0:00intro title card
The scene opens with a medium shot of a modern, organized desk setup in a dimly lit room. The background is softly blurred, showcasing a large computer monitor displaying what appears to be a cowboy-themed video game or movie poster. To the left, a vertical slatted wooden panel and a window with blinds are visible, letting in soft daylight. The text 'VITURE' in a glossy, metallic, stylized font, appears prominently in the foreground, with reflective surfaces and subtle color shifts. Below this, the phrase '10 things you might not know about' animates into view, in a similar metallic font but with a slightly wider, more diffuse glow. The overall lighting is dim with a focus on the text and the vibrant screen, creating an inviting, tech-focused atmosphere. The color palette is dominated by dark tones in the background, contrasting with the bright, dynamic colors of the screen and the reflective text. The scene sets a technological, informative tone.
0:02ar hand interaction
A medium shot captures a desk setup in a well-lit room, featuring a large monitor displaying an intense western-themed video game scene with a cowboy holding two guns against a fiery yellow-red background. To the left, a stylish black and wood clock shows '1:37'. A white PlayStation controller rests on the desk. A hand, covered in a light blue, almost glowing glove, enters the frame from the right, interacting with augmented reality elements that appear to float in front of the monitor. The hand 'draws' glowing light-blue, sparkling words that spell out 'Luma Ultra' across the screen, mimicking futuristic handwriting. Small, sparkling particles emanate from the hand's movements. The room has warm wood accents, a black wall behind the monitor, and a window with white blinds on the left. The lighting is bright and even, highlighting the interaction and the vibrant screen display. The scene emphasizes intuitive AR interaction and gaming.
0:09emoji transition
This is a brief, dynamic transition scene. The frame is dominated by a pair of animated, cartoonish hands, colored in a vibrant orange-yellow hue, positioned on either side of the screen as if holding or framing the central action. Floating around and between these hands are various large, colorful 3D emojis and icons. These include a smiling yellow face, a winking heart, a speech bubble, and a blue sphere with a white star, all enclosed in clear, reflective bubbles. Small, purple, fluttering confetti-like elements also scatter across the frame. The background appears to be a blurred continuation of the previous desk setup, suggesting a direct transition from the AR interaction. The overall color palette is bright and cheerful, designed to capture attention and signal a shift in content, enhancing a playful and engaging mood.
0:10so title card
The scene features a minimalist design with a solid lavender purple background. Centered slightly to the left, the word 'so' appears in bold, white, sans-serif typography. To the right of the text, a clean, white outlined illustration of a pair of stylish sunglasses is shown, featuring vibrant blue lenses that reflect light. The sunglasses have a subtle gradient effect, adding depth to the simple drawing. The overall aesthetic is clean, modern, and visually appealing, using a bright, soft color palette that creates a relaxed yet engaging feel. This graphic title card serves as a clear transition, introducing a new segment of information with a fresh, direct approach, reinforcing the product's identity.
0:12one title card
This is a very brief and direct title card. The entire frame is filled with a solid, vibrant lavender purple background, identical to the previous scene. Centered on the screen, the word 'one' is displayed in bold, white, sans-serif capital letters. The typography is simple and clean, making the number immediately readable. The bright and uniform color palette maintains a consistent aesthetic with the preceding graphic. This scene acts as a clear, concise numeric marker, indicating the first point or feature to be discussed, using stark contrast for immediate impact and clarity.
0:13comparison food
A split-screen comparison is shown, divided vertically in the middle. The left side is labeled 'Other Glasses' with a downward arrow, and the right side is labeled 'VITURE Luma Series' with a downward arrow. Both sides display the same appetizing overhead shot of a meal on a round white plate: fried eggs, bacon, cherry tomatoes, and sliced red onions, garnished with green herbs, against a light blue textured surface. However, the image on the left is noticeably duller, less vibrant, and slightly blurry, particularly around the edges, with less defined colors. In contrast, the image on the right is exceptionally sharp, with rich, saturated colors that make the food look more appealing and realistic. The eggs are brighter, the tomatoes are a deeper red, and the green herbs are more vivid. A small text overlay at the bottom center reads '* 100% shot in-camera'. The scene uses a dark background around the comparison screens to make the images pop, highlighting the visual quality difference between the two products.
0:15comparison city night
Another split-screen comparison, identical in layout to the previous one, with 'Other Glasses' on the left and 'VITURE Luma Series' on the right, both accompanied by downward arrows. This scene features a night-time cityscape, likely Las Vegas, from an elevated perspective, showcasing numerous illuminated buildings and neon signs. The left side presents a dim, slightly blurry, and muted view of the city lights, with less contrast and vibrancy. The details of the buildings and signs are indistinct. The right side, however, offers a strikingly clear, bright, and vibrant rendition of the cityscape. The neon lights are sharply defined and glow intensely, showcasing a rich spectrum of colors. The architectural details are crisp, and the overall dynamic range is significantly higher, revealing more detail in both highlights and shadows. A small text overlay at the bottom center reads '* 100% shot in-camera'. The scene effectively demonstrates the superior visual clarity and brightness of the VITURE Luma Series, with a dark surrounding to emphasize the illuminated screens.
0:17man with phone outdoor
A close-up to medium shot shows a young man sitting comfortably outdoors on a striped lounge chair. He is intently looking at and holding an orange smartphone horizontally in both hands, as if interacting with it or watching content. The background features striking, artificially colored pink rock formations and lush green cacti, suggesting a desert or themed resort environment. The sky above is bright blue with scattered white clouds, indicating a sunny day. The lighting is natural and bright, creating some highlights on his hair and skin. The man is wearing casual clothing, including a white t-shirt and a blue and white patterned short-sleeved button-up shirt, along with dark sunglasses. His relaxed posture and focused gaze convey a sense of engagement with his device in a leisurely setting.
0:18man by pool ar screen
A wide shot captures a young man relaxing by a turquoise swimming pool under a bright, sunny sky. He is lounging on a striped deck chair, wearing sunglasses and a casual outfit. In front of him, an augmented reality screen, seemingly floating in the air, displays a vibrant, abstract, colorful animation of swirling paints and bubbles in shades of pink, yellow, blue, and purple. The screen is large and appears to be angled slightly, suggesting a personal viewing experience. The background features the same pink rock formations and green cacti from the previous shot, along with a wooden fence and various plants. White text overlays appear on the AR screen: '1. Industry-Leading SONY Panel' and then '1500 nits'. A large, animated yellow emoji with heart-eyes appears in the bottom left corner, then changes to a green one with a happy face. The overall lighting is bright and natural, typical of a sunny outdoor environment, enhancing the vivid colors of the AR display. The scene emphasizes outdoor viewing and high brightness.
0:24gamers title card
This scene presents a clean, white background with graphic elements. The word 'Gamers' is prominently displayed in bold, italicized blue letters, tilted slightly upwards from left to right. Below and to the right of the text, a cartoonish illustration of a game controller is shown, featuring shades of purple, yellow, and blue, with a black cord extending from it. The color palette is bright and fresh, with the blue text and controller standing out against the pure white background. This title card clearly signals a focus on gaming, utilizing a vibrant and energetic visual style that appeals to the target audience.
0:25comparison gaming
A split-screen comparison focuses on a first-person shooter video game. The left side is labeled 'Monitor' with a downward arrow, and the right side is labeled 'Luma Ultra Glasses' with a downward arrow. Both screens show a sniper scope view, with a red crosshair centered. The game environment is a tactical outdoor setting with buildings and foliage. On the left, the monitor view appears less dynamic and potentially dimmer, showcasing the game with standard visual quality. On the right, the 'Luma Ultra Glasses' view exhibits significantly enhanced brightness, contrast, and color vibrancy. The details within the scope, such as enemy outlines and environmental textures, are sharper and more distinct, providing a clearer visual advantage. In-game UI elements like health bars and maps are visible at the top. The scene uses dark surrounding space to draw attention to the displayed content, effectively highlighting the improved gaming experience offered by the glasses.
0:28video creators title card
This scene features a plain white background with graphic elements designed for video creators. The words 'Video Creators' are displayed in bold, italicized purple letters, tilted slightly upwards. To the right, two illustrative icons are present: one resembling a video player interface with a play button and a waveform, and another depicting a pair of measuring shears, symbolizing editing. A small, golden butterfly icon also flutters in the bottom left. The color palette is clean and modern, with the purple text providing a gentle contrast against the white background. The graphics are simple yet effective in conveying the focus on video production and editing, suggesting tools for creative individuals.
0:29man editing ar screen
A medium shot shows a young man sitting at a cafe table, engrossed in video editing. He is wearing dark sunglasses, and an augmented reality screen floats prominently in front of him, displaying a complex video editing interface, likely DaVinci Resolve. The AR screen, translucent and layered over the real-world view, shows timelines, video clips, and various adjustment panels with color wheels and sliders. The man's laptop is open on the table, also showing the editing software, suggesting a dual-screen or extended desktop experience. The cafe environment features wooden tables, yellow and brown chairs, and large windows revealing a brightly lit outdoor area with blurred figures in the background. The lighting is bright and natural, coming from the windows, illuminating the man and the table. The scene highlights the use of AR glasses for professional creative work, offering an expanded and immersive workspace.
0:32man editing ar screen overshoulder
An over-the-shoulder shot provides a closer view of the young man from the previous scene, still seated at a cafe table and editing. The perspective is from slightly behind and to the right of him, looking towards the large augmented reality screen that dominates the central frame. The AR screen is semi-transparent, displaying a detailed video editing interface with color grading tools, timelines, and clip previews. Behind the AR screen, the blurred background of the cafe and street scene is visible, including passersby and bright outdoor lighting. The man's hands are visible on his laptop keyboard and trackpad, actively controlling the software. The focus is on the immersive editing experience provided by the AR glasses, showcasing the clarity and detail of the virtual workspace in a real-world setting. The natural light from the windows softly illuminates the scene.
0:33sound title card
This scene features a vibrant yellow background, creating an energetic and eye-catching visual. The word 'Sound' is displayed in bold, black, sans-serif typography, centrally placed. A black circle is dynamically animating over the text, expanding and contracting, partially obscuring and revealing the letters, creating a visual representation of sound waves or vibrations. In the bottom right corner, a small, animated icon of blue sound waves pulses rhythmically. The strong contrast between the black text/icon and the bright yellow background makes the message clear and impactful. This title card introduces the next feature or benefit of the product, focusing on its audio capabilities through a dynamic and engaging graphic design.
0:35man putting on glasses sky
An extreme low-angle close-up shot captures a young man putting on a pair of dark sunglasses (the AR glasses). The camera is angled upwards, with the bright blue sky and fluffy white clouds filling the entire background, creating a clean, serene, and expansive feel. The man's face is partially obscured as he adjusts the glasses, but his hands are prominent in the foreground, meticulously positioning the eyewear. He is wearing a light blue and white striped button-up shirt over a white t-shirt, and a dark baseball cap is worn backward. The natural sunlight from above casts a gentle glow on his skin and the glasses. His movements are deliberate, suggesting the careful handling of a new or valued piece of tech. The scene highlights the act of wearing the glasses against an open, outdoor backdrop.
0:37harman audio speaker
The scene displays a 3D animated graphic of a sleek, modern, transparent speaker with a black base. The speaker's design is futuristic, with internal blue lighting that pulsates and glows, suggesting sound or active operation. The blue light illuminates intricate internal structures within the speaker. The background is a smooth, color-graded blend of light blue fading into pink and purple, creating a soft, ethereal atmosphere. In the bottom left corner, the animated blue sound wave icon from the previous 'Sound' title card is present. Below the speaker, white text overlays appear, reading '2. HARMAN AUDIO'. The animation is smooth, and the internal light creates a captivating visual, emphasizing the high-quality audio experience associated with the product.
0:38man gaming close up
A close-up shot focuses on a young man's hands as he intensely plays a video game using a handheld gaming controller. He is wearing light blue jeans and a white t-shirt, with a blue and white patterned shirt over it. A black wire, likely for wired headphones or charging, connects to the controller. The controller itself is a dark gray, compact device. Overlaid on the scene is a translucent augmented reality screen, showing a first-person shooter game with a wide view of an outdoor, war-torn environment. The AR screen partially obscures the man's chest and lower face. The background is blurred, hinting at an outdoor setting. Text overlay '2. HARMAN AUDIO' appears in the bottom left. The focus is on the immersive gaming experience, highlighting the hands-on interaction and the integration of the AR display. The lighting appears natural and bright.
0:41man gaming side view
A side-angle medium shot captures a young man fully immersed in a video game while sitting outdoors in a black folding chair. He wears dark sunglasses (the AR glasses) and a backward black baseball cap, a white t-shirt, a blue and white patterned shirt, and jeans. In front of him, a large, translucent augmented reality screen floats, displaying a first-person shooter game with detailed outdoor scenery, including rocky terrain and trees. He holds a compact gaming controller with both hands, his thumbs actively working the joysticks. The setting is an open-air cafe or patio with white gravel on the ground, a black metal table, and hints of modern architecture and plants in the background. A red drink in a glass with a straw rests on the table. The natural daylight is bright, casting soft shadows. The scene highlights the portability and immersive nature of the gaming experience with the AR glasses in an outdoor environment.
0:43man gaming front view
A medium shot from the front captures the same young man from the previous scene, still seated outdoors in a black folding chair and playing a video game. He wears the dark AR sunglasses, a backward black baseball cap, and a blue and white patterned shirt over a white t-shirt. In front of him, a large, semi-transparent augmented reality screen displays the game, showing an intense first-person perspective of a tactical environment. Text overlays appear on the AR screen, such as 'TACTICAL GRENADE' and in-game statistics. His expression is one of intense focus, and his mouth is slightly open, suggesting vocal engagement or reaction to the game. The background shows a white building with black framed pictures on the wall and more gravel ground, enhancing the outdoor cafe setting. The bright natural lighting illuminates his face and the AR screen, emphasizing the immersive visual experience.
0:46man gaming hands effects
This close-up shot brings the focus back to the young man's hands as he continues to play the video game, with dynamic augmented reality effects layered over the scene. His hands are gripping the dark gray handheld gaming controller, and a white earbud wire is visible. Overlaid on the scene is the translucent AR game screen, showing an outdoor environment with a large, stylized explosion graphic and 'BOOM' text appearing dynamically to the right. Additionally, a green and yellow zig-zag sound wave graphic emerges from the left, further emphasizing the immersive audio-visual experience. The man's upper body and lower face are slightly visible through the AR overlay, showing his focused expression. The background is blurred, maintaining the outdoor setting. The animated graphics intensify the sense of action and highlight the product's immersive capabilities, with bright natural lighting illuminating the hands and controller.
0:49man looking up teal wall
A medium close-up shot captures the same young man, now standing or sitting, looking slightly upwards with a thoughtful or impressed expression. He is wearing the dark AR sunglasses and a black baseball cap backward. The background is a striking, vibrant teal wall with a large, semi-circular yellow and orange graphic design, resembling radiating sun rays, centered behind his head. The lighting is bright and even, highlighting the colors of the wall and the man's features. His posture is relaxed, with his head tilted slightly. The scene emphasizes the stylish aspect of the glasses and the feeling of wonder or satisfaction they evoke in the user, set against a bold and colorful backdrop.
0:51mona lisa with glasses
This is a whimsical graphic scene featuring a digitally altered image of Leonardo da Vinci's iconic 'Mona Lisa'. The famous painting is placed against a bright, solid yellow background. The Mona Lisa is depicted wearing a modern pair of dark sunglasses, specifically the Viture Luma Series, which are superimposed onto her face. Her enigmatic smile remains, now partially obscured by the dark lenses. Around her, a white dashed outline highlights her figure. The word 'Now' in bold, blue, slightly rotated sans-serif text appears to the left of her head. The scene playfully blends classic art with modern technology, using a vibrant color palette to create an eye-catching and humorous effect, suggesting that the glasses are for everyone and suitable for modern style.
0:52girl with pearl earring glasses
Similar to the previous scene, this is a playful graphic featuring a digitally altered image of Johannes Vermeer's 'Girl with a Pearl Earring'. The classic painting is set against a vibrant, solid sky-blue background. The girl is depicted wearing a pair of modern, white-framed sunglasses (the Viture Luma Series) with dark lenses, superimposed onto her face. Her distinctive pearl earring is still visible. A white dashed outline surrounds her figure. The text 'Try Something Cool' in bold, yellow, slightly rotated sans-serif font appears to the left of her head. The scene uses bold primary colors and a blend of historical art with contemporary product placement, creating a visually striking and engaging image that promotes the glasses as a 'cool' and stylish accessory.
0:53man attaching neckband
A medium close-up shot shows a young man sitting on a lush green lawn, surrounded by well-maintained garden plants and white outdoor furniture in the blurred background. He is wearing a white t-shirt and a black knitted beanie adorned with silver safety pins and rings, giving him a stylish, edgy look. He is in the process of putting on or adjusting the dark AR glasses, and then proceeds to connect a matching black 'Pro Neckband' to the glasses, looping it around his neck. White outlined graphics of the glasses ('Luma Ultra') and the neckband ('Pro Neckband') appear on either side of him, highlighting the product components. The lighting is bright and natural, indicating an outdoor, sunny day. His movements are precise and focused, demonstrating the ease of assembly and wear. The scene emphasizes the modularity and practical design of the product.
0:55man using laptop overhead
An overhead shot captures a young man working outdoors at a table, using a laptop and wearing the dark AR glasses with the neckband. He is seated in a dark folding chair, and a black laptop is open on a grey table surface. His hands are visible on the laptop's keyboard and trackpad, actively typing or navigating. A black shoulder bag is placed next to his chair. The setting is a bright outdoor environment with white gravel ground, suggesting a cafe or modern patio. The lighting is bright natural sunlight, creating clear shadows. The perspective emphasizes the compact and portable nature of his mobile workstation, showcasing how the glasses integrate with his existing tech for an expanded virtual display. The AR screen itself is not explicitly shown, but implied by his interaction with the glasses.
0:57montage diverse use cases
This is a fast-paced montage showcasing various individuals (both male and female, of diverse age ranges from young adults to middle-aged) using the VITURE Luma Series glasses in a wide array of everyday environments and activities. Each shot is typically 1-2 seconds long, focusing on the user and their perceived AR screen. The settings include: a man relaxing on a beach, a man driving a car with a GPS-like AR display, a man cycling outdoors, a man and woman working or socializing in a cafe, individuals on trains and airplanes watching movies or working, people hiking, in offices with spreadsheet displays, lying in bed watching content, walking on city streets both day and night, women cycling and running, a man cooking with an AR recipe, and individuals on treadmills in a gym. Many of these scenes feature visible, translucent augmented reality screens displaying content such as videos, maps, documents, or data overlays, creating an immersive experience for the user. The lighting varies from bright natural daylight to artificial indoor lighting and night-time city lights. The overall color palette is diverse, reflecting the varied environments. This montage effectively communicates the versatility, portability, and broad appeal of the AR glasses for entertainment, productivity, and fitness across numerous daily scenarios.
2:33product detail shots
This scene is a fast-cut montage of close-up product shots, highlighting the design and features of the VITURE Luma Series glasses and its accessories. The shots include: a hand holding the glasses, showcasing its sleek profile; a detailed view of the ear-piece and temple, emphasizing design elements; the magnetic attachment point for the neckband; and the USB-C port for connectivity. The background is predominantly clean and minimalist, often a soft-focus environment or a plain light surface, ensuring the product is the central focus. The lighting is bright and even, highlighting the materials and textures of the glasses. The color palette is modern, featuring dark grays and blacks of the product contrasting with brighter, neutral backgrounds. This series of shots provides a detailed look at the physical attributes and build quality of the product.
2:36glasses neckband on table
A clean, minimalist shot presents the VITURE Luma Series glasses and its accompanying neckband resting neatly on a pristine white surface, possibly a desk or product display. The dark, sleek glasses are positioned centrally, and the black neckband is coiled beside them. The background is blurred, maintaining a shallow depth of field to keep the focus sharply on the products. The lighting is soft and diffused, creating subtle highlights and shadows that emphasize the product's contours and texture. The color palette is stark, with the dark tech contrasting against the bright white, conveying a sense of premium quality and modern design. The composition is simple and elegant, designed to showcase the product in an uncluttered and appealing manner.
2:37man dark room static
A wide shot shows a young man standing in a modern, dimly lit room, which appears to be an apartment living space at night. He is wearing the dark AR glasses and looking intently at an augmented reality screen that is visible as a translucent, glowing rectangle in front of him, displaying content that is not clearly decipherable but appears bright. The room features minimalist furniture, a dark wall, and subtle accent lighting, creating a cozy and private atmosphere. The primary light source is the AR screen itself, casting a soft glow on his face and surroundings. The color palette is dominated by dark, muted tones with the bright pop of the AR display. The scene emphasizes the immersive, private viewing experience in a dark environment.
2:38man on couch dark room
A medium shot shows a young man comfortably seated on a dark-colored couch in a dimly lit, modern living room. He is wearing the dark AR glasses, and an augmented reality screen floats in front of him, displaying dynamic content that reflects bright, colorful light onto his face. The room's background is dark and blurred, with faint hints of furniture and decorations, maintaining a private and intimate viewing environment. The AR screen is the main source of illumination, creating a captivating glow. The color palette is dark and atmospheric, with the vibrant colors of the virtual screen providing a strong contrast. This scene highlights the personal and immersive entertainment experience the glasses offer, ideal for relaxed home viewing.
2:39man in bed dark room
A close-up to medium shot captures a young man lying comfortably in bed in a dark bedroom setting. He is wearing the dark AR glasses, and a brightly illuminated augmented reality screen floats directly in front of his face, displaying what appears to be a movie or video. The light from the AR screen casts a soft, dynamic glow on his face and the surrounding bedsheets. The room is almost completely dark, with only minimal ambient light visible around the edges, emphasizing the private and immersive nature of the viewing experience. The color palette is predominantly dark, contrasting sharply with the vivid and fluctuating colors emanating from the AR display. This scene underscores the convenience and personal entertainment capabilities of the glasses for late-night or private viewing.
2:40man walking street night alt
A medium wide shot shows a young man walking alone down a city street at night. He is wearing the dark AR glasses and a dark, stylish jacket. An augmented reality screen, visible as a translucent rectangle, floats in front of him, displaying information or content. The street is illuminated by various artificial lights, including streetlights and neon signs from distant buildings, creating a vibrant, urban night scene. The ground is wet, reflecting the city lights, suggesting recent rain. The camera follows him from a slightly elevated position, capturing his stride. The overall color palette is dark with bright, artificial light sources, creating a dynamic contrast. The scene implies that the glasses are suitable for use even while navigating busy urban environments at night, offering both utility and entertainment.
2:41end title card
The final scene features a solid black background, creating a stark and impactful visual. The 'VITURE' logo, in its distinctive glossy, metallic, stylized font with reflective surfaces and color shifts, is prominently displayed in the center of the screen. Below the logo, white sans-serif text appears, reading 'Discover the Future of Visuals'. The minimalist design with high contrast focuses entirely on the brand and its core message. The lighting is implied to be bright on the logo, making it pop against the dark background. The scene serves as a clear branding and call-to-action moment, summarizing the product's promise and leaving a lasting impression.
