0:00logo splash screen
The scene opens with a rounded rectangular app icon-like shape, colored in a deep forest green, centered against a slightly lighter, solid forest green background. The text "DICK'S" is prominently displayed in bold, white, sans-serif capital letters within the green rectangle. The apostrophe in 'DICK'S' is replaced by a small, cartoonish illustration of a skull wearing a basketball as a hat, positioned slightly to the right and above the 'K'. The basketball is orange with black lines. A subtle shadow beneath the green rectangle suggests it's floating slightly above the background, creating a sense of depth. The lighting is even and soft, highlighting the crisp edges of the logo. The overall color palette is dominated by various shades of green, giving a sporty, earthy, yet modern feel. No actions occur; it's a static introductory screen.
0:00mobile app shopping
The camera tilts down and slightly zooms in on a modern smartphone, held vertically, displaying a shopping app interface. The phone itself has a sleek, dark frame, and its screen is brightly lit, showcasing an e-commerce product page. The background is a soft, blurred green with subtle light effects, suggesting motion or depth. The app screen is predominantly white, featuring product details like 'Color: Medium Olive' and 'Size: Select Size' with options S, M, L, XL, 44. Further down, a 'Quantity' selector shows '1', and three prominent white cards offer delivery options: 'Ship (Est: Tomorrow)', 'Store Pickup (Also available at nearby stores)', and 'Same Day (Order by 4PM, get it today)'. Below these, 'Product Information' and 'Ratings & Reviews' sections are visible, with a 'Write a Review' link. At the bottom of the screen, a large orange button with 'ADD TO CART' is partially visible. The user's hand is not visible. The lighting is bright and clear, emphasizing the screen's details.
0:02product reveal get it
The scene features a dynamic product reveal against a vibrant, festive green background with subtle, stylized falling white snowflakes or glitter. In the center, a crumpled, khaki-colored fabric item (resembling a camouflage hoodie) bursts upwards from an open, dark green gift box. The gift box has 'DICK'S' subtly printed on its inner flap and is surrounded by other partially visible, ribbon-adorned gift boxes in white and gold. Above the action, large, bold, white outline text reads 'GET IT'. The lighting is bright and celebratory, emphasizing the product and the text. The action is quick and energetic, conveying excitement and immediate availability.
0:03product on gift boxes
The scene continues with the festive green, snowy background. A neatly folded camouflage hoodie, consistent with the one seen previously, is now resting atop a stack of gift boxes. The bottom box is dark green with 'DICK'S' visible, while a smaller white box with a gold ribbon sits on top of it. Another gold-wrapped gift is partially visible on the left. Above the hoodie, large, bold, white outline text now reads 'GET IT TOMORROW', with a small, sparkling four-point star graphic near the 'T' of 'TOMORROW'. The overall lighting is still bright and cheerful, maintaining a celebratory atmosphere with a clear message about next-day availability. The composition is clean and product-focused.
0:05download app call to action
The scene transitions back to a simplified version of the initial logo. The rounded rectangular app icon-like shape, in a dark forest green, is centered against the lighter, solid forest green background. However, this time, the icon is adorned with a golden ribbon and bow, transforming it into a stylized gift box. The text "DICK'S" with the basketball-skull apostrophe remains white and prominent within the icon. Below the icon, white, bold, sans-serif capital letters spell out 'DOWNLOAD NOW'. The background continues to have subtle, stylized falling white snowflakes or glitter, giving a soft, magical touch. The lighting is consistent and even, drawing attention to the central icon and the call to action. The color palette is dominated by greens and gold, evoking a holiday or special offer feel.
