0:00ultrasound in hand The scene is framed as a medium close-up, looking down at a person's hands holding a strip of ultrasound photographs. The hands are manicured with light pink nail polish. The background is softly blurred, showing a white pillow or blanket, suggesting a bed or comfortable surface. In the upper left corner, out of focus, is a multi-tiered metal utility cart. The lighting is soft and ambient, coming from an unseen source above. The color palette is muted, with black and white ultrasound images contrasting with the soft white fabric and the hint of the metallic cart. Overlaid text reads 'halfway done growing our first baby' with a small pink heart emoji below it. The camera is static, focusing on the intimate moment of viewing the scans.
0:01hospital room ultrasound monitor The camera begins focused on a TV monitor mounted high on a light yellow wall, displaying a clear, black and white ultrasound image of a fetus. Below the monitor, a grey multi-tiered utility cart with wheels is visible, topped with a green mug and a black object. The camera then pans slowly downwards and slightly to the right, revealing more of the light yellow wall and a white wainscoting panel running along the bottom. A small white paper notice is taped to the wall. The lighting is even and diffused, typical of an indoor, possibly clinical, setting. The colors are predominantly yellow, white, and grey, with the stark black and white of the ultrasound image. The same text overlay 'halfway done growing our first baby' with a pink heart persists.
0:02framed ultrasound close up wall This scene is a close-up on a framed piece of art or a photo display, showing a black and white ultrasound image. The frame has a natural light wood border and a wide white matte. The canvas texture of the matte is visible. The camera slowly pans upwards, moving from the bottom right corner of the frame to show more of the rough-textured, off-white wall behind it. The lighting is bright and even, highlighting the texture of the wall and the frame. The overall color scheme is light and neutral, emphasizing the black and white ultrasound image. The text overlay 'halfway done growing our first baby' with a pink heart remains on screen.
0:03woman holding ultrasound strip A medium shot of a young woman standing in a spacious, well-lit living room or entryway. She is holding a very long, vertical strip of black and white ultrasound photos, extending almost from the floor to above her head, showcasing multiple stages of fetal development. She smiles warmly at the camera. The background features a winding wooden staircase with white balusters leading upstairs, a dark wooden coffee table, a brown leather sofa with light-colored pillows, and a floor lamp with an intricate design. The room is decorated in a modern farmhouse or transitional style, with light walls and warm wood accents. Soft, natural light fills the space. The overall color palette is warm and inviting, dominated by whites, browns, and the woman's light yellow cardigan. The text 'halfway done growing our first baby' with a pink heart is still present. The camera is static.
0:06framed ultrasound close up table The scene presents a close-up of a framed ultrasound photo, resting on a dark, possibly black, wooden surface. The frame itself has a light wooden border, similar to the previous framed image, and a white matte. The camera slowly zooms in slightly, bringing more detail to the forefront. The background is softly blurred, showing a hint of warm-toned fabric. The lighting is soft and warm, casting gentle highlights on the frame's wood. The color scheme is neutral, with the black and white ultrasound being the central element. Overlaid text reads 'so naturally, we are decorating our home with our baby girl's photographs already'.
0:07ultrasounds on wood table The camera is positioned overhead, looking down at three black and white ultrasound photographs laid out side-by-side on a warm, light-brown wooden surface, possibly a floor or a large table. The photos show different views of a fetus, including a clear profile shot. The wood grain is visible, adding a natural texture to the scene. The lighting is soft and bright, creating a clean, inviting atmosphere. The color palette is dominated by the warm browns of the wood and the monochromatic tones of the ultrasound images. The text 'so naturally, we are decorating our home with our baby girl's photographs already' is still present. The camera pans slightly to the left, revealing more of the wooden surface.
0:08decorating with ultrasound frame This scene is framed as a medium shot, showcasing a black, fluted, semi-circular console table against a light-colored wall. On the table, a person's hand, manicured with dark blue nail polish, places a framed ultrasound photo. The frame has a light wooden border and a white matte, similar to previous scenes. Next to it, a colorful children's book titled 'You're My Little Blessing' with a sheep illustration is placed upright. Behind the table, a large, ornate gold-framed mirror reflects the white wall, a door, and some dark red decorative branches in a vase. The lighting is bright and airy, suggesting natural daylight. The color palette is a mix of neutrals (black, white, gold, wood tones) with pops of color from the book and the dark red branches. The text 'so naturally, we are decorating our home with our baby girl's photographs already' is displayed, then transitions to 'make something that means something with a little help from Shutterfly'. The camera is static.
0:12adding ultrasound strip to frame This scene is a wider medium shot, continuing from the previous setup. The black, fluted console table is prominent, holding the framed ultrasound and the children's book. The large, ornate gold-framed mirror behind reflects the room. A person's hands, with dark blue nail polish, are carefully draping a long strip of black and white ultrasound photographs over the previously placed framed ultrasound, creating a layered, cascading effect. The lighting remains bright and natural, illuminating the details of the display. The dominant colors are black, white, gold, and the warm tones of the wooden frame and red decorative branches, accented by the colorful book. The text 'make something that means something with a little help from Shutterfly' is prominently displayed, promoting the brand's ability to personalize. The camera is static.
0:17shutterfly logo black screen The scene is a black screen with simple, elegant text in the center. The word 'Shutterfly' appears in a lighter shade of grey, slightly bolder, followed by 'Make something that means something.' in a slightly darker, but still subdued, grey. The font is clean and classic, conveying a sense of quality and heartfelt sentiment. The lighting is non-existent as the screen is pure black, allowing the text to stand out minimally but clearly. The overall mood is sophisticated and understated. The camera is static.
0:18shutterfly logo beige screen The scene displays a light beige or off-white screen with clean, impactful typography. The word 'Shutterfly' is prominently featured in a distinct red color. Below it, the tagline 'Make something that means something.' is presented in black text. Both texts use a classic serif font, suggesting elegance and timelessness. The background is a solid, uniform light beige, providing a soft contrast to the red and black text. The lighting is bright and even, highlighting the clean design. The color palette is simple but effective, utilizing brand colors. The camera is static, serving as a clear and direct brand statement.
