0:00intro split screen welding walking The scene opens with a split-screen composition. The upper half features a medium shot of a male speaker looking directly into the camera. He stands in what appears to be a retail store or warehouse, with shelves of boots visible in the blurred background. The lighting is bright and even. The lower half of the screen dynamically showcases various actions related to work boots. Initially, it shows a close-up of a person's legs and feet wearing tall, light brown work boots with sparks flying around them, suggesting welding activity on a metal grate. This quickly transitions to a different brown work boot shown in profile against a blurred outdoor background with mountains and water, then a close-up of a foot in a work boot stepping onto a wooden plank, followed by another close-up of feet in work boots climbing wooden stairs, and finally, feet walking on a dusty concrete floor. Text overlays appear sequentially in the lower section: 'Girouard,' 'of BRUNT,' and 'Workwear.' The overall color palette is earthy browns, grays, and the vibrant orange of the BRUNT logo on the speaker's shirt, contrasted with the bright sparks.
0:03product usage montage split screen This scene is a continuation of the split-screen format, further emphasizing product usage and customer demand. The upper half remains a medium shot of the same male speaker, maintaining eye contact with the camera, against the blurred retail backdrop. The lower half features a quick-cut montage of work boots in various settings, illustrating practical application and durability. Shots include a close-up of a dirty brown work boot with a thick white sole resting on a wooden beam, a side profile of a light brown work boot shrouded in dramatic white smoke, a low-angle shot of feet in rugged brown work boots ascending a wooden staircase, and a dynamic shot focusing on the feet of someone walking in work boots on a dusty floor, viewed from a low angle as they move towards the camera. Text overlays in the lower segment continue the narrative: 'people,' 'the country,' 'every day,' 'asking us,' 'try on,' 'our work boots and apparel,' and 'in person.' The lighting is generally practical and sometimes dramatic, like with the smoke effect. The color palette focuses on browns, grays, and earth tones.
0:08retail availability announcement split screen The scene continues with a split-screen format. The upper half features the same male speaker in a medium shot, maintaining direct eye contact with the viewer. He has a slight smile and an enthusiastic expression, conveying good news. His hands are clasped lightly in front of him. The background remains the blurred retail store shelves. The lower half of the screen transitions to a static graphic. This graphic displays the 'BRUNT' logo in orange, followed by large, bold white text that reads 'NOW AVAILABLE AT' and then a distinct logo for 'SAFETY SHOES Plus,' with a tagline 'Serving Industry Since 1992.' The overall color scheme of the graphic is white background with orange and black text, maintaining brand consistency. Text overlays appear on the upper screen as the speaker talks: 'Good news,' 'BRUNT is already available,' 'at a retail store,' and 'near you.' The lighting is bright and professional, highlighting the speaker. The mood is positive and informative.
0:11product interaction fitting split screen The split-screen continues, with the male speaker in the upper half delivering his message with animated hand gestures, emphasizing his points. He is still in a medium shot against the blurred shoe store background. The lower half features a sequence of focused interactions with the product. It begins with a male hand reaching into a wooden shelf to retrieve a dark work boot, transitioning to a close-up of a person inspecting the boot, holding it in their hands to feel its texture and weight. This is followed by a shot of another young male, seen from the waist up, sitting on a bench in a changing room area, bending over to try on a work boot, with attention on the fitting process. The background in the lower segment shifts from shoe shelves to a more minimalist changing room environment. Text overlays appear with the speaker's dialogue: 'If you want to get up close to our products,' 'so you could feel the quality,' and 'and experience the comfort.' The lighting is practical and direct, clearly illuminating the product details and the fitting action. The overall color palette maintains earthy tones with functional bright lighting.
0:17product details call to action split screen The scene maintains the split-screen format. The male speaker occupies the upper half, now using a pointed finger gesture to highlight a specific detail while speaking, showing a clear call to action. He is still in a medium shot against the blurred store background. The lower half presents extreme close-ups of the work boots, showcasing intricate details. First, a macro shot of the boot's sole is shown, revealing its robust tread pattern with the 'BRUNT' logo embossed near the heel. This transitions to an extreme close-up of the lacing system, highlighting the textured, dark brown laces and a black metal lace-stay with the 'BRUNT' logo. Finally, there's a close-up of fine stitching on the brown leather of a boot, emphasizing craftsmanship. Text overlays appear: 'just head over to BRUNTWORKWEAR.COM,' and 'Click on the store locator.' The lighting is focused and precise in the lower half to accentuate product textures and details, while the upper half remains evenly lit. The color palette emphasizes the natural browns of the leather and the brand's orange.
0:20screen recording store locator The final scene is a clean, static screen recording of a website interface. The top of the page features the 'BRUNT' logo in orange against a white background. Below it, in bold black text, is the heading 'FIND RETAILERS NEAR YOU.' This is followed by a search bar labeled 'Type a City or State' with a magnifying glass icon for search. Below the search bar, a video-like map of North America is displayed, initially showing a satellite view of the continent. The map is primarily green and brown, with some blue representing water, and the sun visible on the horizon, casting a light reflection over the continent. Text overlays guide the viewer: 'the store locator' and 'to find the closest location to you.' The overall color palette is bright white for the webpage, contrasted by the map's natural colors and the orange BRUNT logo.
