0:00Intro logo overlay
A vertical video shot features the 'vuori' logo in a clean, white, sans-serif font, prominently centered on the screen. The background is a soft, sepia-toned blur, creating a warm and earthy aesthetic. Hints of a blurry human figure, likely a woman, wearing light-colored clothing, are visible along the left edge of the frame, providing context without distracting from the logo. The overall lighting is diffused and soft, contributing to a calm and inviting atmosphere. The textures appear slightly grainy, enhancing the vintage or natural feel of the shot. The color palette is dominated by muted browns, creams, and whites.
0:01Full body model with logo
A full-body vertical shot features a young adult woman with long, dark hair, standing gracefully in a light beige activewear ensemble. She wears a relaxed-fit hooded jacket over a lighter top, paired with matching loose-fitting sweatpants. In her left hand, she holds a folded piece of fabric, suggesting another item from the collection. The 'vuori' logo in white, sans-serif font, is centered on the screen. The background is a plain, uniform light gray studio wall, providing a clean and contemporary backdrop. Soft, diffused lighting illuminates her from the front, accentuating the fabric textures and the natural glow of her skin. The dominant color palette is various shades of beige, cream, and subtle gray.
0:02Model with jacket text overlay
This full-body vertical shot is a clear and well-lit depiction of a young adult woman wearing a coordinated light beige activewear outfit. She is clad in a hooded, full-zip jacket over a base layer and loose-fitting matching sweatpants. Her left hand gently holds a folded piece of fabric at her side. The text 'The Alpine Jacket' appears in white, sans-serif font, positioned to the left of her body. The background is a seamless, light gray studio wall, ensuring full focus on the model and product. Even, soft lighting highlights the comfortable drape and subtle texture of the garment. The dominant colors are warm neutrals, including beige, cream, and light gray, creating a soft and inviting visual.
0:03Close-up jacket texture
A tight close-up shot focuses intensely on the textured fabric of 'The Alpine Jacket,' presented in a warm, light cream or off-white hue. The material exhibits a plush, sherpa-like or fleece quality, with visible fibers and depth. The camera highlights construction details such as a prominent zipper track and precise vertical seam lines, emphasizing the garment's quality. A soft, blurred outline of dark hair is visible along the right edge, hinting at the model's presence. The background is a consistently light gray, reinforcing a clean studio environment. Gentle, diffused lighting accentuates the tactile appeal of the fabric. The text 'The Alpine Jacket' in white, sans-serif font, is centered on the mid-left of the frame.
0:05Side profile jacket adjustment
A medium shot captures the woman in a graceful side profile, facing right, showcasing the full silhouette of 'The Alpine Jacket' in light beige. She wears the hooded jacket, which appears voluminous and cozy, layered over a lighter top, paired with matching loose-fitting pants. Her left hand is subtly raised, adjusting the collar or an inner layer of the jacket near her chest, highlighting its comfort and layering potential. Her dark hair flows past her shoulders. The background is a clean, featureless light gray studio wall, drawing all attention to the outfit. Soft, even lighting creates a flattering effect, emphasizing the jacket's texture and relaxed fit. The color palette remains in warm, muted neutrals.
0:06Model pulling up hood
A medium-full shot captures the woman from a slightly angled front perspective, actively pulling up the hood of her light beige jacket. Both her arms are raised to position the hood over her head, revealing the jacket's full volume and comfortable fit. She is dressed in the hooded jacket and matching wide-leg pants, featuring a visible tie-waist detail. Her gaze is towards the camera with a neutral and composed expression. The background is a plain, light gray studio wall, ensuring the focus remains on her and the garment. Soft, even lighting illuminates the scene, enhancing the soft texture and silhouette of the activewear. The dominant colors are gentle beige and light gray, conveying a sense of calm and comfort.
0:08Jacket details desaturated
This close-up shot dynamically focuses on the torso and hands of the woman, adorned in the light beige jacket. The entire scene is desaturated, lending it a high-contrast, grainy black and white or sepia-toned appearance, reminiscent of vintage film. The camera executes a slow, deliberate pan downwards, following her fluid movements. Initially, her hands effortlessly slip into the jacket's side pockets, then emerge, and finally, she begins the action of zipping up the jacket. The textured, fleecy material of the jacket is emphasized by the monochrome palette. The background is a softly blurred, light studio wall. The overall mood is active and refined, highlighting both the garment's functionality and its textural quality.
0:11Close-up brown jacket zipper
A tight close-up shot intently focuses on the intricate action of the woman's hands zipping up a dark brown, textured fleece-like jacket. Her slender fingers are clearly visible, expertly manipulating the metal zipper tab as it moves smoothly upwards. The rich, deep texture of the jacket's fabric is exceptionally detailed, showcasing individual fibers and the soft, plush quality. The background is a soft, blurred, neutral gray, ensuring maximum attention on the hands and garment. The lighting is soft but effectively highlights the luxurious texture and the dark brown color of the fabric, creating a striking contrast with the model's lighter skin tone. This shot effectively communicates the quality and ease of use of the product.
0:12Full body brown jacket
A medium shot frames a young adult woman wearing a stylish, monochromatic dark brown outfit, consisting of a textured fleece jacket and matching loose-fitting pants. She stands facing the camera, exuding confidence. Her dark hair elegantly frames her face, and she maintains a neutral, yet engaging, expression. She performs a series of subtle adjustments, first touching the cuff of her jacket with her left hand, then casually placing her hands on her hips, showcasing the garment's fit and movement. The background is a plain, consistent light gray studio wall. Soft, even lighting beautifully highlights the deep, rich brown hue and the plush texture of the outerwear. The overall presentation is one of effortless style and comfort.
0:15Close-up face with logo overlay
A captivating close-up shot focuses on the woman's face, angled slightly upwards, revealing a soft, natural smile and expressive eyes. Her dark hair gracefully frames her features. The top portion of her dark brown jacket is subtly visible at the lower edge of the frame. The 'vuori' logo in white, sans-serif font, is strategically placed in the mid-left of the frame, accompanied by the call to action 'shop now at vuori.com' in smaller white text. The background is a soft, blurred light gray, ensuring the model's face and brand text are paramount. Flattering, soft lighting enhances her natural beauty and highlights the subtle contours of her face, creating a warm and inviting brand connection.
0:17Side view brown jacket with logo overlay
A medium shot presents the woman in a dynamic side profile, facing left, wearing the dark brown, textured fleece jacket. She appears to be in motion, perhaps taking a step or moving slightly, which allows the relaxed drape and natural flow of the jacket to be observed. Her arm is subtly bent, and her hand is visible near her hip. The 'vuori' logo, in white, sans-serif font, is prominently centered in the frame, with 'shop now at vuori.com' in smaller white text positioned beneath it. The background is a clean, soft light gray studio wall. The lighting is uniform and gentle, effectively highlighting the plush texture and deep brown color of the outerwear. The composition combines movement with clear brand messaging.
0:18Outro blurry details with logo
The final scene is a rapid montage of extremely blurred and desaturated close-up details, transitioning quickly between indistinct shots of the woman's face and portions of the jacket. The entire sequence is rendered in a muted, almost monochrome palette with sepia undertones and a noticeable grainy texture, creating an artistic and abstract effect. The 'vuori' logo in white, sans-serif font, remains centered on the screen, accompanied by the call to action 'shop now at vuori.com' in smaller white text. The quick cuts and heavy blur create a dynamic, energetic sense of movement, concluding the video with a stylish and memorable brand statement, where the product and model blend into an evocative visual. The background remains a blurry, indistinct studio setting.
