0:00Pink dress 'outfit killer'
A medium shot captures a young Caucasian woman standing in a bright, modern living room, viewed from her left side. She is wearing a tight-fitting, short-sleeved pink mini-dress and is actively adjusting the hem with both hands, pulling it down. The background reveals light-colored walls, a wooden console table adorned with decorative pumpkins and framed photos, and a light-toned rug covering the floor. The lighting is soft and even, illuminating the scene without harsh shadows. In the bottom right corner, a smaller circular picture-in-picture overlay displays a smiling blonde woman in a black sports bra, gesturing as if speaking. A white text overlay prominently states "This is an outfit killer...." across the mid-section of the main subject.
0:00Beige bra and shapewear 'outfit killer'
This medium shot focuses on a middle-aged Caucasian woman's lower torso, from her chest down. She is seen from the front, wearing a plain beige full-coverage bra and high-waisted black shapewear briefs. Her hands are actively pulling the black shapewear up over her stomach and hips. The background is a simple, plain white door, indicating an indoor setting. The lighting is soft and even, highlighting the fabric and contours. In the bottom right corner, a smaller circular picture-in-picture overlay displays the same smiling blonde woman from the previous scene, dressed in a black sports bra and gesturing. A white text overlay "This is an outfit killer...." appears across the center of the frame.
0:02Woman holding black garment 'outfit killer'
A medium shot shows a young Caucasian woman, framed from the chest up, standing indoors. She is holding a black garment, possibly a dress or top, in front of her. She wears a black sports bra, and her eyes are closed, conveying a sense of frustration or resignation. The background is a modern, brightly lit interior featuring a white couch and a large window showcasing city buildings, suggesting an urban apartment setting. The lighting is bright and even. A dynamic horizontal white and black blurred graphic swiftly swipes across the middle of the screen. In the bottom right corner, a smaller circular picture-in-picture overlay of the smiling blonde woman in a black sports bra is visible, gesturing with her hands. Text overlay: "This is an outfit killer....".
0:03Woman by window 'outfit killer'
The scene presents a medium shot of a young Caucasian woman, primarily seen from her back, standing by a large window that offers a sprawling city view. She is dressed in a black sports bra and dark bottoms, which appear to be shapewear shorts. She holds a crumpled black piece of clothing up to the window, as if in the process of discarding it, her posture suggesting exasperation or frustration. The bright, natural light from the window illuminates the scene, making the city skyline clearly visible. In the bottom right corner, a smaller circular picture-in-picture overlay shows the smiling blonde woman in a black sports bra, gesturing. A white text overlay "This is an outfit killer...." remains on screen.
0:04Host in black bra and shorts
A full body shot captures a young Caucasian woman, the host, standing confidently in a bright, modern living room. She is dressed in a black sports bra and form-fitting black cycling shorts that reach above her knees. Her hands are gently placed over her lower stomach, and she maintains direct eye contact with the camera, displaying a neutral yet slightly concerned expression. The background features a plush white sofa, a round white coffee table adorned with books and a small orange decorative pumpkin, and large windows offering a distant city view. The lighting is bright and natural. A white text overlay "The sad reality is" appears across her midsection.
0:04Woman adjusting brown dress
This medium shot presents a woman, framed from the waist up, as she adjusts a form-fitting, sleeveless brown midi-dress. She is seen from the front, using both hands to pull the dress material outwards around her hips and stomach area. This action suggests that the dress is either ill-fitting or uncomfortable. The background is a simple, light-colored wooden door. The lighting is warm and even, casting a soft glow on her. A white text overlay, "most women settle for bad shapewear," is positioned centrally over the woman's chest.
0:05Woman with cling film on stomach
A medium shot captures a dark-skinned woman with long, straight black hair, looking directly into the camera with an expression of confusion mixed with slight disgust. She is dressed in a light beige sports bra and light blue cycling shorts. Her stomach is conspicuously wrapped in clear plastic cling film, and she is holding the roll of film with both hands, still adjusting it. The background consists of a plain white wall and a white door, providing a minimalist setting. The lighting is bright and even. A white text overlay "that's stiff," appears over her stomach area.
0:06Woman pulling up beige shapewear shorts
This medium shot, framed from the waist down, features a young Caucasian woman with long blonde hair. She is seen pulling up a pair of high-waisted beige shapewear shorts over her hips and upper thighs, wearing a pink sports bra. Her hands are actively engaged in the process of adjusting the garment. The background includes a light-colored rug, part of a wooden furniture piece, and a glimpse of a modern living space. The lighting is soft and natural, emphasizing the contours created by the shapewear. A white text overlay "bulky, or flattens in places" is displayed centrally.
0:07Woman adjusting beige shapewear
A medium shot focuses on a woman with long brown hair, captured from the waist down. She is wearing a grey t-shirt, tied at the front into a crop top, revealing her midriff, and beige shapewear shorts. She is bending forward slightly, using her hands to adjust the beige shapewear shorts around her thighs and hips. The background consists of a white sofa. The lighting is soft and even. A white text overlay "you want to keep" is positioned over her upper thighs.
0:08Host posing in black activewear
A full body shot features a young Caucasian woman, the host, standing assertively in a bright, contemporary living room. She is dressed in a black sports bra and form-fitting black cycling shorts. She strikes a pose with her hands on her hips, looking directly into the camera with a questioning expression. The background elements include a pristine white sofa, a modern round white coffee table, and expansive windows offering a city skyline view. The lighting is bright and natural, casting a clear, even light. A white text overlay "Shaping means tight, right?" poses a question directly to the viewer.
0:10Host reacting to 'tight' notion
The scene continues with a full body shot of the same young Caucasian woman, the host, in the identical bright living room setting and black activewear. Initially, she raises her hands slightly and shakes her head, looking upwards and to the side with a clear expression of disagreement and skepticism. She then lowers her hands and lightly adjusts her cycling shorts, adopting a more serious and direct gaze. The background remains consistent with the modern living room. A white text overlay "No." appears first, followed by "All that squeezing does is" as a new overlay, emphasizing her point against tight shapewear.
0:12Marks from shapewear
A close-up medium shot focuses on a woman's lower torso and upper thighs, specifically highlighting the adverse effects of ill-fitting shapewear. Visible red marks and indentations are clearly seen on her skin, precisely where the edges of a beige shapewear bodysuit have compressed her flesh. She is also wearing a white bra. Her left hand deliberately pulls the fabric of the high-cut shapewear away from her thigh to emphasize these uncomfortable marks. The background is a simple wooden staircase, suggesting an indoor, possibly home, environment. The lighting is soft and direct, making the skin marks prominent. A white text overlay "leave marks," explains the visual.
0:13Rolls in black dress
A medium shot frames a young Caucasian woman from the waist up, seated on a plush white couch in a bright, modern living room. She is elegantly dressed in a strapless black midi-dress. As she sits, the fabric of her dress visibly bunches and creates rolls around her midsection, contradicting a smooth silhouette. She uses both hands to gesture towards her waist, drawing attention to this issue. The background is consistent with a stylish, well-lit apartment. The lighting is natural and even. A white text overlay "rolls when you sit down" explicitly describes the problem being demonstrated.
0:15Woman uncomfortable in black dress
A full body shot captures the same young Caucasian woman, now standing in the same elegant strapless black midi-dress within the modern living room. She initially looks down and sighs, conveying a sense of discomfort or resignation. She then raises her hands slightly and displays a frustrated expression, subtly adjusting the dress around her waist. The background features the white couch, a lush green plant, and large windows. The lighting is bright and natural. A white text overlay appears, stating: "and make you wanna rip it off after 20 minutes," emphasizing the garment's discomfort.
0:16Woman in beige shorts side view
This medium shot displays a woman with brown hair, viewed in profile. She is wearing a grey sports bra and beige shapewear shorts. She stands, looking to her left, with her right hand subtly adjusting the shorts around her hip. Her midsection, hips, and thighs are visible, presenting a smoothed but not overly compressed outline. The background is a crisp white sofa, indicating a clean, indoor setting. The lighting is soft and even, highlighting the contours of her body. A white text overlay "People say that" introduces a common misconception.
0:17Woman adjusting beige shapewear briefs
A medium shot focuses on a woman's lower torso and upper thighs, seen from the front. She is wearing a light beige sports bra and high-waisted beige shapewear briefs. Her hands are actively pulling the shapewear up towards her waist, demonstrating how the garment smoothly covers her stomach and hips. The background is a wooden staircase, with warm, soft lighting. A white text overlay "SHAPING =" is centrally placed, setting up a statement about shapewear.
0:18Host explaining 'discomfort'
A medium shot shows a young Caucasian woman, the host, standing in a brightly lit, modern living room. She is wearing a black sports bra and black cycling shorts. She gestures emphatically with open hands while speaking directly to the camera, conveying confidence and conviction. The background includes a white sofa, a round white coffee table, and large windows overlooking a city. The lighting is bright and natural. A white text overlay "discomfort." appears, which is then swiftly replaced by a blurred graphic stating "That is just NOT true," accompanied by a rapid zoom-out effect, emphasizing her strong refutation of the idea that shaping equals discomfort.
0:20Blurred transition
A rapid, dynamic visual transition occurs, characterized by extreme blurring. The previous scene quickly blurs out as the camera executes a fast zoom-out, and the subsequent scene blurs in. During this brief moment, no specific visual details are discernible, creating a fluid, energetic shift between clips. The primary visual characteristic is the intense motion blur and a rapid change in focal depth and perspective, signifying a quick cut or change of thought.
0:21Woman in ombre dress
A full body shot captures a young Caucasian woman standing gracefully in a bright, modern living room. She is wearing a strapless, form-fitting maxi-dress that beautifully transitions from black at the top to a vibrant red at the bottom, creating an ombre effect. She sways gently from side to side, looking down initially, then lifting her gaze with a soft smile. The background is consistent with a stylish urban apartment, featuring a white sofa, a round white coffee table, and large windows. The lighting is bright and natural. A white text overlay "because I just discovered" appears over her lower midsection.
0:22Woman in black slip dress
A full body shot captures a young Caucasian woman standing gracefully in a bright, modern living room. She is wearing a simple yet elegant black spaghetti-strap slip maxi-dress. She delicately adjusts the dress around her hips with her hands, then smiles confidently, looking towards the camera. The background elements include a plush white sofa, a round white coffee table, and large windows, maintaining a consistent bright and contemporary setting. The lighting is bright and natural. A white text overlay "because I just discovered" remains on screen, linking the visual to the ongoing narrative.
0:22Woman in black bra and jeans
A full body shot features a young Caucasian woman standing in a bright, modern living room. She is dressed in a black sports bra and dark wash, high-waisted jeans, showcasing a toned midriff. She smiles brightly and moves her body confidently, slightly swaying her hips and looking directly at the camera. The background consists of a white sofa, a round white coffee table with decor, and large windows revealing a city view. The lighting is bright and natural, enhancing the vibrant feel. A white text overlay "the secret to perfect shapewear" is prominently displayed across her midsection.
0:23Unboxing shapewear shorts
An overhead shot focuses on a person's hands as they handle a clear plastic package labeled "LEONISA" over a textured white surface, resembling a bedspread. The hands meticulously open the package, extracting a pair of black high-waisted shaping shorts. The shorts are then carefully laid flat on the white surface, revealing their full design. The person's fingernails are painted a dark red, adding a subtle detail. The lighting is bright and even, providing a clean, professional look to the unboxing. A pink rectangular text overlay at the bottom announces: "Leonisa's SmartShape Butt-lifting Shaping Shorts."
0:26Animated shapewear front view
This scene features a 3D animated model of a pair of nude-colored shapewear shorts, seen from the front. The model subtly rotates against a clean, white background, allowing for a clear view of its design. Black arrows converge on the stomach area, illustrating "Comfy compression." In the bottom left corner, a smaller circular picture-in-picture overlay shows the host (a young Caucasian woman with blonde hair, wearing a black sports bra and gold necklaces), speaking and gesturing. A white text overlay "Their unique SkinFuse® technology" highlights a key feature of the product.
0:27Animated shapewear back view
This scene showcases a 3D animated model of a pair of nude-colored shapewear shorts, seen from the back. The model gracefully rotates against a clean white background, drawing attention to a distinctive mesh-like texture on the buttock area, designed for butt-lifting. In the bottom left corner, a smaller circular picture-in-picture overlay displays the host (a young Caucasian woman with blonde hair, wearing a black sports bra and gold necklaces), speaking and gesturing. A white text overlay "actually lifts your booty" clarifies the function of the design detail.
0:29Host demonstrating butt-lift
A medium shot focuses on the lower back and buttocks area of a young Caucasian woman. She is wearing black high-waisted shaping shorts with visible mesh panels specifically designed for the buttocks. With her right index finger, she points directly to this mesh panel, highlighting its butt-lifting feature. The background is a modern living room with a white couch, providing a clean and contemporary setting. In the bottom left corner, a smaller circular picture-in-picture overlay displays the host (a young Caucasian woman with blonde hair, black sports bra, gold necklaces), speaking. A white text overlay "actually lifts your booty" reinforces the visual demonstration.
0:30Host demonstrating tummy shaping
A medium shot captures a young Caucasian woman from the side, taking a mirror selfie in a modern, brightly lit living room. She is dressed in a black sports bra and black high-waisted shaping shorts. She confidently poses, showcasing her smoothed midsection, and then subtly turns to display the mesh buttock panel from a different angle. The host appears as a small circular overlay in the bottom left, speaking and gesturing. White text overlays appear sequentially: "and shapes your tummy" then "without feeling like you're wrapped in duct tape," emphasizing both functionality and comfort of the shapewear.
0:32Woman putting on ombre dress over shapewear
A full body shot unfolds in a bright, modern living room, featuring a young Caucasian woman. She is initially seen wearing a black sports bra and black shaping shorts. The scene progresses as she gracefully bends down to pull up a strapless, black and red ombre maxi-dress over the shorts. After successfully donning the dress, she stands up straight, makes a final adjustment, and then confidently raises her arms in a gesture of satisfaction and comfort. The background includes a white sofa, a round white coffee table, and large windows. Sequential white text overlays appear: "No flattening", "No digging", and finally "Just smooth, second-skin support", articulating the benefits of the shapewear.
0:35Multiple models collage
This scene presents a dynamic grid collage showcasing six diverse women, highlighting the benefits of shapewear on various body types. The top left features a woman's lower back and buttocks in black shaping shorts, with a finger pointing to a mesh buttock panel. The top middle displays a smiling dark-skinned woman in a long-sleeved red knit midi-dress worn over black shaping shorts, standing confidently. The top right shows a woman's lower back and buttocks in nude-colored shapewear shorts, illustrating a lifted and shaped effect. The bottom left features a smiling Caucasian woman in a light blue satin slip dress, showcasing a smooth silhouette. The bottom middle shows a woman with short hair, from the back, in a black bra and black shaping briefs with mesh panels. The bottom right displays a smiling Caucasian woman in a white ribbed maxi-dress, demonstrating a streamlined figure. Each individual shot has its own background, mostly plain walls or wooden doors. Overlay graphics include a green five-star rating, "Over 50,000 5-star reviews", and "More than 65 years of expertise", reinforcing the product's credibility and quality. The overall color palette is rich and varied, celebrating diverse appearances.
0:41Shapewear on tablet
A close-up shot focuses on a person's hands as they interact with a tablet computer. The hands are seen placing a pair of black high-waisted shaping shorts directly onto the tablet's screen, which displays various images of the product. The left hand holds the shorts, while the right hand makes minor adjustments to their placement on the screen. The tablet is set up on a clean white desk, with a black keyboard attached. In the blurred background, a bright room with a prominent white lamp is visible. A white text overlay "but they're back in stock" suggests an opportunity to purchase the product.
0:42Host dancing and promoting
A full body shot features the young Caucasian woman, the host, energetically dancing and moving in a bright, modern living room. She is dressed in a black sports bra and black cycling shorts, exuding confidence and comfort. After a playful dance, she stops, smiles brightly at the camera, and points downwards with her hand, indicating a call to action. The background remains consistent with the stylish urban apartment. White text overlays sequentially appear: "and super easy to grab", "Tap the link below", and finally, a prominent pink box with "LEONISA.COM" inside, clearly directing viewers to the brand's website.
0:45Brand text overlay
The scene is a static shot featuring a plain, solid medium-pink background. Centered on this background, white text in a decorative serif font appears, stating: "They can copy our designs, but not our expertise." The lighting is uniform, creating a clean and focused presentation of the brand message.
0:47Brand text overlay 2
This scene displays a plain, solid medium-pink background with white text, centered on the screen. The text fades into view, reading: "Your favorite since 1956". Directly below this phrase, a white oval button with the black text "SHOP NOW" appears, accompanied by a subtle animation of a white hand cursor tapping it, encouraging user interaction. The main text is rendered in a decorative serif font. The lighting remains even and consistent.
0:48Brand logo
The final scene presents a plain, solid medium-pink background. The brand name "LEONISA" is prominently displayed in bold, white, sans-serif capital letters, perfectly centered on the screen. The consistent, even lighting ensures clarity and focus on the brand's identity.
