on the right, suggesting an indoor setting like a living room. The lighting is soft and inviting. Subtitles at the bottom display: 'Meet Pela.', and then 'the phone case that everyone's'. Her expression is one of confident happiness, contrasting sharply with the previous scene.
0:09statistics and problem A medium shot of the young adult woman standing in a bright, minimalist room, directly addressing the camera. Her body language is open and expressive, with her hands gesturing outwards as she speaks. She wears a light beige open-front cardigan, a dark brown tank top, and light blue jeans. Her long, auburn hair frames her face. The background consists of a simple white wall and a light-colored door behind her, creating a clean, uncluttered space. The lighting is bright and even, casting minimal shadows. Subtitles appear at the bottom: 'You touch your phone', then '2,600 times a day,'. She holds a light purple phone case in her left hand, which is not fully visible, but her right hand gestures emphatically. The scene has an informative yet engaging tone.
0:11disgusted plastic cases A medium close-up shot frames the young adult woman from the chest up, focusing on her face and the phone cases she holds. She has a look of clear disgust or aversion, with her nose scrunched up and her eyes wide, conveying strong negative emotion. She holds a cluster of three different plastic phone cases—one clear, one light brown, and one light pink—tightly in front of her, almost as if she doesn't want to touch them. She is wearing her light beige cardigan over a dark brown tank top. The background is a soft, out-of-focus white wall. The lighting is bright and even. Subtitles at the bottom read: 'do you know what your phone is made out of?'. This shot re-emphasizes the problem with conventional phone cases.
0:13pouring plastic pellets An overhead, close-up shot of a hand pouring a small, clear plastic container filled with colorful, irregularly shaped plastic pellets onto a light-colored wooden surface. The pellets are a mix of various bright colors including pink, purple, red, white, and grey, appearing like tiny, synthetic fragments. The wooden surface has a subtle grain and reflects some of the overhead light. The camera focuses sharply on the pouring action and the scattered pellets. Subtitles at the bottom read: 'random chemicals'. This scene visually represents the undesirable components of typical phone cases.
0:14microplastic pile An extreme close-up, slightly overhead shot of a pile of small, multicolored plastic fragments or flakes. The fragments are irregular in shape and vary widely in color, including vibrant shades of red, green, blue, yellow, and purple. They are densely packed together, filling the entire frame. The texture appears somewhat crinkled or shredded. The lighting is bright and even, emphasizing the distinct colors and shapes of the plastics. Subtitles at the bottom read: 'and a bunch of microplastics'. This scene serves as a visual amplification of the prior scene's message, highlighting the environmental concern.
0:15discarding plastic case A medium close-up, slightly high-angle shot looking down into a modern, white, two-compartment recycling or waste bin. A hand quickly drops a blue phone case into the right compartment, which is lined with a translucent plastic bag. The lid of the bin is partially open, revealing the clean, white interior. The bin appears to be integrated into a countertop or built-in system. The lighting is bright and clean, reflecting off the white surfaces. Subtitles at the bottom read: 'that are not safe', and then 'It might not'. This action visually represents the rejection of harmful plastic cases.
0:16patterned pela case detail A close-up shot of a hand holding a light pink Pela phone case, revealing its whimsical pattern. The case is adorned with cartoon-like cats dressed in circus attire, riding unicycles, balancing on balls, and holding balloons, interspersed with hearts and stars in bright, cheerful colors like yellow, red, and blue. The case has a matte finish, and the camera module of the iPhone is visible in the top left, though the phone itself is not fully in frame. The hand gently rotates the case to showcase the design. The lighting is soft and natural, illuminating the vibrant pattern. Subtitles at the bottom read: 'but Pela cases'. This scene highlights the attractive design and unique aesthetic of the Pela product.
0:18green pela case touch An extreme close-up shot of a hand gently touching a plain, light sage green Pela phone case. The camera focuses on the subtle texture of the case, which appears slightly speckled or fibrous, giving it an organic feel. The hand's fingers lightly brush against the surface, emphasizing its material quality. The iPhone's camera module is visible in the background, out of focus. The lighting is soft and bright, highlighting the case's color and texture. Subtitles at the bottom read: 'not some random'. This scene continues to build on the product's unique, natural material composition.
0:20patterned pela case texture An extreme close-up shot of a finger tracing the surface of the same light pink Pela phone case with circus-themed cat patterns. The focus is on the intricate details of the colorful design and the subtle texture of the case. The finger moves slowly and deliberately, highlighting the tactile experience. The background is a soft blur of the hand holding the phone. The lighting is bright and even, enhancing the colors of the cats, hearts, and stars. Subtitles at the bottom read: 'toxic chemicals.'. This shot emphasizes both the visual appeal and the safe, non-toxic material of the Pela case.
0:21manufacturing process hands A close-up, slightly high-angle shot of a person's gloved hands working with industrial machinery. The hands, clad in bright blue protective gloves, are manipulating a small, light pink phone case within a metal jig or press. The machinery consists of various metallic components and clamps, suggesting a precise manufacturing process. The background is dark and out of focus, drawing attention to the intricate work being done. The lighting is functional, illuminating the immediate workspace. Subtitles at the bottom read: 'Every Pela case is made to order right here'. This scene provides a glimpse into the production aspect of Pela cases.
0:22manufacturing split screen part1 A split-screen shot showcasing two aspects of the Pela case manufacturing. The top frame provides an overhead, close-up view of several identical light pink phone cases laid out neatly on a clean white surface. They appear to be freshly molded, with a smooth, matte finish. The bottom frame shows a close-up of a gloved hand, clad in a grey and blue work glove, pressing a large, round, grey button on a dark blue control panel of machinery. The panel has multiple buttons and indicators, suggesting automated control. The lighting in both frames is bright and even. Subtitles at the bottom read: 'in British Columbia, Canada.'. This scene highlights both the product output and the localized manufacturing process.
0:23manufacturing split screen part2 A split-screen shot, continuing the visual narrative of Pela case manufacturing. The top frame shows a close-up of a person's hand, wearing a blue and grey work glove, carefully inspecting or adjusting a light green phone case on a workbench. The case appears to be in an intermediate stage of production. The background is blurred, showing other workshop elements. The bottom frame provides a wider shot of several identical light green phone cases arranged neatly in rows on a grey workbench, suggesting a quality control or assembly area. The lighting in both frames is bright and consistent with a manufacturing environment. Subtitles at the bottom read: 'No tariffs, no questionable', then 'labor practices, no wondering', and finally 'actually came from.'. This scene emphasizes the ethical and local production of the cases.
0:27ethical manufacturing explanation A medium close-up shot of the young adult woman talking directly to the camera, conveying a sense of sincerity and conviction. Her auburn hair flows naturally around her shoulders. She is seated, wearing her light beige cardigan over a dark brown tank top. Her expression is warm and genuine as she explains the benefits of ethical manufacturing, occasionally nodding slightly. The background features a blurred green curtain on the left and a white wall on the right, consistent with previous indoor shots. The lighting is soft and flattering. Subtitles at the bottom read: 'Just ethical manufacturing', then 'that you can feel good about', and finally 'supporting canadian jobs and craftsmanship.'. She uses subtle hand gestures to emphasize her points. This scene reinforces the brand's commitment to responsible production.
0:32value proposition phone A medium close-up shot of the young adult woman seated, speaking directly to the camera. She holds a sleek, dark grey or black iPhone without a case in her left hand, gently tapping its back with her right index finger to emphasize her point. Her expression is thoughtful and slightly concerned as she makes an argument about phone cases. She is wearing her light beige cardigan and dark brown tank top. The background consists of a blurred green curtain on the left, a white lamp on a white side table, and a brown sofa on the right, suggesting a home living room setting. The lighting is soft and diffused. Subtitles at the bottom read: 'Think about it.', then 'Why spent $1,000 plus', and 'on your phone, and then wrap it in a $5 case'. This scene sets up the contrast between the phone's value and cheap protection.
0:35disgusted plastic cases reprise A medium close-up shot of the young adult woman with her face expressing clear disgust, similar to a previous scene. Her nose is scrunched, and her eyes are wide with displeasure. She holds a collection of three plastic phone cases—one clear, one light brown, and one light pink—clenched in front of her, conveying strong negative sentiment. She is wearing her light beige cardigan over a dark brown tank top. The background is a soft, out-of-focus white wall. The lighting is bright and even. Subtitles at the bottom read: 'that could be harming'. This shot reiterates the negative health implications of cheap plastic cases, reinforcing the problem statement.
0:37woman running outdoors A medium tracking shot of a fit young woman running outdoors on a paved pathway. She is wearing a dark blue long-sleeved athletic top and black leggings, with her dark hair pulled back in a ponytail. She holds a light blue Pela phone case in her left hand, which is swinging naturally with her running motion. The background features modern industrial-style buildings, green trees with autumn foliage, and a large bridge structure in the distance, suggesting an urban park or waterfront area. The sky is overcast, providing soft, diffused lighting. Subtitles at the bottom read: 'protection,that's made'. The camera follows her smoothly as she runs, showcasing active use of the phone case.
0:39running with phone case detail A close-up, slightly low-angle shot of the same woman's hand holding the light blue Pela phone case as she runs. The camera is focused on her hand and the phone case, blurring the background of green foliage rushing past. Her hand grasps the case firmly but comfortably. The phone case shows its smooth, matte texture. The lighting is soft and natural, emphasizing the product in action. Subtitles at the bottom read: 'It has superior grip, all'. This shot emphasizes the functionality and secure grip of the Pela case during movement.
0:40man selfie with pela case A medium close-up shot of a young man taking a mirror selfie. He is wearing a light-colored sweatshirt and round, tortoiseshell-rimmed glasses, with a neatly trimmed mustache and short dark hair. He holds an olive green Pela phone case, encasing an iPhone, up towards a mirror (implied by his gaze and arm position) while pointing at the case with his other hand, displaying a confident and happy expression. The background is a plain, light-colored wall, creating a clean, modern aesthetic. The lighting is bright and even, highlighting his features and the phone case. Subtitles at the bottom read: 'without sacrificing style.'. This scene showcases the product's aesthetic appeal and user satisfaction.
0:42woman mirror selfie pela case A wide shot of a young woman taking a mirror selfie in what appears to be a stylish home gym or living area. She is wearing a light cream-colored athletic crop top and vibrant teal leggings, with her long dark hair pulled back in a ponytail. She holds a light blue Pela phone case, encasing an iPhone, up towards the mirror, posing confidently and smiling. Her other hand is raised in a playful gesture. The background includes a hardwood floor, a white wall with wainscoting, and a glimpse of a brown sofa and potted plant, indicating a contemporary indoor setting. The lighting is bright and even from overhead. Subtitles at the bottom read: 'without sacrificing style.'. This scene reinforces the style and integration of the Pela case into a fashion-conscious, active lifestyle.
0:43final benefits pitch A medium close-up shot of the young adult woman talking directly to the camera, with an earnest and persuasive expression. Her auburn hair is prominent, framing her face. She is seated, wearing her light beige cardigan over a dark brown tank top and light blue jeans. Her hands are open and gesturing outwards in a welcoming and inviting manner as she speaks, emphasizing her points. The background features a soft, out-of-focus white wall, creating a clean backdrop. The lighting is bright and even. Subtitles at the bottom read: 'better than plastic.', then 'Your hands deserve', 'better than toxic chemicals,', and finally 'and your phone deserves protection that actually works.'. She picks up the patterned Pela phone case with the circus cats on it, holding it up confidently. This scene serves as a final summary of the product's benefits and why it's superior.
0:48call to action with product A medium close-up shot of the young adult woman, smiling warmly and confidently directly at the camera. Her auburn hair is well-styled. She is seated, wearing her light beige cardigan and dark brown tank top. She holds up the light purple Pela phone case with the aquatic pattern in her left hand, clearly displaying it to the viewer, while her right hand gestures invitingly. The background is a soft, out-of-focus white wall. The lighting is bright and even, highlighting her friendly demeanor and the product. Subtitles at the bottom read: 'Head to pelacase.com and experience the difference today'. This scene serves as the explicit call to action, encouraging viewers to visit the website.
0:51pela logo end card A clean, minimalist end card featuring the 'pela' logo centered horizontally against a pure white background. The logo is rendered in a dark grey, sans-serif font, with the 'e' slightly stylized to resemble a leaf or a subtle organic curve, hinting at the brand's eco-friendly nature. A thin, horizontal white line separates the 'pela' logo from a slightly lighter grey background in the lower portion of the frame, although the white is dominant. The overall aesthetic is very clean, modern, and understated. The lighting is bright and uniform, ensuring high contrast. This scene serves as the final branding element.
