0:00smiling woman at market A close-up shot of a middle-aged Hispanic woman with short, dark, slightly curly hair, smiling broadly and genuinely. Her face is well-lit, with natural outdoor light from above and slightly to the right, creating soft shadows and highlights. She is wearing a navy blue v-neck top and a light brown apron. The background is softly blurred, showing hints of white and light blue fabric, likely an outdoor market stall awning, and some faint green and yellow colors from produce or foliage. She is looking slightly upwards and to the right, as if engaging with someone off-camera. The Western Union logo (stylized 'W' and 'Western Union' text in yellow) is visible in the top left corner of the frame. Yellow text overlays appear on the lower third of the screen, initially 'Envía desde nuestra app...', followed by 'con solo un toque.', and later 'Además, disfruta $0 de tarifa*'. The overall mood is positive and inviting.
0:06text overlay yellow background The entire screen is filled with a vibrant, solid yellow color. Centered on this bright background is bold, black sans-serif text that reads: 'en tu primera transferencia internacional en línea.' There are no other visual elements, graphics, or logos present. The lighting is uniformly bright across the yellow, creating a clean and high-contrast presentation for the text. The scene is static, drawing full attention to the informational text.
0:07western union logo call to action The screen displays a vibrant, solid yellow background. In the upper-middle section, the Western Union logo is prominently featured in black: a stylized 'W' symbol followed by the text 'Western Union'. Below the logo, a black rectangular button with rounded corners is centered, containing the white text 'Envía ahora'. Further down, two app store badges are visible: an Apple App Store badge on the left and a Google Play badge on the right, both featuring their respective icons and text 'Consíguelo en el App Store' and 'DISPONIBLE EN Google Play'. At the very bottom of the screen, in a smaller, black font, a disclaimer reads: '*Western Union obtiene ganancias con el cambio de divisas. No válido para tarjetas de crédito ni Quick Collect.' The overall composition is clean, organized, and focused on branding and a call to action.
