0:00woman recycling
A medium shot captures a woman standing indoors, positioned slightly right of center. She is actively engaging in recycling, dropping plastic items into a dark bronze/copper dual-compartment bin. The camera is static, focusing on her upper body and the bin. The environment features a light wooden floor and a plain white wall on the left, contrasting with a warm brown wooden door on the right. Bright, natural light illuminates the scene, casting soft shadows and highlighting the textures of the wood and the woman's clothing. The dominant colors are the warm browns of the wood and bin, the light pink and white of her sweater, and the light blue of her jeans. Overlaid text appears on screen: 'THE NEW YEAR' in yellow, followed by 'WITH GOOD HABITS. I'M RECYCLING, I'M' also in yellow.
0:03woman drinking supplements
A medium close-up shot focuses on the same woman's head and shoulders as she sips from a clear glass. The shot frames her in profile, facing left. The background is softly blurred, showing a warm, light-colored indoor environment, possibly a room with minimalist decor. Strong natural light comes from the right, creating highlights on her hair and the side of her face, with a warm overall glow. The dominant color is the vibrant pink of her sweater, complementing her natural skin tone. The liquid in the glass appears pale yellow or clear. Overlaid text includes: 'TO SAVE THE' and 'I'M TAKING MY' and 'SUPPLEMENTS', all in yellow, appearing sequentially.
0:06woman showing phone case
A medium shot frames the woman from the waist down, seated on a light pink/beige textured couch. She is holding and demonstrating a phone case. On her lap is a dark blue, soft textured blanket. To her left, a round, ruffled pink cushion adds a decorative element. The lighting is bright and diffused, creating a soft, inviting atmosphere. The color palette is soft and warm, featuring pinks, blues, and the dark green of the phone case. She initially holds two phones, one in each hand, then focuses on one, placing a dark green phone case onto it and then turning it to show the back. Overlaid text in yellow appears: 'AND I'M SWAPPING', 'TO PRODUCTS THAT', 'DO GOOD FOR', 'ME AND THE PLANET. IT MAY JUST LOOK LIKE A PHONE CASE.'
0:12phone case close up
A static close-up shot features a dark green smartphone case, standing vertically and leaning against a white background with prominent vertical ridges, possibly blinds or a slatted wall. The case is a solid, slightly rubbery texture, with a visible camera cut-out at the top left and a small, rectangular loop or band across the middle. The word 'MSD' is prominently displayed in white, bold, sans-serif letters in the upper center of the case. The brand 'pela' is subtly debossed at the bottom. The lighting is bright and even, highlighting the case's color and texture, with soft shadows cast behind it by the ridged background. The color palette is dominated by the deep green of the case and the stark white of the text and background. Various yellow text overlays appear sequentially, highlighting key features and benefits: 'BUT THIS PELA', 'CASE IS MADE', 'FROM SUSTAINABLE MATERIALS', 'WHICH REDUCE PLASTIC', 'WASTE. NO MORE PLASTIC', 'CASES GOING TO', 'LANDFILL. THESE ARE HANDMADE', 'TO ORDER.', 'SWITCH TO A CASE THAT'S BETTER', 'FOR YOU AND', 'THE PLANET. YOU CAN EVEN', 'PERSONALISE THEM.'
