0:00Man holding product and talking
A medium shot frames a young African-American man, approximately late 20s to early 30s, with short, dark, curly hair and a neatly trimmed beard, seated at a polished dark brown wooden table. He is wearing a teal t-shirt and a thick gold cuban link chain. His facial expression is animated and engaging, with wide eyes and a slightly open mouth, conveying excitement as he speaks directly to the camera. He holds a dark brown 'RYZE MUSHROOM COFFEE' pouch, featuring a large orange and yellow floral design and white text, centered in front of him. The background reveals a modern kitchen with white upper cabinets, a silver faucet, and a bunch of yellow bananas on the counter. The lighting is bright and even, indicative of indoor daylight. A white text overlay at the bottom reads: 'This mushroom coffee is going viral on Facebook right now'.
0:03Man pointing at screen with reviews
A medium shot captures the same African-American man from the previous scene, still wearing a teal t-shirt and gold chain. He is looking and pointing towards the right side of the frame, where an overlay of several social media-style review cards is displayed. The background is an abstract, blurred blue and purple graphic featuring upward-trending bar charts, symbolizing growth or virality. The review cards are white with black text, prominently featuring red five-star ratings. The man's expression is focused and explanatory, with his right index finger extended towards the reviews. A white text overlay appears at the bottom, stating: 'With over 200,000 5-star reviews on their site and Trustpilot,'.
0:06Animated intestines
A close-up CGI animation presents a translucent human torso, featuring a glowing green representation of the intestines and colon, encased within a yellow-gold, translucent outline of the pelvis and lower ribs. The intestines appear to pulsate gently with an internal light, set against a solid dark blue background. The overall effect is a stylized, educational depiction of the digestive system. A white text overlay positioned at the bottom reads: 'let me just say, this stuff will have your gut feeling brand new.'.
0:09Man looking distressed
A close-up shot focuses on the African-American man, still in his late 20s to early 30s, with short, dark curly hair and a beard. He is wearing a light grey knit cardigan with white and dark grey striped accents over a white t-shirt, and a gold chain. His eyes are closed, and his mouth is contorted into a grimace, conveying a clear sense of discomfort or pain. He clutches his stomach with his right hand, further emphasizing his distress. The background is a plain, light-colored wall, providing a simple, uncluttered setting. The lighting is soft and even, highlighting his pained expression. A white text overlay appears at the bottom: 'So here's the thing, most people carry between 10 to 18 pounds of poop.'.
0:14Man walking into bathroom
A medium shot captures the African-American man from behind, as he walks towards a dark grey barn door, presumably leading to a bathroom. He is wearing a loose-fitting light grey long-sleeved shirt and dark grey sweatpants. His dark, curly hair is visible at the back of his head. To the left of the frame, a brown wooden dresser with various items sits against a light-colored wall. As he approaches the door, he reaches out his right hand to grasp the handle, indicating his intention to enter. The lighting is subdued but consistent, creating a somewhat muted indoor atmosphere. A white text overlay reads: 'When you don't visit the bathroom daily like you should,'.
0:17Animated intestines with stuck waste
A CGI animation presents a close-up of a human torso, with pinkish-brown intestines and a yellow-gold translucent skeletal outline, set against a dark purple background. Within the large intestine, several dark, solid, cylindrical masses are visible, representing accumulated waste. This visual emphasizes the concept of blockages in the digestive system. The animation is static, focusing on the internal anatomical details. A white text overlay states: 'all that poop basically gets stuck.'.
0:19Animated bloodstream with toxins
An extreme close-up CGI animation vividly depicts the interior of a pulsating pink/red vein or artery. The bloodstream is teeming with various microscopic particles: some are green and spherical, resembling bacteria, while others are red and spiky, indicative of viruses or toxins. Additionally, numerous white, circular particles, some sparkling, move throughout the vessel, suggesting a compromised internal environment. The background is dark and out of focus, enhancing the focus on the internal biological activity. A white text overlay at the bottom reads: 'This is really toxic for your body,'.
0:21Man looking tired and bloated
A medium shot features the African-American man, still in his late 20s to early 30s, with short, dark curly hair and a beard. He is slumped in a light grey armchair, wearing a sage green hooded sweatshirt and white pants. His head is tilted back, eyes half-closed, and his mouth is slightly ajar, conveying a profound sense of exhaustion and listlessness. The background includes a window with white horizontal blinds, allowing natural light into a modestly furnished room. A small wooden side table with a green plant and a white bag labeled 'FitBites' is visible. The lighting is soft and natural, contributing to the subdued atmosphere. A white text overlay at the bottom states: 'which is why you end up feeling tired bloated and weighed down.'.
0:23Man in bathroom mirror, holding phone
A medium shot captures the African-American man filming himself in a bathroom mirror, holding a black smartphone. He is wearing a plain black t-shirt. His expression is one of slight annoyance or concern, with a subtle frown. The bathroom features a modern white sink, a dark grey framed mirror, and light-colored walls. The lighting is bright and direct, typical of a bathroom setting. A white text overlay at the bottom simply says: 'bloated'.
0:24Man explaining benefits
A medium shot revisits the African-American man, in his late 20s to early 30s, seated at the dark wooden table. He is wearing the same teal t-shirt and gold chain. His expression is serious yet engaged, as he looks directly at the camera, gesturing with his right hand as if making a crucial point. The background is the familiar kitchen setting with white cabinets. The scene is momentarily overexposed, creating a bright, almost glowing effect, before quickly returning to normal lighting. A white text overlay at the bottom reads: 'But when things start moving the way they should:'.
0:25Man in mirror, stomach flattened
A full shot captures the African-American man, in his late 20s to early 30s, filming himself in a mirror within a bedroom setting. He is wearing a light blue and white striped short-sleeved shirt and light brown shorts. He flexes his left arm and smiles broadly and confidently, indicating improved physique and mood. The background includes a window with light blue blinds on the left, a bed with a dark green comforter on the right, and white walls. The lighting is bright and even, highlighting his positive demeanor. A white text overlay at the bottom reads: 'Your stomach starts to flatten out.'.
0:27Man walking outdoors
A close-up shot focuses on the African-American man's face, approximately late 20s to early 30s, as he walks outdoors. He is wearing a dark blue t-shirt. His expression is calm and content, with a subtle smile playing on his lips, suggesting a feeling of increased energy and well-being. The background is softly blurred, showcasing lush green trees and natural light, indicating an pleasant outdoor environment. The lighting is bright and natural. A white text overlay at the bottom reads: 'Your energy comes back.'.
0:28Man in bathroom mirror, happy
A medium shot captures the African-American man, still in his late 20s to early 30s, filming himself in a bathroom mirror. He is wearing a dark green t-shirt. His face is illuminated with a wide, joyful grin, and he pumps his fists enthusiastically, celebrating his improved state. This scene mirrors a previous one but with a dramatically positive shift in his expression and body language. The bathroom background includes a white sink and a dark grey door frame. The lighting is bright and even. A white text overlay at the bottom reads: 'That heavy, bloated feeling finally disappears.'.
0:30Product shot with coffee cup
A close-up shot focuses on the 'RYZE MUSHROOM COFFEE' pouch, dark brown with an orange and yellow floral design, standing upright. Beside it, a white ceramic coffee mug is filled with a light brown, creamy beverage, and a small wooden spoon rests within. Both items are neatly arranged on a round wooden cutting board. The background features blurred green foliage, suggesting an outdoor or natural setting. The lighting is bright and natural, casting soft shadows that add depth to the composition. A white text overlay at the bottom reads: 'That's why people keep coming back to this.'.
0:32Assortment of mushrooms
An overhead shot presents a round wooden board covered with a diverse assortment of fresh mushrooms. The collection includes various types such as brown shiitake-like mushrooms, white, delicate lion's mane mushrooms, and reddish reishi-like mushrooms, showcasing a rich variety of fungi in terms of color, shape, and texture. The board rests on a clean white surface, with blurred green plant leaves subtly visible in the top left and bottom right corners, adding a touch of natural accent. The lighting is bright and natural, creating sharp, distinct shadows that emphasize the texture and forms of the mushrooms. A white text overlay reads: 'It's made with six adaptogenic mushrooms'.
0:34Lion's Mane mushroom
A close-up, overhead shot focuses on a single, intricate cluster of white, coral-like Lion's Mane mushrooms. The mushroom is placed on a plain, light white surface, allowing its delicate, fluffy texture to stand out clearly. The lighting is bright and directional, casting prominent, elongated shadows that enhance the three-dimensional form and detail of the mushroom. A white text overlay at the bottom identifies it as: 'like Lion's Mane,'.
0:35Shiitake mushrooms
An overhead shot captures a pile of brown Shiitake mushrooms, distinguishable by their unique cap shapes and earthy tones. They are arranged on a textured white surface. The background is softly blurred, showing hints of vibrant pink flowers and lush green foliage, suggesting an outdoor or garden setting. The lighting is bright and natural, casting subtle shadows that highlight the mushrooms' forms. A white text overlay at the bottom labels them as: 'Shiitake,'.
0:36Animated intestines processing food
A CGI animation presents a translucent blue outline of a human torso and skeletal structure, with pinkish-brown intestines. A small, vibrant green particle is depicted moving dynamically through the coils of the small intestine, symbolizing the process of digestion. The background is a dark blue with a subtle grid pattern, giving it a scientific visualization aesthetic. A white text overlay at the bottom states: 'which help support digestion, so your body processes food smoothly.'.
0:38Man eating salad
A medium shot captures the African-American man, approximately late 20s to early 30s, with short, dark curly hair and a beard, diligently eating a salad from a small, clear glass bowl with a fork. He is wearing a dark blue hooded sweatshirt and appears focused on his meal, with a satisfied expression. The scene features a dark brown wooden table in the foreground, and a window with white blinds in the background, providing natural light. The lighting is bright and even. The beginning of the clip is marked by a brief, circular motion blur effect. A white text overlay begins to appear at the bottom: 'so your body processes food smoothly.'.
0:39Animated intestines clearing waste
A CGI animation of a human torso, featuring pinkish-brown intestines within a translucent blue body outline with a grid pattern. This scene focuses on the small intestine, where a reddish mass, possibly representing an obstruction or toxin, is visible. This mass is then shown being cleared or processed by a glowing green particle or process, symbolizing effective waste elimination. The background is a dark blue. A white text overlay appears at the bottom: 'Clear your gut naturally,'.
0:40Hands disposing of laxatives
A blurry and shaky close-up shot focuses on a pair of hands, with a dark skin tone, holding two distinct plastic bottles – one clear and one white with a blue cap, presumably containing laxatives or stool softeners. The hands are in the process of dropping these bottles into a dark trash can, positioned at the bottom of the frame. The background is heavily blurred, showing a light grey floor and a white wall, suggesting a bathroom or utility area. The lighting is soft and ambient. A white text overlay at the bottom explains: 'unlike harsh laxatives and softeners.'.
0:42Man drinking coffee outdoors
A medium shot captures the African-American man, in his late 20s to early 30s, with short, dark curly hair and a beard. He is dressed in a stylish light brown, white, and dark brown striped polo shirt. He stands outdoors, holding a clear glass jar filled with a light brown beverage to his lips, taking a sip. His eyes are closed, and his expression is one of relaxed satisfaction, indicating enjoyment of the drink. The background is filled with lush green trees and bushes, bathed in bright, natural sunlight, creating a serene outdoor atmosphere with dappled light and shadows. A white text overlay reads: 'And the best part is that you drink it like your regular morning cup of coffee.'.
0:44Man explaining coffee benefits
A medium shot returns to the African-American man, still in his late 20s to early 30s, seated at the dark wooden table. He is wearing the teal t-shirt and gold chain. He looks directly at the camera, speaking animatedly and gesturing with both hands to emphasize the positive effects of the product. His expression is engaging and enthusiastic. The background is the familiar bright kitchen setting with white cabinets and a bunch of yellow bananas on the counter. The lighting is consistently bright and even, highlighting his energetic presentation. A white text overlay states: 'Except that instead of making your gut feel worse, it actually helps it function better.'.
0:48Man preparing mushroom coffee
A medium shot shows the African-American man, in his late 20s to early 30s, wearing a grey and white striped t-shirt and a gold chain, standing in a brightly lit kitchen. He is focused on preparing the mushroom coffee, holding a small black frother to a glass jar containing a light brown beverage. The 'RYZE MUSHROOM COFFEE' pouch is visibly placed on the kitchen counter to his left. The kitchen features white upper and lower cabinets, a stainless steel sink, and various kitchen utensils. The lighting is bright and functional, illuminating the preparation process. A white text overlay appears, reading: 'It's smooth, delicious and takes just 30 seconds to make.'.
0:51Man drinking coffee from jar
A close-up shot depicts the African-American man, approximately late 20s to early 30s, wearing a light grey and white striped t-shirt. He is outdoors, taking a long sip from a large glass jar filled with a light brown liquid. His eyes are closed, and his expression conveys deep contentment or thoughtful reflection. He is surrounded by lush green trees and foliage, bathed in bright, natural sunlight, creating a serene and pleasant environment. The lighting is strong, casting distinct highlights and shadows. A white text overlay at the bottom reads: 'You're going to be shocked at how much stuck poop you're able to get rid of.'.
0:53Man dancing with headphones
A medium shot captures the African-American man, in his late 20s to early 30s, wearing a vibrant pink tie-dye t-shirt, dark blue cargo pants, and black over-ear headphones. He is dancing energetically in what appears to be a kitchen, moving his arms and body with a cheerful and confident expression. In the background, a stainless steel refrigerator is adorned with various magnets and papers. The walls are light grey. The lighting is bright and consistent with an indoor setting. A white text overlay appears at the bottom: 'In just 20 days, you're gonna feel lighter,'.
0:55Man excited at laptop
A close-up shot focuses on the African-American man, in his late 20s to early 30s, wearing a beige hooded sweatshirt. He is seated at a wooden desk, looking excitedly at a laptop screen. His right hand is raised, pointing vigorously towards the screen, and he displays a wide, open-mouthed smile, indicating extreme pleasure or surprise at what he is viewing. A colorful 'Dragon Ball Z' box is visible behind his laptop. The background is a plain, light-colored wall, providing a clean, uncluttered backdrop. The lighting is bright and even. A white text overlay reads: 'more energized'.
0:56Man in mirror, feeling good
A full shot captures the African-American man, in his late 20s to early 30s, filming himself in a mirror. He is wearing a white t-shirt, a light blue denim jacket, light green pants, and a gold chain. He confidently poses with his hands on his hips, smiling broadly and nodding his head in satisfaction, clearly pleased with his appearance and well-being. A large ceiling fan with dark blades is visible above him, and a small potted plant sits to his right. The background consists of a light-colored wall and a dark door frame. The lighting is bright and even, highlighting his confident demeanor. A white text overlay reads: 'and way less bloated.'.
0:58Product shot outdoors
A close-up, slightly low-angle shot features the 'RYZE MUSHROOM COFFEE' pouch, dark brown with a prominent orange and yellow floral design and white text. The pouch stands upright on textured brown ground, which is covered with dried leaves and scattered purple and orange flower petals, suggesting an autumnal or natural outdoor setting. Blurred green foliage and other plants are visible in the background, adding depth to the scene. The lighting is bright and natural, creating clear highlights on the pouch and soft shadows on the ground, emphasizing the product's presence within a natural environment. A white text overlay appears briefly at the bottom: 'Seriously, the only problem is that'.
