0:00intro problem statement A medium shot frames a male subject from the chest up, positioned centrally against a bright, light-colored wall. Behind him, to the right, is a large, vibrant green leafy plant, and to the left, a portion of a dark grey couch is visible. The wall also features some abstract, colorful artwork in the upper left background. The lighting is bright and even, suggesting natural daylight. The subject looks directly at the camera, speaking with a confident and engaging expression. Overlay text appears on screen: initially 'Daily hack for guys who train' in a blue box at the top, then 'No one is going to tell you this,' and subsequently 'you can actually optimize your entire day with chocolate.' The overall color palette is warm and inviting, dominated by the light wall and green plant, with pops of color from the art.
0:03supplement shelf b roll An overhead, close-up shot focuses on a white shelf densely packed with a variety of supplement bottles. The bottles are of different shapes, sizes, and colors, including green, white, black, brown, and clear plastic, with a mix of colorful and plain labels. Some bottles are standing upright, while others are tilted or partially obscured. The background is a simple white wall, suggesting an organized storage space like a pantry or cabinet. The lighting is bright and uniform, emphasizing the clutter of the bottles. Overlay text reads: 'I've never been consistent with supplements.'
0:04man explaining mushrooms The scene returns to the male subject, framed in a medium shot from the chest up, identical to the initial setup. He is still seated against the light-colored wall with the green plant behind him. He maintains direct eye contact with the camera, speaking and making a subtle pointing gesture with his right hand as he articulates his discovery. The bright, natural lighting remains consistent. Overlay text appears, stating: 'So I started looking into functional mushrooms,'. His expression is now more informative and slightly curious, reflecting the topic of his speech. The overall mood is engaging and educational.
0:06alice product reveal A close-up shot captures the open lid of a beige, checkered cardboard box, which has 'mushrooms' printed on its interior. Inside the box, four small, rectangular metal tins are neatly arranged. Each tin bears the 'alice' logo, with variations in color: one light blue, one black, one red, and one silver. The tins are specifically labeled 'alice MUSHROOM CHOCOLATES'. The background is softly blurred, highlighting the product. The lighting is bright and even, showcasing the product packaging clearly. Overlay text states: 'and that's when I found alice.' The scene transitions quickly from a wider view to a slightly tighter frame on the tins, emphasizing the brand.
0:08brainstorm chocolate tin A top-down, medium close-up shot features a person's hands holding an open light blue 'alice' tin, revealing six square dark chocolate pieces inside, each embossed with a distinct mushroom design. The tin is positioned on a light wooden desk, adjacent to a silver MacBook Pro laptop, whose keyboard and part of its screen are visible in the background. The screen displays what appears to be a presentation or document. The lighting is bright and clear, highlighting the detail of the chocolates and the tin. Overlay text reads: 'Brainstorm is the one that got me hooked.' The scene emphasizes direct interaction with the product in a work-oriented setting.
0:10single chocolate square An extreme close-up shot focuses on a single dark chocolate square, held delicately between a person's thumb and forefinger. The chocolate square is perfectly formed, dark brown, and clearly displays an embossed mushroom design on its surface. The background is softly blurred, showing other chocolate squares nestled in the tin and a hint of a laptop keyboard, maintaining continuity from the previous shot. The lighting is crisp and highlights the texture and detail of the chocolate. This shot emphasizes the individual piece of the product.
0:11brainstorm ingredients display An overhead, close-up shot presents a white 'alice' branded tin, specifically the 'BRAINSTORM' variety for 'MUSHROOM CHOCOLATES for sharp focus'. The tin is centrally placed and surrounded by an array of natural, unprocessed mushrooms. To the left and right are large, fluffy, white Lion's Mane mushrooms, while numerous thin, orange, stringy Cordyceps mushrooms are scattered around and partially beneath the tin. The overall composition highlights the natural ingredients of the product. The lighting is bright and highlights the textures of the mushrooms. Overlay text reads: 'It's infused with lion's mane'.
0:12cordyceps chocolate detail An extreme close-up, overhead shot reveals four dark chocolate squares, identical to those previously shown with mushroom embossments. These squares are meticulously arranged on a vibrant bed of thin, orange, stringy Cordyceps mushrooms, which fill the entire frame. The texture of the Cordyceps is clearly visible, providing a natural and organic backdrop to the chocolates. The lighting is bright and sharp, enhancing the rich color of both the chocolate and the mushrooms. Overlay text is displayed: 'and cordyceps,'. This shot emphasizes a specific ingredient of the product.
0:13brainstorm nutritional label A direct, overhead close-up shot displays the back of a light grey 'alice' branded tin. The label is densely packed with information, including 'Key Ingredients: Lions Mane Extract 8:1, Cordyceps Extract 8:1, Guarana, Phosphatidylserine, MCT Oil.' Below this, 'Supplement Facts' are detailed, with 'Serving Size 1 Piece, Serv. 16.' Nutritional information is clearly visible, and the 'BEST BEFORE' date of '11-29-2026' is prominent. The text overlay reads: 'two of the most well researched mushrooms for cognitive function.' The lighting is even and bright, ensuring all text on the label is legible. The background is a plain wooden surface.
0:15man explaining focus The scene reverts to the male subject in a medium shot, against the familiar light-colored wall and green plant. He is actively speaking to the camera, using his hands expressively to illustrate his points, particularly demonstrating a gesture of increasing from zero to one hundred. His facial expression is animated and energetic, conveying a sense of improved focus and ease. The lighting remains bright and consistent. Overlay text appears stating: 'Getting into the flow state feels easy now, like my focus goes from 0 to 100.' The visual storytelling emphasizes the personal benefit of the product on his mental state.
0:18zenx chocolate tin A swift, blurry motion graphic transition quickly resolves into a medium close-up shot. A person's hands are shown holding an open light blue 'alice' tin, which contains six square dark chocolate pieces, each embossed with a mushroom design. This tin, distinct from the 'Brainstorm' variety, is positioned on a light wooden desk, next to a silver MacBook Pro laptop. The laptop's keyboard and a portion of its screen are visible in the background, implying a connection to work or productivity. The lighting is bright and clear, highlighting the product. Overlay text reads: 'Zen-X uses rhodiola'. This shot introduces another product variant and its specific ingredient.
0:20man meditating balcony A medium wide shot captures the male subject seated outdoors on a balcony, meditating. He is in a cross-legged position on a black folding chair, with his eyes closed and hands resting gently in his lap. He wears a grey t-shirt and light-colored pants. Bright sunlight streams in from the right, creating soft highlights on his face and shoulders. In the background, a large window with white blinds and lush green foliage with purple flowers are visible, suggesting a peaceful, natural environment. Overlay text states: 'to calm your nervous system.' The scene conveys a sense of tranquility and relaxation, demonstrating the product's effect.
0:23nightcap ingredients display An overhead, close-up shot presents four dark chocolate squares, each embossed with a mushroom design, arranged neatly on a bed of reddish-brown, fan-shaped Reishi mushrooms. The Reishi mushrooms fill the background, showcasing their distinct textured surface and earthy colors. The lighting is natural and even, highlighting the contrast between the dark chocolate and the rich, organic tones of the mushrooms. Overlay text reads: 'And Nightcap uses reishi,'. This scene visually explains another key ingredient and product variant.
0:24nightcap chocolate bar A close-up shot focuses on a person's hands peeling open a black 'alice' branded chocolate bar wrapper, revealing a segment of dark chocolate squares inside. The chocolate bar lies on a white, textured bed sheet, suggesting a nighttime setting. A dark grey 'alice' tin is also visible in the background, slightly out of focus. The lighting is soft and ambient, appropriate for a bedroom scene. Overlay text specifies the ingredients: 'magnesium, and l-theanine for deep sleep without any melatonin.' The action emphasizes the product's direct use for sleep.
0:28person sleeping bed A very dark, wide shot captures a dimly lit bedroom scene. A person is barely visible under white bed sheets, stirring slightly, implying restful sleep. The room is mostly in shadow, with only faint light from what appears to be a window or a distant light source on the left side of the frame. The focus is on the act of sleeping in a peaceful, undisturbed environment. Overlay text continues from the previous scene: 'without any melatonin.' The scene suggests the product facilitates natural, deep sleep.
0:29man explaining girlfriend favorite The male subject reappears in a medium shot, framed similarly to previous talking-head segments, against the light wall and green plant. He is speaking directly to the camera, with a noticeable playful smile and a brief wink, indicating a lighthearted and suggestive tone. The bright, even lighting remains consistent. Overlay text reads: 'My girlfriend's personal favorite is Happy Ending, which uses maca and cacao to do exactly what you think it does.' His body language is relaxed yet engaging, inviting the viewer into a more intimate or humorous aspect of the product's benefits.
0:33couple walking out bedroom A medium shot captures a man and a woman walking through a bedroom doorway. The man, positioned behind the woman, is shirtless and in the process of pulling a grey t-shirt over his head, with his back partially visible. The woman is in front, facing away from the camera, wearing a green crop top and jeans, turning her head slightly to smile playfully back. The bedroom in the background is softly lit, revealing a bed and a ceiling fan. The doorway itself is white and minimalist. The brief scene suggests an intimate and happy shared moment. The lighting is soft and ambient, creating a warm atmosphere.
A close-up shot focuses on a white interior door slowly closing. The movement is smooth and deliberate, culminating in the door latch clicking into place. The background is a plain white wall, and the lighting is bright and even. This short, transitional shot provides a subtle, humorous punctuation to the previous scene, reinforcing the suggestive theme implied by the 'Happy Ending' product. The minimalist framing draws attention to the simple action.
0:35man holding alice box A medium shot shows the male subject standing indoors, holding a small, light brown 'alice' branded box with both hands. He is smiling warmly at the camera, conveying satisfaction. Above him, a grey ceiling fan is visible, and the background consists of a plain white wall, similar to the main talking-head setup. The lighting is bright and consistent. Overlay text reads: 'I've been using all of these for about a month'. This shot connects the product usage to a period of time.
0:36alice tins in fridge A close-up shot reveals the interior of a refrigerator shelf, densely packed with various 'alice' mushroom chocolate tins. The tins are in different colors (silver, red, white, light blue) and are neatly organized, with some stacked on top of others, demonstrating a collection or regular use of the products. The white interior of the fridge provides a clean, bright background. The lighting is uniform, clearly showcasing the quantity and variety of the tins. Overlay text reads: 'and everything'. This visual emphasizes continuous and varied product use.
0:37man eating chocolate productive A medium shot captures the male subject seated at a light wooden desk, positioned next to a window with white Venetian blinds. He is holding an open 'alice' chocolate tin and bringing a piece of chocolate to his mouth, appearing focused on his task or thought. A silver laptop and a patterned ceramic mug are also visible on the desk. The lighting is bright, coming from the window, creating a well-lit work environment. Overlay text displays: 'just keeps getting better. I'm productive,'. The scene illustrates the product's role in enhancing productivity.
0:40man eating chocolate relaxed This medium shot is a continuation of the previous scene, with the male subject still at his desk, next to the window with white blinds. He has just eaten a piece of chocolate and is now looking upwards and slightly away from the camera, with a relaxed, contented smile on his face. The laptop and mug are still on the desk. The bright, natural light from the window continues to illuminate the scene. Overlay text appears: 'I'm not stressed all the time.' The scene visually communicates a sense of stress relief and calm derived from the product's use.
0:42man drinking mug shirtless A full body shot captures the male subject standing shirtless, wearing grey patterned swim shorts. He holds a patterned ceramic mug to his mouth, taking a sip, while gazing thoughtfully off-camera. The setting appears to be a bedroom or personal space, with a 'Hollywood Production' clapboard sign and a small table adorned with flowers and speakers visible in the background. Warm, golden light illuminates the scene from the right, creating a cozy and intimate atmosphere. Overlay text states: 'I'm sleeping through the night'. This visual depicts a moment of calm and well-being, hinting at the product's sleep benefits.
0:43hand placing nightcap tin A close-up shot focuses on a person's hand placing a black 'alice' branded tin onto a dark wooden bedside table. To the left, a glowing orange salt lamp emits a soft, warm light, creating a serene nighttime ambiance. The background is simple and uncluttered, highlighting the interaction with the product. Overlay text reads: 'without waking up groggy.' This visual reinforces the idea of undisturbed and refreshing sleep due to the product. The lighting is dim and warm, contributing to the calming mood.
0:44man getting ready bathroom A medium shot captures the male subject in a bright, modern bathroom, standing in front of a large mirror. He is wearing a light brown t-shirt and is actively putting on a matching light brown jacket. His reflection is clearly visible in the mirror, allowing the viewer to see his face and the action from two perspectives. A white sink counter, adorned with various toiletries and a small 'alice' tin, is in the foreground. The lighting is bright and clean, typical of a bathroom environment. Overlay text states: 'And yeah, I'm f***ing better too.' This scene visually depicts a sense of renewed vigor and readiness to start the day, showcasing a positive transformation.
0:46man explaining connectedness The male subject is once again presented in a medium shot, against the familiar light-colored wall and green plant. He is speaking directly to the camera, with a more serious and reflective expression, occasionally making subtle hand gestures to emphasize his points. The bright, consistent lighting highlights his thoughtful demeanor. Overlay text reads: 'I didn't realize how connected all of those things were until I fixed them.' This scene serves as a culmination of his personal journey, explaining the holistic benefits he experienced from the product, shifting from individual issues to an interconnected state of well-being.
0:50man explaining calories The male subject is shown in a medium shot, still against the light-colored wall and green plant. He is speaking directly to the camera, gesticulating with his hands as he provides specific product details. His expression is informative and direct. The bright, even lighting remains consistent. Overlay text reads: 'Each square is only 30 calories'. This brief scene focuses on a specific nutritional aspect of the product, appealing to health-conscious consumers. The quick pacing keeps the information concise.
0:51nutritional label detail A close-up, overhead shot displays the back of a light grey 'alice' branded tin. The 'Supplement Facts' section is clearly highlighted, showing 'Serving Size 1 Piece, Serv. 16.' The nutritional breakdown includes 'Calories 30' and 'Total Sugars 1g (Incl. 1g Added Sugars).' The 'BEST BEFORE' date of '11-29-2026' is also visible. The text overlay reads: 'and one gram of organic sugar.' The lighting is bright and clear, ensuring all text on the label, especially the numeric details, is legible. The wooden background provides a neutral setting.
0:53man eating chocolate all day The male subject is featured in a medium shot, against the light wall and green plant. He is speaking directly to the camera with a cheerful and confident expression, emphasizing his daily chocolate consumption. His hands are at rest, allowing his facial expression and direct gaze to convey his satisfaction. The bright, consistent lighting maintains a positive atmosphere. Overlay text states: 'I'm basically eating chocolate all day, and it's the healthiest routine I've ever had.' This scene reinforces the ease and health benefits of integrating the product into a daily routine, using hyperbole to highlight its positive impact.
The final scene features the male subject in a medium shot, consistent with previous talking-head segments, against the light wall and green plant. He is speaking directly to the camera, delivering a clear and encouraging call to action. His expression is warm, inviting, and persuasive, conveying the message with conviction. The bright, consistent lighting highlights his earnestness. Overlay text appears, stating: 'If you've been struggling to find a research backed, full day wellness routine that works for you, this is your sign to check out alice.' This closing shot summarizes the video's message and directly prompts viewer engagement.
