0:00intro bedroom view The scene opens with a wide, slightly low-angle shot capturing a bright, minimalist bedroom. A modern Thuma bed, featuring a light beige upholstered frame and headboard, is centrally positioned. It is impeccably made with crisp white linen bedding and a cream-colored chunky knit throw draped neatly at the foot. To the left, a tall, slender artificial olive tree in a white pot on a wooden stand adds a touch of greenery. A dark wood nightstand with a contemporary pleated white lamp sits beside the bed. The walls are white paneled, and the floor is light wood with a rectangular, light brown rug. A simple framed mirror hangs above the nightstand, reflecting a window. Overhead, 'THUMA' is prominently displayed in white text, with 'POV: You ask about my Thuma bed:' overlaid in the lower center of the screen, indicating a first-person perspective.
A close-up shot focuses on several brown cardboard shipping boxes, stacked or laid out on a light wood floor. The boxes are prominently branded with the 'THUMA' logo in black text, along with the website 'www.thuma.co'. The edges of the boxes show some wear from shipping. The lighting is bright and even, highlighting the textured cardboard. The persistent 'POV: You ask about my Thuma bed:' text remains, with a new secondary text overlay: '“It only takes 5 minutes to set up.”', emphasizing the ease of assembly.
0:03open box contents The camera captures a close-up, slightly overhead view of the interior of an open cardboard box. Inside, various components of the Thuma bed are neatly packed, wrapped in clear plastic and beige fabric, some revealing wooden textures. The contents are organized and protected within the packaging. The bright, neutral lighting from above illuminates the packaging materials. The 'THUMA' logo is still visible in the upper part of the frame, and the text overlays 'POV: You ask about my Thuma bed:' and '“It only takes 5 minutes to set up.”' remain consistent.
0:04unwrapping component A medium close-up shot shows a female hand with red-painted nails gently unwrapping a beige, fabric-covered bed component from its plastic packaging. The component has a slight texture to it, suggesting upholstery. The background is blurred, focusing attention on the hand and the product. The lighting is soft and even. The 'THUMA' logo stays in the upper left, while the secondary text changes to '“I did it by myself.”', emphasizing the product's ease of assembly.
0:05assembling base component This scene presents a close-up view of the bed frame assembly. A female hand, again with red fingernails, is shown guiding a light beige upholstered bed frame component into a black, robust-looking metal bracket. The components fit together seamlessly, highlighting the design's simplicity. The background remains out of focus, keeping the emphasis on the assembly process. The lighting is bright and clear. The 'THUMA' logo persists, and the text overlays 'POV: You ask about my Thuma bed:' and '“I did it by myself.”' remain on screen.
A very close-up, slightly angled shot focuses on the bed's support system. A wooden bed slat, in a natural light wood tone, is being positioned into a black fabric strap that spans across the bed frame. The strap ensures the slats are evenly spaced and secured. The background is a soft blur of the bed frame's beige upholstery. The lighting is crisp, emphasizing the materials and construction details. The 'THUMA' logo remains visible, as do the persistent 'POV: You ask about my Thuma bed:' and '“I did it by myself.”' text overlays.
0:07headboard texture The camera provides a detailed close-up of the Thuma bed's headboard. The headboard is upholstered in a light beige, finely textured fabric, possibly linen or a similar natural material. The texture creates a subtle pattern across the surface, giving it a soft, inviting appearance. The lighting is soft and natural, enhancing the tactile quality of the fabric. The 'THUMA' logo is visible in the upper left, and the text overlays 'POV: You ask about my Thuma bed:' and '“It feels like a cloud.”' are present, linking the visual texture to a feeling of comfort.
0:08smoothing fitted sheet A close-up shot focuses on a female hand smoothing a crisp white fitted sheet over a mattress. The sheet appears to be made of linen or a similar high-quality, slightly textured fabric. The hand is gently pulling and adjusting the sheet, indicating attention to detail in bed-making. The background is blurred, directing full attention to the action. The lighting is bright and clean. The 'THUMA' logo is visible, along with the text overlays 'POV: You ask about my Thuma bed:' and '“It feels like a cloud.”', reinforcing the comfort aspect of the bedding.
0:09smoothing duvet cover This close-up scene shows a female hand smoothing a luxurious white duvet cover on the bed. The duvet has a soft, crumpled linen texture, suggesting high quality and comfort. The hand moves deliberately, spreading the fabric evenly across the mattress. The background is intentionally out of focus to keep the attention on the bedding. Bright, natural light illuminates the scene, highlighting the white tones. The 'THUMA' logo and the text overlays 'POV: You ask about my Thuma bed:' and '“It feels like a cloud.”' are continuously displayed.
0:10bed making wide nightstand A medium shot captures a female hand actively making the bed, smoothing out a white duvet cover. More of the surrounding bedroom environment is visible here, including the dark wood nightstand with its contemporary pleated white lamp and a small white decorative box. The bed is still the main focus, with its crisp white linen bedding. The background elements are slightly blurred but identifiable. The lighting remains bright and inviting. The 'THUMA' logo is in the upper left, and the text overlays 'POV: You ask about my Thuma bed:' and '“It’s hotel luxury at home.”' are displayed, linking the comfort to a luxury experience.
0:11smoothing duvet detail This scene offers another close-up perspective of the white linen duvet cover being smoothed. The camera angle is slightly different from previous smoothing shots, perhaps from a higher viewpoint, showcasing the texture and flow of the fabric in detail. The hand is out of frame, allowing the focus to be solely on the quality and appearance of the bedding. The bright, clean lighting continues to highlight the pristine white. The 'THUMA' logo remains present, as do the text overlays 'POV: You ask about my Thuma bed:' and '“It’s hotel luxury at home.”', emphasizing the luxurious feel.
0:12placing knit throw An overhead shot captures a female hand gently placing a chunky, cream-colored knit throw blanket across the foot of the neatly made Thuma bed. The white linen bedding is visible beneath the throw. The camera is positioned directly above, providing a clear view of the textile's texture and the deliberate action. The background is a soft blur of the bed's beige frame. The natural, even lighting emphasizes the coziness of the throw. The 'THUMA' logo persists, and the text overlays 'POV: You ask about my Thuma bed:' and '“I never want to leave my room.”' suggest ultimate comfort and contentment.
0:14made bed full view The scene reverts to a wider shot of the bedroom, showcasing the fully made Thuma bed. The bed, with its light beige upholstered frame, crisp white linen and cream knit throw, is perfectly presented. The surrounding elements, including the tall olive tree, dark wood nightstand, and pleated lamp, are clearly visible. The white paneled walls and light wood floor with a rug complete the serene and modern aesthetic. The room is bathed in soft, natural light. The 'THUMA' logo remains, along with 'POV: You ask about my Thuma bed:' and '“I never want to leave my room.”', reinforcing the idea of the bed creating a desirable personal sanctuary.
0:18bedroom attribution The camera executes a slow, subtle dolly forward into the bedroom, starting from a similar wide shot as the previous scene. The fully made Thuma bed, with its white linen and cream throw, remains the central element. The light wood floor, white paneled walls, and minimalist decor (olive tree, nightstand, lamp, mirror) are all visible. The room maintains its bright, serene ambiance. The persistent 'THUMA' logo is at the top, but the main text overlays shift to attribute the room's styling: 'Bedroom by @mandypaulino' and 'pieces by Thuma:'. This provides credit while still highlighting the product.
0:21call to action pan The final scene begins with a close-up on the bedside table, specifically focusing on the base of the contemporary pleated white lamp and the tall, slender artificial olive tree in its white pot. The camera then slowly pans right, revealing more of the elegantly made Thuma bed with its white linen bedding and cream knit throw. The overall aesthetic is clean, inviting, and serene, bathed in soft, natural light. The 'THUMA' logo remains visible at the top, and the text overlays now present a clear call to action: 'Create an oasis' and 'at www.thuma.co', encouraging viewers to visit the website.
