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Steve Madden

stevemadden.com

Active

0:00FACEBOOK, INSTAGRAM

Hook Type

Bold Claim

Format

Demo / How-To

Opening Hook

“We finally have sunshine and heat here in Miami.”

Ad Copy

Another moment for my bikini girls! @stevemadden now has swim & coverups, don’t worry, it’s just as good as you think it would be 👙🐚✨ #smpartner Comment SHOP for all the links, xx. https://liketk.it/5TSJp

Brand

AI Analysis

AI Tags

Talking HeadProduct DemoText OverlayFemale PresentConfidentHappyValue PropositionFeature BreakdownSolution RevealOn-Brand Color PaletteProduct In HandPackaging Visible

Transcript

0:00We finally have sunshine and heat here in Miami.

0:03I've been impatiently waiting to wear this set, so I called my girlfriend.

0:08We're gonna have a little beach day.

0:09But I'm head-to-toe Steve Madden.

0:12Even the bikini is so cute.

0:13The cream crochet with this chocolate brown trim is like classic but a little boho.

0:18And the padding in the top is removable, which I always appreciate.

0:20The bottoms are just a nice high-waisted classic bikini cut, and then these matching pants are the perfect cover up.

0:26They also have a little cargo pockets, which I feel like is an unexpected detail.

0:29But my favorite part are my sandals.

0:30These are the Tracy's. I love this beautiful rich way, but they also have them in a jelly version in like pink, orange, and blue that are super fun and obviously waterproof.

0:37Of course, a little beach bag.

0:39This one comes with the cutest bag charm.

0:42It's got a little fishy on it.

0:45A magnetic closure, and it is

Text on Screen

0:00HEAD TO TOE STEVE MADDEN BC THEY NOW HAVE SWIM!

Scenes (3)

0:00full body swimwear demo

The scene opens with a medium full shot of a young adult female, standing centrally in what appears to be a brightly lit, tastefully decorated indoor hallway or entryway. She is showcasing a white crocheted bikini top and matching wide-leg cover-up pants. The background features light-colored walls, a reddish-brown intricate patterned rug, and glimpses of a living area with a white sofa and a light wood cabinet. Natural light illuminates the scene, casting soft shadows. The woman smiles and actively gestures with her hands, pointing to different parts of her outfit (bikini top, pants), turning to show the side and back, and adjusting her hair. Her movements are fluid and energetic. The dominant color palette includes various shades of white, cream, and natural wood tones, contrasted by the deep red of the rug. A large, bold white text overlay reads: 'HEAD TO TOE STEVE MADDEN BC THEY NOW HAVE SWIM!'

0:27sandals close up

The camera cuts to a tighter medium close-up, focusing on the female demonstrator's upper body as she holds up a pair of light brown, flat sandals. Her face is in the upper part of the frame, smiling and looking at the camera while her hands are positioned centrally, presenting the sandals. The background remains consistent with the light-colored hallway and a glimpse of the patterned rug. The lighting is soft and even. She actively points to details on the sandals with her red-painted nails, emphasizing specific features and colors. The 'HEAD TO TOE STEVE MADDEN BC THEY NOW HAVE SWIM!' text overlay is still prominently displayed at the top of the frame.

0:37beach bag close up

The scene continues with a medium close-up, similar to the previous shot, focusing on the female demonstrator's upper body. She now holds a large, light brown woven straw beach bag in front of her. The background remains consistent, featuring the hallway and patterned rug. She actively shows off the bag, pointing to a decorative bag charm shaped like a small, white fish with leopard print accents and blue beads. She then opens the bag to reveal its magnetic closure and lined interior. Her expression is bright and animated, showcasing the product with enthusiasm. The 'HEAD TO TOE STEVE MADDEN BC THEY NOW HAVE SWIM!' text overlay persists at the top.

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