0:00intro problem statement The scene opens with an extreme close-up of the right side of a woman's face, focusing on her temple and hair. Her hair is light brown or blonde with visible gray roots near the part. A small portion of her eye with light blue irises is visible, looking slightly down and to the left. A hand with delicate jewelry on the earlobe is visible on the right side of the frame, near her ear. The background is brightly lit, out of focus, suggesting an indoor setting with neutral walls. A large red text overlay reads 'The ONLY Haircare Hack You Need' with a 'shushing' emoji directly above the text. The overall lighting is bright and even, highlighting the hair texture and facial features. The mood is inquisitive, setting up a problem.
0:02phone scrolling agitation The camera is positioned slightly overhead, looking down at a person's hands holding a smartphone. The phone, encased in a light tan or beige case, is held vertically. The hands are actively scrolling through a series of images on the phone screen, which appear to be promotional or personal photos of individuals. The user's right thumb is visible performing the scrolling action, and a simple gold ring is worn on the ring finger. In the soft-focus background, elements of a modern living space are visible, including a white sofa, a light-colored coffee table, and a glimpse of a laptop screen, suggesting an everyday, casual setting. The lighting is ambient and diffused, typical of indoor lighting.
0:06before after hair split screen 1 This scene is a vertical split-screen comparison. On the left, a woman is seen from behind, her long, wavy, reddish-brown hair cascading down her back. She wears a white form-fitting top and black leggings with a 'Lululemon' logo visible on the left buttock. The text 'Before' in a red box is overlaid in the bottom left corner. On the right, the same woman is shown from behind, her hair appearing visibly longer and fuller, with more bounce. She is actively running her hands through her hair, which is now styled with more volume. She wears a black crop top and black leggings. The text 'After' in a red box is overlaid in the bottom right. The background for both sides is a plain, light-colored wall. A ceiling fan is visible in the upper left background of the 'Before' shot, suggesting an indoor, home setting. The lighting is soft and even, highlighting the hair's texture and length.
0:07happy hair reveal A woman with long, voluminous, wavy reddish-brown hair is positioned centrally, facing the camera. She smiles broadly, her eyes crinkling with joy, and she actively runs both hands through her hair, emphasizing its length and texture. She wears a form-fitting black short-sleeved crop top and black shorts. The background is a plain, light-colored wall, providing a clean and uncluttered backdrop that allows the focus to remain on her and her hair. The lighting is bright and even, highlighting her clear skin, blue eyes, and the vibrant color of her hair. The overall mood is one of happiness and satisfaction.
0:09hair products arrangement The camera presents a close-up, slightly elevated view of an assortment of hair care products arranged on a light-colored wooden surface, likely a vanity or dresser. Dominating the foreground is a large, grey and red round hairbrush with prominent bristles. Behind it, various bottles and spray cans of different shapes and sizes are visible, some with legible labels such as 'L'OREAL SLEEK IT' and 'The Ordinary'. To the right, a set of teal or turquoise hair clips are neatly stacked. The lighting is focused and appears to be from an overhead source, casting soft shadows and making the product details clear. The color palette includes the neutral wood tone, various black, white, and colorful product packaging, and the bright teal clips.
0:10product bottle and photo A close-up shot focuses on a white plastic bottle with a bright label, clearly identifiable as 'Mary Ruth's Multivitamin Gummies + Hair Growth'. The bottle stands upright on a light-colored wooden surface. In the background, slightly out of focus, a small, framed checkered picture frame holds a photo of a fluffy, light-colored dog. The lighting is bright and even, possibly from a softbox or natural window light, highlighting the product label and its details. The overall scene suggests a personal, home-based setting for a product review or showcase. The colors are dominated by the white and orange of the product label, the natural wood tones, and the subtle hues of the background photograph.
0:12product introduction talking head A woman with very long, wavy, vibrant reddish-brown hair is framed in a medium close-up, facing slightly towards the camera. She wears a luxurious light gold or champagne-colored satin robe. Her makeup is distinct, featuring sharp winged eyeliner, bold red lipstick, and rosy blush, giving her a slightly theatrical or playful appearance. She holds the white 'Mary Ruth's Multivitamin Gummies' bottle up to the camera with her right hand, showcasing the product clearly. Her expression is a confident, almost coy smile. The background is dark and indistinct, with glimpses of a dark sofa and a large ornate framed picture, suggesting a cozy indoor setting. The lighting is soft and frontal, accentuating her features and the product.
0:13hair flipping demonstration The camera captures a woman from behind, showcasing her long, flowing blonde hair. She wears a light pink sports bra or crop top and black athletic leggings with a white logo on the left buttock. She is actively running both hands through her hair, lifting it to emphasize its volume and movement. The setting appears to be a bright dining room or living space, with a long white dining table and chairs visible in the background, along with a window letting in natural light. The walls are light-colored. The lighting is bright and airy, consistent with natural indoor light, making her hair appear shiny and vibrant. The scene focuses on the healthy appearance and movement of her hair.
0:14before after hair split screen 2 This is a vertical split-screen comparison focusing on hair transformation. On the left, a woman is seen from behind, her medium-length, light brown hair looking slightly dry or thin at the ends. The word 'BEFORE' in a red box is overlaid in the bottom left. On the right, the same woman is shown from behind, her hair now appearing significantly longer, darker brown, and much healthier with a smooth, shiny texture. The word 'AFTER' in a red box is overlaid in the bottom right. Both images are set against a plain, light background, ensuring the focus remains entirely on the hair. The lighting is consistent and even across both panels, emphasizing the visible changes in hair length, color, and condition.
0:15hair flipping demonstration 2 The scene shows a woman from behind, her long, light blonde hair flowing down her back. She wears a black short-sleeved top, and her hands are visible running through her hair, emphasizing its volume and apparent health. The background is a plain, light grey wall, creating a simple and clean backdrop. The lighting is soft and even, highlighting the texture and color of her hair. The movement of her hands through her hair suggests softness and manageability.
0:16gummy consumption demonstration A woman with very long, wavy, vibrant reddish-brown hair is framed in a medium close-up, wearing a light gold or champagne-colored satin robe. She holds the white 'Mary Ruth's Multivitamin Gummies' bottle in her left hand and deftly shakes out a single, dark red, oval-shaped gummy into her open right palm. She then brings the gummy to her mouth, pops it in, and with a satisfied expression, licks her index finger. Her makeup, featuring sharp winged eyeliner, bold red lipstick, and rosy blush, is prominent. The background is dark and slightly out of focus, showing parts of a dark sofa and an ornate framed picture, maintaining a cozy, intimate setting. Soft, frontal lighting illuminates her face and the product. The overall mood is confident and demonstrative, showing the ease of product use.
0:19call to action talking head The woman with long, wavy, vibrant reddish-brown hair is seen in a medium shot, facing the camera and speaking directly. She is wearing a dark green short-sleeved t-shirt. She holds the white 'Mary Ruth's Multivitamin Gummies' bottle in her left hand, presenting it to the viewer, and gestures naturally with her right hand as she speaks. She is seated in what appears to be a comfortable living room, with a dark sofa visible behind her to the left, and a white ceiling fan with wooden blades above her. Framed artwork is visible on the wall in the background. A prominent white text overlay with black text 'Check it out at MaryRuthOrganics.com' is displayed horizontally across the middle of the screen. The lighting is soft and even, highlighting her expressive face and the product. The mood is encouraging and persuasive, inviting audience engagement.
0:23animated transition The scene features an abstract animation on a pure white background. A thick, light blue, curved line or brush stroke animates across the screen from left to right, creating a dynamic visual transition. The simplicity of the background ensures focus on the moving graphic element. The lighting is bright and uniform, as expected for a digital graphic. The color palette is stark white and a soft, clean light blue.
0:24brand logo reveal The scene displays an animated brand logo reveal on a pure white background. Initially, a stylized illustration of a female head with blonde hair and a red ribbon, smiling and set against a circular landscape of rolling hills and a farmhouse under a cloudy sky, is partially visible within an animated blue circular swirl. This graphic then resolves into a clean, static brand logo. Below the circular illustration, the brand name 'MaryRuth's' is displayed in a stylized red font, followed by the registered trademark symbol. A golden curved line animates across the bottom of the frame, completing the brand identity. The entire presentation is clean and bright, characteristic of a brand end card. The colors used are white, various shades of blue and green for the landscape, red for the text and ribbon, yellow for hair, and gold for the accent line.
