0:00burger patty on tray graphic
The scene opens with an overhead, slightly angled shot of a plain, unseasoned burger patty resting inside a bottom burger bun, centered on a light teal-green cafeteria-style tray. The tray features a subtle, repetitive geometric pattern of raised squares. The patty is dark brown, irregularly shaped, and appears somewhat flat and unappetizing. The bun is plain white, with a slightly irregular, torn edge around the patty. The lighting is soft and even, originating from directly above, creating minimal shadows. A white dashed circular line graphic animates around the perimeter of the burger patty, emphasizing its size or shape. The overall color palette is muted, dominated by the green tray and the dark brown of the patty. The atmosphere is neutral, almost clinical.
0:02burger patty on grill graphic
The scene transitions to a medium close-up, slightly overhead shot of a thick, juicy burger patty sizzling on a hot metal char-broiler grill. Bright orange and red flames are visible beneath the grill grates, casting a fiery glow upwards. The patty is rich reddish-brown, with prominent dark char marks forming a crosshatch pattern from the grill. Steam or smoke rises subtly from the patty, indicating it's actively cooking. A white dashed circular line graphic with an animated arrow appears and moves around the burger patty, drawing attention to its round shape and suggesting rotation or growth. The background is blurred, focusing entirely on the grilling action. The lighting is dramatic, with warm, fiery tones from below, creating highlights on the moist surface of the patty. The atmosphere is intense and appetizing, highlighting freshness and cooking quality.
0:05burger patty on grill with text
This is a close-up shot of the same burger patty sizzling on the char-broiler grill, seen from a slightly lower angle than the previous shot, making the flames more prominent. The patty occupies most of the lower frame, showcasing its rich brown color, juicy texture, and dark, appealing grill marks. The orange and red flames beneath are bright and active, creating a warm, intense glow. Small bubbles and juices are visible on the surface of the patty. Overlaid on the middle of the screen, in bold, sans-serif red text, are the words "33% MORE" with a percentage sign, emphasizing a quantitative advantage. The background is dark and out of focus, drawing all attention to the burger and the text. The lighting is dramatic and warm, with strong highlights from the flames. The atmosphere is inviting and emphasizes value.
0:08split screen vegetables
The scene is a split screen, with the top half showing a vibrant close-up of fresh, curly green lettuce. Numerous small water droplets are visible clinging to the lettuce leaves, suggesting freshness and a recent rinse. The lighting is bright and clean, highlighting the natural green color and texture of the lettuce. The bottom half of the screen features a close-up of a perfectly ripe, red tomato. This tomato also has many small water droplets on its smooth, firm skin, enhancing its fresh appearance. The lighting for the tomato is equally bright and clear, emphasizing its deep red hue. Both segments are shot with a shallow depth of field, blurring any background and focusing sharply on the textures and droplets. The overall color palette is fresh and natural, dominated by greens and reds, creating an atmosphere of crispness and quality ingredients. At 9.8 seconds, a red slice of tomato briefly slides down the frame, subtly suggesting preparation.
0:10burger layers close up
This is an extreme close-up, low-angle shot, focusing on the layers of a partially assembled burger. The bottom of the frame shows the golden-brown lower bun topped with a vibrant yellow slice of melted American cheese. Above the cheese, a rich, dark brown burger patty is visible, with hints of grill marks and glistening juices. Resting atop the patty is a thick, bright red slice of tomato, adorned with small water droplets. Above the tomato, crisp green lettuce leaves are visible, also with water droplets. The background is a soft, light blur, drawing all attention to the stacked ingredients. The lighting is bright and even, highlighting the fresh colors and textures of each component. The camera performs a slow, upward panning motion, revealing more of the lettuce and creating a sense of anticipation as the burger is being built. The color palette is rich and appetizing, with strong yellows, reds, and greens.
0:13split screen drink and fries
The scene is a split screen showcasing a beverage and fries. The top half displays a macro close-up of a carbonated dark soda with ice cubes, viewed from above. The surface is covered in an effervescent layer of tiny, frothy bubbles, with larger, clear bubbles occasionally bursting. The dark brown color of the soda is visible beneath the foam. The bottom half of the screen features golden, crinkle-cut fries, seemingly floating in a light, clear liquid, with tiny bubbles clinging to them. The fries appear crispy and perfectly cooked. The shot initially starts further away and then slowly pushes in and slightly shifts focus to the fries. The lighting is bright and clear for both elements, emphasizing their texture and appealing colors. The overall color palette is warm and inviting, with rich browns and golden yellows. The atmosphere is refreshing and indulgent.
0:17burger assembly splash
The scene features a dynamic, slow-motion shot of a burger being assembled from bottom to top, with ingredients falling onto each other, creating splashes of liquid. The background is a bright, diffused light grey, making the food items stand out. The process begins with a bottom bun, topped by melted yellow cheese. Then, a cooked burger patty drops onto the cheese. Subsequent layers, including red tomato slices, vibrant green lettuce, and thin purple onion rings, fall gracefully, accompanied by visible water droplets splashing upwards, creating a fresh and lively effect. Finally, pickles and the top bun descend to complete the burger. The lighting is bright and clean, emphasizing the vibrant colors and textures of each ingredient. The camera is static, capturing the vertical assembly. The color palette is fresh and colorful, dominated by the natural hues of the ingredients.
0:20assembled burger close up
This is an extreme close-up shot of a fully assembled burger, seen from a low, slightly angled perspective. The burger fills most of the frame, showcasing its meticulously layered ingredients. The top bun is golden brown with subtle speckles, and beneath it, a thick swirl of white mayonnaise and a vibrant stripe of red ketchup are visible. Following are bright green pickles, thick red tomato slices, thin purple onion rings, and crisp green lettuce. The lower half reveals the dark brown burger patty and a rich yellow slice of melted American cheese, resting on the bottom bun. The background is a soft, blurred light grey, emphasizing the burger's details. The lighting is bright and even, highlighting the textures and vibrant colors. The atmosphere is one of deliciousness and perfection, inviting the viewer to take a bite. The color palette is rich and diverse, reflecting the various fresh toppings.
0:23big burger bundle final shot
The final scene is a bright, promotional shot showcasing the "Portillo's Big Burger Bundle." In the foreground, a perfectly assembled burger is featured prominently on a light surface. To its right, a classic Portillo's paper cup, striped red and white, overflows with golden crinkle-cut fries. In the background, slightly out of focus, is a clear glass filled with a dark, fizzy beverage, likely cola, with ice cubes. Overlaid on the image in large, bold red lettering is the text "$9.99 Portillo's BIG BURGER BUNDLE." Additional smaller white text below provides offer details and disclaimers. The lighting is bright, soft, and uniform, creating a clean and appealing aesthetic. The background is a very light, almost white, diffused blur. The overall color palette is dominated by reds, golds, and browns of the food, set against a clean, light backdrop, creating a clear and enticing advertisement. The atmosphere is promotional and appetizing, highlighting value and quality.
