0:00man introduces shoes
A man stands in a brightly lit, modern room, centered in a medium shot. He holds a pair of sleek, black leather dress shoes in his left hand while gesturing with his right. The room features a light wooden floor and white wardrobe doors in the background, along with a large, vibrant green fiddle-leaf fig plant to his left in a woven basket. To his right, a small round white marble-top table holds some books and a smaller green potted plant. The lighting is soft and even, highlighting the man and the shoes. Text overlays appear on screen, first "I THINK I FOUND THE", then "PERFECT LEATHER DRESS SHOES.", followed by an emoji mask with dollar signs over his face for "THOSE $300-$400", and finally "DEPARTMENT STORE" and "JUST PAYING FOR THE BRAND NAME.". The dominant colors are warm neutrals (man's shirt, wood floor), bright white (wardrobe), and rich green (plants). The overall atmosphere is informative and engaging.
0:07shoes product shot hands
The camera focuses closely on a pair of black leather dress shoes being held by a man's hands. The shoes are held at chest height, presented directly towards the viewer. The background is blurred, showing soft white and green hues from the room. The lighting emphasizes the smooth texture and shine of the black leather. The shoes appear to be a cap-toe oxford style with neatly tied black laces. The man's hands, with a dark wristband visible on the left wrist, are gently gripping the shoes, showcasing them. The action involves a slight upward motion as the shoes are presented.
0:09shoe sole detail
An extreme close-up shot focuses on the brown leather sole of a black dress shoe. The sole has visible stitching around its perimeter, indicating a quality construction method. Engraved text is visible on the sole, stating 'THURSDAY BOOT CO.', 'GENUINE LEATHER', and a size '12'. The heel portion of the sole is black rubber, complementing the shoe's color. The background is softly blurred, showing an indistinct light environment. The lighting is direct, clearly illuminating the details and texture of the leather sole. The color palette is dominated by the rich, warm brown of the leather and the deep black of the rubber heel.
0:10shoe detail sparkle
A close-up shot of a single black leather dress shoe, held in a man's hands against a blurred background. The shoe is oriented at a slight angle, showcasing its smooth, polished cap-toe design and meticulous lacing. A digital sparkle effect is overlaid on the toe cap, emphasizing its shine and premium quality. The light source appears to be from above, creating a highlight on the shoe's surface. The man's fingers are visible, cradling the shoe carefully. The focus is entirely on the shoe's elegant form and finish. Text overlay says 'BY THURSDAY.'
0:11man explains shoes
The man from the first scene returns in a medium shot, centered and talking directly to the camera. He is still wearing the beige t-shirt and grey sweatpants, holding the two black leather dress shoes in his left hand. His right hand is expressive, gesturing as he speaks. His facial expression is animated and engaging, with raised eyebrows and an open mouth as he asks a question, then an assuring smile. The background is identical to the first scene, featuring white wardrobe doors, a large fiddle-leaf fig, and a small table with potted plant. The lighting remains consistent, bright and even. Text overlays prompt 'PROBABLY WONDERING' and then 'WHAT'S SO SPECIAL ABOUT THESE SHOES?'. Finally, 'LET ME TELL YOU.' appears as he transitions.
0:13unboxing shoes
An overhead shot captured from above a white, textured sofa shows a man's hands opening a sleek, black shoe box. The box has 'THURSDAY' printed in white uppercase letters on its lid. The interior is black, contrasting with the dark shoe nestled inside. The man's hands carefully remove one of the black leather dress shoes from the box. The background provides a clear view of the sofa's upholstered armrest and wooden frame. The lighting is bright and soft, illuminating the hands and product. Text overlays appear: 'For starters, they're made of the HIGHEST QUALITY MATERIALS' and 'and sold at HONEST, UNBEATABLE PRICES.'
0:16shoes on couch overhead
An overhead shot captures two black leather dress shoes neatly placed side-by-side on a light-colored, textured fabric surface, likely a sofa or chair cushion. The shoes are identical, showcasing their cap-toe oxford style and rich, polished black leather. They are oriented with their toes pointing slightly to the left. The background is uniformly light, providing a clean display for the product. Soft, natural light illuminates the shoes, highlighting their smooth texture and the subtle shine of the leather. The color palette is minimal, focusing on the deep black of the shoes against the light, almost cream-colored fabric. Text overlays: 'HONEST, UNBEATABLE PRICES.'
0:17shoe laces close up
A close-up shot focuses on the intricate lacing and cap-toe details of a black leather dress shoe. The camera is positioned slightly above and to the side, showcasing the texture of the leather, the neatly tied laces, and the precise stitching defining the cap-toe. The background is a soft, blurred light color, likely the same sofa cushion. The lighting is direct and even, emphasizing the craftsmanship and material quality. The dominant color is the deep black of the shoe, with subtle variations in tone from light reflection. Text overlay: 'Just look at the LEATHER' then 'AND THE LEVEL OF DETAIL'.
0:19shoe heel detail
A tight close-up shot highlights the heel and side profile of a black leather dress shoe. The camera is positioned at a low angle, emphasizing the robust construction of the heel and the curve of the shoe's upper. The leather displays a subtle pebbled texture in this section. The background is softly blurred, showing an indistinct light grey surface, likely the sofa. The lighting casts soft shadows, defining the shoe's contours and textures. The deep black color of the shoe is prominent, showcasing its refined finish. Text overlay: 'AND THE LEVEL OF DETAIL' followed by 'ON THESE SHOES'.
0:21man in dress pants
The man stands centered in a medium shot, now dressed in a white button-down shirt with the sleeves rolled up and dark grey dress pants. He walks towards the camera with a confident stride, then stops and gestures with both hands as he speaks. His expression is engaging and positive. The background is the same as the initial scenes: white wardrobe doors, a large fiddle-leaf fig plant, and a small round table with books. The lighting is consistent and bright, creating a clean aesthetic. Text overlays 'One of my favorite parts are these shoes' then 'NOT ONLY LOOK GREAT,'. He gestures with his hands coming together for 'but they're also INSANELY COMFORTABLE,'.
0:25split screen dancing comfort
This is a vertical split-screen shot. The top frame shows a dynamic scene of people dancing energetically in a festive, dimly lit party environment, likely a wedding or formal event, featuring decorative lights and snowflakes. People are dressed in elegant dark attire. The bottom frame shows the man from the previous scene, now holding the black dress shoes in his left hand and pointing with his right index finger towards the camera. He is in the same white shirt and dark grey dress pants, with an intense, slightly wider-eyed expression. The background for the man is consistent with the earlier indoor scenes. The top frame has warmer, dramatic lighting, while the bottom frame is brightly lit. Text overlays 'WHICH IS SUPER IMPORTANT,' and 'ESPECIALLY IF YOU'RE DANCING ALL NIGHT.'.
0:27man tying shoes close up
A low-angle close-up shot focuses on a man's lower legs and hands as he sits and adjusts his black leather dress shoes. He is wearing dark grey dress pants that are cuffed, revealing black socks. His hands, adorned with a silver bracelet on the right wrist and a black wristband on the left, are actively tying the laces of the left shoe. Tattoos are visible on both forearms. The flooring is light wood, and a dark, ornate table leg is visible in the background to the right. The lighting is bright and even, highlighting the details of the shoes, socks, and hands. Text overlay 'I love that the CHAIRMAN'S SO VERSATILE, it can be worn with a SUIT FOR WEDDING SEASON'.
0:30man in suit gesturing
The man stands in a medium shot, now wearing a sharp dark grey suit over a white shirt, with no tie. He gestures broadly with both hands, palms open, indicating a wide range of uses for the shoes. His expression is welcoming and confident. The background is the familiar modern room with white wardrobe doors, a fiddle-leaf fig plant, and a small table. The lighting is bright and uniform, complementing the clean lines of his attire. Text overlay: 'or for a FORMAL OCCASION,'.
0:32split screen jeans casual
This is a vertical split-screen shot. The top frame shows a close-up of a man's feet wearing the black leather dress shoes with dark jeans, standing on a textured, grey urban surface, possibly a metal grate. The shoes look sleek against the rugged denim. The bottom frame features the man from the previous scene, still in his grey suit and white shirt, holding a rolled-up magazine or paper. He gestures with his hands as he talks, with a bright, enthusiastic smile. The background for the man remains the same. The top frame has cool, urban lighting, while the bottom frame is brightly lit indoors. Text overlays: 'but it also pairs NICELY with a pair of JEANS for an ELEVATED CASUAL LOOK.'.
0:35multiple shoe options pan
A close-up shot pans slowly across an array of various men's dress shoes, artfully arranged on a patterned rug with muted pastel colors. The shoes come in different styles (oxfords, brogues, monk straps, loafers) and shades of brown and black leather. Each shoe is meticulously crafted, showcasing different textures and detailing. The camera moves smoothly from left to right, highlighting the diversity of the collection. The lighting is soft and warm, enhancing the rich tones of the leather. The environment suggests an indoor setting, possibly a living room. Text overlay: 'AND THURSDAY HAS A TON OF DRESS SHOE OPTIONS to choose from.'
0:39man in suit shows shoe
The man in the dark grey suit and white shirt stands centrally in a medium shot. He lifts his right leg, bending the knee, to prominently display the black dress shoe he's wearing. His left arm is bent, and his hand is near his hip, while his right arm is extended slightly for balance. A small, fluffy dog with black, white, and brown fur is visible in the lower left corner of the frame, lying on the wooden floor. The background is consistent with the indoor setting. The lighting is bright and even. Text overlay: 'There's the CHAIRMAN here,'.
0:40penny loafers walking
A low-angle close-up shot focuses on a man's feet as he steps in a pair of brown suede penny loafers. He wears cuffed brown trousers, revealing textured grey socks. The shoes step onto a patterned rug over a wooden floor. The lighting is soft and natural, emphasizing the texture of the suede and the details of the stitching. The colors are earthy browns and grey, creating a sophisticated and comfortable aesthetic. Text overlay: 'THE LINCOLN PENNY LOAFER,'.
0:42double monk straps walking
A low-angle close-up shot of a man's feet wearing dark brown leather double monk strap shoes. He is dressed in cuffed dark brown trousers and light grey patterned socks. The shoes step confidently onto a patterned rug over a wooden floor. The lighting is consistent, highlighting the rich, polished leather and the metallic buckles of the monk straps. The color palette features deep browns and contrasting grey, suggesting a refined style. Text overlay: 'THE SAINT DOUBLE MONK STRAPS,'.
0:44man in suit gestures more
The man in the dark grey suit and white shirt returns in a medium shot, standing centrally and gesturing expansively with both hands, palms facing outwards, emphasizing the variety of options. His facial expression is open and engaging. The background is consistent with the indoor setting. The lighting remains bright and even. Text overlay: 'AND A BUNCH OF OTHERS.'
0:45three shoes on rug
A close-up, slightly high-angle shot displays three different pairs of leather dress shoes arranged diagonally on a textured, patterned rug. From foreground to background, the shoes are black, medium brown, and dark brown. All appear to be cap-toe oxfords. The lighting is soft and even, highlighting the individual leather textures and subtle color differences. The rug's muted colors provide a gentle contrast to the shoes. Text overlay: 'AND THEY HAVE'.
0:46three shoes on couch
A close-up, slightly high-angle shot presents three pairs of leather dress shoes, arranged side-by-side on a light-colored, upholstered couch. From left to right, the shoes are dark brown, medium brown, and black. They are all cap-toe oxfords. The soft, diffuse lighting emphasizes the smooth, polished surface of the leather. The light couch provides a clean, neutral background, making the shoes stand out. Text overlay: 'OTHER COLOR OPTIONS,'.
0:47man in suit final pitch
The man in the dark grey suit and white shirt stands centrally in a medium shot. He gestures with both hands, palms up, indicating inclusiveness. His expression is friendly and confident. The background is the familiar modern room. The lighting remains bright and even. Text overlay: 'FOR EVERYBODY.'.
0:48man and dog interaction
The man in the dark grey suit and white shirt is in a medium shot. He bends down to interact with a small black, white, and brown dog lying on the wooden floor at his feet. He pets the dog gently, then stands back up and gestures with open palms, smiling at the camera. The dog looks up at him with interest. The background is the same modern room. The lighting is bright and soft. Text overlay: 'PLUS, THURSDAY OFFERS FREE SHIPPING & RETURN, so it's really a NO-BRAINER.'.
0:51dog looks at shoes low angle
A low-angle close-up shot captures the man's legs in dark grey suit pants and black dress shoes, standing on a light wooden floor. A small black, white, and brown dog is lying on its back directly in front of his feet, looking up at the shoes with playful curiosity. The scene is brightly lit, emphasizing the details of the shoes and the dog's fur. The dog's pose is endearing and attention-grabbing. Text overlay: 'LET ME SEE THEM FROM THIS ANGLE 👀'.
0:52man and dog conclusion
The man in the dark grey suit and white shirt is in a medium shot, looking down at the dog lying on its back. He then looks up at the camera with a satisfied smile, shrugging his shoulders with hands outstretched. The dog continues to lie on its back at his feet. The background is the familiar modern room. The lighting is bright and soft. Text overlay: 'I think she loves them.'
0:54man final call to action
The man in the dark grey suit and white shirt is in a medium shot. He bends down slightly, making direct eye contact with the camera, smiling broadly and gesturing towards himself. His expression is confident and inviting. As he bends, the camera slowly pushes in, transitioning to a close-up on his upper body. The dog is still visible on the floor in the lower left corner. The background is the usual modern room. The lighting is bright and even. Text overlay: 'So, head on over to THURSDAYBOOTS.COM and give 'em a try.'
0:56brand logo outro
The screen transitions to a solid black background. Centered on the screen is the brand logo: 'THURSDAY BOOT CO.' in elegant white, stylized text. The word 'THURSDAY' is larger and enclosed within an ornate, decorative frame with swirls, while 'BOOT CO.' is smaller and underlined beneath it. The logo is clean and professional, representing the brand's identity.
