0:00initial blue screen
A solid, uniform medium-blue background fills the entire frame. There are no other visual elements, text, or graphics present. The lighting is even and flat, suggesting a digital animation. The color palette is dominated by this single shade of blue, creating a clean and minimalist starting point. This scene establishes the canvas for the subsequent animated elements.
0:00location pin intro text
The medium-blue background fills the frame. A stylized location pin icon, primarily light gray with a white central circle containing a green cross graphic and a small white 'p' letter, smoothly animates into the top center of the frame, dropping slightly. A subtle, long dark gray shadow extends diagonally downwards and to the right from the pin. Simultaneously, two lines of white text, "Publix Pharmacy is now in your neighborhood...", animate from slightly below into the center of the frame, appearing to fade or wipe in. Below this, in a smaller font, the white text "Now open at Publix at Daniel Island Town Center." also fades in, positioned towards the bottom of the screen. The overall aesthetic is clean, digitally animated, with a calm blue and white/green color palette.
0:02text pin fade out
The scene retains the medium-blue background. The primary white text "Publix Pharmacy is now in your neighborhood..." and the light gray location pin icon both smoothly fade out and disappear from the screen. The smaller white text "Now open at Publix at Daniel Island Town Center." remains stationary and visible at the bottom of the frame. The transition is quick and clean, leaving an empty blue space at the top, preparing for the next visual element.
0:03prescription bottle icon
The medium-blue background remains. A vibrant orange prescription bottle icon, featuring a light teal-green cap and a white label with a small camera icon and the word "Pharmacy" in black, animates into the center of the frame from the top, settling smoothly. The bottle is depicted with a flat, minimalist design, casting a subtle dark shadow beneath it. The smaller white text "Now open at Publix at Daniel Island Town Center." is still present at the bottom of the screen. The lighting is even and bright, highlighting the distinct colors of the bottle against the blue background, creating a focal point.
0:05pharmacy bag icon
The medium-blue background persists. The orange prescription bottle icon animates out by moving downwards and shrinking, disappearing from the frame. Almost immediately, a stylized white paper pharmacy bag icon, featuring a teal/light green cross with a white 'p' (Publix logo) in its center, animates into the center of the frame, appearing to fold or slide into place from the top-left. The bag has slight teal accents on its sides, giving it a subtle sense of depth. The smaller white text "Now open at Publix at Daniel Island Town Center." remains visible at the bottom of the screen. The transition is quick and fluid, maintaining a clean aesthetic.
0:06location pin staff text intro
The medium-blue background is dominant. The white pharmacy bag icon animates out, moving downwards and shrinking. Simultaneously, a series of three small white dots appear from the right side of the screen, moving horizontally towards the center, leading into the animation of the light gray location pin icon (as seen in Scene 2), which slides back into the top center of the frame. Following this, new white text, "...and our staff is here to help!", animates in from below the pin, fading in smoothly. The smaller white text "Now open at Publix at Daniel Island Town Center." remains at the bottom of the frame. The sequence suggests a narrative progression, building on previous elements.
0:07final message display
The scene maintains the medium-blue background, with the light gray location pin icon positioned prominently at the top center. The white text "...and our staff is here to help!" is clearly displayed below the pin, taking up the central portion of the screen. The smaller white text "Now open at Publix at Daniel Island Town Center." is consistently present at the bottom of the screen. All elements are static, holding their position for a duration, allowing the viewer to fully read and absorb the message. The overall composition is balanced and focused on the text, utilizing the consistent branding elements.
0:11closing logo reveal
The medium-blue background remains. All previously displayed text and the location pin icon smoothly fade out and disappear from the frame. A new, central logo animates into place: a bold white cross shape, with a solid blue circle at its center containing a white stylized lowercase 'p' (Publix logo). The logo appears to zoom in slightly and settle perfectly centered on the screen. The animation is clean and conclusive, marking the end of the message. The color palette simplifies to just white and blue, emphasizing the brand's core identity.
