0:00brand intro yellow background
A bright, solid yellow background fills the entire vertical frame. In the top-left corner, the black Western Union logo is prominently displayed, consisting of a stylized 'W' symbol and the words "Western Union" in black sans-serif typeface. In the top-right corner, a circular icon of the flag of Guatemala is visible, featuring a light blue and white striped design with the national coat of arms in the center. The lighting is even and bright, with no discernible shadows, creating a clean, modern aesthetic. The overall color palette is dominated by vibrant yellow, contrasted with black text and the blue/white/red of the flag. No action or camera motion, presenting a clean, static brand introduction.
0:01woman holding phone with text overlay
The scene features a medium shot of an adult woman, likely in her 40s or 50s, smiling directly at the camera while holding a white smartphone horizontally with both hands. She is positioned slightly to the right of the frame's vertical center in the lower two-thirds. The background is an indoor setting with natural light, featuring various green potted plants on shelves and a textured, dark brown woven or beaded curtain. A large portion of the upper frame, approximately one-third, maintains the vibrant yellow background from the previous scene, overlaid with black text. The text reads: "Your money delivered. That's what we do." The lighting is soft and natural, illuminating the woman's face and the plants without harsh shadows. The color palette includes vibrant yellow, black text, the greens of the plants, and the warm browns of the background, creating a friendly and inviting atmosphere.
0:02yellow background text fade in 1
The scene features a solid, vibrant yellow background that fills the entire vertical frame. In the top-left corner, the black Western Union logo (stylized 'W' and "Western Union" text) is present. In the top-right, a circular icon of the Guatemalan flag is visible. The previous text "Your money delivered. That's what we do." is fading out from the top-center, transitioning into a new text overlay. The new text "With" is briefly visible in the middle of the frame, hinting at the next message. The lighting is uniform and bright across the yellow background. The dominant colors are yellow and black. There is no action, and the camera is static, focusing on the dynamic text transition against the branded background.
0:03yellow background text fade in 2
This scene is dominated by a solid, vibrant yellow background covering the entire vertical frame. The black Western Union logo is positioned in the top-left corner, and the circular Guatemalan flag icon is in the top-right. The central part of the frame features large, bold black text that reads: "With $0 transfer fee* on your first online send." Below this main text, smaller white text provides a disclaimer: "*Western Union makes money from exchange rates. Not valid for credit cards nor money transfers within the United States." The lighting is bright and even, casting no shadows, ensuring high readability of the text. The primary color scheme is yellow and black, with a touch of white for the disclaimer, maintaining brand consistency. No action or camera movement is present, allowing the viewer to focus on the promotional offer.
0:04app download call to action
The scene features a solid black background filling the entire vertical frame. In the top-center, the Western Union logo is prominently displayed in white, consisting of a stylized 'W' symbol and the words "Western Union" in a white sans-serif typeface. Below the logo, large, bold yellow text reads: "Download the app today." Further down, two app store badges are displayed horizontally side-by-side: on the left, the "Download on the App Store" badge with the Apple logo; on the right, the "GET IT ON Google Play" badge with the Google Play triangle logo. The lighting is even and flat, without shadows, creating a clear and direct call to action. The dominant colors are black, white, and yellow, with the familiar blue and white of the App Store logo and the colorful Google Play logo providing small accents. No action or camera motion, emphasizing the urgency and ease of app download.
