0:00kitchen smoothie prep
A medium shot captures a young adult woman in a bright, modern kitchen. She stands in front of a white tiled backsplash and white upper cabinets. On the light-colored marble countertop to her left, there's a green smoothie in a glass jar, a blue ceramic mug holding wooden utensils, and a wooden knife block. The lighting is bright and even, indicating either ample natural daylight or well-placed artificial illumination. The woman is initially seen pouring a green powder from a light green pouch (labeled 'KULI') into the glass jar. She then picks up the jar and takes a sip of the green smoothie. The overall color palette is clean, dominated by whites, light grays, and the vibrant green of the smoothie and supplement pouch. Text overlays appear sequentially: 'THIS YEAR UPGRADE', 'YOUR WELLNESS ROUTINE', 'NOT JUST YOUR', 'WORKOUT ROUTINE'.
0:04cabinet filling supplements
The scene opens with an empty, sleek, silver-framed medicine cabinet, seen from a slightly low angle. It features three clear glass shelves, and the cabinet door is ajar, revealing a mirror on its interior side. The background is a plain white bathroom wall. Bright, even lighting illuminates the cabinet's interior. Over a few seconds, various supplement bottles and jars rapidly appear on the shelves, progressively filling them from bottom to top. The camera executes a slow, deliberate pan downward as the shelves populate, then a slight zoom in to showcase the increasing number of products. The dominant colors include the metallic gray of the cabinet, the clear glass, and the diverse, vibrant hues of the supplement packaging (red, pink, purple, blue, green, white, black). Text overlays sequentially appear: 'BUT DON'T JUST', 'START TAKING RANDOM', 'SUPPLEMENTS', 'BUILD A VITAMIN', 'ROUTINE YOU CAN', 'TRUST WITH GROVE'.
0:09unboxing and product display
This scene transitions to a medium shot of a woman in a kitchen, similar to the first scene but with a dark hexagonal tiled backsplash and a stainless steel refrigerator in the background. She is framed from the chest up, opening a large brown cardboard box labeled 'This home' and 'Grove Collaborative'. She looks into the box with a gentle smile. The camera then cuts to a static, close-up shot of a meticulously arranged collection of various supplement bottles and jars on a white kitchen countertop. Bright, even lighting, possibly natural light from a visible window with white blinds in the background, illuminates the products. The countertop displays an assortment of colorful packaging (green, white, blue, red, purple, black bottles, and vibrant pouches), highlighting the variety of items. Text overlays appear: 'EVERY SINGLE BRAND', 'IS VETTED AGAINST', 'STRICT SAFETY STANDARDS'.
0:12arranging supplements on shelf
A medium wide shot frames a modern kitchen wall featuring a dark, blue-green hexagonal tiled backsplash and two floating wooden shelves. These shelves are tastefully adorned with various kitchenware and plant decorations. The lighting is consistently bright and even. A woman, seen from behind and slightly to the right of the frame, reaches up to meticulously arrange supplement containers on the top shelf. The shelves are neatly stocked with green ceramic mugs, white mugs featuring a cat face design, a clear glass pour-over coffee maker, a round wooden cutting board, and several vibrant green potted plants, contributing to a cozy and organized domestic aesthetic. The woman carefully places and stacks white, red, and yellow supplement containers, alongside a green pouch, onto the wooden shelf. The camera remains static throughout this shot. Text overlays sequentially appear: 'WITH FULL INGREDIENT', 'TRANSPARENCY', 'THAT MEANS NO', 'KNOCK OFFS NO', 'MYSTERY PILLS'.
0:17supplement preparation
The scene presents a medium wide shot of the same modern kitchen from the previous frame. The woman is now at the white marble countertop, positioned near a large stainless steel sink, preparing a supplement. The counter space is minimalist, featuring only a white supplement container, a clear glass of water, and a small spoon. The distinctive dark hexagonal tiled backsplash and the floating wooden shelves filled with kitchenware are visible in the background. The woman opens the supplement container, scoops a spoonful of white powder, and stirs it into the glass of water. The lighting remains consistently bright and natural. The color palette accentuates the clean white counter and walls, contrasted by the darker blue-green tiles and the warm wooden tones of the shelves. Text overlays appear: 'JUST CLEAN TRUSTED', 'SUPPLEMENTS THAT', 'ACTUALLY', 'WORK', 'SKIP THE GUESSWORK'.
0:21brand logo call to action
The scene transitions to a stylized, darkened version of the kitchen interior from the previous shot, overlaid with a deep blue-green color filter. The contours of the kitchen, including the counter, sink, and shelves, are still faintly discernible beneath the overlay. Over this muted background, white text progressively appears: first, 'Your home, healthier' is displayed. This is then followed by the prominent 'Grove Collaborative' logo and the tagline 'Your home, healthier', centrally positioned on the screen. Finally, a simple, leaf-like logo emerges, accompanied by the call-to-action text 'Save more as a Green Rewards VIP' positioned beneath it. The subdued lighting emphasizes the clarity and prominence of the text and brand logos. The color palette is dominated by the blue-green overlay and crisp white text, creating a professional and clean aesthetic for the brand's message.
