0:00presenter introduction
Medium shot of a man from the waist up, presenting a product while holding an acoustic guitar. He holds a sleek black and silver music stand, branded 'KraftGeek,' in his right hand. The guitar, with a sunburst finish, rests against his lap. The background features a light-colored wall with multiple electric guitars hanging on it, alongside a white door and various audio equipment cases, suggesting a home studio or music room. Soft, diffused front lighting illuminates the man. The dominant colors are the man's white t-shirt, the brown guitar, and the black/silver product against a light-colored background. An animated overlay appears at 0:02 depicting a red, white, and blue circular 'NAMM U Best In Show' badge. The text overlay "This is the Capsule music stand from KraftGeek and a Best in Show NAMM winner." is visible at the bottom of the frame.
0:03product packaging overhead
High-angle overhead shot of a light blue product box, featuring a graphic of the music stand on its side. A hand with short, clean fingernails, tanned skin, and light arm hair reaches into the frame from the right to grasp the box. The box rests on a warm, honey-toned wooden table with a visible grain. In the upper left corner, a small potted plant with bluish-green leaves adds a touch of greenery. The lighting is bright and even, casting minimal shadows.
0:03product and case unboxing
High-angle overhead shot of the product's packaging. A light blue and white box for the 'KraftGeek Capsule Music Stand' lies next to a gray, rectangular carrying case with 'KraftGeek' branded on it. Both items are positioned on a warm, honey-toned wooden table with distinct wood grain. In the top left corner, a small potted plant with bluish-green leaves provides a natural accent. The lighting is bright and even, highlighting the textures of the wood and fabrics.
0:04product assembly legs
Medium shot of a man assembling the black Capsule Music Stand. He holds the folded stand in front of him with both hands, lowering it to a wooden table surface. He then twists the base, causing three black legs to unfold and extend outward, forming a stable tripod base. The man is wearing a white t-shirt and dark pants. The background is a plain white wall, suggesting a clean, minimalist setting. Bright, even lighting illuminates the scene. The text overlay "No tools, no hassle." is visible at the bottom of the frame.
0:07product assembly extension
Medium shot of the same man continuing the assembly of the Capsule Music Stand. He extends the central pole of the black stand upwards, then unfolds and adjusts two horizontal arms that will hold the sheet music or tablet. His hands deftly manipulate the parts, showcasing the stand's adjustability. The stand is fully extended to nearly his eye level. He is wearing a white t-shirt and dark pants. The background is a plain white wall, and the stand rests on a warm wooden table. Bright, even lighting. Text overlay: "Just twist, unfold and you're ready to play. With an adjustable height from 29in to 66in."
0:11sheet music clip attachment
Close-up shot showing a pair of hands attaching a transparent, rectangular clip to a piece of sheet music. The sheet music, titled "Take Me Home, Country Roads," features musical notation and lyrics. The clip is placed near the top edge of the sheet, holding it securely. The background is a brightly lit, plain white wall, highlighting the sheet music and the hands. A glimpse of the black music stand can be seen holding the sheet music. Text overlay: "It's perfect whether you're sitting or standing or playing live in a show."
0:13product height adjustment
Medium shot of the man adjusting the height of the black Capsule Music Stand. He first lowers the central pole, then extends it upwards again, demonstrating its versatility for different playing positions (sitting or standing). The stand features the unfolded arms. The man wears a white t-shirt and dark pants. The background is a plain white wall, and the stand rests on a warm wooden table. Bright, even lighting. Text overlay: "It's perfect whether you're sitting or standing or playing live in a show."
0:15LED light attachment
Extreme close-up shot of hands attaching a black LED light strip to the top section of the music stand. The light fixture has a white diffusing strip. The hands carefully press the light into place on the stand's frame. The background is blurred, showing light walls and a wooden table. Text overlay: "Add the LED light for perfect stage lighting and the phone or tablet holder".
0:17LED light in use
Close-up shot of the black LED light, now attached to the stand, illuminating a piece of sheet music. The light is positioned above the sheet music, casting bright, even light on the "Take Me Home, Country Roads" score. The background is a blurred, light-colored wall. Text overlay: "Add the LED light for perfect stage lighting and the phone or tablet holder".
0:18tablet holder attachment
Extreme close-up shot of hands attaching a black adjustable tablet holder to the top section of the music stand. The holder, which consists of several jointed black plastic components, is being screwed or clipped into place. The background is blurred, showing light walls and a wooden table. Text overlay: "to keep your set list or sheet music right where you need it."
0:20tablet insertion
Close-up shot of hands inserting a light blue tablet, displaying digital sheet music, into the black adjustable tablet holder. The tablet is held horizontally, showing musical notation on its screen. The holder securely grips the tablet from the sides. The background is a plain, bright white wall, emphasizing the product and its function. Text overlay: "to keep your set list or sheet music right where you need it."
0:22product packing overhead
High-angle overhead shot of hands packing the disassembled black music stand into its gray carrying case. The hands carefully place the folded stand components into designated compartments within the case. A children's music book, "Flute Big Book of Disney Songs," featuring Mickey Mouse, is visible in the upper left corner on the warm wooden table. Natural sunlight creates distinct rectangular shadows across the table. Text overlay: "It's lightweight, it's sturdy, and always travel ready."
0:24woman playing flute
Medium shot of a woman sitting on a tall, dark stool, playing a silver flute while looking at a light blue tablet mounted on the KraftGeek Capsule Music Stand. The stand is black and positioned to her right. The woman is focused on her playing, her body slightly angled towards the stand. The background features a light-colored wall, a large framed abstract painting with black and white elements, and a plant in a white pot on the floor. The lighting is bright and natural, coming from the front. A subtle double exposure effect briefly overlays a second image of her playing the flute during the shot. Text overlay: "The Bravo Capsule Music Stand. Power, portability and precision in one."
0:28product display white background
A clean, isolated shot of the black KraftGeek Capsule Music Stand against a pure white background. The stand is fully assembled and extended, showcasing its three-legged base, central pole, and the two horizontal arms designed to hold sheet music or a tablet. The product is centered in the frame, well-lit from the front, with no shadows or distractions. The text "Capsule Music Stand" is displayed prominently above the stand. Below it, the text "Power, portability and precision in one." is visible.
0:29outro call to action
A solid black screen serving as an outro. In the center, the brand name "KraftGeek" is displayed in white, sans-serif font. Below it, in slightly smaller white text, is the call to action: "Get yours at kraftgeek.com!". The overall mood is simple and direct, designed to provide brand recognition and a clear next step for the viewer.
