0:00boy with stuffed reindeer
The scene opens with a medium shot of a young boy holding a light brown stuffed reindeer, positioned slightly to the right of the frame. He looks directly at the camera with a wide, joyful smile. The background reveals shelves packed with various colorful stuffed animals, indicating a retail store environment like Build-A-Bear Workshop. The lighting is bright and even, likely from overhead fluorescent lights typical of a commercial space, creating minimal shadows. The dominant colors are the warm browns of the boy's stuffed animal, the light blue of his t-shirt, and the vibrant array of plush toys in the background, including green, white, blue, and yellow. The overall atmosphere is cheerful and inviting. A blue text overlay 'Nothing says holiday joy like stuffing a new furry friend at Build-A-Bear Workshop' is visible at the top of the frame.
0:01toddler with stuffed bunny and adult
The camera shifts to a medium shot focusing on a toddler girl interacting with a pink and white spotted stuffed bunny. Initially, she holds the bunny loosely. The scene then transitions to a slightly wider shot showing her approaching an adult woman who is seated and holding a brown stuffed animal, similar to the reindeer seen earlier. They are in the Build-A-Bear store, with a yellow-and-blue stuffing machine in the background, which is a prominent feature. Shelves filled with various toys and clothing racks are visible further back. The lighting remains bright and consistent, characteristic of indoor retail. The colors are dominated by the bright yellow of the store decor, the pink and white of the bunny, and the dark clothing of the adult. The mood is warm and interactive. The same blue text overlay 'Nothing says holiday joy like stuffing a new furry friend at Build-A-Bear Workshop' persists at the top of the frame.
0:04store exterior and stroller
A wide shot captures the exterior of a Build-A-Bear Workshop store, located within a shopping mall. The camera is positioned from behind a child in a stroller, looking towards the bright, colorful storefront. The store entrance features large glass doors and vibrant blue and yellow signage with the "Build-A-Bear Workshop" logo prominently displayed, including a friendly bear face. Inside, various stuffed animals and holiday decorations are visible through the glass. The mall's polished floor reflects the overhead lighting, creating a bright and clean environment. The text overlay "Every family has their own holiday traditions." is visible at the bottom of the screen. The overall impression is one of a cheerful and family-friendly destination, especially during the holiday season.
0:05entering store with stroller
The camera follows a person pushing a stroller from behind, moving into the bustling Build-A-Bear Workshop. The shot is a medium-wide following shot, showcasing the interior of the store. Display shelves filled with colorful stuffed animals and their accessories line the walls. The store's signature yellow and blue decor is prominent, with cheerful displays, including some holiday-themed items. The floor is light wood laminate, and the lighting is bright, consistent with a retail environment. The atmosphere is lively and inviting, with a focus on family activity. The text overlay at the bottom continues with "holiday traditions."
0:06children with santa bear mascot
A medium shot captures two young children posing with a large, costumed Santa bear mascot inside the Build-A-Bear Workshop. The bear mascot, a prominent feature, wears a full red Santa suit with white trim and a black belt. The children stand on either side of the bear, looking towards the camera with smiles. The background shows more store displays, including a blue wall with a "B-A-B" paw print logo and hints of other merchandise. The lighting is bright and cheerful. The dominant colors are the red and white of the Santa costume, the green of the boy's shirt, and the various muted tones of the store environment. The text overlay "The songs, the smells, the memories" is displayed at the bottom. The scene conveys a sense of holiday magic and excitement for children.
0:08girl hugging bear with party hat
A slightly high-angle medium shot shows a young girl, about 4-6 years old, holding and hugging a medium-sized brown stuffed bear tightly. She is wearing a festive paper party hat adorned with a bear face, suggesting a birthday celebration or special event within the Build-A-Bear store. The background features various store displays with stuffed animals and children's clothing racks, all brightly lit. The floor is light wood laminate. The lighting is soft but adequate, highlighting the girl's interaction with the bear. The colors are mostly pastels and natural tones, with hints of bright blues and reds from the store decor. The text overlay is updated to "magical for us." The scene evokes a feeling of tender affection and personal connection with the toy.
0:09boy with stuffed reindeer smiling
The scene returns to the young boy from the very first shot, shown in a medium shot. He is still holding the light brown stuffed reindeer, positioned in front of him. He is smiling widely, looking slightly to the side but still engaging the viewer. The background consists of the Build-A-Bear store interior, with shelves of stuffed animals and bins of clothing and accessories for the toys. The lighting is bright and uniform. The overall color palette is warm and inviting, dominated by the browns of the reindeer, the blue of his shirt, and the varied colors of the plush toys. The text overlay "For us, one of those traditions" is visible at the bottom. The scene maintains a joyful and playful atmosphere.
0:11children entering store exterior
A wide exterior shot of the Build-A-Bear Workshop entrance, similar to an earlier shot, but now two children are actively walking into the store. The camera is static, capturing the full storefront with its prominent blue and yellow branding and large glass doors. Through the doors, the bright and colorful interior of the store is visible. The children, seen from behind, are walking towards the entrance, holding hands or walking closely together. The mall's clean, reflective floor and overhead lighting are present. The text overlay is updated to "at Build-A-Bear." The scene implies the start of an exciting shopping or creative experience, highlighting the store as a destination.
0:12stuffed animal display shelf
A close-up to medium shot showcases a detailed display of various Build-A-Bear stuffed animals and their accessories on shelves. The camera pans slowly vertically, revealing multiple levels of plush toys dressed in a variety of outfits, many with holiday themes. There's a green frog in plaid pajamas, a gingerbread dinosaur, a reindeer, a rabbit, and several bears in festive attire like Santa hats and sweaters. Price tags and 'Buy One Get One' promotions are visible on the shelves. The background is a warm beige wall with blue accents, and the lighting is bright and commercial, highlighting the product details. The scene is rich in textures and colors, designed to appeal to children. The text overlay reads "They have so many adorable options."
0:15boy browsing stuffed animals
A slightly high-angle medium shot shows a young boy from behind, browsing a lower shelf filled with various stuffed animals and their accessories. He reaches down and picks up a brown stuffed animal, possibly a reindeer, examining it. The shelf is brightly lit and well-stocked with a wide array of plush toys in different colors and sizes, many with holiday accessories. In the background, upper shelves display more stuffed animals and a sign promoting a 'Light Up the Season' event. The store environment is clean and organized, with a focus on product presentation. The text overlay at the bottom reads "activity heading into the holidays." The scene captures a moment of selection and engagement.
0:16adult showing clothes to toddler
A medium shot captures an adult woman kneeling on the floor, holding up two pink dresses for stuffed animals, facing a toddler girl. The toddler is actively walking towards her, hands outstretched. The setting is a brightly lit section of the Build-A-Bear store, possibly a dressing area, with a large rack of colorful children's clothing and accessories visible on the left. A small blue circular table and a white stuffed animal are also in the frame on the right. The wooden floor is clean. The lighting is bright and inviting. The color palette is vibrant, with pinks and purples from the clothing rack, contrasting with the warm wooden floor. The text overlay at the bottom reads "The holidays move fast, but this..." The scene portrays a playful and caring interaction, focusing on the joy of choosing outfits for a new friend.
0:18children at stuffing machine
A medium shot focuses on two young children at the Build-A-Bear stuffing machine, with an adult partially visible assisting them. The machine itself is a prominent blue and white structure with a clear cylinder filled with white stuffing. The boy, on the left, holds a brown stuffed animal, while the girl on the right holds a white stuffed animal. An adult's hands are visible, assisting the girl with her plush toy. The floor is light-colored tile. The lighting is bright and even, typical of a busy retail space. The color palette is dominated by the blue and white of the machine, the children's clothing, and the various stuffed animals. The text overlay reads "This is a moment worth slowing down for." The scene captures the hands-on process of creating a stuffed animal, a core experience of the workshop.
0:21heart ceremony with children and baby
A medium-wide shot captures a tender moment of the "heart ceremony" at Build-A-Bear, featuring an adult woman holding a baby, alongside two young girls. One girl stands excitedly, while the other is partially visible, holding a stuffed animal. The background shows more of the colorful Build-A-Bear store, with clothing racks, displays, and a section for accessories like small hearts in bins. The floor is light wood laminate. The lighting is bright and joyful, enhancing the warm atmosphere. The dominant colors include the red of the adult's shirt, the light tones of the children's clothing, and the varied colors of the store's merchandise. The text overlay at the bottom reads "and a heart ceremony gets me every single time." The scene emphasizes the emotional and personalized aspect of creating a stuffed animal.
0:23employee assisting heart placement
A close-up shot focuses on an adult employee assisting a young girl with the heart ceremony, specifically placing a small red heart inside a stuffed animal. The employee's hands are carefully guiding the girl's hands as they insert the heart into the plush toy. The background shows the blue and yellow stuffing machine and a wall display of various colorful heart-shaped accessories available. The lighting is bright and focused, highlighting the details of the interaction. The color palette includes the vibrant red of the heart, the pastel blue of the stuffed animal, and the professional black of the employee's uniform. The text overlay reads "There's something special about watching the kids." The scene emphasizes the personalized and thoughtful aspect of creating a unique stuffed animal companion.
0:25children wishing on heart
A medium-close up shot shows two young children, a girl and a boy, actively participating in the heart ceremony. Their hands are placed on a brown stuffed animal, seemingly making a wish before placing a small red heart inside. An adult's hand (likely an employee's) is also visible, guiding their actions. The setting is the Build-A-Bear stuffing station, with parts of the blue stuffing machine and surrounding store elements visible. The floor is light wood laminate. The lighting is bright and cheerful. The color palette includes the pink of the girl's shirt, the green of the boy's shirt, and the brown of the stuffed animal. The text overlay reads "wish and tuck it inside their bear." The scene highlights the emotional and imaginative engagement of children in creating their plush companions.
0:27children with santa bear and boxes
A medium shot frames two young children standing in front of the large Santa bear mascot, similar to an earlier scene, but now holding custom Build-A-Bear boxes. The Santa bear is prominent in the background, smiling. The children, a boy and a girl, stand on either side of the bear, looking at the camera with proud smiles. The girl holds a white box shaped like a house with a reindeer head design, and the boy holds a similar green house-shaped box. The background reveals more of the Build-A-Bear store, with various stuffed animals and displays. The lighting is bright and cheerful, contributing to the festive mood. The red and white of the Santa bear, the children's casual clothing, and the colorful boxes dominate the palette. The text overlay states "Make the holidays unforgettable." The scene conveys a sense of accomplishment and holiday joy, symbolizing the completion of their Build-A-Bear experience.
0:29build a bear logo animation
The scene transitions to a clean, white background with the official Build-A-Bear logo prominently displayed in the center. The logo features a friendly yellow bear face with blue paw prints, encircled by a blue ring that reads "BUILD-A-BEAR" at the top and "EST. 1997" at the bottom. Below the logo, two lines of text read "MAKE THIS HOLIDAY A TRADITION THEY'LL NEVER FORGET." and "ONLY AT BUILD-A-BEAR." The typography is clear and professional. The overall color palette is a simple yet impactful blue, yellow, and white. The scene is static, serving as a clear brand message and call to action.
