The scene opens with a bold, green background that has a subtle, textured grunge effect, giving it a slightly worn or organic feel. Centered prominently on this background is a white circular emblem. Inside the white circle, a stylized green logo resembling a polygonal '1' within an upward-pointing arrow or house-like shape is displayed. The colors are vibrant and clear, with strong contrast between the green and white. The lighting is even and bright, highlighting the logo. No camera movement or other elements are present.
0:01animated title card The scene features an animated title card on the same textured green background. A white stopwatch icon, with its needle animating to show time passing, is centrally positioned at the top. Below it, the word 'STRONGER' appears in large, bold, white capital letters, framed by a white rectangular outline. This text then dynamically changes to 'STRONGER IN :60', reinforcing a time-sensitive message. Beneath the main title, the 'SiteOne LANDSCAPE SUPPLY' logo, featuring the green polygonal '1' symbol and text, is displayed in a smaller scale. The animation is clean and impactful, drawing attention to the text and stopwatch. The overall color palette remains green and white, contributing to a fresh, professional, and branded look. The lighting is uniform and bright.
0:05talking head nursery background A male presenter is framed from the chest up, speaking directly to the camera. He stands in an outdoor nursery setting, with rows of various green and reddish-brown shrubs and small trees forming a natural, slightly blurred background under an overcast sky. The lighting is soft and diffused, characteristic of an overcast day, with no harsh shadows. He expresses a concerned yet informative tone. A thin green bar is visible at the bottom of the screen, acting as a subtle lower third graphic. The overall color palette is dominated by greens, blues, and neutral grays. His facial expression is serious and focused as he begins to address a problem.
0:10talking head nursery close up The male presenter is now in a tighter close-up, framed from the shoulders up, still speaking directly to the camera with a serious and slightly concerned expression. The outdoor nursery background with blurred green foliage and trees remains visible behind him, enhancing the natural setting. The lighting is consistent with the previous scene, soft and even, highlighting his face. The thin green bar is still present at the bottom of the frame. He maintains direct eye contact, emphasizing his points about the 'burnt plants' and customer expectations.
0:13house with sprinkler wide shot A wide shot captures a large, traditional-style house with light-colored siding and dark brown shutters, surrounded by a lush green lawn. The house features multiple gables, white columns on the porch, and various manicured shrubs and small trees in front. The sky above is partly cloudy, suggesting a warm day. In the foreground, a single sprinkler is actively watering a section of the lawn, creating a fine mist. The overall lighting is bright and natural, with soft shadows. The color palette is natural, dominated by greens of the lawn and shrubs, the neutral tones of the house, and the blue and white of the sky. The scene conveys a sense of domesticity and well-maintained property.
0:15sprinkler on grass close up A close-up shot focuses on a single sprinkler head protruding from a well-manicured, vibrant green lawn. The sprinkler is actively spraying a stream of water in a fine mist across the grass, which appears healthy and lightly dewy. The lighting is bright and natural, emphasizing the water droplets and the texture of the grass. The background is a slightly blurred continuation of the green lawn. The color palette is predominantly shades of green with the glistening white of the water spray. The shot highlights the act of irrigation.
0:17talking head solution introduction The male presenter returns in a medium shot, framed from the chest up, against the blurred outdoor nursery background. He speaks directly to the camera with a slightly more serious, informative expression. The soft, diffused lighting from the overcast sky remains consistent. The green bar is still present at the bottom of the screen. He gestures subtly with his hands as he explains the issues with excessive watering, hinting at the need for a better solution.
0:21talking head solution reveal The male presenter is shown in a medium shot, framed from the chest up, against the familiar blurred outdoor nursery background. His expression brightens slightly as he introduces the solution. The soft, even lighting continues, and the thin green bar is still at the bottom. He makes eye contact and speaks with an encouraging tone, setting up the reveal of the product. His body language is open and inviting, emphasizing the ease and benefits of the solution.
0:26product shot moisture manager A close-up shot features a white, one-gallon plastic jug of 'LESCO Moisture Manager' positioned on a reflective, dark countertop. The label on the jug is clearly visible, showing product information, ingredients, and the LESCO logo. The background is softly blurred, appearing to be an indoor setting with shelves or equipment, suggesting a retail or professional environment. The lighting is soft and even, originating from the front, allowing for clear readability of the label. The color palette is dominated by the white of the jug and the blues, greens, and black of the label, against a neutral, blurred background.
0:28man applying product medium shot A medium shot captures a male professional applying a liquid product to a residential lawn. He walks slowly from left to right across the vibrant green grass, holding a yellow hose with an applicator nozzle in his right hand. A fine spray of liquid is visible emanating from the nozzle. The setting includes a modern house with dark siding and a basketball hoop in the background, surrounded by neatly trimmed shrubs and trees. The sky is overcast, providing soft, diffused lighting that evenly illuminates the scene. The dominant colors are the lush green of the lawn and foliage, the neutral tones of the house, and the bright orange of the man's shirt.
0:31man applying product wide shot A wide shot presents the same male professional continuing to apply the liquid product to the sprawling green lawn in front of the large residential house. The camera is positioned further back and to the right, offering a broader view of the property, including the full length of the house, surrounding trees, and parts of the driveway. The house's white columns and dark shutters are clearly visible. The sky is partly cloudy with some visible blue, providing bright natural light. The man is seen in the mid-ground, diligently spraying the lawn. The overall composition highlights the scale of the application and the well-maintained appearance of the property. The color palette emphasizes the green of the landscape against the neutral house colors and bright sky.
0:34talking head explaining benefits The male presenter is back in a medium shot, speaking directly to the camera from the chest up. He stands in the outdoor nursery with blurred green foliage in the background under an overcast sky. His expression is informative and confident, as he explains the benefits of the product. The soft, diffused lighting remains consistent. The thin green bar is still visible at the bottom of the frame. He uses subtle hand gestures to emphasize his points about maintaining water availability.
0:37dewy grass medium shot A medium close-up shot of vibrant green grass, individual blades of which are clearly visible and covered in tiny, glistening water droplets, suggesting dew or recent watering. The grass is healthy and dense. The lighting is natural and soft, highlighting the moisture on the blades and creating a fresh, verdant atmosphere. The background is a slightly darker, blurred continuation of the grass. The color palette is dominated by various shades of deep green, with sparkling white highlights from the water droplets.
0:39dewy grass extreme close up An extreme close-up shot of green grass blades, where individual blades are sharply in focus and prominently display small, clear water droplets clinging to them. The depth of field is shallow, blurring the immediate foreground and background into soft greens. The lighting is very soft and appears natural, making the water droplets sparkle. The texture and intricate details of the grass blades are highly visible. The color palette is intensely green with bright, crystalline white points of light from the water.
0:41talking head summarizing benefits The male presenter is once again in a medium shot, framed from the chest up, addressing the camera directly. He is positioned against the blurred outdoor nursery background under an overcast sky. His expression is confident and clear, summarizing how the product makes water more accessible to plant roots. The lighting remains soft and even, and the green bar is present at the bottom of the screen. He gestures with his hands slightly, reinforcing his message.
0:44talking head energetic gesture The male presenter is in a closer medium shot, framed from the mid-chest up. He delivers an energetic 'Boom!' with both hands raised and spread wide, palms facing upwards, as if presenting a grand solution. His expression is enthusiastic and satisfied. The blurred outdoor nursery background and soft, overcast lighting remain. The green bar is still at the bottom of the screen. This dynamic gesture adds a playful and triumphant tone to the presentation.
0:45talking head reiterate benefits The male presenter is again in a medium shot, framed from the chest up, speaking directly to the camera. He stands in the outdoor nursery setting with blurred foliage in the background under an overcast sky. His expression is confident and positive as he reiterates the benefits of using the product, connecting it to customer satisfaction and recurring business. The soft, even lighting persists, and the thin green bar is at the bottom of the screen. He maintains direct eye contact and has a reassuring demeanor.
0:50talking head final point close up The male presenter is in a tighter close-up, framed from the shoulders up, speaking directly to the camera with a confident and slightly playful expression. The blurred outdoor nursery background and soft, overcast lighting remain consistent. The green bar is still at the bottom. He leans slightly forward and speaks with emphasis, delivering a final persuasive point.
0:52talking head final statement medium shot The male presenter returns to a medium shot, framed from the chest up, addressing the camera directly. He stands in the outdoor nursery setting with blurred green foliage in the background under an overcast sky. He gestures by pointing a finger to his temple, emphasizing the ease of the solution. His expression is confident and ends with a slight smile and nod. The soft, even lighting persists, and the thin green bar is at the bottom of the screen. The scene maintains a positive and conclusive tone.
0:56end card siteone logo and services The final scene displays a clean, light gray background with a subtle diagonal textured pattern. Centered at the top is the 'SiteOne Landscape Supply' logo in green and gray, featuring the polygonal '1' symbol. Below the logo, the tagline 'Stronger Together' is displayed in bold green text. Towards the bottom of the screen, a list of services is presented in clean black sans-serif font: 'Irrigation | Lighting | Turf & Landscape Maintenance | Nursery | Golf Course Maintenance | Hardscape | Pest Control'. The overall layout is professional and informative, clearly presenting the brand and its offerings. The lighting is bright and even, highlighting the text and logo. The color palette is predominantly gray, white, and green, consistent with the brand's aesthetic.
