0:00exterior ashley storefront
A vertical medium shot captures the front entrance of an Ashley Furniture store under a clear, bright blue sky with a few wispy white clouds. The building features a modern design with a dark gray upper facade and light-colored, textured stone accents on the lower portion, framing the main entrance. A prominent, vibrant orange house-shaped logo with a white outline is centered on the dark gray wall, directly above the word 'ASHLEY' rendered in large, three-dimensional white capital letters. Below the signage, a sleek, reflective silver awning extends over the glass double doors, which are adorned with white horizontal bars. A '60% OFF' sign is visible on the left door. Above the main entrance, an additional row of windows is present. The foreground reveals a section of an asphalt parking lot with white painted markings. The scene is brightly lit by natural sunlight, creating distinct shadows and highlights on the building's surfaces, conveying a sense of openness and accessibility.
0:01interior furniture showroom
A wide shot showcases a vast, brightly lit interior of an Ashley Furniture showroom, filled with numerous distinct furniture arrangements. In the immediate foreground to the left, a warm-toned wooden dining table is paired with a matching bench and a light-colored upholstered dining chair. Two dark, matte ceramic vases containing green leafy branches serve as a focal centerpiece on the table. The mid-ground is dominated by a large, inviting light beige sectional sofa, generously adorned with various throw pillows and a soft blanket, resting on a subtly patterned rug. Around it, several modern floor lamps and side tables with lamps provide additional, soft illumination. The background stretches deep into the expansive store, revealing a multitude of other sofas, sectionals, armchairs, and occasional tables, all meticulously arranged in appealing living room settings. The overall color palette is predominantly neutral, featuring various shades of beige, gray, and white, complemented by natural wood tones and touches of vibrant greenery. Overhead, linear fluorescent lighting fixtures ensure bright, even illumination throughout the spacious and immaculately organized store. The 'Ashley' logo is discreetly placed in the top left corner of the frame.
0:03furniture delivery in home
This dynamic medium shot, taken inside a brightly lit home, captures two male delivery workers diligently carrying a substantial light gray upholstered sofa. The camera tracks slightly to the right, following their movement. The man on the right, clad in an orange t-shirt and a dark baseball cap, is seen from a side profile, firmly supporting his end of the sofa. The man on the left is largely obscured by the sofa, with only parts of his dark attire and cap visible as he helps with the heavy lifting. They traverse a gleaming light wooden floor, which subtly reflects the ambient light. In the background, light-colored walls and large windows fitted with white blinds are visible, along with a glimpse of another sofa further in the room, hinting at a furnished space. As the men progress, a woman with long, curly brown hair, dressed in a white t-shirt and light pink overalls, gracefully walks from right to left across the frame, momentarily becoming a secondary focus as she passes by the sofa. The lighting is bright and natural, originating from the large windows, creating an airy and domestic atmosphere with a sense of purposeful activity.
0:05family on sofa with text overlay
A warm medium-close-up shot frames a happy family of three – a mother, father, and their young son – seated comfortably on a plush, light-colored sofa within a bright and inviting living room. The mother, centrally positioned, radiates joy with a wide, infectious laugh as she looks affectionately towards her son. She has long, curly dark hair and is dressed in a white t-shirt and light pink overalls, consistent with the homeowner from the previous scene. To her left, the young son, who appears to be around 6-8 years old, also smiles brightly, mirroring his mother's happiness. He wears a dark blue t-shirt. On the mother's right, the father looks on with a gentle smile, sharing in the family's cheerful moment. He has short dark hair and a light beard, wearing a light-colored t-shirt. The background is softly blurred, revealing a bright window with white horizontal blinds, contributing to the cozy ambiance. Prominent white numerical text '0%' is displayed largely at the bottom center, followed by 'interest' in smaller white text, and 'for 60 months' in bright orange. Beneath this, additional white text reads '9 OUT OF 10 APPROVED' and 'EASY TO APPLY'. The 'Ashley' logo is visible in the top left corner. The lighting is soft and natural, emphasizing their joyful expressions and the comfortable setting.
0:07ashley logo reveal and text
A clean, minimalist white background forms the canvas for an animated logo reveal. An energetic orange line extends horizontally from the left side of the frame, dynamically forming the base and left vertical wall of a stylized house icon. As the orange line reaches the central area, it seamlessly connects to the letter 'A' of 'ASHLEY', which appears in a bold, black sans-serif typeface. The remaining letters, 'SHLEY', then animate into place sequentially, also in black. The orange line continues its horizontal trajectory past the full logo, creating a sense of movement and completion that elegantly guides the viewer's eye across the brand name. Below the primary 'ASHLEY' logo, in smaller, black sans-serif text, the call-to-action phrase 'SHOP MORE DEALS IN-STORE AND ONLINE' emerges. At the very bottom of the screen, a legal disclaimer appears in even smaller black sans-serif text, stating 'ASHLEY STORES ARE INDEPENDENTLY OWNED AND OPERATED. ©2024 ASHLEY, LTD. ALL RIGHTS RESERVED.' The scene's color palette is crisp and modern, dominated by stark white, vibrant orange, and sophisticated black, ensuring high contrast and clear readability.
