0:00man getting hair styled close up A close-up shot focuses on the right side of a young adult male's head as a heavily tattooed hand gently runs through his dark brown, medium-length, wavy hair. The man has light skin, visible freckles, and a slight stubble on his jawline. His eyes are closed initially, then open to gaze intently to the right of the frame with a serious expression. He wears a dark green collared shirt under a grey and white patterned jacket. The background is softly blurred, showing hints of a salon or dressing room environment with light-colored walls and some darker shapes. The lighting is soft and even, highlighting the texture and sheen of his hair. A white text overlay at the bottom reads, 'It's just moisturizing'.
0:01man posing in barn wide shot A wide shot captures the same young adult male, now posing in a rustic, barn-like setting. He is seated on a white, weathered metal surface, leaning against a rough wooden wall. He wears a green plaid shirt-jacket over a light-colored undershirt and blue jeans, with his hands casually tucked into his pockets. His hair is styled neatly, appearing slightly wet or product-enhanced. He looks towards the left with a contemplative, somewhat serene expression. The background features aged wooden beams, hay on the ground, and subtle lighting, creating a warm, earthy color palette. The overall mood is relaxed and natural. A white text overlay continues from the previous scene, 'your hair to the point where your hair's going to keep getting healthier'.
0:02product tube overhead static An overhead shot focuses on a white tube of 'HIGHLAND HEALTH CONSCIOUS GLACIAL CREAM' with a yellow deer logo, lying on a textured grey concrete surface. A small, shiny metal tool is attached to the crimped end of the tube, used for squeezing out product. The tube's cap is off, showing a small amount of product at the opening. The lighting is bright and even, casting subtle shadows. The color palette is neutral with the prominent white and yellow of the packaging. The text on the tube is clearly legible, indicating 'LIGHT CONTROL MATTE FINISH' and '2.5OZ | 74ml'. A white text overlay reads, 'and healthier and looking better and better.'
0:04product dispensing into hand close up A close-up shot of a person's left hand with light skin and neatly manicured nails. The 'HIGHLAND GLACIAL CREAM' tube is held upright by the right hand, squeezing a dollop of light grey, creamy product into the palm of the left hand. The background is dark and out of focus, drawing full attention to the product application. The lighting is soft, highlighting the product's texture and the skin. The action is slow and deliberate, emphasizing the ease of dispensing. A white text overlay reads, 'The Glacial Cream is incredibly versatile, it works in all hair types'.
0:06barber explaining product to client A medium shot captures a male barber, with a prominent mustache and glasses, speaking directly to the camera and gesturing with his tattooed hands. He's wearing a dark patterned short-sleeved shirt. To the left, the client from the first scene is visible, receiving a hair treatment, eyes looking forward. The background is a brightly lit salon interior with white walls, mirrors, and various salon tools. The barber's movements are expressive, conveying enthusiasm for the product. The overall atmosphere is professional yet engaging. A white text overlay states, 'from curly to straight, and it just adds exactly what you need for that everyday lived in look'.
0:09womans wavy blonde hair close up An extreme close-up shot focuses on a section of a woman's long, wavy blonde hair. A hand with light skin and manicured nails gently lifts a section of the hair, showcasing its texture, volume, and natural flow. The background is blurred white, making the hair the sole focus. The lighting is soft and bright, emphasizing the healthy appearance and subtle highlights in the hair. The motion is smooth and fluid.
0:10combing short hair over shoulder An over-the-shoulder shot from behind a person with short, dark, wet hair, sitting in a salon chair. A tattooed hand is seen using a black wide-tooth comb to style the hair. The person's ear is visible, adorned with a small hoop earring. The background is a clean, bright white wall, suggesting a professional salon environment. The lighting is even and bright, highlighting the sheen on the wet hair. The action is precise and focused on hair styling. A white text overlay indicates, 'from curly to straight'.
0:11man getting product applied close up A close-up shot focuses on the top and side of a young adult male's head, similar to the first scene. A heavily tattooed hand, presumably the barber's, works product into his dark brown, medium-length hair. The hair appears wet and styled back from his forehead, showcasing the application process. The man's ear and sideburn are visible, along with part of his cheek. The background is a blurred, light-colored wall. The lighting is soft and consistent, accentuating the hair's texture and the hand's action. A white text overlay says, 'and it just adds exactly what you need for that everyday lived in look'.
0:13man styling own hair close up A close-up shot of a young adult male with dark hair and a beard, looking slightly upwards and to the right, with a thoughtful expression. His hands are running through his hair, styling it away from his face. He wears a simple black t-shirt and a black elastic band on his left wrist. The background is blurred, showing soft green foliage, suggesting an outdoor or natural setting. The lighting is natural and diffuse, casting soft highlights on his hair and skin. The action conveys self-care and a relaxed approach to styling. A white text overlay reads, 'every day lived in look'.
0:15product texture in hand close up An extreme close-up shot focuses on a small, light grey, somewhat fibrous dollop of hair product resting in the palm of a person's hand. The skin is light, and faint lines of the palm are visible. The product appears semi-solid and moldable. The background is dark and out of focus. The lighting is precise, highlighting the texture and consistency of the product. A white text overlay states, 'It's never going to get sticky, it's never going to get crunchy'.
0:17hands rubbing product together close up A rapid close-up shot shows two hands with light skin and visible rings quickly rubbing together, distributing the hair product across the palms and fingers. The motion is swift and energetic, suggesting the product is easily spread and absorbed. The background is dark and out of focus. The lighting is soft but clear enough to show the movement and texture of the hands. This action emphasizes the product's workability.
0:18woman with wet hair in salon A medium shot captures a young adult woman with short, dark, wet hair, wearing a black salon cape, seated in a salon chair. She is smiling broadly and looking towards the left, indicating satisfaction or amusement. A person, possibly the barber, is partially visible in the background on the left, tending to her hair. The salon environment is clean and modern, with bright overhead lighting reflecting off shiny black surfaces. Another blurred figure is seen in a mirror in the distant background. The mood is cheerful and relaxed. A white text overlay states, 'you can continue to reactivate the product all day long'.
0:19woman in salon looking at mirror An over-the-shoulder shot from behind a young adult woman with shoulder-length, dark, wavy hair. She is seated in a salon chair, wearing a light brown or beige shirt-jacket, and looking into a large mirror in front of her (out of frame). The background reveals a modern salon interior with dark ceilings, recessed lighting, and glimpses of other clients and stylists working. The scene is well-lit, showing the details of her hair and the salon's ambiance. The focus is on the back of her head and the active salon setting. The white text overlay from the previous scene continues, 'you can continue to reactivate the product all day long'.
0:20man adjusting hair from back An over-the-shoulder shot from behind a young adult male, similar to the first model. He has medium-length, dark brown hair that appears freshly styled. His hands are running through the top and back of his head, adjusting his hair. He is wearing a dark t-shirt and glasses. The background is a blurred, light-colored interior, possibly a home or dressing room, with subtle natural light. The action is natural and demonstrates the ease of restyling the hair. A white text overlay reads, 'A lot of the hair products on the market are just full of chemicals'.
0:22split screen product texture and hair styling A split-screen shot. The left panel shows a close-up of a hand gently pulling and stretching a small amount of light grey, fibrous product, highlighting its pliable texture. The right panel shows a close-up of a young adult male with medium-length dark brown hair, running his hand through it, adjusting his style. The background for both panels is blurred and out of focus. The lighting is soft and even, emphasizing the details of the product and the hair. The white text overlay continues, 'A lot of the hair products on the market are just full of chemicals'.
0:23problem setup scalp issues A split-screen shot featuring three vertical panels, each depicting a common hair or scalp problem. The top panel shows a close-up of a scalp with visible redness and irritation. The middle panel shows a close-up of dark hair parted, revealing flakes of dandruff on the scalp and hair strands. The bottom panel displays a close-up of frizzy, dry, and unkempt brown hair. The lighting is clinical and direct in each panel, emphasizing the issues. The text overlay reads, 'that are drying the hair, the Cream is going to enhance your scalp health'.
0:26product overview shot An overhead shot of two Highland hair products placed on a dark, reflective surface. In the foreground is the white tube of 'HIGHLAND HEALTH CONSCIOUS GLACIAL CREAM', with its cap off, facing slightly towards the viewer. Behind it, partially visible, is a round metal tin of 'HIGHLAND HEALTH CONSCIOUS CLAY POMADE'. A small wooden barber's tool or comb is also visible on the right. The lighting is soft and strategic, creating reflections on the dark surface and highlighting the product packaging details. The overall color palette is dark and neutral, making the white packaging stand out. The text 'SUSTAINABLY CRAFTED' is visible on the cream tube. The text overlay from the previous scene continues, 'that are drying the hair, the Cream is going to enhance your scalp health'.
0:27barber explaining scalp health A medium shot of the male barber, similar to an earlier scene, speaking to the camera and gesturing emphatically with his tattooed hands. He points towards the client's head, emphasizing 'scalp health'. The client is visible on the left, seated in the salon chair, looking forward. The bright salon background with white walls and mirrors remains. The barber's expression is serious and informative, highlighting the benefits. The text overlay states, 'Caffeine is an ingredient that we use in the Glacial Cream'.
0:29caffeine ingredient reveal A two-part sequence. First, a macro shot shows a small, light-colored wooden bowl tilting, pouring a stream of fine white powder (labeled 'Caffeine') onto a dark, wet, slightly reflective surface, creating splashes and small mounds. The background is a blurred, earthy brown, possibly representing natural elements. This transitions to a second macro shot, an extreme close-up of the white powder, now forming soft, snow-like peaks on the dark surface. The lighting is dramatic, highlighting the texture and purity of the powder. This visual emphasizes the ingredient. The white text overlay continues, 'Caffeine is an ingredient that we use in the Glacial Cream'.
0:31hands rubbing product again close up A rapid close-up shot, identical to a previous scene, shows two hands with light skin and visible rings quickly rubbing together, distributing the hair product. The background is dark and out of focus. The lighting is soft but clear enough to show the movement and texture of the hands. This quick cut reinforces the product's workability before application.
0:31applying product to side hair over shoulder An over-the-shoulder shot from the right side of a young adult male, showing a heavily tattooed hand applying product to his dark, wet hair. The hand sweeps through the side of his head, flattening and styling the hair. The man wears a black salon cape, and his ear and part of his jawline are visible. The background is a clean white wall, suggesting a salon environment. The lighting is bright and even, highlighting the wet sheen on the hair and the careful application. The white text overlay reads, 'Some of the added benefits of caffeine are that it's an anti frizz to the hair'.
0:33combing wet hair close up A close-up shot focuses on a black wide-tooth comb pulling through a section of wet, dark hair. The strands are clumped together with moisture and product, showing the comb's effectiveness in distributing the product and styling. A tattooed hand holds the comb. The background is blurred white. The lighting is bright, emphasizing the wet sheen and the individual hair strands. The action is smooth and deliberate. The white text overlay continues, 'Some of the added benefits of caffeine are that it's an anti frizz to the hair'.
0:34extreme close up on brown hair An extreme close-up shot fills the frame with a mass of brown hair strands, slightly damp or coated with product, showing texture and definition. The individual strands are clearly visible, appearing soft and manageable, not crunchy or sticky. The lighting is soft and natural, emphasizing the healthy look of the hair. There's a subtle variation in brown tones. The white text overlay reads, 'and it also stimulates the hair growth by bringing blood flow to the scalp'.
0:36man styling hair in mirror A medium shot of a young adult male with dark hair, looking into a mirror (implied, as his gaze is fixed slightly to the right, reflecting himself). He runs his hands through his long hair, pushing it back and adjusting the style, creating a casual, 'lived-in' look. He wears a cream-colored knit sweater and a golden necklace with a circular pendant. The background is a dimly lit room with subtle reflections from the mirror. The lighting is soft and warm, highlighting his features. His expression is confident and focused on his self-styling. The white text overlay continues, 'and it also stimulates the hair growth by bringing blood flow to the scalp'.
0:38man tying hair back over shoulder An over-the-shoulder shot from behind the same young adult male from the previous scene, now with his back to the camera. He is gathering his long, dark hair to tie it into a bun or ponytail at the back of his head. His arms are raised, and his cream-colored knit sweater is visible. The background is a subtly lit, dark room with faint reflections. The lighting is dim but sufficient to highlight the action. This scene demonstrates the product's versatility, allowing for various hairstyles. The white text overlay continues, 'and it also stimulates the hair growth by bringing blood flow to the scalp'.
0:39woman with long wavy hair medium shot A medium shot captures a young adult woman with long, voluminous blonde wavy hair, sitting and looking downwards with a gentle, soft smile. She wears a cream-colored chunky knit sweater. Her light skin is clear and glowing. The background is a clean, bright white wall, making her the central focus. The lighting is soft and even, accentuating her hair's texture and her serene expression. The white text overlay reads, 'We never like to have this feeling of having a product in our hair'.
0:40woman posing in barn model shot A wide shot shows the same young adult woman from the previous scene, now sitting on a plain wooden chair against a large white backdrop. She is in a rustic barn setting with wooden beams visible above and to the sides. She wears a stylish beige shirt under a cream-colored cardigan adorned with black horse patterns, blue jeans, and light brown boots. She poses with one arm resting on the chair, looking casually to the right with a composed expression. The lighting is soft studio lighting, making her stand out against the backdrop. The text overlay from the previous scene continues, 'We never like to have this feeling of having a product in our hair'.
0:42woman with curly hair model shot A medium shot features a young adult woman with dark, tightly curled hair framing her face. She has light brown skin and a friendly, confident smile, looking slightly off-camera to the right. She wears a light beige or cream-colored collared shirt, and a delicate golden cross necklace is visible. The background is a clean, bright white wall, emphasizing her and her hair. The lighting is soft and even, highlighting her healthy curls and pleasant expression. The white text overlay reads, 'that makes us feel like we can't touch our hair'.
0:43man with curly hair model shot A medium shot captures a young adult male with dark, voluminous curly hair, smiling broadly and looking towards the right side of the frame. He has light brown skin and a neatly trimmed mustache and beard. He wears a tan canvas jacket over a light-colored top, leaning against a rustic wooden wall. The background consists of rough wooden panels, creating a warm, natural aesthetic. The lighting is natural and soft, highlighting his happy expression and curly hair. The white text overlay continues, 'that makes us feel like we can't touch our hair'.
0:44man in plaid shirt looking away A medium shot of the first young adult male model, with his medium-length dark brown hair styled. He wears a plaid shirt-jacket over a green collared shirt and a white t-shirt. He looks thoughtfully towards the right side of the frame, with a serious and slightly contemplative expression. The background is blurred and dark brown, suggesting a wooden structure. The lighting is soft and natural, emphasizing his features and the texture of his layered clothing. The white text overlay reads, 'or we can't throw on a hat, or wear a hoodie'.
0:45man in cap looking away A medium shot of the same young adult male model, now wearing a maroon baseball cap that obscures his hair. He continues to look towards the right with a serious, slightly pensive expression. His layered outfit of plaid jacket, green shirt, and white t-shirt is visible. The background is a dark, blurred wooden structure. The lighting remains soft and natural. The presence of the hat directly addresses the previous text's problem, implying the product allows for hat-wearing without messing up hair. The white text overlay continues, 'or we can't throw on a hat, or wear a hoodie'.
0:47man in plaid shirt smiling at camera A medium shot of the first young adult male model, now without the cap and facing the camera directly, giving a warm, confident smile. His medium-length dark brown hair is impeccably styled. He wears the same layered outfit: plaid jacket over a green collared shirt and white t-shirt. The background is a white seamless backdrop in a rustic, barn-like interior with wooden beams and a ladder visible. The lighting is soft and studio-like, emphasizing his approachable and satisfied demeanor. The white text overlay reads, 'This is the product to live in every day'.
0:49product tube placed upright A close-up shot of the white 'HIGHLAND HEALTH CONSCIOUS GLACIAL CREAM' tube being carefully placed upright on a textured grey surface. A hand with light skin, wearing a bracelet, gently settles the tube. The cap is on. The yellow deer logo and product name are clearly visible. The background is out of focus, highlighting the product. The lighting is soft and bright, creating a clean, professional look. The white text overlay from the previous scene continues, 'This is the product to live in every day'.
0:50highland logo reveal A static shot of the brand name 'HIGHLAND' displayed in clean, dark sans-serif typography against a softly blurred, light-colored background with hints of blue and white, possibly suggesting a natural, airy environment. The lighting is bright and even, giving a clean and professional aesthetic. This serves as the brand's outro or end card.
