0:00indoor talking head intro
The scene features a young, dark-skinned woman with dark, textured hair styled in small braids pulled back, framing her face with baby hairs. She is wearing a black, off-the-shoulder top. Her makeup includes prominent red blush on her cheekbones and subtle lip gloss. The framing is a medium close-up, focusing on her upper torso and face. She is looking directly at the camera, speaking with expressive hand gestures, moving her hands slightly below her chin. The background is a brightly lit, simple indoor setting with light-colored walls and a portion of a white door visible on the left. A dark brown ceiling fan with light fixtures is visible at the top of the frame. The lighting is soft and even, suggesting natural light from a window or good interior lighting. The overall color palette is warm with a focus on her skin tones, the black top, and the red blush, creating an engaging and lively atmosphere.
0:02unboxing dkny package
The scene shifts to the woman sitting on a white bedspread, holding a large, rectangular black box with the white 'DKNY' logo prominently displayed on its side. She is looking at the camera with a wide, excited smile. Her dark, textured hair is still pulled back, and she wears the same black off-the-shoulder top. The background remains a simple indoor setting with light walls and the ceiling fan visible in the upper background. The lighting is consistent with the previous scene, bright and even, highlighting her joyful expression. She positions the box to show the logo clearly to the camera, anticipating the unboxing. The overall mood is enthusiastic and celebratory, centered around the reveal of the package.
0:06showing hailey beiber print
The scene transitions to the woman opening the black DKNY box and pulling out a large, glossy print featuring Hailey Bieber. She holds the print up, displaying it to the camera. The print shows Hailey Bieber in a black letterman jacket, black shorts with a yellow stripe, white socks, and black shoes, posing against a light grey background. The woman has a curious and impressed expression as she examines the print, her eyes wide. The background is still the bedroom setting, with the white bedspread and light walls, and the ceiling fan visible at the top. The lighting is soft and consistent, emphasizing the details of the print and her facial reaction. She holds the print with both hands, positioned slightly to her left, looking at the print then at the camera, conveying admiration.
0:10showing second print
The scene briefly shows the woman flipping the page within the DKNY marketing materials to reveal another image. This print features Hailey Bieber wearing a plaid blazer, a black New York Yankees baseball cap, and holding a black DKNY handbag, seated against a yellow and grey backdrop. The woman glances down at the image with an attentive look. The camera angle is slightly tilted downwards to capture the image as it's turned. The indoor background with the ceiling fan remains visible in the upper portion of the frame. The lighting is bright and even, ensuring clarity of the print's details. The quick action emphasizes the reveal of new campaign visuals.
0:11showing denim jacket
The woman holds up a light-wash denim jacket, stretching it out to display its full width to the camera. The jacket has a classic trucker style with front pockets, silver buttons, and distressed details, showcasing its quality. She looks at the camera with a pleased and slightly confident expression, seemingly proud of the item. Her dark braided hair is styled in a bun, and she wears the black off-the-shoulder top. The background is the familiar indoor setting with light walls and the ceiling fan visible at the top. The lighting is soft and even, making the denim texture clear. She rotates the jacket slightly to showcase its details, inviting viewers to appreciate its design.
0:14showing denim jeans
Immediately following the jacket, the woman now holds up a pair of matching light-wash denim jeans. She holds them by the waist with both hands, letting the legs hang down, presenting them to the camera. The jeans appear to be a straight-leg or wide-leg cut with a classic five-pocket design. Her expression remains positive and slightly playful, suggesting satisfaction with the clothing. The background and lighting are unchanged from the previous scenes, maintaining consistency in the indoor setting. She pivots the jeans slightly to show the material and cut, emphasizing their casual style.
0:16showing letterman jacket
The woman proudly presents a black letterman jacket with 'DK' in bold, neon yellow letters on the front, and contrasting black leather sleeves. The body of the jacket has a textured, possibly wool or teddy fabric. She holds it up by the shoulders, showcasing the design and the distinct material contrast. Her expression is excited and she looks directly at the camera, conveying her enthusiasm. The indoor background and lighting are consistent with the previous scenes, creating a clean and bright stage for the item. The color palette focuses on the striking black and neon yellow. This quick shot highlights the statement piece of the collection.
0:17unboxing and wearing sunglasses
The scene begins with the woman holding a sleek, black rectangular glasses case with 'DKNY' written in silver on it. She opens the case to reveal a pair of modern, rectangular black sunglasses with dark mirrored lenses, reflecting the light. She then puts the sunglasses on, looking coolly and confidently at the camera, before taking them off quickly. Her expression is playful and self-assured throughout the action. The indoor background and lighting remain the same, providing a consistent visual environment. The quick motion of putting on and removing the glasses adds a dynamic element, showcasing the accessory's style and versatility.
0:20indoor talking head outro
The scene returns to a medium close-up of the woman, identical to the opening scene. She is looking directly at the camera, speaking, with her hands clasped together in front of her, conveying a sense of finality or summary. Her dark, textured hair, styled in small braids and baby hairs, frames her face. She wears the black, off-the-shoulder top and the red blush makeup. The background is the same brightly lit, simple indoor setting with light-colored walls and the ceiling fan visible in the upper frame. The lighting is soft and even. Her expression is friendly and engaging, maintaining a direct connection with the viewer as she concludes her presentation.
0:22outdoor selfie letterman jacket
The scene shifts to an outdoor setting, captured as a high-angle selfie video. The woman is holding the camera high, looking down at herself with a serious yet stylish expression. She is wearing the black textured letterman jacket with bold neon yellow 'DK' letters on the chest and black leather sleeves. Black sunglasses are perched stylishly on top of her dark braided hair, which is pulled up. The background shows a modern city street with a building featuring large glass windows, and a grey brick pavement. The lighting is bright and natural, indicating daylight, creating a sharp, clear image. She offers a subtle, cool pose to the camera, embodying urban fashion.
0:24outdoor wide shot letterman jacket
A wide shot shows the woman standing on a city sidewalk, near an intersection with traffic lights, positioned slightly off-center to the left. She is fully dressed in the black letterman jacket, black shorts with yellow trim, dark sheer stockings, and black knee-high boots. Black sunglasses cover her eyes, and her braided hair is styled in a high bun. She is looking away to her right, making a subtle, expressive gesture with her left hand, as if hailing a cab or simply observing. The background features tall city buildings, one with a 'Texas' street sign visible, and a clear sky above. The ground is paved with light-colored concrete. The lighting is bright and sunny, creating distinct shadows, emphasizing the urban environment and her stylish outfit.
0:26outdoor medium shot adjusting jacket
A medium shot captures the woman from the waist up, standing on the city sidewalk. She is wearing the black letterman jacket and black sunglasses, with her braided hair still in a high bun. She is actively adjusting the front of her jacket with both hands, looking down at her clothes with a focused expression, as if perfecting her look. The background shows the same city buildings and street from a closer perspective, with a traffic light pole visible on the left side of the frame. The bright, sunny lighting continues, casting strong illumination on her and the street. The action emphasizes the practicality and fit of the jacket.
0:28outdoor close up letterman jacket
This is a close-up shot focusing on the woman's face and upper torso. She is wearing the black letterman jacket, and black sunglasses are resting on top of her head. Her dark braided hair is styled in a bun. She gazes directly at the camera with a subtle, cool, and confident expression, her lips slightly parted. The background is blurred but shows hints of the city street and buildings, providing context without distracting from her. Bright, natural lighting highlights her facial features and the texture of the jacket. The shot emphasizes her stylish accessories and self-assured demeanor.
0:29outdoor selfie denim jacket
The scene changes to another outdoor selfie video, this time showcasing a different outfit. The woman is holding the camera high, looking down at herself with a serious yet soft expression. She is now wearing a light-wash denim jacket, which appears oversized and stylishly relaxed. Her long, dark braided hair is styled down, cascading freely over her shoulders. The red blush makeup is still visible on her cheeks. She looks directly into the camera with a captivating gaze. The background features a brick wall on the right and a paved sidewalk, indicating an urban setting. The lighting is bright and natural, beautifully illuminating her face and the denim texture.
0:31outdoor medium shot denim jacket leaning
A medium shot shows the woman standing against a light brown brick wall outdoors, positioned centrally in the frame. She is wearing the oversized light-wash denim jacket over a dark top, with her long, dark braided hair cascading down her back and shoulders. She looks away to her right, with a thoughtful and slightly pensive expression, suggesting contemplation. The background includes the textured brick wall and a tall, dark-framed window with horizontal blinds, providing architectural detail. The ground is a light-colored paved surface. The lighting is bright and natural, casting soft shadows and highlighting the texture of the brick and denim. The overall mood is relaxed and stylishly casual.
0:33close up denim jeans logo
A close-up shot focuses intently on the back of the woman's light-wash denim jeans, specifically highlighting the waistband area. A black leather patch with 'DKNY JEANS' embossed in white is prominently visible on the right side of the waistband, serving as a clear brand identifier. The jeans feature classic denim stitching and a visible texture, indicating quality craftsmanship. The top of a light-wash denim jacket is also visible in the background, hinting at a complete 'Canadian tuxedo' outfit. The lighting is bright and even, ensuring all details, especially the logo and fabric texture, are sharp and clear. This shot emphasizes the brand and the material quality of the clothing.
0:34outdoor medium shot denim jacket posing
The scene returns to a medium shot of the woman standing outdoors against the light brown brick wall, similar to scene 15. She is wearing the oversized light-wash denim jacket and matching jeans, creating a cohesive denim-on-denim look. Her long, dark braided hair is styled down, flowing over her shoulders. She looks towards her right, maintaining a calm, composed expression, with her hands casually resting in her pockets, exuding a relaxed confidence. The background shows the brick wall and a tall, dark-framed window with blinds. Bright, natural daylight illuminates the scene, creating a subtle interplay of light and shadow on the textured surfaces. The overall aesthetic is effortlessly chic and urban.
0:36outdoor full shot denim outfit
A full-body shot shows the woman standing against the light brown brick wall, centered in the frame. She is dressed in a complete light-wash denim outfit, consisting of an oversized jacket and wide-leg jeans, creating a 'Canadian tuxedo' aesthetic. The outfit is paired with white sneakers. Her long, dark braided hair is worn down, falling over her shoulders and back. She looks to her right with a thoughtful expression. The background features the textured brick wall, two tall, dark-framed windows with blinds, and a white 'FDC' sign on the wall. The ground is a light-colored paved surface. The lighting is bright and natural, casting subtle shadows and highlighting the entire ensemble. The scene captures a moment of stylish urban contemplation.
0:38outdoor close up denim selfie outro
The final scene is a close-up selfie of the woman, similar to scene 14, but with a more direct and unwavering gaze at the camera. Her face and upper torso are in frame, filling most of the shot. She is wearing the light-wash denim jacket, and her long, dark braided hair cascades around her shoulders, framing her face. Her red blush makeup is visible, adding a pop of color. She looks directly at the camera with a calm, confident, and slightly enigmatic expression, engaging the viewer directly. The background is a blurred light brown brick wall, suggesting an outdoor setting. The lighting is bright and natural, emphasizing her features and the texture of her hair and jacket. This serves as a strong, stylish conclusion to the video.
