0:00man in aisle talking
A close-up shot features a man, mid-shot, facing the camera and speaking. He is positioned in what appears to be a grocery store aisle, with shelves filled with colorful snack packages blurred in the background. The lighting is bright and even, typical of indoor retail spaces. The man's expression is engaging and direct, conveying a sense of conviction. On-screen text reads 'If you wanna STOP craving sugar' at the center, with 'paid endorser' displayed discreetly at the bottom. The color palette is natural, dominated by the man's attire and the muted blues and grays of the background packaging, contrasted by the bright on-screen text. The camera is static, focusing entirely on the man's upper body and face.
0:02candy aisle pan
The scene begins with a medium shot of the same man from the previous scene, now panning the camera to his right, revealing a long grocery aisle fully stocked with various packaged candies and sweets. The shelves are white and brightly lit, showcasing an abundance of colorful packaging, predominantly yellow, pink, and blue, creating a vibrant yet overwhelming visual. The overall lighting remains consistent with a retail environment, bright and diffuse. Text 'without feeling miserable, listen up!' appears on screen. The camera motion is a deliberate pan to the right, emphasizing the vast selection of sugary products.
0:03animated bacteria sugar
An animated close-up shot shows numerous rod-shaped bacteria, rendered in a striking, neon red, floating and slowly moving against a deep, dark red background. Each bacterium has multiple hair-like flagella protruding from its body, giving them a dynamic, almost bristly appearance. The lighting highlights the vibrant red of the bacteria, creating a somewhat ominous and intense atmosphere. The text 'Every time you eat candy, you're feeding certain gut bacteria that thrive on SUGAR.' appears in white, centrally aligned, conveying a scientific explanation in a dramatic visual. The bacteria exhibit slow, undulating movements within the frame, simulating a microscopic environment. The dominant colors are various shades of red and black.
0:06pastry aisle pan
A medium shot captures a grocery store aisle filled with shelves of packaged pastries and donuts, presented in muted, desaturated tones. The shelves are metal, holding boxes of 'Fig Bars', 'Creme Pies', and other sweet treats. The lighting is standard fluorescent, typical of a supermarket. The overall color palette is subdued, with grays, whites, and light browns dominating the packaging. The camera slowly pans across the shelves, emphasizing the variety of sugar-laden products. White text is overlaid on the screen: 'Pastries and donuts do the same thing,'.
0:08animated gut bacteria
An animated medical illustration provides a detailed view of the human gut, rendered in translucent, glowing green against a dark background, revealing skeletal and muscle outlines around it. The large and small intestines are prominently featured, glowing brightly. As the scene progresses, a section of the lower intestine, representing harmful bacteria, transitions from a healthy green to a vibrant, alarming red glow, pulsating with light. This change signifies the negative impact of sugar. The lighting emphasizes the bioluminescent effect of the organs. White text in the center states: 'giving those sugar-loving bacteria exactly what they need to keep demanding MORE.' The camera is static, focusing on the central anatomical rendering. The colors shift from a healthy green to a warning red.
0:12soda aisle pan
A medium shot shows a grocery store aisle filled with shelves of bottled sodas, again in muted, desaturated tones. The bottles are predominantly dark-colored, with various labels visible. The lighting is uniform, as expected in a retail setting. The overall color palette is cool and subdued, featuring dark purples, blues, and blacks from the soda bottles. The camera slowly pans across the shelves, showcasing the sugary drinks. White text 'And soda?' is displayed centrally on the screen.
0:13animated bacteria fuel
An animated close-up shot presents numerous rod-shaped bacteria, again in a vibrant, neon red, floating and moving dynamically against a deep red background. Similar to a previous scene, each bacterium features multiple hair-like flagella. The lighting is intense, making the red pop against the darker background. White text, 'Pure FUEL for the bacteria!' is prominently displayed, reinforcing the idea that these foods feed the problematic bacteria. The bacteria are in constant, swirling motion, creating an energetic, almost frenetic visual. The dominant colors are various vibrant reds, contributing to a sense of urgency and warning.
0:15man in kitchen talking
A medium close-up shot features the man from the initial scene, now in a well-lit kitchen setting. He is facing the camera, speaking directly to the viewer. The background includes wooden cabinets, a stainless steel refrigerator, and a small counter area with various kitchen items. The lighting is warm and bright, illuminating his face and the kitchen. He has a concerned yet understanding expression. White text 'These sweet cravings last ALL day,' is positioned at the bottom center of the screen. The color palette is warm, with the rich browns of the cabinets and the man's green shirt, creating a homely atmosphere. The camera is static.
0:16man eating chocolate
A medium close-up shot, rendered in black and white, shows the man from the earlier scenes, dressed in a cap and glasses, biting into a chocolate bar. He is seen in profile, with his eyes closed, seemingly savoring the moment. A pair of black over-ear headphones rests around his neck. The background is a blurred outdoor urban setting, possibly a street or park, with buildings and trees vaguely visible. The lighting is natural, casting soft shadows. White text 'It's this constant sweet tooth,' is displayed at the bottom center. The monochromatic color scheme emphasizes the narrative of past struggles with sugar cravings, creating a nostalgic or reflective mood. The camera is static.
0:18man bloating side view
A medium full shot, rendered in black and white, shows the man from the previous scenes standing in what appears to be a bedroom. He is looking down at his stomach with a slightly disheartened expression. He wears a dark tank top and red shorts. The background includes shelves with various items, a plant, and a bed. The lighting is even and soft, highlighting the contours of his body without harsh shadows. White text 'bloating,' is at the bottom center of the screen. The monochrome palette accentuates the focus on his body and the emotional state conveyed. The camera is static, capturing his full figure from the side.
0:19man bloating mirror
A medium shot, in black and white, shows the man looking at his reflection in a mirror. He is wearing a light-colored button-up shirt over a darker shirt and black pants. He holds a smartphone up to capture his reflection, while his other hand rests on his stomach, appearing to be examining his midsection. The background is a blurry indoor setting with walls and possibly some decorative items. The lighting is neutral, typical of indoor illumination. White text 'stubborn belly that won't budge, no matter how HARD you try.' is displayed at the bottom. The monochromatic tones emphasize the introspection and frustration, highlighting the struggle against body image issues. The camera is static, positioned behind him, showing his reflection and back.
0:22man in kitchen pointing
A medium close-up shot returns to the man in the kitchen, now with a more resolved and confident expression as he speaks directly to the camera. The background is the same kitchen setting with wooden cabinets and a refrigerator. The lighting is warm and bright. White text 'I dealt with ALL that!' is overlaid on the screen, followed by 'My gut was completely out of balance'. He gestures towards himself with his thumb, emphasizing his personal experience. The warm color palette and bright lighting contribute to a sense of honesty and sharing. The camera is static.
0:24man eating cookies hoodie
A medium close-up shot, in black and white, shows the man wearing a grey hooded sweatshirt with the hood up, sitting and eating cookies. He holds a small cookie in each hand and brings one towards his mouth, with a pile of cookies on a plate in front of him. His expression is one of slight contemplation or perhaps regret, looking off to the side rather than at the camera. The background is a blurred indoor setting, possibly a living room, with plants and soft lighting. White text 'but then I thought that cutting out sugar was gonna be completely IMPOSSIBLE, so I didn't know what to do.' appears on screen. The monochromatic tone reinforces the past struggle and dilemma. The camera is static.
0:28man drinking on stairs
A medium full shot captures the man, now with a bald head and wearing a light tank top, walking down a wooden staircase in a home. He is holding a clear glass jar with a straw, filled with a yellowish drink, and takes a sip. The background includes white wall paneling, a handrail, and some festive string lights and a red bow, suggesting a holiday season. The lighting is warm and domestic, emanating from overhead fixtures. White text 'And that's when I started drinking' is shown on the screen. The color palette features the warm tones of the wooden floor, the neutral walls, and the man's light clothing. The camera follows him as he descends, creating a dynamic yet smooth motion.
0:30ryze product shot coffee
An eye-level product shot showcases a dark brown pouch of 'RYZE Mushroom Coffee' standing upright behind a white ceramic mug filled with light brown mushroom coffee. A small wooden spoon is resting in the mug. The background is a light brown surface with lush green foliage from plants visible in the upper corners, creating a natural and earthy aesthetic. The lighting is soft and natural, highlighting the textures of the product packaging and the steam from the coffee. White text 'RYZE Mushroom Coffee EVERY morning.' is presented in the lower half of the screen. The dominant colors are earthy browns and vibrant greens, evoking a healthy and natural product image. The camera is static.
0:31mushrooms on tray
An overhead shot displays an assortment of different types of fresh and dried mushrooms arranged on a light brown hexagonal wooden tray. Varieties include white oyster mushrooms, brown shiitake, reddish Reishi, and darker dried Turkey Tail mushrooms, along with what appears to be Cordyceps sinensis. Green plant foliage is visible in the upper corners, providing a natural backdrop. The lighting is bright and even, highlighting the diverse textures and colors of the mushrooms. White text 'It has 6 adaptogenic mushrooms,' is displayed at the bottom. The color palette is natural and earthy, dominated by browns, whites, and the subtle red of some mushrooms, with a touch of green from the plants. The camera is static.
0:33turkey tail mushrooms
A close-up shot shows a pile of dried Turkey Tail mushrooms, characterized by their fan-like, layered, and multi-colored rings in shades of brown, grey, and black. They are scattered across a vibrant pink surface, creating a striking contrast. The lighting is bright and direct, casting distinct shadows and accentuating the mushrooms' intricate details. White text 'including Turkey Tail,' is displayed at the bottom. The color palette is a bold juxtaposition of the earthy, muted tones of the mushrooms against the vivid pink background, creating a visually interesting and modern aesthetic. The camera is static.
0:34animated bacteria healthy
An animated close-up shot features rod-shaped bacteria, now rendered in a healthy, vibrant green, floating and moving gently against a deep green background. Some smaller red particles appear to be breaking away from one of the bacteria, suggesting a cleansing or beneficial process. The lighting enhances the glowing green of the bacteria, creating a positive and healthy atmosphere. White text 'which SUPPORTS a healthy gut microbiome.' is displayed centrally. The bacteria exhibit smooth, fluid movements. The dominant colors are various shades of healthy green, with hints of red, conveying a sense of well-being and natural balance.
0:36animated gut balanced
An animated medical illustration provides a detailed view of the human gut, now glowing vibrantly with an array of colorful, healthy bacteria represented as sprinkles or tiny elements. The large and small intestines are depicted in a healthy, natural pinkish-brown, encased within a glowing blue outline that suggests a protective or balanced state. The surrounding skeletal and muscle outlines are visible in muted blues and greens. The lighting is bright, emphasizing the energetic and balanced state of the gut. White text 'When your gut bacteria are balanced,' is displayed at the bottom. The color palette is rich and diverse, with natural organ tones, vibrant blues, and a multitude of small, colorful elements, conveying vitality. The camera is static.
0:37man flexing on couch
A black and white medium shot shows the man sitting comfortably on a couch, surrounded by pillows. He is wearing a tank top. Another person's hand, holding a container of yogurt, is partially visible, offering it to him. The man looks at the yogurt, then turns and flexes his bicep, indicating newfound strength or well-being. The background is a soft, domestic setting with string lights and a headboard, all in muted tones. The lighting is soft and indirect. White text 'the cravings naturally start to FADE.' is displayed on the screen. The monochromatic palette adds a touch of introspection, highlighting the internal shift. The camera is static.
0:39eating ice cream overhead
An overhead close-up shot focuses on hands holding a small white paper cup filled with vanilla ice cream mixed with chocolate cookie pieces. A metal spoon is used to scoop a portion of the ice cream. The background is a blurry light-colored surface, possibly a lap or a table. The lighting is bright and even, highlighting the texture of the ice cream. White text 'I mean, I still have dessert sometimes,' is displayed at the bottom. The color palette is simple, dominated by the white and dark brown of the ice cream, creating a clean and appetizing visual. The camera is static.
0:40man in kitchen explaining
A medium close-up shot features the man in the kitchen, speaking directly to the camera with a cheerful and relieved expression. The kitchen background with wooden cabinets and a refrigerator is visible. The lighting is warm and bright. White text 'but the constant need for sugars are almost GONE.' appears on screen. He places his hand over his heart, conveying sincerity and personal relief. The warm color palette and bright lighting contribute to a positive and celebratory mood. The camera is static.
0:43man under blanket eating
A black and white medium shot shows the man huddled under a blanket on a couch, eating from a small cup. He is wearing glasses and looks somewhat fatigued or unwell, reinforcing the 'before' state. The background is a blurry domestic setting with a headboard and string lights. The lighting is soft and diffused. White text 'No more 3PM candy runs.' is displayed at the bottom. The monochromatic scheme emphasizes a past state of discomfort and sugar dependence. The camera is static.
0:44man writing at table
A close-up shot focuses on the man's hands as he writes in a notebook with a pen at a wooden table. He is wearing a red and teal striped polo shirt. The background is a warm, slightly blurred indoor setting with plants on shelves and a framed picture. The lighting is soft and natural. White text 'No more brain fog.' is displayed at the bottom. The color palette is warm, with the red of his shirt and the browns of the wood and plants, creating a studious and productive atmosphere. The camera is static.
0:45man feels normal standing
A medium shot captures the man standing confidently, looking at his stomach with a pleased expression. He is wearing a light blue button-up shirt over a white t-shirt and blue jeans. The background is a domestic setting with shelves of plants, suggesting a vibrant and healthy living space. The lighting is bright and warm. White text 'My gut finally feels NORMAL.' is displayed at the bottom. The color palette is fresh and natural, with the blues of his clothing, the greens of the plants, and warm light, contributing to a sense of well-being. The camera is static.
0:47man doing pushups
An overhead shot shows the man performing push-ups on a mat. He is wearing a bright neon yellow-green sleeveless athletic top. His bald head is visible as he moves up and down. The background includes a wooden floor, a white wall, and a cork board with photos, indicating a home workout space. The lighting is bright and even. White text 'It's like my body finally learned how to FUNCTION' is displayed at the bottom. The vibrant color of his shirt contrasts with the more neutral tones of the room, highlighting his active state. The camera is positioned directly above him, capturing the full range of motion. The camera is static.
0:49man talking on phone kitchen
A medium shot shows the man in the kitchen, talking on a smartphone, which he holds to his ear. He is wearing a red and teal striped polo shirt. The background is the same kitchen setting with wooden cabinets, a refrigerator covered in notes and magnets, and a counter with various items. The lighting is warm and bright. White text 'without needing sugar literally every few hours.' is displayed at the bottom. The color palette is warm and inviting, with the red of his shirt standing out against the brown cabinets. He appears engaged in the conversation, gesturing casually with his free hand. The camera is static.
0:52man explaining ryze
A medium close-up shot features the man speaking directly to the camera with a friendly and persuasive expression. He is wearing a light green crew-neck sweatshirt. The background is a domestic setting with multiple green plants on shelves, creating a natural and serene atmosphere. The lighting is soft and warm, highlighting his face. White text 'Look, cutting out sugar entirely would be ideal. But, if that feels impossible right now,' is overlaid on the screen. He uses hand gestures to emphasize his points. The color palette is harmonious, combining the muted green of his shirt with the various shades of green from the plants and the warm, inviting glow of the room. The camera is static.
0:57man drinking mug
A close-up shot, angled slightly upward, shows the man taking a sip from a clear glass mug filled with a light brown beverage. He is wearing a red and teal striped polo shirt. The background is a blurry indoor setting with wooden elements. His eyes are closed as he drinks, conveying enjoyment and satisfaction. The lighting is warm and inviting. White text 'RYZE is the easiest first step you can take.' is displayed at the bottom. The color palette is warm, with the red of his shirt and the natural brown tones of the drink and background, creating a cozy and pleasant visual. The camera is static.
0:59screen recording discount
A screen recording shows a product page for 'Mushroom Coffee' with '30 Servings' advertised. The screen displays a price of $27 (originally $36) with '25% OFF TODAY' prominently highlighted in a glowing red rectangle. Other features like '30-Day Guarantee', 'FREE US Shipping', 'FREE Mush Magnet', and 'FREE Spoon & Scoop' are listed with checkmarks. The background is the product page interface with images of the coffee and reviews. White text 'It's 25% OFF right now' is overlaid. The overall color scheme is neutral with white and grey, drawing attention to the red highlight of the discount. The screen recording has no camera motion.
1:00screen recording guarantee
A screen recording continues on the product page for 'Mushroom Coffee'. The '30-Day Guarantee' line is highlighted with a glowing green rectangle and a checkmark, emphasizing the product's return policy. The price and other features remain visible. White text 'and it comes with 30-day money-back guarantee.' is overlaid on the screen. The background is the product page interface. The dominant colors are neutral grey and white, with the green highlight drawing specific attention to the guarantee. The screen recording has no camera motion.
1:02putting ryze in envelope
An overhead shot shows two hands, presumably female, placing a dark brown 'RYZE Mushroom Coffee' pouch into an open, light orange padded envelope. The envelope is resting on a wooden floor. In the background, a wooden box labeled 'FARMERS MARKET' and some decorative woven balls are visible, suggesting a rustic or natural home setting. The lighting is bright and even, highlighting the product and the hands. White text 'So if you don't feel any differences, just send back the empty bag' is displayed. The color palette features warm browns of the floor and box, the vibrant orange of the envelope, and the dark brown of the product, creating an inviting and trustworthy visual. The camera is static.
1:06man explaining refund
A medium close-up shot returns to the man in the kitchen, speaking directly to the camera. He is wearing a light green crew-neck sweatshirt. The background is the domestic setting with multiple green plants on shelves. The lighting is soft and warm. White text 'and get a full REFUND.' is overlaid on the screen. He gestures emphatically with both hands, conveying confidence and assurance in the product's guarantee. The harmonious color palette of green and warm tones continues to create a trustworthy atmosphere. The camera is static.
1:08ryze product shot no risk
An eye-level product shot showcases two dark brown pouches of 'RYZE Mushroom Coffee' standing upright, framing a clear glass mug filled with light brown mushroom coffee. A wooden spoon rests in the mug. The background is a marble-patterned surface with lush green plants providing a natural backdrop. The lighting is soft and natural, emphasizing the product's quality. White text 'Enjoy guys. No risk!' is displayed, reinforcing the money-back guarantee. The dominant colors are earthy browns, vibrant greens, and the cool tones of the marble, creating a clean, appealing, and trustworthy product presentation. The camera is static.
