0:00initial bag reveal
The scene begins with a very close-up shot, almost macro, of a white paper Wendy's takeout bag, featuring the iconic red-haired Wendy logo prominently. The bag initially fills most of the frame, obscuring everything behind it. As the camera very slowly pulls back and moves slightly upwards, it begins to reveal blurred figures in the background, hinting at people and an urban outdoor environment with light-colored buildings and a blue car. The lighting is bright and natural, suggesting daytime. The primary action is the subtle camera movement. The dominant colors are the red and white of the Wendy's logo, contrasted with the subtle blues and browns emerging from the background.
0:01group frosty toast
A dynamic, low-angle shot features three young adults holding up Wendy's Frosty treats towards the camera, as if toasting. The central figure is a light-skinned male with dark hair, looking directly at the camera with a wide, excited smile. To his left, partially visible, is a fair-skinned female with blonde hair and sunglasses, holding a strawberry Frosty. To his right, a dark-skinned male with short dark hair and a wide, enthusiastic smile, holding an Oreo Frosty. Behind them, a blurred urban background with light-colored buildings and a blue car is visible. The lighting is bright and natural, creating a cheerful atmosphere. The camera slightly jostles, giving a handheld feel. White text overlays 'FRESH WAYS TO FROSTY' with a horizontal line on either side, appears prominently in the center of the screen. A legal disclaimer 'At participating U.S. Wendy's®. OREO® is a trademark of Mondelēz International group, used under license. POP-TARTS® and affiliated marks are trademarks of Kellogg NA Co LLC, used with permission. Hours may vary by Location.' is at the bottom. The dominant colors are the blues and reds of the Frosty cups and the natural tones of the people and environment.
0:03stairs socializing
A medium-wide shot shows three young adults casually sitting on concrete outdoor steps, enjoying their Wendy's Frosty treats. The camera initially shows them all, then slowly zooms in and reframes to focus on the hands of the person on the left, holding an Oreo Frosty, stirring it with a blue spoon. The lighting is bright and natural, indicating daytime. The background is slightly blurred, showing more concrete steps and hints of green foliage. The overall color palette is earthy with concrete grays, browns, and the bright colors of the Frosty cups. Text overlays include the 'Wendy's' logo at the top right, and 'SWEET TREAT O'CLOCK' in large white letters in the center. The legal disclaimer from the previous scene remains at the bottom of the screen. The atmosphere is relaxed and social.
0:06strawberry frosty closeup 1
A tight close-up shot focuses on a single Wendy's strawberry Frosty in a clear plastic cup. The cup features a light blue label with the red Wendy's logo. The Frosty itself is white soft-serve ice cream swirled with red strawberry sauce, and possibly some small strawberry pieces on top. The background is shallowly focused and transitions between blurry hues of green, blue, and brown, creating a soft, inviting atmosphere. The lighting is soft and even, highlighting the texture of the Frosty. Text overlays include the 'Wendy's' logo at the top right, and 'ISN'T JUST FOR AFTERNOONS' in large white letters in the center. The legal disclaimer is still visible at the bottom. The shot is static and presents the product appealingly.
0:08oreo frosty closeup
A tight close-up shot focuses on a single Wendy's Oreo Frosty in a clear plastic cup. The cup has a light blue label with the red Wendy's logo. The Frosty is a mix of swirled white soft-serve and dark chocolate, speckled with crushed Oreo cookie pieces on top. The background is shallowly focused and transitions between blurry hues of brown and green, maintaining a soft, inviting atmosphere. The lighting is soft and even, emphasizing the textures. Text overlays include the 'Wendy's' logo at the top right, and 'ISN'T JUST FOR AFTERNOONS' in large white letters in the center. The legal disclaimer remains at the bottom. The shot is static and visually appealing, highlighting the product's toppings.
0:10caramel frosty closeup
A tight close-up shot focuses on a single Wendy's caramel Frosty in a clear plastic cup. The cup has a light blue label with the red Wendy's logo. The Frosty is white soft-serve ice cream, generously drizzled with a rich, golden caramel sauce. The background is shallowly focused and transitions between blurry hues of orange, brown, and green, creating a warm, appealing ambiance. The lighting is soft and even, accentuating the glossy caramel. Text overlays include the 'Wendy's' logo at the top right, and 'ISN'T JUST FOR AFTERNOONS' in large white letters in the center. The legal disclaimer persists at the bottom. The shot is static, showcasing the indulgent caramel topping.
0:11strawberry frosty closeup 2
A tight close-up shot of a Wendy's strawberry Frosty in a clear plastic cup with a light blue label and the red Wendy's logo. This Frosty is topped with white soft-serve, swirled with red strawberry sauce, and features small pieces of a light-colored, possibly pastry-like topping. The background is shallowly focused and consists of blurry, warm-toned lights and colors, creating a cozy and inviting feel. The lighting is soft and warm. Text overlays initially show 'OPEN 'TIL' in white, then dramatically expands to 'MIDNIGHT OR LATER' in large, bold white letters, with a thin white line above 'MIDNIGHT'. The legal disclaimer is present at the bottom. The shot is static, with the visual focus entirely on the appealing dessert and the text messaging.
