0:00brown jacket car interior
The scene opens with a medium close-up shot focused on a dark brown leather jacket, folded and resting on the rich, quilted brown leather backseat of a luxury car. The jacket has subtle reddish undertones along its seams, indicative of vintage or distressed leather. The car's interior features deep brown leather seating and dark, possibly black, floor carpeting, creating a sophisticated and luxurious atmosphere. The lighting is soft and indirect, casting gentle highlights on the leather's texture while maintaining a generally subdued, almost moody ambiance within the car. A small label with 'BARTHOGAV' is visible on the jacket's collar. The camera is static, capturing the item in detail, suggesting quality and craftsmanship. The color palette is dominated by rich browns and deep blacks, evoking a sense of classic elegance and robust durability.
0:01black jacket car interior hand
This medium close-up shot features a black leather jacket, folded similarly to the previous scene, resting on a brown leather car seat. The jacket has a sleeker, more modern aesthetic compared to the brown one, with a clean black collar featuring a small, white 'THURSDAY' label. In the upper right corner of the frame, a tanned male hand with a subtle bracelet on the wrist is visible, resting on a dark, possibly wooden, steering wheel. The hand then subtly shifts a gear stick, suggesting the car is in motion or about to move. The background is a blurred car interior, maintaining the rich brown and black color scheme. Soft, diffused light highlights the leather textures. The overall mood is sophisticated and action-oriented, hinting at an imminent journey or activity. The camera is static, focusing on the interplay between the jacket and the active hand.
0:02man zipping black jacket medium
The camera captures a medium shot of a man from the chest up, standing outdoors next to a vehicle. He is wearing a black T-shirt and is in the process of zipping up a black leather jacket. His hands are prominently featured, meticulously pulling the zipper upwards. He has short, neat grey hair and is wearing dark sunglasses, adding a cool, mysterious element to his appearance. The background is slightly blurred, showing a dark green or grey Land Rover-style vehicle and indistinct urban brick buildings, suggesting an city setting. The lighting is bright and even, highlighting the details of his jacket and features. An overlay reads 'INTRODUCING THURSDAY JACKETS' in bold white text, positioned centrally, clearly indicating the advertisement's purpose. The camera is static, focusing on the man's action and the jacket.
0:03man spins away from car
A dynamic medium-wide shot shows the man from the previous scene, now fully dressed in his black leather jacket, black T-shirt, and black trousers, standing next to a vintage-style, dark green Land Rover. He completes a confident spin, then begins to walk away from the vehicle. The setting is an urban street with a red brick building visible in the background, featuring multiple windows and some greenery. The street is asphalt, with faded markings. The sky is bright and overcast, providing soft, diffused lighting that evenly illuminates the scene. The overall color palette is earthy with the green car, red brick, and dark clothing, creating a rugged yet stylish aesthetic. The overlay 'INTRODUCING THURSDAY JACKETS' remains on screen. The camera is static, capturing his movement in the environment.
0:04man walking towards camera
A full shot captures the man, dressed in his black leather jacket and all-black outfit, confidently walking towards the camera down an urban street. He is adjusting the collar of his jacket with one hand, a subtle gesture of self-assurance. A dark green vintage Land Rover is parked to his left, acting as a prominent background element. Behind the car and further down the street, brick buildings with numerous windows line the street, suggesting an industrial or revitalized urban area. The sky is bright and slightly overcast, creating soft, natural light. The street appears wet in some areas, reflecting the ambient light. The scene's color palette is dominated by dark tones of his clothing and the car, contrasted with the muted red of the brick buildings. The camera slowly tracks backward, following his confident stride, maintaining a dynamic feel.
0:05man zipping brown jacket close up
A tight close-up shot focuses on the man's chest and hands as he meticulously zips up the dark brown leather jacket, distinct from the black one he was previously wearing. This jacket features more prominent reddish-brown stitching along the seams and collar, giving it a rugged, vintage look. He wears a black T-shirt underneath. The background is blurred, showing hints of a dark vehicle, possibly the same Land Rover, and indistinct urban scenery, keeping the focus entirely on the jacket and the action. The lighting is even and soft, emphasizing the leather's texture and the detailed craftsmanship of the zipper and stitching. A white text overlay 'HANDCRAFTED WITH INTEGRITY' reinforces the brand's message. The camera remains static, highlighting the product's quality.
0:07man leaning on black land rover
A full shot presents the man in his brown leather jacket, black T-shirt, and black trousers, casually leaning against the front fender of a dark grey Land Rover. The vehicle is robust and rugged, with large tires and a protective exterior cage. The background features a tall, red brick building with many windows, indicative of an urban setting. The street is asphalt. The man wears dark sunglasses and looks off into the distance, projecting a contemplative or confident demeanor. The lighting is bright and natural, casting soft shadows. The overall aesthetic is one of urban adventure and rugged sophistication. An overlay 'AND BUILT' appears in white text, setting up a phrase. The camera is static, capturing the full scene and the man's pose.
0:08man adjusting brown jacket close up
This close-up shot focuses once again on the man's chest and hands as he adjusts the collar and front of the dark brown leather jacket, highlighting its intricate details. The reddish-brown stitching is even more pronounced here, emphasizing the jacket's distinctive design and craftsmanship. A black T-shirt is visible underneath. The background is a soft blur of the dark grey Land Rover, ensuring all attention remains on the product and the hands interacting with it. The lighting is consistent with previous outdoor scenes, bright and even, accentuating the leather's texture. The text 'TO LAST' appears, completing the phrase 'AND BUILT TO LAST,' reinforcing the jacket's durability. The camera remains static, providing a detailed view of the jacket's features.
0:09man walking away from car
A dynamic full shot shows the man, now back in the black leather jacket, black T-shirt, and black trousers, walking confidently away from the camera. He has one hand casually tucked into his jacket pocket. The dark green vintage Land Rover is parked prominently to his left, while a red brick building with numerous windows forms the background, maintaining the urban setting. The street is asphalt, with some damp patches. The sky is bright and overcast, providing soft, diffused illumination. The overall color scheme is muted and sophisticated, with the dark attire contrasting with the vehicle and brickwork. The camera tracks forward, following his movement, creating a sense of forward momentum and purpose. The action exudes confidence and modern style.
0:11brand logo reveal
The scene transitions to a stark black background, completely devoid of any other visual elements. Centered on the screen is the 'THURSDAY BOOT CO.' logo. The logo is rendered in clean white typography, featuring a stylized, ornate rectangular frame with swirling decorative elements on the top and bottom edges. The word 'THURSDAY' is larger and more prominent, set in a classic, slightly serif font, while 'BOOT CO.' is smaller and placed beneath, separated by two horizontal lines. The simplicity of the black background ensures maximum focus on the brand identity, conveying a sense of elegance and established craftsmanship. The camera is static, holding the logo for the duration of the scene.