0:00exercise ball crunch A medium shot captures a young adult female from the chest up, positioned on her back atop a translucent exercise ball. She is performing an abdominal crunch, with her torso slightly raised and arms bent at the elbows, hands near her face. Her long, dark, wavy hair cascades down her back, touching the floor. She wears a dark brown sports bra and matching high-waisted leggings. The background is a plain, softly lit, neutral grey studio setting, creating a clean and focused environment. Large white numbers '45.05' are overlaid prominently in the upper center of the frame, serving as a distinct brand identifier. The lighting is even and soft, highlighting the subject without harsh shadows. The overall mood is focused and athletic.
0:00standing with yoga mat A full body shot captures the young adult female as she transitions from the exercise ball to standing. She sits up from the exercise ball, pushing her hands onto the floor to stabilize herself as the clear exercise ball rolls slightly to the right, mostly out of frame. She then stands up and walks from the right side of the frame towards the left, carrying a rolled grey yoga mat tucked under her right arm. Her body is slightly turned away from the camera as she moves. She wears the same dark brown sports bra and matching high-waisted leggings, complemented by grey ballet-style flat athletic shoes. The background remains a plain, softly lit, neutral grey studio. Four large white numbers '4', '5', '0', '5' are scattered in the corners of the frame, hinting at the brand '45.05'. The lighting is consistent and soft, maintaining a clean aesthetic.
0:02unrolling yoga mat A full shot of the young adult female, initially seen from behind, then slightly from the side as she places her yoga mat. She walks into the frame from the right, turns her back towards the camera, and gracefully unrolls a grey yoga mat onto the light grey studio floor. She bends fluidly at the waist to smooth the mat, showcasing the fit and flexibility of her dark brown high-waisted leggings. Her long, dark, wavy hair is visible as she leans forward. The background is a plain, softly lit, neutral grey studio, providing a minimalist backdrop. The four large white numbers '4', '5', '0', '5' are scattered in the corners of the frame, hinting at the brand. The lighting is soft and uniform, emphasizing the subject's form.
0:04yoga mat side stretch A medium-wide shot presents the young adult female seated gracefully cross-legged on a grey yoga mat. She performs a deep side stretch, leaning her torso smoothly to the right. Her right arm extends towards the floor for support, while her left arm bends gracefully over her head, reaching further to the right. Her facial expression is one of serene focus and calm. She continues to wear the dark brown sports bra and matching high-waisted leggings. Her long, dark hair falls to one side. The background is a plain, softly lit, neutral grey studio, creating an uncluttered and peaceful atmosphere. The four large white numbers '4', '5', '0', '5' are scattered in the corners of the frame, reinforcing the brand presence. The soft, even lighting highlights her form and the fluidity of her movement.
A full body shot captures the young adult female standing confidently, facing directly towards the camera. She has changed into a dark brown activewear romper with a scoop neck and shorts-length bottom, presenting a sleek, athletic look. She wears white crew socks and large white over-ear headphones, suggesting readiness for a workout or travel. She holds a large, quilted dark brown gym bag in her left hand and a white smartphone in her right hand. Her long, dark, wavy hair frames her face, and her expression is neutral yet self-assured. The background is a plain, softly lit, neutral grey studio, maintaining a minimalist and professional aesthetic. The four large white numbers '4', '5', '0', '5' are scattered in the corners of the frame. The lighting is bright and even, highlighting the outfit and accessories.
0:11reprise side stretch logo A medium-wide shot of the young adult female seated cross-legged on a grey yoga mat, repeating the deep side stretch previously shown. She leans her torso to the right, with her right arm extended towards the floor and her left arm bent over her head, reaching to the right, showcasing flexibility and control. She wears the dark brown sports bra and matching high-waisted leggings. Her hair is still long and dark. The background is a plain, softly lit, neutral grey studio, providing a clean and focused setting. The large white numbers '45.05' are overlaid prominently in the upper center of the frame, similar to the opening scene, reinforcing the brand identity. The lighting is soft and consistent, creating a calm and aesthetic mood for the exercise. This scene serves as a visual anchor, repeating a key action with clear branding.
0:12final outfit brand info A full body shot captures the young adult female walking slowly forward, directly towards the camera, maintaining a confident and poised demeanor. She is wearing the dark brown activewear romper, white crew socks, and white over-ear headphones. The large, quilted dark brown gym bag is slung stylishly over her left shoulder, and she holds a white smartphone in her right hand. Her expression is confident and direct. The background is a plain, softly lit, neutral grey studio. The large white numbers '45.05' are overlaid in the center of the frame, with additional white text 'Exclusively on asos' and 'Discover more' positioned below it, clearly communicating brand and call to action. The lighting remains bright and even, giving the scene a polished and aspirational feel.
0:13silhouette transition end card This scene initiates with the full body shot of the young adult female walking forward, and then her form gradually transitions into a stark, striking black silhouette. This transformation occurs smoothly, maintaining her confident posture with the gym bag over her shoulder and phone in hand. The background remains the softly lit neutral grey studio. Crucially, the white text overlays '45.05', 'Exclusively on asos', and 'Discover more' remain constant and brightly visible, standing out against the darkening figure and backdrop. The lighting around her figure subtly dims, intensifying the silhouette effect and adding a dramatic flair to the end card transition. This creates a powerful visual emphasis on the brand message.
The final static end card prominently features a stark black silhouette of the young adult female, positioned centrally against a softly lit neutral grey studio background. Her posture is confident, with a gym bag distinctly over one shoulder and a phone clearly in hand, solidifying her athletic and modern persona. The highly visible white text '45.05' is centered, acting as the primary brand logo. Below it, the text 'Exclusively on asos' and 'Discover more' provides clear e-commerce and call-to-action information. This frame serves as the conclusive branding and instruction for the viewer, with crisp graphics and a minimalist, impactful aesthetic. The lighting is even and highlights the contrasting white text against the dark silhouette and grey background.
