0:00stage intro wide shot
A wide shot captures a dimly lit stage in an auditorium. The stage features a polished light wooden floor against a stark black backdrop, created by dark curtains. Centered at the back, a large projection screen displays a graphic with a teal and green hexagonal pattern transitioning to blue at the bottom, with bold white text overlayed that reads 'THE FUTURE OF CREATIVITY'. In the bottom right of the frame, a simple black metal stand with a small wooden top is visible. Audience applause is audible, creating an atmosphere of anticipation. The overall color palette is dark with the vibrant screen providing a pop of color, illuminated by stage lights from above.
0:02presenter entrance medium shot
The camera executes a slow pan to the right, focusing on the male presenter as he walks confidently onto the stage from the left. He is seen from the waist up, moving towards the center. He waves casually to an unseen audience, a warm smile on his face, embodying an energetic and approachable demeanor. The stage remains dark with the black curtains in the background, contrasting with the well-lit presenter. The wooden podium seen previously is now visible to the right of the frame. The presenter's movement is fluid and enthusiastic, accompanied by continued audience applause. The lighting highlights him against the dark background.
0:04presenter introducing product
The male presenter stands centrally on the stage, hands resting on his hips, his head tilted slightly upwards as he speaks. He maintains a hopeful, visionary expression, looking beyond the audience. The lighting is focused on him, creating strong shadows behind him on the dark curtain backdrop. The wooden podium is still visible to his right, but slightly out of focus. On-screen text appears in white, stating 'IN A WHILE, A PRODUCT THAT CHANGES'. The color palette is dominated by the dark stage and the presenter's dark clothing, with the only bright element being the stage lighting illuminating him. His posture suggests confidence and a sense of impending revelation.
0:08presenter gesturing
The presenter continues to stand centrally, but now gestures with both hands, palms open and slightly raised, as if emphasizing a point. His expression has shifted to a more serious and earnest one, reflecting the gravity of his statement. The lighting remains consistent, highlighting him against the dark backdrop. White text overlays the bottom of the screen, declaring 'EVERYTHING.'. The scene is tightly framed from the waist up, focusing on his upper body and facial expressions. His gestures are measured and deliberate, adding emphasis to his words.
0:10presenter leans on podium
The presenter shifts his posture, leaning casually on the wooden podium to his right. He maintains a serious, thoughtful expression, looking slightly off-camera to the left. His right hand rests on the podium, while his left hand remains on his hip. White text appears: 'IT'S NOT ABOUT FEATURES.' The lighting is consistent, casting a focused glow on him and the podium against the dark curtains. The framing is a medium shot, capturing his relaxed yet engaged demeanor. His body language suggests a pivot in his presentation, moving from broad statements to specific points.
0:13presenter feeling gestures
The presenter subtly shifts his body, turning slightly towards the camera. He makes a light, open-handed gesture with his left hand, indicating a nuanced concept. A slight smile returns to his face, softening his previous serious demeanor. White text overlays the lower frame: 'IT'S ABOUT FEEL.' The medium shot continues to highlight him against the dark background, with the podium still visible to his right. His expression and gesture convey a sense of understanding and emotional connection, emphasizing the intangible quality he's describing.
0:14product introduction
The presenter moves slightly and reveals a rectangular, transparent sheet, which is a screen protector for a tablet. He holds it with both hands, presenting it proudly to the audience. He looks up and away from the camera, a broad smile on his face, conveying excitement and confidence in the product. White text appears on the screen: 'INTRODUCING THE PAPERLIKE 3.' The medium shot frames him from the waist up, with the dark stage background still prominent. The transparent screen protector, with its white frame and a black rectangular center, is the new focal point, contrasting with his dark attire.
0:17product feel close up
A close-up shot focuses on the presenter's upper body, highlighting his face and the screen protector he holds. He looks directly at the camera, a knowing and slightly mischievous smile playing on his lips. His hands firmly grip the product, with the white frame of the screen protector contrasting sharply against his black turtleneck. White text overlay appears: 'YOU WON'T SEE IT, BUT OOOOH, YOU'LL FEEL IT.' The lighting is intimate, emphasizing his expressions and the product. The dark background keeps the focus entirely on him and the item. The product, though seemingly simple, is presented with an air of significant innovation.
0:21presenter back shot audience reaction
The camera shifts to a medium shot from behind the presenter, showing his back as he faces the dark, empty auditorium seats. The stage lighting illuminates his shoulders, creating a stark contrast with the unlit audience area. Off-screen, the distinct, cartoonish voice of an audience member exclaims, 'YOU CAN'T SEE ANYTHING.' This unexpected audio provides humorous commentary, highlighting the transparent nature of the product. The framing emphasizes the vastness of the empty auditorium and the isolation of the presenter on stage.
0:23presenter confused audience question 1
A close-up shot focuses on the presenter's face and the screen protector he holds. He looks directly at the camera with a confused expression, his brow furrowed, as if taken aback by a question. His mouth is slightly open, perhaps mid-sentence or about to respond. The screen protector is held horizontally, prominently in the lower part of the frame. White text appears: 'WHAT IS IT? IS IT LIKE A NAPKIN?' The dark background ensures all attention is on his reaction and the product. The intimate framing captures the presenter's momentary bewilderment and the audience's skepticism.
0:25presenter surprised audience question 2
The close-up shot continues on the presenter's face, now showing a look of surprise or disbelief, his eyes wide and eyebrows raised. He holds the screen protector in the same position, his gaze fixed on the camera as if processing an incredulous question. White text overlays the screen: 'IS THAT JUST A PIECE OF PAPER?!' The intense focus on his facial reaction amplifies the humor of the situation, contrasting his professional presentation with the audience's blunt questioning. The dark background maintains the spotlight on his performance.
0:28presenter knowing smile close up
The close-up shot of the presenter's face shows a confident, knowing smile as he looks directly into the camera. He continues to hold the screen protector, the top edge visible at the bottom of the frame, indicating his continued interaction with the product. White text appears: 'WE KNEW PEOPLE WOULD SAY THAT.' His expression suggests he anticipated the audience's skepticism and is ready to address it. The lighting emphasizes the contours of his face and the subtle play of emotion, maintaining a humorous and engaging tone.
0:30presenter explaining product
The presenter is shown in a close-up, still holding the screen protector, but now with a more serious and earnest expression, ready to explain the product's true nature. He looks directly at the camera, reinforcing his connection with the viewer. White text on screen states: 'BUT TRUST ME, THIS ISN'T PAPER.' The transparency of the product is visually clearer here, showcasing its unique characteristic. The focus is on his hands and the screen protector, with the dark background isolating them for maximum impact.
0:33presenter side profile product
The camera captures the presenter in a medium close-up from his right side, offering a clear view of his profile. He holds the screen protector up to eye level, his gaze directed towards the product, emphasizing its visual and tactile qualities. White text appears on the screen: 'THIS IS WHAT PAPER FEELS LIKE ON GLASS.' The lighting sculpts his features and the texture of his hair, while the dark background keeps the focus tight on him and the product. His expression is thoughtful and precise, underscoring the innovative nature of the 'paper-like' feel.
0:36presenter impact close up
A tight close-up shot focuses solely on the presenter's face as he speaks with conviction and passion. He gestures slightly with his hands, which are just out of frame, to emphasize his points. His eyes are wide and bright, conveying a sense of genuine excitement about the product's potential. White text appears and expands across the screen: 'AND IT'S GOING TO CHANGE THE WAY MILLIONS OF PEOPLE FEEL WHEN THEY CREATE.' The intense facial framing highlights every nuance of his expression, from his furrowed brow to his enthusiastic smile, creating a powerful emotional connection. The dark background ensures absolute focus on his delivery.
0:42ipad drawing bare glass overhead
An overhead shot shows an iPad lying flat on a light wooden floor, with a hand holding a white stylus drawing on its screen. The iPad screen displays a partially colored-in cartoon bear. As the hand draws, the stylus glides smoothly, almost too easily, over the glass surface. White text appears at the bottom: 'WHEN YOU DRAW OR WRITE ON AN IPAD, YOU'RE SLIDING ON GLASS. IT'S SLIPPERY, SMUDGY, AND KIND OF LIFELESS.' The setting is clean and minimalist, emphasizing the interaction with the device. The lighting is even and bright, clearly showing the screen's reflections and the smooth movement of the stylus, illustrating the 'lifeless' feeling.
0:49applying screen protector close up
A close-up shot captures hands carefully applying the Paperlike screen protector to an iPad. The protector, initially with a white paper backing and pull tabs, is slowly peeled onto the tablet screen, with air bubbles visibly forming and then being smoothed out. The iPad rests on a textured cork surface. White text overlays the bottom of the screen: 'PAPERLIKE ADDS THE FRICTION YOU NEED TO CONTROL EVERY STROKE.' The focus is entirely on the hands and the meticulous process of application, highlighting the ease and precision involved. The lighting is soft and even, allowing for clear visibility of the fine details of the screen protector and the hands.
0:52ipad drawing with paperlike overhead
An overhead shot once again shows the iPad on the light wooden floor, with a hand holding a white stylus drawing on its screen, now with the Paperlike screen protector clearly applied. The cartoon bear drawing on the screen is further colored in. The stylus moves with a more controlled, almost resistive feel, demonstrating the added friction. Bold white text appears on the screen, emphasizing 'CONTROL EVERY STROKE.' The visual comparison to the earlier drawing scene highlights the tactile difference provided by the Paperlike. The lighting is bright and even, showcasing the enhanced drawing experience.
0:55presenter demonstrates friction control
A medium shot shows the presenter standing centrally on the stage, holding the transparent screen protector at chest height with both hands, looking directly at the camera. He maintains a serious, focused expression, emphasizing the product's benefits. Bold white text appears on either side of him: 'MORE FRICTION' on the left and 'MORE CONTROL' on the right. The dark background ensures that the presenter and the product are the sole focus. His stance is steady, reinforcing the idea of stability and improvement that the product offers.
0:58presenter through product close up
A close-up shot captures the presenter holding the transparent screen protector directly in front of his face, his eyes and upper face visible through the clear material. The protector slightly distorts his features, creating an interesting visual effect. White text appears at the bottom: 'MORE YOU.' The focus is on the unique interaction between the presenter and the product, suggesting that the screen protector enhances the user's creative expression, rather than obscuring it. The lighting is soft but direct, creating a subtle shine on the protector and highlighting his eyes. The dark background further isolates this intimate shot.
1:40ipad comparison bare vs paperlike split screen 1
A split-screen comparison shows two iPads held by hands, positioned vertically. The top half shows an iPad with 'Bare Glass', displaying vibrant digital artwork of a woman with long purple hair and pink roses. The screen is highly reflective. The bottom half shows an iPad with 'Paperlike', displaying the same artwork, but the screen appears matte and less reflective. White text labels 'Bare Glass' and 'Paperlike' are present on their respective sides. The background is a light wooden floor. The lighting is bright and even, highlighting the visual difference in screen finish and reflections between the two. The color palette of the artwork is rich purples and pinks.
1:43ipad comparison bare vs paperlike split screen 2
This split-screen comparison continues, showing two iPads held by hands, positioned vertically. The top iPad, labeled 'Bare Glass', displays a vibrant blue and purple home screen with a clock (10:54) and app icons. It shows noticeable reflections and smudges. The bottom iPad, labeled 'Paperlike', displays a similar home screen with a clock (11:16) and a music player widget, but its screen is matte and clean, almost free of reflections or smudges. White text overlays at the bottom: 'IT DOESN'T TRY TO BE FLASHY. IT DOESN'T NEED TO BE SEEN'. The light wooden floor background remains. This scene visually emphasizes the anti-glare and anti-smudge properties of Paperlike.
1:46ipad comparison bare vs paperlike split screen 3
The split-screen comparison shifts to illustrate smudging. The top iPad, labeled 'Bare Glass', is completely covered in visible fingerprints and smudges, rendering the screen largely obscured. The bottom iPad, labeled 'Paperlike', appears pristine and entirely clean, showcasing its anti-smudge properties. The hands continue to hold the iPads over the light wooden floor. The contrast is stark, highlighting the practical advantage of the Paperlike product. The text from the previous scene, 'IT DOESN'T TRY TO BE FLASHY. IT DOESN'T NEED TO BE SEEN', continues to be relevant here.
1:48stylus drawing close up text
A very tight close-up shot focuses on a white stylus as it draws a dark, swirling line on the matte surface of an iPad with the Paperlike screen protector applied. The texture of the Paperlike is subtle but visible, suggesting a slight friction. The lighting is soft and even, highlighting the pen's tip and the resulting line. White text, initially 'SEEN', then 'TO BE', and finally 'ESSENTIAL.' appears in a blocky, outlined font, sequentially emphasizing the product's importance. The shallow depth of field keeps the background softly blurred, isolating the action of the stylus and the screen.
1:53presenter back shot audience reaction 2
The camera returns to a medium shot from behind the presenter, showing his back as he faces the dark, empty auditorium. Audience voices from off-screen express their satisfaction and desire for the product, with phrases like 'OKAY. YEAH, THAT'S KIND OF AMAZING. WAIT, I WANT THAT. CAN I BUY TWO?' The stage lighting illuminates his back, creating a sense of being in the spotlight despite the empty seats. The overall mood is one of comedic relief, with the unseen audience acting as a relatable, eager consumer. The sound of clapping is also heard.
2:01presenter final endorsement close up
A close-up shot focuses on the presenter's face and upper body as he looks directly at the camera, a genuine and satisfied smile gracing his lips. He holds the screen protector at chest height, gently touching its surface with his left hand, conveying a sense of tactile pleasure. White text overlays the screen, first 'PAPERLIKE,', then 'IT JUST FEELS', and finally 'RIGHT.' His expression is one of calm confidence and validation, confirming the product's superior feel. The dark background ensures all attention is on his final, heartfelt endorsement.
2:09paperlike logo final screen
The scene transitions to a static, full-screen display of the Paperlike logo. The logo, in white, consists of a stylized 'P' icon resembling folded paper or an open book, positioned to the left of the word 'Paperlike'. Below it, in a smaller font, the tagline reads 'iPad Accessories for Creators and Doers.' The background is a solid, medium grey color, providing a clean and professional aesthetic. The overall design is minimalist and modern, accompanied by continued audience applause that fades out towards the end. The color palette is monochromatic with white text on a grey background.
