0:00intro problem setup A medium shot frames a male subject from the waist up, standing in a brightly lit, modern kitchen. He has medium-length brown hair, a mustache, and is wearing a green long-sleeved henley shirt and black pants. He holds a large wooden spatula with a small black microphone clipped to it, positioning it near his mouth as if using it as a prop microphone. His left arm rests casually on the light grey speckled countertop. In the background, white kitchen cabinets with silver handles are visible, along with stainless steel appliances, including a microwave and stove. A basket with baby bottles is on the counter to his left. The lighting is even and bright, indicating overhead artificial light. The overall color palette is neutral with white cabinets, grey counters, and the subject's green shirt providing a subtle pop of color. White text overlay on the screen reads: "Making dinner as a new dad". The camera is static.
0:04solution reveal blue apron The scene continues with the same male subject in the kitchen, but the camera performs a subtle, quick push-in to a medium close-up, then pulls back slightly. He is still holding the wooden spatula with the attached microphone. His facial expressions are animated, shifting from a slight smile to a more enthusiastic, almost celebratory gesture with his right hand as he mentions partnering with 'Blue Apron.' He then gestures with his hand and briefly performs a celebratory punch into the air before his expression becomes more determined as he announces the meal. The bright kitchen environment remains consistent with white cabinets and stainless steel appliances in the background. The lighting is uniform and bright. The color palette is dominated by the neutral tones of the kitchen, contrasting with the subject's green shirt. The camera dynamically adjusts to his movements and expressions.
0:11product presentation meal kit The camera is positioned slightly wider, capturing the male subject standing behind a light grey speckled kitchen island. He is now holding a stack of various plastic bags, presumably containing meal kit ingredients, which prominently feature the 'Blue Apron' brand name on some of the packaging. He presents the bags to the camera with a confident smile, demonstrating their convenience. In the background, the same modern kitchen with white cabinets and stainless steel appliances is visible, maintaining a clean and well-lit environment. On the countertop to the left, a white bowl and a dish drying rack filled with baby bottles are visible, reinforcing the 'new dad' context. The lighting remains bright and even, highlighting the product. The color palette emphasizes whites, greys, and the vibrant colors of the ingredient packaging. The camera is static, focusing on the product presentation and the speaker's earnest expression.
0:18recipe card demonstration The camera maintains a medium shot of the male subject behind the kitchen island. He first drops the stack of Blue Apron ingredients onto the light grey speckled countertop with a casual 'thud' sound. Then, he confidently holds up two printed recipe cards, one in each hand, facing them towards the camera to showcase the clear instructions. His expression is engaging, smiling as he explains the simplicity of the cooking process, implying that even he, with limited cooking experience, can follow along. The background consists of the modern kitchen, with white cabinets and stainless steel appliances. The lighting is bright and uniform. The color palette is clean and modern, highlighting the white recipe cards against the neutral kitchen tones. The camera is static, allowing the viewer to focus on the instructions.
The camera is positioned slightly lower, focusing on the male subject behind the kitchen island, with the countertop and ingredients in the foreground. He pulls a bag of ingredients from the pile, then holds up an empty black baking sheet with both hands, gesturing as he talks. His expression is lively and engaging, explaining the 'sheet pan meal' and mentioning the variety of chef-made options available from Blue Apron. The background shows the bright, modern kitchen with white cabinets and stainless steel appliances. The lighting is consistent and vibrant. The color palette is natural, featuring the greens and reds of the fresh vegetables visible in the plastic bags on the counter. The camera is static, maintaining focus on the subject and the presented items.
0:28oven preheat and instruction The camera shifts to a medium shot, angled to the side of the male subject, who is now leaning over to interact with the stainless steel stove and oven unit. He presses buttons on the control panel, his back partially to the camera, then points with his right hand towards the digital display. A quick cut occurs to a close-up of the oven control panel, showing the numbers '100' illuminated, indicating the oven is preheating. The subject's hand, with visible tattoos, is seen pressing buttons. The modern kitchen environment with white cabinets and a microwave above the stove is clearly visible. Small, decorative ceramic chicken figurines and bottles of condiments (ketchup, mustard) are arranged on a shelf above the stove, adding a touch of personality. The lighting is bright and direct, emphasizing the action and the oven's details. The camera then cuts back to the man, who gestures towards the oven with a sense of accomplishment. The predominant colors are stainless steel, white, and the subject's green shirt.
0:32washing vegetables instruction A medium shot captures the male subject standing at the kitchen sink, holding a clear plastic bag containing fresh green vegetables (likely green beans) over a metal colander. He looks directly at the camera with a friendly, instructive expression, emphasizing the importance of washing vegetables. The kitchen sink area features a light grey speckled countertop, a modern chrome faucet with a pull-down sprayer, and a white sponge holder with brushes. To the left, a stack of bottled water is visible. The background shows white kitchen cabinets. The lighting is bright and even. The colors are predominantly neutral greys and whites, with the vibrant green of the vegetables providing a natural contrast. The camera is static, focusing on the instructional moment.
0:35drying vegetables The scene is a close-up of the male subject's hands as he dries the washed green beans. His hands are visible, one holding the metal colander with green beans, and the other gently patting them with a white paper towel. The action takes place over the kitchen sink, with the modern chrome faucet and speckled countertop still visible. In the background, out of focus, are white kitchen cabinets. The lighting is bright and focused on the action. The colors are cool tones of grey, white, and the fresh green of the vegetables. The camera is static, providing a clear view of the hands-on preparation.
The camera is at a medium shot, focusing on the kitchen island countertop. The male subject is seen unrolling a sheet of aluminum foil from a box. His hands are central to the frame as he carefully prepares the foil to line the baking sheet. The light grey speckled countertop serves as the primary surface, with the black baking sheet visible to the left. In the background, out of focus, are white kitchen cabinets, a stainless steel microwave, and various kitchen items. The lighting is bright and functional. The color palette includes silver of the foil, black of the pan, and the neutral tones of the kitchen. The camera is static, capturing the practical step.
A medium shot shows the male subject's torso and hands as he places two fillets of salmon onto the aluminum foil-lined black baking sheet on the kitchen island. He unwraps the salmon from its plastic packaging before carefully arranging it. The light grey speckled countertop is prominent in the foreground. In the background, white kitchen cabinets and a stainless steel microwave are visible. The lighting is bright and even. The vibrant orange-pink of the salmon contrasts with the silver foil and black pan, adding a focal point to the neutral kitchen environment. The camera is static, capturing the precision of the food placement.
0:39chopping vegetables A close-up shot focuses on the male subject's hands as he quickly chops green beans on a white cutting board. A small red knife with a black handle is used to cut the beans into smaller, uniform pieces. The cutting board is placed on the light grey speckled kitchen island countertop. In the background, the black baking sheet with salmon and a metal colander are slightly out of focus. The lighting is bright and direct, emphasizing the action. The vibrant green of the beans and the red of the knife provide distinct color elements against the neutral background. The camera is static, providing a clear view of the chopping technique.
0:40adding green beans The camera is at a medium shot, focusing on the male subject behind the kitchen island. He holds a small handful of chopped green beans up to the camera with a playful smile, then drops them onto the foil-lined baking sheet next to the salmon. The baking sheet, already containing the salmon, is positioned on the light grey speckled countertop. In the background, white kitchen cabinets and stainless steel appliances are visible. The lighting is bright and even. The vibrant green of the beans adds a fresh color element to the composed meal kit. The camera is static, capturing the casual yet precise addition of ingredients.
A medium shot captures the male subject's torso and hands as he pours a mix of small, colorful bell peppers from a metal colander onto the baking sheet. The peppers are red, yellow, and orange, adding a burst of color to the meal. The foil-lined baking sheet with salmon and green beans is on the light grey speckled countertop. The background shows white kitchen cabinets. The lighting is bright and functional. The vivid colors of the peppers stand out against the neutral kitchen and the silver foil. The camera is static, showing the final addition of vegetables to the tray.
0:43seasoning the meal The camera is at a medium shot, featuring the male subject behind the kitchen island. He holds two sleek, black, automatic spice grinders – one for salt and one for pepper – one in each hand. He grinds the spices over the salmon and vegetables on the foil-lined baking sheet. As he grinds, blue lights illuminate from the bottom of the grinders, adding a futuristic and visually appealing touch. His expression is confident and proud, as he talks about 'seasoning in 2026.' The assembled meal on the baking sheet includes salmon, green beans, and colorful bell peppers. The light grey speckled countertop provides the base, with white cabinets in the background. The lighting is bright, with additional blue light from the grinders. The color palette is natural with the food, accented by the blue lights. The camera is static, focusing on the seasoning action and the product demonstration.
A medium shot shows the male subject crouching slightly, carefully sliding the foil-lined baking sheet, laden with salmon and vegetables, into the open oven. The oven door, dark blue on the inside and stainless steel on the outside, is wide open. The kitchen floor, a light wood laminate, is visible in the bottom left, and the bottom of white kitchen cabinets are in the background. His full body is visible, dressed in the green henley and black pants. The lighting is bright, with some internal oven light also visible. The colors are predominantly neutral, with the vibrant food on the tray providing the main visual interest. The camera is static, capturing the smooth placement of the meal into the oven.
The camera frames the male subject in a medium shot, standing behind the kitchen island, patiently waiting with a smile. The left side of the frame shows the light grey speckled countertop with a bag of 'Zaro's Family Bakery' bread and a small white packet. Suddenly, a Caucasian woman, appearing to be his partner, enters the frame from the right, holding a small baby. She hands the baby to the man, who beams with happiness. The baby, dressed in a light-colored onesie with animal prints, is small and appears to be a few months old. The woman smiles warmly at the baby. The background remains the modern kitchen with white cabinets. The lighting is soft and warm, enhancing the tender family moment. The color palette is bright and welcoming, with the neutral kitchen tones, the green shirt, and the baby's colorful onesie. The camera is static, capturing the unexpected and heartwarming interaction.
0:52potato prep microwave The camera is at a medium shot, capturing the male subject standing in the kitchen, holding a recipe card in his left hand and a bag of potatoes in his right. He gestures with the bag as he talks about microwaving them for steaming. The background features the stainless steel microwave oven above the stove, white kitchen cabinets, and small decorative condiment bottles. The lighting is bright and consistent. The color palette is modern and neutral, with the light brown bag of potatoes and white recipe card standing out. The camera is static, focusing on the subject's explanation and the specific product.
0:55microwaving potatoes The camera is positioned at a medium shot, showing the male subject opening the stainless steel microwave door. He places the bag of potatoes inside, closes the door, and then presses buttons on the microwave's control panel. The action is swift and efficient. The background includes white kitchen cabinets and the stainless steel stove. The lighting is bright and direct. The silver of the microwave and the neutral kitchen tones dominate the color palette. The camera is static, focusing on the quick task.
The camera frames the male subject in a medium shot, standing behind the kitchen island. He is wearing a white oven mitt on his right hand as he pulls the hot baking sheet, now filled with perfectly cooked salmon, green beans, and colorful bell peppers, out of the oven. His expression is one of satisfaction and pleasant surprise. He then places the sheet down onto the light grey speckled countertop. In the background, white kitchen cabinets and stainless steel appliances are visible. The lighting is bright and inviting. The cooked food on the tray looks appealing, with vibrant colors, and contrasts with the neutral kitchen tones. The camera is static, capturing the reveal of the finished main course.
0:59seasoning sauce reveal The camera is at a medium shot, focusing on the male subject behind the kitchen island. He holds up two small packets: a white foil packet labeled 'Blue Apron' (likely containing seasoning) and a small clear plastic container with a liquid inside (likely a sauce or dressing). He shakes them slightly as he explains they contain the finishing touches for the meal. The light grey speckled countertop with the cooked salmon and vegetables is in the foreground. In the background, white kitchen cabinets and stainless steel appliances are visible. The lighting is bright and even. The colors of the packaging stand out against the neutral kitchen. The camera is static, highlighting these additional components provided by the meal kit.
1:01applying seasoning and sauce The camera is at a medium shot, focusing on the male subject's hands as he applies the finishing touches to the meal. First, he tears open the white foil packet and sprinkles its contents over the cooked salmon and vegetables on the baking sheet. Then, he opens the small plastic container and pours its liquid contents over the meal. The cooked salmon, green beans, and colorful bell peppers are neatly arranged on the foil-lined baking sheet on the light grey speckled countertop. In the background, white kitchen cabinets are visible. The lighting is bright and focused on the detailed action. The colors of the food are vibrant and appealing. The camera is static, capturing the final steps of seasoning.
1:03sauteing potatoes A close-up shot focuses on a black frying pan on a stainless steel stove top. The male subject's hand, wearing an olive green long-sleeved henley, is visible as he uses a wooden spatula to stir the small, steamed potatoes in the pan. The potatoes appear golden brown and lightly seasoned. The smooth, black induction cooktop and the stainless steel frame of the stove are clear in the frame. The background is slightly out of focus, showing the modern kitchen. The lighting is bright and direct, highlighting the texture and color of the potatoes. The colors are warm browns of the potatoes against the black pan and silver stove. The camera is static, capturing the final preparation of the side dish.
A medium shot captures the male subject opening the oven door, which has a dark blue interior and a stainless steel exterior. He then slides a tray of bread rolls, still in their packaging, into the oven to warm. His full body is visible, dressed in the green henley and black pants, crouching slightly. The light wood laminate floor is visible at the bottom of the frame. The background shows the bottom of white kitchen cabinets. The lighting is bright and even. The neutral colors of the kitchen contrast with the beige of the bread packaging. The camera is static, showing the warming of the bread.
1:06bread out of oven A medium shot shows the male subject, now wearing a white oven mitt on his right hand, carefully pulling the warmed bread rolls out of the oven. The bread is still in its clear plastic packaging, resting on a small black baking tray. The oven door is open, revealing the dark blue interior. The kitchen environment remains consistent. The lighting is bright. The warm golden-brown of the bread stands out. The camera is static, showing the removal of the warmed bread.
A close-up shot focuses on the male subject's hands as he uses a knife to spread butter onto a slice of golden-brown bread. The bread is on a small black plate on the light grey speckled countertop. A white stick of butter is visible on the counter. The background is slightly blurred, showing the modern kitchen environment. The lighting is bright and focused on the task. The warm colors of the bread and butter create an inviting visual. The camera is static, capturing the small but essential detail of meal preparation.
1:08plated meal and enjoyment The camera shows the male subject in a medium shot, proudly holding up a white plate with the beautifully plated meal. The plate contains a salmon fillet, a generous serving of roasted green beans and colorful bell peppers, and golden-brown potatoes. He looks directly at the camera with a satisfied smile. The scene then cuts to him sitting at a dining table, taking a bite of the salmon with a fork, still smiling, enjoying the meal. The background is a modern dining area with a light-colored table and chairs, and a window with blinds. The lighting is warm and inviting, highlighting the appealing presentation of the food. The colors are vibrant and appetizing, showcasing the delicious outcome. The camera uses a slight zoom-in on the plated meal.
1:11call to action end card The camera captures a medium shot of the male subject standing confidently in the kitchen, holding a Blue Apron recipe card. He smiles directly at the camera, then points enthusiastically at the card with his right hand. The kitchen background with white cabinets and stainless steel appliances is visible. The lighting is bright and cheerful. The Blue Apron branding on the card is clearly visible, emphasizing the call to action. The color palette remains clean and inviting, with the man's green shirt and the white/blue of the card standing out. The camera is static, focusing on the final endorsement and explicit call to action.
