0:00woman with lotion overlay 1 The scene features an eye-level, medium shot of a young Black woman with long black dreadlocks, seated with her knees drawn up towards her chest. She is looking directly at the camera with a neutral, slightly serious expression. A transparent outline of a white Cetaphil Moisturizing Lotion bottle is digitally overlaid directly in front of her, covering most of her torso and arms. The lotion's green and blue logo and detailed product information text, including 'Moisturizing Lotion,' 'Normal to Dry Skin,' and 'Lightweight lotion hydrates for 48 hours,' are clearly visible on the overlay. The background is a stark, clean white, creating a minimalist and bright aesthetic. Her right arm, with neatly painted red fingernails, rests on her knee. The lighting is soft and even, suggesting studio conditions, highlighting her skin tone without harsh shadows. The dominant colors are white, the woman's deep skin tones, and the green/blue of the Cetaphil logo. A small Cetaphil logo is also placed in the bottom right corner.
0:01woman with lotion overlay 2 The camera captures an extreme close-up of a young woman's face, tilted downwards and slightly to the left, with her eyes mostly closed and a soft, contented smile playing on her lips. A transparent outline of a white Cetaphil Moisturizing Lotion bottle is digitally overlaid across her face, mirroring the previous scene's aesthetic. The Cetaphil logo and product text, including 'Moisturizing Lotion' and other details, are clearly visible on the overlay. The background is a soft, blurry white, emphasizing the subject. The lighting is soft and diffused, casting gentle highlights on her cheeks and lips. Her fair skin appears healthy and smooth. Her light brown hair is visible along the top edge of the frame, and a subtle necklace can be seen around her neck. The overall mood is one of peace and satisfaction. A small Cetaphil logo is also present in the bottom right corner.
0:02dermatologist and patient talking wide The scene presents a medium shot of a young Black woman and a middle-aged Caucasian man, presumably a dermatologist, facing each other in conversation. The young woman stands on the left, looking attentively at the man. The man, on the right, gestures with his hands as he speaks, conveying expertise and reassurance. He is dressed in a white lab coat over a light-colored collared shirt. The young woman wears a simple, light pink t-shirt. The background is a plain, neutral light gray wall, ensuring full focus on the subjects. The lighting is bright and even, casting minimal shadows and creating a professional, trustworthy atmosphere. White text overlays the bottom of the frame, stating 'Recommended by Dermatologists.' The Cetaphil logo is subtly placed in the bottom right corner.
0:03dermatologist talking close up This is a close-up shot of the male dermatologist from the previous scene. He is shown from the chest up, positioned slightly to the right of the frame and looking towards the left, presumably at the young woman he was conversing with. He has a slight, reassuring smile and appears to be in mid-sentence, gesturing subtly with his hands just out of frame. He is wearing a white lab coat over a light, collared shirt. The background is a soft, blurred light gray, keeping the focus entirely on his face and expression. The lighting remains bright and even, highlighting his professional and trustworthy demeanor. White text overlays the bottom of the frame, stating 'Recommended by Dermatologists.' The Cetaphil logo is subtly placed in the bottom right corner.
0:04woman with freckles looking at bottle The camera captures a tight close-up of a young woman's face, featuring prominent freckles, as she looks intently at a Cetaphil lotion bottle held just below her chin, mostly out of frame. Her eyes are wide and her mouth is slightly agape, conveying a sense of curiosity, interest, or perhaps a positive reaction to the product. Her light brown, curly hair frames the top of her head. The background is a clean, bright white, maintaining a minimalist and focused aesthetic. The lighting is soft and even, emphasizing the details of her skin and facial expression. The focus is sharp on her face and the top of the white Cetaphil bottle with its green pump. This shot emphasizes a personal, engaged interaction with the product.
0:05lotion dispensed on skin An extreme close-up shot focuses on a hand pressing the pump of a white Cetaphil lotion bottle, dispensing a ribbon of white lotion onto smooth, fair skin. The lotion spreads across the skin, highlighting its texture and application. The skin appears healthy and well-hydrated. The background is a soft, blurred white, ensuring that the action of applying the lotion is the central focus. The lighting is bright and direct, making the lotion and skin details crisp and clear. White text overlays the bottom of the frame, stating 'Helps Restore Skin's Moisture Barrier,' directly linking the visual action to a key product benefit. The Cetaphil logo is visible in the bottom left corner, partially obscured by the text.
0:06woman knees with text overlay This close-up shot features the bare arm and bent knee of a young Black woman. Her skin is smooth and luminous, showcasing a healthy appearance. Her arm is positioned across her bent knee, creating a natural, relaxed posture. The background is a clean, bright white. The lighting is soft and even, highlighting the contours of her arm and knee without harsh shadows. White text overlays the mid-frame, stating 'Helps Restore Skin's Moisture Barrier,' reinforcing the product's benefits. The overall color palette is dominated by the rich brown tones of her skin and the stark white background. This scene visually supports the claim of restored skin moisture. A small Cetaphil logo is present in the bottom right corner.
0:07woman with freckles bringing bottle to face A close-up shot focuses on a young woman's face, partially obscured by a large, white Cetaphil lotion bottle which she is bringing towards her head, just above her dark curly hair. Her fair skin, adorned with light freckles, is visible around the bottle. Her expression is one of gentle anticipation or contentment, with a slight smile. The background is a clean, bright white. The lighting is soft and diffused, highlighting the smooth texture of the bottle and her skin. The action suggests an intimate and direct interaction with the product, implying its benefit for her hair or scalp, or simply a gesture of appreciation for the product. The focus shifts slightly from her face to the bottle as it moves closer.
0:08bottle detail and hand An extreme close-up shot of a white Cetaphil Moisturizing Lotion bottle, held by a hand with fair skin, positioned slightly off-center to the left. The bottle is in sharp focus, showcasing its distinct green and blue Cetaphil logo and the 'Moisturizing Lotion' text. The background is a blurred white, ensuring complete attention on the product. The lighting is bright and even, highlighting the bottle's smooth surface and vibrant logo colors. The hand's fingers are gently curved around the bottle, suggesting a comfortable grip. The shot emphasizes the product's packaging and brand identity, allowing viewers to clearly see the details of the bottle. The subtle movement of the hand shifts the bottle slightly in focus.
0:09woman back with text overlay A close-up shot captures the upper back and shoulder of a young Black woman, seen from behind. Her skin appears smooth and well-toned. She is wearing a thin, silver chain necklace that rests gently on her skin. The background is a clean, bright white. The lighting is soft and even, highlighting the contours of her back. The Cetaphil logo is displayed prominently at the top center of the frame, with a white downward-pointing arrow underneath it. Large white text beneath the arrow reads 'For Everyone's Sensitive Skin,' positioned centrally over her upper back. This scene uses a broad, inclusive visual to convey the product's universal appeal. The colors are dominated by the woman's deep skin tones, the white background, and the brand's green and blue logo.
0:10woman red dreads looking down A close-up shot frames the face of a young person with vibrant red dreadlocks that cover the top of their head and frame their face. Their eyes are cast downwards, and their expression is neutral and thoughtful. The top of their forehead is just visible, and their smooth, brown skin is highlighted by soft, even lighting against a dark, blurred background. The Cetaphil logo is displayed at the top center, with a white downward-pointing arrow, and large white text beneath it reads 'For Everyone's Sensitive Skin,' positioned over the upper part of their face. This angle creates a reflective and introspective mood, visually linking the message to a diverse individual. The dominant colors are the striking red of the hair, the warm brown skin tones, and the branding elements.
0:11woman red dreads smiling This close-up shot features the same young person with vibrant red dreadlocks as the previous scene, now looking up and smiling broadly, revealing their teeth. Their eyes are sparkling, and their expression is genuinely happy and engaging. Their smooth, brown skin is well-lit, with soft highlights. The background is a dark, blurred expanse, ensuring the focus remains on their expressive face. The Cetaphil logo is displayed at the top center, with a white downward-pointing arrow, and large white text beneath it reads 'For Everyone's Sensitive Skin,' positioned over their upper face. This scene conveys joy and satisfaction, reinforcing the message of inclusivity and positive skin experience. The striking red hair, warm skin tones, and bright smile are central to the visual appeal.
0:12cetaphil products end card The final scene is a static, well-lit medium shot showcasing two Cetaphil products on a clean, light gray surface against a matching light gray background. On the left is a large white bottle of 'Cetaphil Daily Facial Cleanser' with a blue pump, detailed for 'Normal to Oily Skin.' On the right, slightly behind and smaller, is a white tub of 'Cetaphil Moisturizing Cream' with a green lid, for 'Dry to Very Dry Skin.' Both products prominently display the green and blue Cetaphil logo and detailed product information. Large white text overlays the top half of the frame, reading 'Cleanse. Hydrate. Protect. Every day.' The lighting is bright and even, highlighting the products and text. The colors are predominantly white, blue, green, and the neutral gray background, maintaining a clean and clinical brand aesthetic. This serves as an end card, summarizing the brand's core offering and call to action.
