0:00intro talking head coffee in hand A medium close-up shot of a young adult woman with long, wavy brown hair, wearing a beige knitted sweater, speaking directly to the camera in a modern kitchen. She holds a clear, decorative glass teacup filled with a light brown, frothy coffee-like beverage in both hands, positioned directly in front of her. Her expression is bright and enthusiastic, with a wide smile. Her hands, adorned with light pink nail polish and a subtle black and white checkered design on one nail, gesticulate slightly. The background features a clean, white kitchen with upper cabinets, a light granite countertop, and a round black mirror reflecting a window. A vibrant green plant with large leaves is visible on the left side of the frame. The lighting is bright and even, suggesting natural daylight. A white text overlay on the screen reads: 'NOT ALL MUSHROOM COFFEE'S ARE CREATED EQUAL'. The overall color palette is warm and inviting, dominated by whites, beiges, and the earthy tones of the coffee and plant.
0:03talking head introducing product A medium close-up shot of the same young adult woman, now holding a tall, cylindrical reddish-brown canister of 'MUD\WTR Coffee' in her right hand, holding it up slightly to display its label. Her left hand is raised in a gesticulating motion. She maintains a friendly, engaging smile as she speaks directly to the camera in the same bright kitchen setting. The background remains consistent with white cabinets, granite countertop, and the round black mirror. The green plant is still visible on the left. A clear, empty glass teacup sits on the countertop in front of her. A black electric gooseneck kettle and a black handheld milk frother are also on the counter. The text overlay reads: 'THIS IS MUD WATER'S NEWEST PRODUCT'. The lighting is consistent, suggesting bright, natural kitchen illumination.
0:06close up product ingredients A tight close-up shot focuses on the reddish-brown 'MUD\WTR Coffee' canister, held by a hand. The text on the label is clearly visible, listing ingredients such as 'Arabica Coffee', 'Cordyceps', 'Lion's Mane', 'Reishi', 'Chaga', and 'L-theanine'. Circular icons indicating '45mg Caffeine', '2.25g Mushrooms', 'Zero Sugar', and 'USDA ORGANIC' are also prominent. The hand holding the canister has light pink nail polish with a black and white checkered pattern on the thumbnail. The background is softly blurred, showing a light-colored surface, possibly a couch or blanket, illuminated by warm, natural light from the right, creating soft highlights on the canister. The text overlay on the screen reads: 'WITH FUNCTIONAL MUSHROOMS'.
0:08extreme close up product powder An extreme close-up shot looking directly down into the opening of the reddish-brown 'MUD\WTR Coffee' canister. The interior is a shiny metallic gold color. A light brown, finely ground powder, which is the mushroom coffee blend, is visible at the bottom and along the side of the canister. The edge of the canister and a small portion of the label 'MUD\WTR' are visible. The lighting is bright and direct, highlighting the texture of the powder. The text overlay on the screen says: 'BUT BETTER FOR YOU'.
0:10talking head preparing coffee A medium shot of the presenter in the kitchen, demonstrating how to prepare the coffee. She holds the 'MUD\WTR Coffee' canister in her right hand and its gold lid in her left hand, gesturing with them as she speaks. The empty clear glass teacup, black electric kettle, and black handheld frother are arranged on the granite countertop. The white kitchen cabinets and round mirror are visible in the background. Her expression is still very engaging and instructional. The lighting is bright and consistent. Text overlays appear sequentially: 'ICED OR HOT' and 'SO I'M GONNA BE MAKING MINE HOT'. The overall scene maintains a clean, modern aesthetic with a warm color palette.
0:15pouring hot water into cup A medium shot of the presenter pouring hot water from a sleek black electric gooseneck kettle into the clear, decorative glass teacup. The cup sits on the speckled granite countertop. The presenter's hands are visible, carefully guiding the kettle. The 'MUD\WTR Coffee' canister and the black handheld frother are still on the counter. The green plant is in the foreground on the left. The kitchen background is slightly out of focus. The lighting is bright and highlights the steam from the hot water. A white text overlay at the bottom reads: 'YOU JUST START WITH A COUPLE OUNCES OF HOT WATER'.
0:17adding coffee powder to cup A close-up, overhead shot looking down at the clear glass teacup on the speckled granite countertop. A black measuring spoon, held by a hand with light pink nails, scoops a full tablespoon of light brown 'MUD\WTR Coffee' powder from the canister and deposits it into the hot water in the cup. The powder hits the water, creating a small splash and beginning to dissolve. The reddish-brown canister, now open, and the black handheld frother are visible to the right. The gold lid of the canister is also visible. The lighting is bright and clear, emphasizing the textures. Text overlay reads: 'AND THEN YOU ADD ONE TABLESPOON OF THE MUD WATER COFFEE'.
A close-up, slightly overhead shot focusing on the clear glass teacup on the granite countertop, where the coffee mixture is being frothed. A black handheld milk frother, held by a hand with light pink nails, is vigorously mixing the brown liquid, creating a swirling vortex and developing a rich, light brown foam on the surface. The 'MUD\WTR Coffee' canister is visible in the background, slightly out of focus. The texture of the granite countertop is prominent. The lighting is bright, highlighting the motion and the frothing action. Text overlay says: 'IT HAS FUNCTIONAL MUSHROOMS FOR FOCUS A LITTLE CAFFEINE FOR STEADY ENERGY'.
0:25talking head frothing and explaining A medium shot of the presenter back in the kitchen. She holds the black handheld frother in her right hand, actively frothing the coffee in the clear glass teacup, which she holds with her left hand. She speaks directly to the camera, maintaining eye contact and a confident smile. The 'MUD\WTR Coffee' canister is on the counter to her right. The kitchen background elements (cabinets, mirror, plant) are visible. The lighting is bright and consistent. The text overlay reads: 'L-THEANINE TO KEEP YOU CALM AND BALANCED AND PREBIOTIC FIBER TO SUPPORT GUT HEALTH'. This shot blends the demonstration with the benefit explanation.
0:29pouring milk into coffee A close-up, slightly overhead shot focusing on the clear glass teacup on the granite countertop. A silver metal frothing pitcher, held by a hand with light pink nails, pours a stream of white milk into the frothed brown coffee. The milk visibly swirls into the coffee, creating marbling patterns. The 'MUD\WTR Coffee' canister and black frother are still in the background. The lighting is bright and crisp, highlighting the textures and liquid motion. The text overlay reads: 'THEN YOU JUST ADD YOUR MILK OF CHOICE'.
0:32adding honey to coffee A close-up, overhead shot focuses on the clear glass teacup with milk and coffee, and an open glass jar of honey. A silver spoon, held by a hand with light pink nails, scoops a glistening amber-colored spoonful of honey from the jar and drips it into the coffee. The honey is thick and viscous. The 'MUD\WTR Coffee' canister and black frother are blurred in the background on the granite counter. The lighting is warm, emphasizing the rich color of the honey. Text overlay: 'AND I LIKE TO ADD A TEASPOON OF HONEY'.
A close-up, overhead shot of the clear glass teacup on the granite countertop. A silver spoon, held by a hand with light pink nails, is stirring the frothed coffee with milk and honey. The liquid swirls, mixing the honey into the beverage and creating ripples on the surface. The 'MUD\WTR Coffee' canister and black frother are visible in the background, slightly out of focus. The lighting remains bright, capturing the movement and the creamy texture of the frothed coffee. Text overlay: 'BUT YOU CAN SKIP THIS STEP'.
0:36talking head tasting finished coffee A medium close-up shot of the presenter, back in the kitchen, holding the now-finished clear glass teacup of mushroom coffee latte. She first presents the cup to the camera with a confident smile and open hand gesture, then brings it to her lips and takes a sip, closing her eyes in apparent satisfaction. The 'MUD\WTR Coffee' canister, black kettle, and frother are visible on the countertop. The white cabinets and green plant form the background. The lighting is bright and even. Text overlays: 'AND NOW YOU HAVE THE YUMMIEST LATTE THAT TASTES LIKE REAL COFFEE AND IS ACTUALLY GOOD FOR YOU'. The scene exudes a sense of accomplishment and enjoyment.
0:43close up product details benefits A tight close-up shot of the reddish-brown 'MUD\WTR Coffee' canister, held by a hand. The text on the label is clearly visible, highlighting '45mg Caffeine', '2.25g Mushrooms', 'Zero Sugar', and 'USDA ORGANIC' through circular icons. The hand holding the canister has light pink nail polish with a black and white checkered pattern on the thumbnail. The background is softly blurred, showing a light-colored surface, possibly a couch or blanket, illuminated by warm, natural light from the right. Text overlay: 'SO YOU STILL GET THE FULL FLAVOR AND AROMA OF COFFEE'. This shot emphasizes the health-conscious and organic aspects of the product.
0:45talking head final pitch A medium close-up shot of the presenter, back in the kitchen, holding the finished clear glass teacup of mushroom coffee latte in her right hand and the 'MUD\WTR Coffee' canister in her left hand. She speaks directly to the camera with a friendly, confident expression, gesticulating with her left hand. The white cabinets, granite countertop, and green plant are visible in the background. The lighting is bright and consistent. Text overlay: 'WITHOUT THE JITTERS OR CRASH IF YOU LOVE COFFEE BUT NOT HOW IT MAKES YOU FEEL'. This scene serves as a final call to action and addresses a common coffee-related problem.
0:48product beauty shot end card A beautifully composed wide shot of the clear glass teacup, filled with the frothy mushroom coffee latte, positioned on a light, textured surface (possibly a living room table). To the right of the cup is the reddish-brown 'MUD\WTR Coffee' canister. Bright, warm sunlight streams in from the right, casting long, soft shadows and creating a glow on the cup and canister. A blurred, light-colored couch and a green plant are visible in the background, creating a cozy and inviting home setting. The scene emphasizes the aesthetic appeal and lifestyle integration of the product. Text overlay: 'YOU'RE GONNA LOVE THIS!'. This serves as a concluding visual, reinforcing the product's desirability.
