0:00intro product announcement A medium shot frames a young woman in the center of a brightly lit Target aisle, speaking directly to the camera. She stands between tall shelves stocked with various health and beauty products, which recede into the background. Overhead, festive red and white striped ribbons and snowflakes are visible, indicating a seasonal display. The lighting is harsh overhead fluorescent, casting minimal shadows. The woman holds a 'First Day Kids The Multi' container in her left hand. As she speaks, text overlays appear: 'First Day is officially at Target.' (0-1s), 'If you want to go pick up a bottle today.' (2-3s), 'They have a super limited time deal' (4-5s), 'Buy one, get the other one for free' (6-8s). Her gestures are expressive and inviting, setting a positive and informative tone. The dominant color palette is the bright white and red of the store, contrasting with the colorful product packaging.
0:08product comparison vitamin a The scene continues with the same medium shot of the woman in the Target aisle. She now holds two product containers, one in each hand, directly comparing them to the camera. In her left hand is the 'First Day Kids The Multi' container, and in her right is a yellow-labeled 'Olly Kids Multi Gummy Worms' container. The bright overhead lighting illuminates both products clearly. The background remains the bustling, well-stocked Target aisle with red and white seasonal decorations. Text overlays appear: 'This is bad' (8-9s), 'this is good' (10-11s), 'this is bad it has a synthetic form of vitamin A' (11-14s). Her expression is informative and slightly concerned as she highlights the difference between the two products.
0:14closeup olly ingredients An extreme close-up shot focuses on the 'Supplement Facts' label of the 'Olly Kids Multi Gummy Worms' container. A manicured finger with light pink nail polish is visible, pointing directly to the line item 'Vitamin A (as retinyl palmitate)'. The white label displays detailed nutritional information and ingredients in small black text. The background is a soft, blurred light gray, ensuring the label is the primary focus. A text overlay, 'called Retinol Palmitate', is positioned near the pointed ingredient, emphasizing the specific detail.
0:15explanation vitamin a toxicity The shot returns to the medium framing of the woman in the Target aisle. She continues to hold the yellow 'Olly Kids Multi Gummy Worms' container in her right hand, gesturing occasionally with her left. The background remains consistent with the brightly lit Target aisle, complete with product-filled shelves and red and white Christmas decor. Her expression is now more serious and concerned as she explains the potential risks. Text overlays provide key information: 'your kid's body will absorb it endlessly' (16-17s), and 'even to a level of vitamin A toxicity' (18-20s). The focus is entirely on her and the product she's discussing, with an emphasis on the negative aspect.
0:21product comparison beta carotene The shot is a medium frame of the woman back in the Target aisle. She is now holding the 'First Day Kids The Multi' container in her left hand and the 'Olly Kids Multi Gummy Worms' in her right, once again presenting a side-by-side comparison. The brightly lit aisle with its well-stocked shelves and seasonal decorations forms the background. Her expression is positive and informative, indicating the 'First Day' product is the better choice. A text overlay, 'this is good uses Beta Carotene', appears on screen, highlighting the key ingredient of the preferred product.
0:22closeup first day ingredients beta carotene An extreme close-up shot focuses on the 'Supplement Facts' label of the 'First Day Kids The Multi' container. A manicured finger with light pink nail polish points to the line item 'Vitamin A (as beta-carotene)'. The white label displays detailed nutritional information and ingredients in small black text. The background is a soft, blurred light blue and green, matching the product's packaging colors. A text overlay, 'a real form of the vitamin', is positioned near the pointed ingredient, emphasizing its quality.
0:24explanation beta carotene absorption The scene reverts to a medium shot of the woman, who now holds only the 'First Day Kids The Multi' product in her left hand. She stands in the same brightly lit Target aisle, gesturing with her right hand as she explains the benefits of the product's vitamin form. Product shelves and holiday decorations are visible in the background. Her expression is knowledgeable and reassuring. Text overlays detail the absorption benefits: 'that absorbs in your child's body as needed' (25-27s), 'that's how vitamin should work' (28-29s), 'they're supplements not replacement' (30-31s), 'for what your body's natural process should and can do' (32-34s). A person with a shopping cart can be seen briefly passing in the background around 0:27-0:28, adding to the authentic store setting.
0:35product comparison folic acid This medium shot once again features the woman in the Target aisle, comparing two products. In her left hand, she holds the 'First Day Kids The Multi' container, while in her right, she displays a yellow bottle of 'Lil' Critters Gummy Vites'. The background remains the familiar brightly lit Target aisle with product-laden shelves and festive holiday ribbons. Text overlays reinforce the comparison: 'this is bad' (36s), 'this is good' (37-38s). Her gaze shifts between the two products, emphasizing the distinction she is making. The overall color scheme is bright with the primary red and white of Target decor and the vivid product labels.
0:38closeup lil critters ingredients An extreme close-up shot focuses intently on the 'Supplement Facts' label of the 'Lil' Critters Gummy Vites' container. A manicured finger with light pink nail polish points to the line item 'Folate (as folic acid)'. The label is white with black text, providing detailed nutritional and ingredient information. The background is blurred, making the label the sole point of interest. A text overlay, 'this is bad uses Folic Acid', is positioned near the highlighted ingredient, drawing attention to its problematic nature.
0:40explanation folic acid absorption The scene returns to the medium shot of the woman in the Target aisle. She holds the yellow 'Lil' Critters Gummy Vites' container in her right hand, explaining the issues with Folic Acid. The brightly lit store environment with its product-filled shelves and red and white decorations remains the background. Her expression is serious and concerned, emphasizing the negative aspects. Text overlays provide crucial information: 'the synthetic cheap version of vitamin B9' (40-42s), 'Up to 40% of the people cannot absorb Folic Acid' (43-45s), 'a key vitamin for your body and brain development' (46-48s). She maintains direct eye contact, conveying a sense of urgency and importance.
0:48product comparison methylfolate This medium shot presents the woman in the Target aisle once more, showcasing both products. She holds the 'First Day Kids The Multi' in her left hand and the 'Lil' Critters Gummy Vites' in her right, contrasting their folate forms. The bright overhead lighting illuminates the products and the surrounding shelves, which are filled with various items. Red and white striped decorations hang from the ceiling. A text overlay appears: 'this is good contains Methylfolate' (49-50s), identifying the superior ingredient. Her expression is positive and informative, indicating a clear preference for the 'First Day' product.
0:50closeup first day ingredients methylfolate An extreme close-up shot focuses on the 'Supplement Facts' label of the 'First Day Kids The Multi' container. A manicured finger with light pink nail polish points to the line item 'Folate (as L-methyltetrahydrofolate)'. The white label displays detailed nutritional information and ingredients in small black text. The background is a soft, blurred light blue and green, reflecting the product's packaging. A text overlay, 'a bioavailable form', is positioned near the pointed ingredient, highlighting its enhanced absorption properties.
0:52explanation methylfolate absorption The scene cuts back to a medium shot of the woman in the Target aisle. She holds the 'First Day Kids The Multi' product in her left hand, maintaining direct eye contact with the camera. The background is the familiar brightly lit Target aisle with product shelves and holiday decorations. Her expression is confident and positive, emphasizing the benefits of the 'First Day' product. A text overlay appears: 'that your child's body can actually absorb' (52-54s), reinforcing the product's bioavailable form. Her gestures are enthusiastic, supporting her explanation.
0:55product comparison sugar A medium shot shows the woman in the Target aisle comparing two different products. In her left hand, she holds the 'First Day Kids The Multi' container, and in her right, a purple bottle of 'Flintstones Complete' vitamins. The background is the brightly lit Target aisle, with product shelves and red and white Christmas ribbons hanging from the ceiling. Text overlays appear: 'this is bad' (55-56s), 'this is good' (56-57s), as she looks between the two products, drawing a clear distinction. Her expression is informative, highlighting the contrast in ingredient quality.
0:57closeup flintstones sugar An extreme close-up shot of the 'Flintstones Complete' container's 'Supplement Facts' label is shown. A manicured finger with light pink nail polish points to the 'Total Sugars 0g' line. The label is white with black text, displaying nutritional information. The background is blurred, ensuring the label is the central focus. A text overlay, 'this is bad it says zero sugar', is positioned near the pointed sugar content, setting up a critique of the product's claims.
0:59closeup flintstones sweeteners An extreme close-up shot focuses on the ingredients list of the 'Flintstones Complete' container. A manicured finger with light pink nail polish traces along the ingredient list, specifically highlighting 'Maltodextrin, Sucralose'. The label is white with black text. The background is blurred. Text overlays appear: 'but contains artificial sweeteners' (1:00-1:01), 'and flavors that can cause stomach pain and diarrhea' (1:02-1:03), 'for your kids' (1:03-1:04). These overlays appear sequentially, detailing the negative aspects of the artificial ingredients. The scene uses tight framing to ensure legibility of the ingredient list.
1:04product comparison organic sugar The scene returns to a medium shot of the woman in the Target aisle. She holds the 'First Day Kids The Multi' container in her left hand, showcasing its benefits. The brightly lit aisle with its product-filled shelves and red and white seasonal decorations serves as the background. Her expression is positive and reassuring. Text overlays appear: 'this is good' (1:04-1:04), 'contains only 2 grams of organic cane sugar' (1:05-1:06), highlighting the natural sugar content. She gestures with her right hand, reinforcing her message of the product's quality.
1:06closeup first day sugar An extreme close-up shot focuses on the 'Supplement Facts' label of the 'First Day Kids The Multi' container. A manicured finger with light pink nail polish points to the lines for 'Total Sugars' and 'Includes 2 g Added Sugars'. The label is white with black text, displaying nutritional information. The background is a soft, blurred light blue and green, reflecting the product's packaging. A text overlay, 'contains only 2 grams of organic cane sugar', highlights the precise amount and type of sugar.
1:07explanation sugar content The scene is a medium shot of the woman in the Target aisle. She holds the 'First Day Kids The Multi' product in her left hand and gestures with her right, explaining the acceptable sugar content. The brightly lit Target aisle with product shelves and festive red and white decorations continues to form the background. Her expression is calm and informative. Text overlays appear: 'the equivalent amount of a few grapes' (1:08-1:09), 'that your child's body can actually handle' (1:10-1:10), reinforcing the natural and manageable sugar level. She conveys a sense of trust and responsible product formulation.
In a medium shot, the woman stands in the Target aisle, holding the 'First Day Kids The Multi' container in her left hand and gesturing with her right. The brightly lit aisle with product-filled shelves and red and white Christmas decorations stretches behind her. Her expression is enthusiastic and encouraging as she delivers a clear call to action. Text overlays appear: 'if you wanna go pick up a bottle today' (1:11-1:12), 'They have a super limited time deal' (1:13-1:14), 'Buy one, get the other one for free' (1:15-1:17). The repeated call to action with the limited-time offer aims to drive immediate purchase, maintaining the bright and engaging atmosphere.
1:17product gummies red An overhead shot looks down into a light blue cylindrical container, revealing a collection of red, translucent, berry-shaped gummy vitamins. The lighting is bright and even, highlighting the glossy texture of the gummies against a clean white background. The container is slightly out of focus as it's briefly tilted, creating a dynamic feel before settling. A text overlay '3-in-1 Probiotic' identifies the product type.
1:18product gummies orange An overhead shot presents a clear view into a light blue cylindrical container, now filled with orange, spherical gummy vitamins. The gummies are distinctly textured, resembling tiny mandarins or oranges, and are brightly lit against a clean white background. The camera slowly zooms out slightly, allowing for a better view of the quantity. A text overlay 'Calming Magnesium' appears, identifying this specific vitamin type. The image conveys a fresh and appealing quality for the gummies.
1:20product gummies zoom no junk A rapid, dynamic zoom shot plunges into a container of red gummy vitamins, making them appear to rush towards the viewer. The gummies are blurred due to the speed and close proximity. A circular 'NO JUNK' badge with additional text 'NO SUGARS NO ARTIFICIAL COLORS NO FILLERS NO FADS' overlays the blurred gummies, highlighting the product's clean ingredient promise. The background is a dark, abstract blur, making the badge and the implication of the gummies' quality the central focus.
1:21target logo transition A very quick, dynamic transition features a red Target bullseye logo, duplicated and subtly shifting on a pure white background. The motion is swift, acting as an energetic brand identifier between segments.
1:21final product display offer A static, brightly lit final shot displays three 'First Day' product containers prominently positioned on a clean white surface. From left to right, they are 'Women Pre+Post Probiotic' (red label), 'Kids The Multi' (green/blue label), and 'Teens Nighttime Reset Magnesium' (light blue label). Freshly cut fruit slices – peaches, raspberries, and grapefruit – are artfully arranged around the base of the containers, suggesting natural and wholesome ingredients. The background is a soft, gradient light blue. Above the products, white text reads: 'Real results you can taste & feel.' Below, a bold red banner with white text proclaims: 'Buy 1 Get 1 Free at Target'. The scene is crisp, clean, and aspirational, culminating in a strong call to action.
