0:00woman and child with text overlay A medium shot in a vertical video format features a woman and a child positioned towards the right side of the frame. The woman, an adult with dark skin and short, curly hair, smiles gently and stands behind the child, with her hands resting on his shoulders. The child, a young boy with dark skin, wears a black beanie and a black puffy jacket, looking forward with a serious, almost somber expression. They are outdoors, with a blurred residential street and houses in the background, suggesting a community setting. Animated graphic elements, resembling yellow brush strokes and small blue sparkles, appear around them. Dominant text overlay in the lower half reads 'Feed more than Hunger' in white sans-serif font, with 'Feed more than' highlighted by a yellow brush stroke background. The lighting is natural and soft, indicating an overcast day, with no harsh shadows. The overall color palette is muted with pops of yellow and blue from the graphics, conveying a sense of quiet seriousness mixed with hope.
0:02man holding box with text overlay A medium shot in a vertical video format captures an adult male centered in the frame. He has dark hair and a warm, wide smile, looking directly at the camera. He is wearing a black t-shirt and is holding a large, light brown cardboard box in front of him, which takes up a significant portion of the lower frame. The background is a blurred outdoor setting, possibly a sunny residential area with trees and faint structures, indicating a bright day with natural, even lighting. Similar to the previous scene, animated graphic elements like yellow brush strokes and starbursts appear dynamically around him. The text overlay prominently displays 'Feed OPPORTUNITIES' in large white sans-serif font, with 'Feed' highlighted by a yellow brush stroke. The overall color palette is bright and optimistic, dominated by the man's attire and the warm tones of the box against the sunny background.
0:04animated label transition The scene features a vibrant blue background. A white rectangular graphic label with slightly rounded corners appears, centered in the frame. The label contains a small blue asterisk logo, similar to Walmart's, and a stylized fork and knife icon. Below these icons, the words 'FIGHT HUNGER' are written in bold blue text, with 'SPARK CHANGE' in smaller blue text underneath. The label appears with a subtle animated transition, possibly a quick pop or slight zoom. The lighting is flat and even, as it's a graphic-only scene. The primary colors are blue and white, creating a clean and impactful visual focus on the message.
0:05animated products with text The scene displays an animation on a solid blue background, illuminated with soft, even lighting. In the center, a collection of stylized, generic product packages are arranged. These include a yellow and green cereal box, a small blue can, and an orange and green jar, all depicted with a simplified, geometric art style. Each product package prominently features the 'Fight Hunger, Spark Change' label seen in the previous scene. Subtle animated concentric circles emanate from the center of the frame, and small white starbursts occasionally flicker around the products. Below the products, white sans-serif text appears, reading 'Buy a participating item.' The composition emphasizes the products, clearly linking them to the hunger relief initiative. The dominant colors are blue, yellow, green, and orange, creating a cheerful yet informative tone.
0:07animated shopping cart with text Against a solid blue background with consistent, flat lighting, an animated white outline of a shopping cart is featured prominently in the center. Inside the cart, the stylized product packages (cereal box, can, jar) from the previous scene are visible, reinforcing the idea of purchasing. The animation is clean and bright. Below the shopping cart, white sans-serif text appears, reading 'or donate at Walmart, in store'. The scene focuses on clearly conveying how to participate in the initiative, using simple, recognizable imagery. The color palette remains predominantly blue and white with the vibrant product colors, maintaining a clear and accessible visual style.
0:09animated smartphone with text This scene presents a stylized animation on a solid blue background, punctuated by small, subtle white speckles falling gently, adding a dynamic yet calm element. In the center, a white outlined smartphone graphic appears, its screen displaying a simplified version of the shopping cart icon along with the word 'Donate' in a friendly, handwritten-style font. The screen also features a tiny Walmart-like asterisk logo. Below the smartphone, white sans-serif text reads 'or online, to help fight hunger in our community.' The lighting is even and bright, highlighting the crisp graphics. The scene's primary colors are blue and white, with small accents of yellow and green from the product graphics within the phone screen, emphasizing digital interaction and community involvement as a call to action.
0:11walmart logo and call to action The final scene features a solid, bright blue background, with small, white animated speckles continuously falling, providing subtle visual movement. Centered horizontally in the upper part of the frame, the iconic white 'Walmart' logotype is displayed, accompanied by its yellow asterisk logo. To its right, the 'FIGHT HUNGER SPARK CHANGE' label, previously seen, is positioned. Below these logos, a prominent white sans-serif text overlay reads 'Swipe up to join the fight against hunger.' At the very bottom of the screen, a small, multi-line disclaimer text is present, in white. The lighting is flat and even, characteristic of a graphic-heavy scene. The dominant colors are blue, white, and yellow, creating a strong brand presence and a clear, actionable message for the viewer.
