0:00talking head product demonstration The scene opens with a medium-close-up shot of a male in a white lab coat, centered in the frame. He has short dark hair with some grey, a short beard, and is speaking directly to the camera with a confident and engaging expression. The background features blurred white shelving units filled with various white and colorful prescription-style bottles and containers, suggesting a pharmacy or medical setting. Bright neon signs are visible behind him: a green mortar and pestle on the left, and pink cursive text that reads 'my pharmacy' across the top, alongside '#ad #HaleonPartner #CVSpharmacy' in white text at the top left. A small white CVS logo is also visible in the top right. The lighting is bright and even, highlighting the man's face. He holds a white and blue Sensodyne toothpaste box in his right hand, occasionally gesturing with it slightly as he speaks. A large black text overlay at the bottom half of the screen reads: 'Using Medicare Advantage OTC benefits, you can shop eligible items like @sensodyneus easily at CVS without paying out of pocket.*' Below this, in smaller text, is '*MAOTC benefits and eligible products vary by plan. Check your plan for specific details.' The overall color palette is a mix of white, pink, green, and the product's blue and white packaging. The camera remains static throughout this segment.
0:07brand logo end card The scene transitions to a static shot featuring a solid, vibrant red background. Centered on this red background is the white CVS logo, which consists of a white heart shape followed by the letters 'CVS' in a bold, sans-serif font, with a registered trademark symbol ('®') to the upper right of the 'S'. There are no other elements, text, or graphics visible. The lighting is even and flat, purely illuminating the red color and white logo. The color palette is stark, dominated by bright red and white.
