0:00store interior wide shot
The scene opens with a wide shot of the vibrant Build-A-Bear Workshop store interior. The camera is positioned slightly low, capturing the polished light brown wooden floor, which features a large, partially visible 'BUILD-A-BEAR' logo in red, white, and blue. Red-colored display counters, filled with various plush, unstuffed animals, line the left side of the frame. In the background, shelves are packed with an assortment of colorful stuffed animals and accessories, under bright, diffused overhead lighting. A yellow banner with text, including 'BEST FRIENDS ARE...' is visible at the top. The overall color palette is bright and cheerful, dominated by reds, blues, and various pastel colors of the toys. A white text overlay, 'This experience is a core memory in the making 🥹', is prominent in the upper center of the frame, accompanied by an emoji. The perspective suggests a welcoming, family-friendly environment.
0:00boy choosing stuffed animal
This medium shot focuses on a young East Asian boy, approximately 6-8 years old, standing next to a bright red bin filled with various unstuffed plush animals. The boy, initially looking towards the camera with a gentle smile, then shifts his gaze downwards to interact with the plush toys. Behind him, red walls and shelves display dressed stuffed bears, with price tags visible. The lighting is bright and even, casting minimal shadows, consistent with an indoor retail environment. The overall mood is one of excitement and anticipation as the boy makes his selection. The white text overlay from the previous scene, 'This experience is a core memory in the making 🥹', remains on screen.
0:03store clothing section pan
The camera executes a slow, smooth pan to the right, showcasing a different section of the Build-A-Bear store, primarily featuring clothing and accessories for the stuffed animals. The walls are white slat boards with blue accents, densely packed with hangers displaying a wide array of colorful outfits, shoes, and smaller accessories. The floor is the same polished light wooden floor as seen previously. In the foreground, a white counter with blue trim holds various plush items, including a large, bright green frog character wearing a striped shirt and sneakers. Two adults are seen browsing the displays, their backs mostly to the camera, adding a sense of ongoing activity. Bright overhead lights illuminate the scene, creating a clean and inviting atmosphere. The dominant colors are pastels, blues, and whites, contrasting with the rich hues of the clothing items.
0:05choose me station
This low-angle shot is directed upwards, focusing on signage and displays within the Build-A-Bear store. A prominent rectangular sign, '1 CHOOSE ME', with rainbow-colored lettering for 'CHOOSE ME', hangs at the top of the frame. Below it, a circular blue sign features the Build-A-Bear logo and the text 'Time to Make a New Best Friend!'. The background consists of white slat walls with blue accents and light wooden trim. Shelves below are overflowing with a variety of unstuffed plush animals, showcasing a wide selection. The lighting is bright and direct, highlighting the signs and the colorful toys. The shot emphasizes the initial stage of the Build-A-Bear experience, inviting customers to pick their desired animal. A child's hand is visible briefly in the lower frame, reaching towards the plush toys, adding a human element to the scene.
0:07mom child choosing animal
A medium shot captures a heartwarming interaction between an adult woman and a small child in the Build-A-Bear store. The woman, holding the child on her hip, is positioned in front of a red display shelf filled with various unstuffed animals. The child, a toddler, is reaching out and pointing towards a light pink and blue spotted plush animal. Both are looking intently at the options. In the background, another adult man can be seen browsing nearby shelves, partially out of focus. The store's bright, overhead fluorescent lighting illuminates the scene, creating a cheerful and inviting atmosphere. The colors are predominantly bright pastels from the toys, contrasted by the red display and the woman's vibrant clothing. The interaction conveys a sense of shared decision-making and excitement.
0:09scanning tag station
This close-up shot focuses on a digital interactive station within the Build-A-Bear Workshop. A large screen displays text, first reading 'SCAN YOUR FRIEND'S TAG' and then transitioning to 'GETTING READY Do Not Remove Chip', accompanied by a simple graphic of a sailing ship. Below the screen, a red counter features two clear, circular plastic discs that light up. An adult's hand and a child's hand are shown pressing down on one of these glowing discs, presumably to activate the 'tag scanning' process. The lighting is bright, emanating from the screen and the illuminated disc, creating a focal point for the activity. The interaction highlights the technological aspect of customizing the stuffed animals. The background is slightly blurred but suggests the typical store environment.
0:11girl at stuffing machine
A medium shot captures a young girl, approximately 5-7 years old, with long, straight brown hair, standing in front of the Build-A-Bear stuffing machine. She is wearing a grey dress adorned with colorful butterfly and unicorn patterns, and pink Crocs shoes. The machine itself is primarily blue and white, with a transparent cylindrical section where fluffy white stuffing is actively swirling, creating a dynamic visual. A red, heart-shaped dispenser for tiny 'hearts' is affixed to the side of the machine, adding a touch of playful detail. The lighting is bright and even, highlighting the girl's focused expression as she observes the stuffing process. The background is slightly out of focus, showing other parts of the store.
0:12girl customizing bear
This medium close-up shot provides a tighter view of the young girl from the previous scene, now interacting with a Build-A-Bear employee. The girl, still in her patterned grey dress, holds a colorful, unstuffed plush animal. An adult female employee, wearing glasses, a blue uniform shirt, and tan pants, is seated and leaning in, appearing to assist the girl. The employee holds a small, yellow heart-shaped object, seemingly preparing to insert it into the plush animal. The background features the blue and white stuffing machine, though less of it is visible than in the prior shot. The lighting is bright and functional, typical of a retail space. The scene captures a moment of personalized creation and assistance, with a warm and engaging atmosphere. The rainbow-colored animal suggests a vibrant customization choice.
0:13clothing aisle wide
The camera executes a smooth panning shot to the right, revealing a wide section of the Build-A-Bear store dedicated to outfits and accessories for the stuffed animals. The white slat walls are densely packed with a myriad of colorful clothes, ranging from princess dresses in pink, yellow, and purple, to sparkly and themed outfits. The display is vibrant and abundant, showcasing the extensive customization options available. The polished light wooden floor stretches across the bottom of the frame, contrasting with the bright walls and displays. The scene is brightly lit by overhead fluorescent lights, creating a clean and inviting shopping environment. The overall impression is one of overwhelming choice and fun, with a predominantly bright and pastel color palette.
0:15close up bear outfits
This close-up shot focuses specifically on a selection of dazzling outfits for stuffed animals, hanging neatly on a white slat wall. Four distinct outfits are prominently displayed: two sequined or metallic blue and silver ensembles, a vibrant pink fuzzy dress with white trim, and a lilac-purple sparkly dress. Each outfit is on a hanger, showcasing intricate details like sequins, faux fur, and various fabrics. The background is the white slat wall, brightly illuminated by overhead retail lighting. The textures are diverse, from shiny sequins to soft fluff, and the colors are bold and eye-catching, primarily shades of pink, purple, blue, and silver. This shot emphasizes the detailed customization options available for the stuffed animals.
0:15stuffing machine top
An upward-angled medium shot captures the upper section of the Build-A-Bear stuffing machine. Dominating the top of the blue and green machine is a large, yellow, smiling bear mascot with a prominent red heart on its chest. Below the mascot, a transparent cylindrical chamber is visible, filled with swirling white stuffing material, animated by internal mechanisms. The surrounding store environment is visible in the blurred background, suggesting other displays and activities. The lighting is bright and evenly distributed, highlighting the interactive nature of the machine. The primary colors are the bright yellow of the mascot, the royal blue of the machine, and the stark white of the stuffing, creating a cheerful and engaging focal point.
0:16bear stuffing interaction
This medium shot captures a lively interaction at the Build-A-Bear stuffing station. A female employee with long, light brown hair is seated on a blue stool, holding a fully stuffed, vibrant rainbow-colored bear. In front of her, a small child, a toddler with curly blonde hair and wearing a distinctive multi-colored checkered jumpsuit, stands gazing at the bear with wide-eyed wonder. Kneeling beside the child is an adult woman, possibly the mother, dressed in a peach-colored ribbed sweater, looking at the bear with an open-mouthed expression of excitement and amusement. The employee gently pats the bear's chest, demonstrating its softness. The blue stuffing machine is partially visible in the background, anchoring the scene. The lighting is bright and warm, creating a joyful and engaging atmosphere. The interaction highlights the emotional connection and excitement surrounding the creation of a new plush friend.
0:19woman holding pink bear
A medium shot frames a smiling young woman with long, flowing blonde hair, standing in the Build-A-Bear store. She is wearing a simple white short-sleeved t-shirt and vibrant pink wide-leg pants, with a small pink quilted purse slung across her body. She holds up a long, fluffy, bright pink stuffed animal, smiling warmly at the camera. In the background, shelves are filled with more stuffed animals, and a 'Book a Party' sign with green accents is visible, suggesting a lively and celebratory atmosphere. The lighting is bright and inviting, typical of a retail environment. The overall color palette is cheerful and feminine, dominated by pinks, whites, and various pastel colors from the toys. The woman's pose and expression convey happiness and satisfaction with her new creation.
0:20finished bear relaxing
This medium shot presents a beautifully staged image of a finished Build-A-Bear product. A fluffy pink stuffed bear is seated comfortably on a black and white striped outdoor lounge chair. The bear is accessorized with black sunglasses, a white short-sleeved jacket over a colorful, patterned swimsuit top. Beside the bear, on the lounge chair, sits a light pink can, likely a beverage, adding to the relaxed, summery theme. The background reveals a sunny outdoor patio setting, with a glimpse of green foliage and a light-colored fence or railing, all bathed in soft, natural daylight. The image has a slightly desaturated, airy filter applied, enhancing the dreamy and relaxed mood. The composition is clean and inviting, showcasing the bear's personality and customization potential.
0:21brand logo outro
The scene is a static, clean graphic on a pure white background. The central element is the iconic Build-A-Bear Workshop logo, featuring a blue circular emblem with a friendly yellow bear head in the center, encircled by 'BUILD-A-BEAR WORKSHOP' at the top and 'EST. 1997' at the bottom. Below the main logo, in large, bold blue text, is the tagline: 'the stuff you love.' followed by a small, vibrant red heart. At the very bottom, in smaller, legible blue text, is a call to action: 'Make memories that last. Plan your visit to Build-A-Bear today!'. The overall color palette is simple and branded, with dominant white, blue, yellow, and a touch of red. The design is clean, professional, and directly communicates the brand identity and message.
