0:00cardigan intro adjustment A medium shot of a young adult female, framed from the chest down to mid-thigh, in an indoor setting. She is showcasing a dark grey, subtly heathered, cropped cardigan with five light brown, mottled buttons down the front, wearing light wash, high-waisted jeans. Initially, her hands are at her waist, subtly adjusting the bottom hem of the cardigan, then she raises them to run through her long, wavy blonde hair, pushing it back over her shoulders. The background is a plain light-colored wall with a grey sofa partially visible to the left. The lighting is soft and even, suggesting natural light. A white text overlay in a sans-serif font appears at the bottom center, reading: 'The only sweater you'll need this winter'.
0:03cardigan details smile A medium shot of the same young adult female, framed from just below the shoulders to mid-thigh. She is still wearing the dark grey cardigan and light wash jeans. Her head is initially turned slightly to the right with a soft, contemplative expression, then she turns more towards the camera, revealing a bright, genuine smile, as her hands are casually placed into her jeans pockets. Her long blonde hair frames her face. The background remains a light wall with the grey sofa. The lighting is soft and consistent. Two white text overlays appear sequentially at the bottom center: 'I'm loving this cardigan' followed by 'It's made from 100% organic cotton'.
0:06cardigan layering demonstration A medium shot of the young adult female, framed from the chest to mid-thigh, in the same indoor setting. She is wearing the dark grey cardigan and light wash jeans. She gracefully turns her body to the right, showing a side profile of the cardigan and its cropped fit, then turns back to face forward, crossing her arms over her chest. This movement subtly emphasizes the fabric and the cardigan's potential for layering. Her blonde hair flows around her as she moves. The background is a plain light wall with part of the grey sofa. Soft, even lighting illuminates the scene. Two white text overlays appear at the bottom center: 'So it's super soft and cozy' followed by 'And it's the perfect layering piece for colder weather'.
0:09cardigan quality showcase A medium shot of the young adult female, framed from the chest to mid-thigh, wearing the dark grey cardigan and light wash jeans. She moves her hands from her sides, gestures slightly, and then places one hand on her hip while turning her body slightly to the left, showcasing the garment's quality and fit from various angles. Her expression is confident and pleased. The background is the same light wall and a glimpse of the grey sofa. Soft, even lighting. Two white text overlays appear at the bottom center: 'The fabric is super high quality which means it won't pill' followed by 'And it'll last for years'.
0:14cardigan price cta A medium shot of the young adult female, framed from the chest to mid-thigh, wearing the dark grey cardigan and light wash jeans. She smiles brightly and genuinely at the camera, her hands resting casually in her jeans pockets, conveying satisfaction and approachability. Her long blonde hair is pushed back over her shoulders. The background is the familiar light wall with a grey sofa visible. Soft, natural lighting. Two white text overlays appear at the bottom center: 'And the best part? It's under $50' followed by 'Order one today'.
0:17brand logo reveal The scene opens on a solid dark grey background. Small, irregular, orange-pink abstract shapes slowly and fluidly animate onto the screen from various directions. These shapes gradually converge and assemble to form a coherent, stylized brand name 'Quince' in a serif font, rendered in the same vibrant orange-pink color. After the brand name is fully formed and centered, a rectangular button with slightly rounded corners, also in the orange-pink color, smoothly appears directly below the text. This button contains the white, capitalized text 'SHOP NOW'. The animation is clean and elegant, providing a clear brand sign-off and call to action.
