0:00man outside crumbl store announcement
The scene opens with a medium shot of a young man standing directly in front of the glass entrance doors of a Crumbl Cookies store. Above him, the large pink 'Crumbl' logo is prominently displayed on the building facade. A neon red 'OPEN' sign is visible through the glass door. The man is centered in the frame, gesturing with his hands as he speaks. The environment suggests an outdoor setting on an overcast day, providing soft, diffused lighting with no harsh shadows. The color palette is dominated by the store's signature pink, the man's brown jacket, and the white of the text overlay. Graphic text overlays appear on screen, sequentially stating "This is our" and then "biggest Crumbl menu update yet." The camera remains largely static, capturing his initial presentation.
0:03man outside crumbl store flavors
This is a medium close-up shot of the same man, now positioned slightly to the right, standing next to a brick pillar on the exterior of the Crumbl store. The background reveals a glimpse of a parking lot and distant mountains under an overcast sky, suggesting a suburban or commercial area. Part of the glass window with a 'Taste Weekly' sign is visible to his left. The lighting remains soft and natural from the overcast conditions. The man continues to speak directly to the camera, gesturing to emphasize his points. The color palette includes the earthy tones of the brick and the man's jacket, contrasted with the white of his shirt and the on-screen text. Text overlays appear, first saying "offering" and then "classic flavors that will be available every single week."
0:07overhead cookies pink background
An overhead wide shot displays a vibrant array of Crumbl cookies against a solid, bright pink background. The cookies are arranged symmetrically, with nine distinct cookies visible. Four are at the top, and five at the bottom. The variety includes chocolate chip, plain sugar, Oreo-like, and pink frosted cookies. The lighting is bright and even, highlighting the textures and colors of the cookies. The overall color palette is cheerful and inviting, dominated by pink, browns, and whites. A text overlay stating "Our classic" appears, indicating a list of classic menu items.
0:08close up snickerdoodle cookie
This is an extreme close-up shot focusing on a single snickerdoodle cookie, positioned slightly off-center to the right. The cookie occupies the majority of the frame, showcasing its granular texture coated with cinnamon sugar. The background is a plain, light surface, possibly white or light beige, providing a clean contrast. The lighting is soft and even, emphasizing the subtle glint of sugar crystals on the cookie's surface. The dominant colors are various shades of tan and brown from the cookie and cinnamon. A text overlay, continuing from the previous scene, states "of six of our".
0:09close up pink frosted cookie
The scene provides an extreme close-up of a pink frosted cookie. A piping bag or similar tool is actively swirling vibrant pink frosting onto a light-colored cookie base, creating an intricate design. The background is blurred and light, keeping the focus entirely on the frosting process. The lighting is bright and direct, making the pink frosting appear vivid and smooth. The primary colors are a bright, saturated pink and the light tan/white of the cookie. A text overlay, continuing the message, reads "fan favorites."
0:10overhead oreo cookies blue background
An overhead wide shot features several Oreo-inspired cookies arranged on a striking bright blue background. The cookies are dark, almost black, with generous swirls of white cream frosting and cookie crumbles sprinkled on top. They are arranged in a visually appealing pattern, creating a strong contrast with the blue background. The lighting is even and bright, emphasizing the cookie details. The color palette is bold, with vibrant blue, stark black, and creamy white. The text overlay continues to display "of six of our fan favorites."
0:11man inside crumbl store weekly flavors
The scene transitions to the man inside a Crumbl Cookies store. He stands in a medium shot behind a clear display case, likely where cookies are presented. The store interior is bright and modern, characterized by white subway tiles on the walls and a distant pink accent wall. Commercial stainless steel kitchen equipment, including large mixers, is visible on shelves in the background. The lighting is bright and cool, consistent with indoor commercial lighting. The man speaks directly to the camera, gesturing with open hands to convey his message. Text overlays appear, stating "But don't worry," followed by "rotating weekly flavors are here to stay." The camera remains static, focusing on his presentation.
0:14kitchen mixer ingredients being added
This scene offers a close-up view of a large, industrial-sized stand mixer in a commercial kitchen setting. The mixer is made of gleaming stainless steel. A gloved hand first pours a dark, viscous ingredient (possibly chocolate or caramel) from a metal bowl into the mixer's bowl. Subsequently, another gloved hand unwraps and adds a solid block of white, soft ingredient (likely butter or cream cheese) to the mixer. The lighting is bright and utilitarian, typical of a professional kitchen. The actions are precise and focused on the ingredient preparation. The predominant color is the metallic silver of the mixer, contrasted with black gloves and the colors of the ingredients. Text overlays appear, stating "Our menu team" then "has been" and finally "working really hard on new innovations and 2026 is gonna be our biggest year yet."
0:17baker loading oven tray
The shot focuses on the interior of a large, stainless steel commercial oven, branded 'BLODGETT'. A gloved hand, belonging to a person off-screen, slides a metal baking tray, laden with what appear to be unbaked cookies or brownies, into one of the oven's many racks. The oven's interior is lit with a warm, glowing light, indicating it's preheated and ready for baking. The kitchen background is blurred but suggests an industrial space. The lighting within the oven is warm and inviting, while the exterior is bright and neutral. The main colors are the silver of the oven, the black glove, and the dark brown of the items on the tray. A text overlay continues from the previous scene, reading "innovations and 2026 is gonna be our biggest year yet."
0:19man inside crumbl store 2026 outlook
The scene returns to the man inside the Crumbl store, captured in a medium shot. He stands in front of a white counter, with a pink wall visible in the distance. Behind him, three framed art prints adorn a white wall: one featuring soft pink hues, another with autumn leaves, and the third showcasing vibrant green lime slices. A 'Dirty Soda' menu sign is also visible on the counter. The lighting is bright and cool, typical of the modern store interior. The man speaks directly to the camera, gesturing expressively with his hands to convey excitement. Text overlays appear, continuing from previous segments, stating "2026 is gonna be our biggest year yet."
0:22man exiting crumbl store with box
The final scene features the man walking out of the Crumbl store through its glass double doors, now holding a signature pink Crumbl cookie box. He is captured in a medium-wide shot, revealing the store's entrance and the bright, pink-themed interior behind him. A black doormat with the 'Crumbl' logo is visible on the ground. The outdoor lighting is overcast daylight, providing soft, natural illumination. The man smiles warmly, looking directly at the camera as he steps out. He is actively speaking, concluding his message. The color palette combines the pink of the box and interior, the brown of his jacket, and the white of the text and his shirt. Text overlays appear, saying "So plan your go-tos" and then "and we'll see you this week at Crumbl."
