0:00intro phone case reveal The scene opens with a close-up shot of a beige phone, likely an iPhone, lying face down on a speckled dark gray countertop. The background features a light gray, hexagonal tile backsplash. The phone case is a plain, light pinkish-beige color. The camera slowly zooms in as a hand reaches into the frame from the left, picks up the phone, and rotates it to reveal the back of the case, which has a prominent black MagSafe ring and a small black tab at the bottom. The phone is then slowly flipped over again, and the hand moves out of frame, leaving the phone back in its original position. White text overlays the video, reading "Tech reviewers predict" at the top, and "this phone case will go VIRAL in 2025" in a smaller box below it. The lighting is bright and even, likely from an overhead source, creating subtle reflections on the countertop. The overall mood is intriguing and informative.
0:03multiple phone cases comparison This overhead shot focuses on a collection of various phone cases laid out on a dark wooden surface, possibly a table or desk. A hand, with polished white fingernails, is seen picking up and arranging the cases. Initially, an orange phone case is placed next to a clear plastic case with a white MagSafe ring. Then, a cream-colored folding phone case is added to the collection. The cases are colorful and varied, suggesting different styles and materials. The lighting is bright and direct, casting soft shadows that highlight the textures of the wood and the cases. White text overlays the scene, first reading "I thought all cases" and then changing to "just plastic shells" and finally "protecting our phones." The overall composition emphasizes the quantity and diversity of traditional phone cases.
0:07removing phone from case The camera captures a top-down view of a person's hands as they meticulously remove a black smartphone from a clear, rose gold-edged phone case. The phone has the Apple logo visible on its back as it's being pulled out. The clear case has a white circular MagSafe ring with a small rectangular attachment at the bottom. The background is a light gray granite countertop with black specks, suggesting a kitchen or bathroom setting. The lighting is bright and even, highlighting the details of the phone and case. White text overlays the video, stating "I use the same chunky case" then changing to "for years" and finally "Never questioned it." The action is precise, demonstrating the effort involved in separating the phone from its old, bulky case.
0:11landfill on phone screen This shot presents a smartphone, likely an iPhone, resting diagonally on a clean, light gray surface. The phone's screen displays a vivid, overwhelming image of a landfill, overflowing with various types of trash, including plastic bags, bottles, and general waste. The image on the screen suggests a grim environmental impact. White text overlays the bottom of the phone, initially reading "Then" and then changing to "my eco-conscious friend" and finally "shared a shocking stat." The lighting is soft and diffused, creating a stark contrast between the clean, minimalist setting and the disturbing image on the phone screen. The shot aims to highlight an environmental concern and introduce a problem.
0:14landfill statistic The scene is a dynamic, slightly shaky medium shot of a massive, sprawling landfill, filled with countless pieces of garbage, including plastic bags, fabrics, and other refuse. The camera slowly pans downwards, revealing the extent of the waste. The sky above is overcast, contributing to a somber mood. Bright green text overlays are strategically placed within the scene: "1.6BILLION" appears at the top left, followed by "plastic cases" below it, then "fill landfills" and finally "YEARLY." An emoji of a shocked face (😮) appears at the bottom right. The visual emphasizes the scale of plastic waste, particularly from phone cases, highlighting a significant environmental problem. The colors are muted, dominated by grays, browns, and the occasional pop of color from plastic waste.
0:19crying earth animation This is a static, stylized animated scene featuring planet Earth depicted as a crying cartoon face, with large black tears streaming down. The Earth's continents are green and oceans are light blue. On either side of the Earth, two gray factory smokestacks emit gray, puffy smoke, symbolizing pollution. The background is a solid, dark teal color, providing a strong contrast to the animated elements. White text overlays the bottom of the screen, initially reading "I claimed to care about Earth" and then changing to "while adding to the problem" and finally "Major hypocrite moment." The animation is simple but effective in conveying a message of environmental distress and personal responsibility. The mood is serious and dramatic, aimed at invoking a sense of guilt or awareness.
0:23pela case display An overhead shot showcases a person's hands holding up a light pink Pela phone case adorned with a playful gummy bear pattern. The case is held center-frame, slightly angled, as the camera subtly rotates around it. On the dark wooden surface below, two other Pela cases are visible: one with a blue background and white goose pattern, and another with a light blue background and white fried egg pattern, both featuring cute, friendly designs. The lighting is bright and even, highlighting the vibrant colors and patterns of the cases. White text overlays the scene, stating "She showed me" and then changing to "Pela case" and finally "Made from plants" and "flax shive." The overall impression is one of creativity and eco-friendliness, introducing the product as a solution.
0:27compostable case demonstration The scene features a close-up, slightly overhead shot of a person's hand digging through a bed of reddish-brown wood chips, commonly used as garden mulch. The hand, with clean, white-painted fingernails, retrieves a dark gray phone case from beneath the chips. The phone case has a retro cassette tape design on its back, featuring a white and black tape graphic with red and yellow stripes. As the hand pulls the case out, some wood chips cling to it, emphasizing its integration with nature. The camera focuses on the case as it's held up, showing its design and flexibility. The lighting is natural and bright, suggesting an outdoor setting. White text overlays the video, reading "that fully composts" then "in just 3-6 months" and finally "instead of sitting in a landfill" and "for 700 years." This visually demonstrates the product's compostability.
0:33toxic microplastics warning This is a medium shot of a male individual standing in what appears to be a modern, minimalist living room with light-colored walls and a beige couch in the background. He has dark, medium-length hair and a beard, and is wearing a plain white V-neck t-shirt. He is holding a dark gray phone case with a visible MagSafe ring in one hand, gesturing with it. The man then retrieves a large, black, rectangular bin, resembling a trash can, and holds it with both hands. He maintains eye contact with the camera throughout, conveying a serious yet slightly agitated expression, which then transitions to a smile. White text overlays the video, starting with "The worst part?" then "Those plastic cases" followed by "leach toxic microplastics" and finally "onto your skin." The lighting is bright and even. The shot uses the male speaker to deliver a warning about the hidden dangers of plastic cases.
0:39microplastic skin contact A close-up shot focuses on a female's hands as she holds a clear plastic phone case, similar to the one shown earlier. Her fingers are positioned around the edges of the case, and she then uses her other hand to remove a black smartphone from it. She is wearing a dark, possibly black, t-shirt. Her facial expression is one of slight concern or apprehension as she looks at the phone and the case. The background is a blurred light-colored door and wall, suggesting an indoor setting. The lighting is bright and soft. White text overlays the video, reading "with every one of those" and then "2,617 daily touches." The close-up emphasizes the intimate contact between the user and the phone case, reinforcing the message about microplastic exposure.
0:43non toxic pela case use The shot focuses on the male narrator from an earlier scene, now in a close-up profile view, holding a brown Pela phone case to his ear as if making a call. The case has a textured pattern of desert-themed imagery, including cacti and skulls. He has dark hair and a beard, and a slight smile plays on his lips, suggesting contentment. He is wearing a plain t-shirt. The background is blurred, showing a light-colored wall and part of a dark door. White text overlays the video, reading "while Pela's material" and then "is completely non-toxic." The lighting is soft and natural. The scene then cuts to a slightly wider shot of the man, from the waist up, with the brown Pela case tucked into the waistband of his black pants, highlighting its slim profile and secure fit. This emphasizes the non-toxic and user-friendly nature of the Pela case.
0:46premium feel pela case A close-up shot features a female with long brown hair, wearing a dark ribbed top. She holds a light beige Pela phone case, with a MagSafe ring visible, to the side of her face. Her eyes are closed, and a soft smile is on her lips, conveying a feeling of comfort and satisfaction as she gently caresses the case with her fingers. The background is blurred, showing a light-colored wall and a mirror reflection. White text overlays the video, stating "and feels premium in your hand." The lighting is soft and warm, emphasizing the pleasant tactile experience of the product. The scene suggests the case's material is gentle against the skin and offers a high-quality feel.
0:49pela packaging message The male narrator holds a Pela phone case in its packaging, which is made of brown, textured cardboard with black text. The text on the packaging includes 'THANK YOU!' and information about tracking waste and composting, along with the website 'pelacase.com'. He holds the packaging towards the camera, then spins it to show the back. He is wearing a white t-shirt, and the background is a blurred, light-colored living room with a beige couch. White text overlays the bottom of the video, reading "Don't be fooled." The lighting is bright and even. The scene highlights the brand's commitment to sustainability and provides instructions for composting the product.
0:50pela case flexibility A close-up shot focuses on a person's hands holding a light brown Pela phone case with a subtle pattern of desert-themed elements. The case has a visible MagSafe ring. The background is a plain, light gray wall, providing a clean and uncluttered setting. White text overlays the video, stating "plant-based" and then changing to "doesn't mean fragile." The camera slowly zooms in, emphasizing the quality and design of the case. The lighting is soft and even, highlighting the texture and details of the product. The scene aims to dispel misconceptions about plant-based materials, suggesting they are durable and robust.
0:52pela case design showcase A close-up shot of a person's hands holding a light brown Pela phone case with a detailed desert-themed pattern (cacti, skulls, and horses). The case has a MagSafe ring and is rotated slightly to show its side profile, then turned back to reveal the full design. The background is a plain, light gray wall. White text overlays the video, reading "With 500+ sleek" and then "non-bulky designs." The lighting is soft and even, accentuating the intricate pattern and the slim profile of the case. The camera remains static, allowing the focus to be entirely on the product's aesthetic and ergonomic qualities. This scene highlights the variety and sleekness of Pela's designs.
0:54pela case texture demonstration A close-up shot captures a person's hands flexing and gently squeezing a light brown Pela phone case, demonstrating its pliable yet sturdy material. The case has a subtle desert-themed pattern. The camera then shifts slightly to show the case being held in one hand, while the fingers of the other hand lightly tap and stroke its surface, emphasizing its 'grippy-not-sticky' texture. The background is a plain, light gray wall. White text overlays the video, reading "and that perfect" and then "grippy-not-sticky feel." The lighting is soft and even, highlighting the material's texture and flexibility. This scene focuses on the tactile qualities of the Pela case, reassuring viewers about its comfortable and secure feel.
0:57smiling female with case This is a close-up, slightly high-angle shot of a female with long brown hair, wearing a dark blue knitted top. She holds a light pink Pela phone case with a delicate black floral pattern in both hands, positioned just below her chin. She looks directly at the camera with a wide, genuine smile, her eyes sparkling. Her expression conveys happiness and satisfaction with the product. The background is slightly blurred, showing hints of a light-colored interior. White text overlays the bottom of the video, reading "it's why 1.5 million people." The lighting is bright and natural, highlighting her cheerful demeanor and the intricate design of the phone case. The scene aims to build trust and social proof through a happy user's endorsement.
0:59pela case outdoors A close-up shot features a person's hand holding a dark gray Pela phone case with a retro cassette tape design. The case is held outdoors, against a vibrant green background of leafy plants, suggesting a natural environment. The hand has neatly painted white fingernails. The lighting is bright and natural sunlight, making the green foliage pop and casting a soft glow on the case. White text overlays the bottom of the video, stating "50,000+ five-star reviews." The scene visually connects the eco-friendly product with nature, while also providing social proof through the text overlay.
1:00pela case indoors reviews A close-up shot shows a person's hand holding a light blue Pela phone case with a cheerful fried egg pattern. The case is held indoors, with a blurred window and a small green potted plant visible in the background. The hand has neatly painted white fingernails. The lighting is soft and diffused, likely indoor ambient light. White text overlays the bottom of the video, again stating "50,000+ five-star reviews." This scene continues to emphasize the product's popularity and positive reception, while showcasing another appealing design.
1:02pela case accessories message An overhead static shot displays a light pink Pela phone case with a detailed black floral pattern, laid out on a dark wooden surface. Beside it, there's a small glass vial, possibly containing seeds or a liquid, and a small, handwritten note that reads "Hey there! Thank you so much for supporting PELA and our mission to make things better! Love my PELA family." Below the note is a brown cardboard insert from the packaging, featuring 'THANK YOU!' and information about the brand and composting instructions. White text overlays the bottom of the video, reading "can't be wrong." The lighting is soft and even, highlighting the details of the products and the handwritten message. This scene reinforces the brand's message and customer appreciation.
1:03pela case cta floral A clean, static shot features the 'pela' logo in dark gray text at the top, centered against a pure white background. Below the logo, a light green Pela phone case with a colorful, abstract floral and plant pattern is prominently displayed. At the bottom, a green rectangular button reads "pelacase.com" in white text. White text overlays the bottom center, stating "Grab yours" and then changing to "before they sell out again." The overall aesthetic is minimalist and bright, focusing entirely on the brand and product. The scene functions as a clear call to action, encouraging viewers to purchase the product.
1:05pela case cta animal print A clean, static shot features the 'pela' logo in dark gray text at the top, centered against a pure white background. Below the logo, a blue Pela phone case with a vibrant, colorful tiger and leopard print pattern is prominently displayed. At the bottom, a green rectangular button reads "pelacase.com" in white text. This scene is identical in composition and purpose to the previous one, but showcases a different phone case design. The overall aesthetic is minimalist and bright, focusing entirely on the brand and product. The scene functions as a clear call to action, encouraging viewers to purchase the product, emphasizing the variety of available designs.
