0:00intro bakeware organization
The scene opens with a medium shot of a woman standing behind a white kitchen counter, centered in the frame. She is enthusiastically presenting an organized set of Caraway bakeware and storage containers in modular gray fabric organizers. The bakeware is predominantly off-white and light gray. In the background, a modern kitchen is visible with white upper cabinets, light wood lower cabinets, and a stainless steel range with red knobs. A black Smeg toaster sits on the counter to her left. The lighting is bright and even, highlighting the clean kitchen environment. The woman smiles and uses expressive hand gestures, emphasizing her points. White text overlay on the bottom reads, 'A STRESSED OUT HOST MAKES STRESSED OUT GUESTS' and then changes to 'A HOST WITH THEIR COOKWARE THAT'S ORGANIZED LIKE THIS' and finally 'THAT'S THE HOUSE YOU WANNA GO OVER TO FOR HOLIDAY DINNER'. The overall color palette is clean and neutral with the woman's blue and navy striped shirt providing a pop of color.
0:11close up granola tray
The camera tightly frames the woman's torso and arms as she holds up a rectangular light gray Caraway baking sheet filled with a generous amount of roasted nuts and granola mix. The mix consists of various nuts like almonds, cashews, and pecans, along with crunchy granola bits, all appearing caramelized and glistening. A folded light green kitchen towel rests on the baking sheet. The woman's hands are visible, holding the tray confidently. Her blue and navy striped shirt is prominent. The background is a slightly blurred, modern kitchen wall with a white door frame. Bright, even lighting illuminates the tray and ingredients. Text overlay reads 'LOOK AT THE SHINE' and 'LOOK AT THE GORGEOUSNESS'.
0:13woman leaning on counter
This shot is a medium-close up of the woman, now leaning forward on the kitchen counter, resting her chin on her hands. She is positioned behind the organized Caraway bakeware, which is still prominently displayed. Her gaze is directed slightly upwards and to the side, with a focused expression. The modern kitchen environment, including the white cabinets and stainless steel range, is visible in the background. The bright, even lighting casts soft shadows. White text overlay at the bottom reads 'CARAWAY ALL DAY EVERYDAY'. The color palette remains consistent with the kitchen's neutral tones and the woman's blue shirt.
0:15woman holding granola jar
The camera captures a medium shot of the woman in the kitchen, standing upright this time. She holds a clear glass jar filled with granola ingredients in her left hand, gesturing with her right hand towards the bakeware that is just out of frame to her right. The kitchen background is similar to previous shots, with white cabinets and stone countertops. The lighting is bright and consistent. The white text overlay at the bottom states 'SUPERMODEL GRANOLA'. Her expression is lively and engaging as she talks about the ingredients.
0:17woman holding granola tray cooling
Similar to an earlier shot, this is a medium-close up of the woman holding the light gray Caraway baking sheet filled with roasted nuts and granola mix. A light green kitchen towel still rests on the tray. She gestures with her right hand, pointing down at the granola, suggesting an action related to cooling. The background is a blurred white kitchen wall and a wooden doorframe. The bright, even lighting ensures all details on the tray are clear. White text overlay at the bottom reads 'I'M GONNA LET THEM COOL OFF AND THEN WE'RE GONNA STORE THEM'.
0:19overhead granola pour
This is a high-angle, close-up shot looking directly down into a stainless steel kitchen sink. A woman's hands are visible at the top, holding a light gray Caraway baking sheet. She tilts the sheet, carefully pouring the roasted nuts and granola mix into a smaller, complementary gray Caraway storage container with a slight beige edge. Some pieces of granola scatter into the sink and onto the metal rack. The sink basin and a black plastic caddy are in the background. The lighting is bright and direct, emphasizing the texture of the granola and the clean lines of the container. The overall color palette is muted grays, browns, and the metallic sheen of the sink.
0:21woman shaking container
A medium shot frames the woman in the kitchen, holding a small, off-white Caraway storage container with a clear lid directly in front of her chest. She gently shakes the container, causing the granola inside to shift. The kitchen background is visible behind her, with white cabinets and a glimpse of greenery outside a window. The bright, even lighting illuminates her and the container. She has a slight smile, looking directly at the camera. Her blue and navy striped shirt is prominent in the frame.
0:23woman holding clean tray
The camera captures a medium-close up of the woman, holding a clean, light gray Caraway baking sheet with a slight beige edge. The tray is held vertically, showcasing its pristine surface, which has small water droplets, indicating it has just been washed. She holds the tray at a slight angle, moving it slightly as she speaks. Her expression is dynamic, shifting from a confident smile to a more determined, almost fierce look as she emphasizes the cleanliness. The background reveals a modern kitchen with a large window showing lush green foliage outside, and white cabinetry. Bright, natural light floods the scene. White text overlay at the bottom reads 'CLEAN AS THE MINUTE I GOT IT' and then 'I DON'T LIKE ANY STAINS ON MY COOKWARE'.
0:26woman leans on counter luxury
A medium shot shows the woman leaning forward on the kitchen counter, similar to an earlier scene, with the organized Caraway bakeware in its modular fabric containers in front of her. She rests her chin on her hands, looking directly at the camera with an intense, conspiratorial expression. The modern kitchen with white cabinets, stone countertops, and the stainless steel range is visible in the background. The bright, even lighting highlights her and the products. White text overlay reads 'IT'S QUIET LUXURY BUT I'M GONNA BE LOUD ABOUT IT'. The scene maintains the clean, neutral color palette with her blue shirt providing contrast.
0:29woman demonstrates ceramic containers
The scene is a medium shot of the woman in the kitchen, holding up a rectangular off-white ceramic Caraway container with a light gray interior, showcasing it to the camera. She then demonstrates its accompanying clear lid, emphasizing its features. The organized Caraway bakeware in its gray fabric containers is visible on the counter behind her. The modern kitchen with white cabinets provides a clean backdrop. The lighting is bright and even. White text overlay appears as she speaks: 'THESE ARE CERAMIC', 'YOU CAN BAKE IN THESE', 'YOU CAN FREEZE IN THESE', and 'JUST DON'T BAKE THE LIDS'. Her expressions are informative and engaging.
0:34close up lids caraway logo
A tight close-up shot focuses on the clear lids of the Caraway storage containers. Two off-white lids with clear, slightly tinted centers are visible, with the word 'Caraway' subtly embossed on one of them. The lids are stacked or arranged closely, highlighting their design. The background is blurred, suggesting the kitchen counter. The lighting is bright, making the details of the lids and the logo clear. The color palette is primarily off-white and light gray with transparent elements.
0:35overhead drawer storage
This is an overhead shot looking down into an open kitchen drawer, which is neatly organized with various Caraway storage containers. The containers are different sizes and colors, primarily off-white, light gray, and one prominent red container, all with matching lids. They are arranged compactly within the drawer, showcasing efficient storage. The interior of the drawer is a light wood or laminate. The lighting is bright and even, casting minimal shadows and highlighting the clean organization. White text overlay at the bottom reads 'THEY LOOK GORGEOUS' and then 'THEY DON'T HAVE SKETCHY CHEMICALS'.
0:37woman demonstrates bakeware straps
The woman is seen in a medium shot, standing behind the kitchen counter with the organized Caraway bakeware. She enthusiastically demonstrates a feature of the bakeware organizer: a gray fabric strap that secures the items within the container. She unbuckles and re-buckles the strap, showing how it holds the bakeware snugly in place, even simulating movement. Her movements are dynamic and illustrative. The kitchen background remains consistent with white cabinets and a stainless steel range. The bright, even lighting illuminates her and the product. White text overlay highlights her points: 'THESE HAVE STRAPS BUCKLE UP', 'YOU'RE MOVING FROM ONE HOUSE TO ANOTHER', and 'DON'T WORRY WE GOT YOU'.
0:43call to action black friday
The final scene is a medium-close up of the woman, leaning forward on the kitchen counter, similar to earlier shots, with the organized Caraway bakeware behind her. She looks directly at the camera with a welcoming and persuasive smile, emphasizing her closing remarks. The modern kitchen environment is visible in the background, including white cabinets and the stainless steel range. The bright, even lighting is consistent. White text overlay appears: 'WHO'S READY TO UPGRADE THEIR KITCHEN' and finally 'SHOP THE BLACK FRIDAY SALE NOW'. The color palette remains bright and clean, with her blue and navy shirt being a central color element.
