0:00product held overhead This scene presents a tight close-up shot focused on the upper body and hands. The main subject is a large, dark brown bottle of 'Mary Ruth's Liquid Morning Multivitamin + Hair Growth' with a white label and orange accents, held firmly by a person's hands. The bottle features text detailing 'Peach Mango' flavor and a 'Hair Growth' claim. The background is softly blurred, appearing as a light, neutral wall. From the top of the frame, another hand with neatly manicured nails and a simple ring comes into view, gesturing slightly over the bottle, emphasizing its presence. A red banner with white text, 'A Little TLC, and My Hair Is Living the Dream', is prominently displayed at the top of the frame, overlaying the action. The lighting is bright and even, highlighting the product label. The camera is static, providing a clear, steady view.
0:00pouring product into cup This scene maintains a close-up perspective, focusing on the action of pouring the liquid multivitamin. The dark brown bottle is held by a hand at the top of the frame, tilted downwards. A stream of bright orange, peach-mango-colored liquid flows from the bottle's spout into a clear glass measuring cup. The measuring cup, held by another hand, is marked with measurements for teaspoons and ounces, indicating a precise dosage. The liquid fills approximately half of the shot glass. The background remains out of focus, suggesting a clean, uncluttered environment. The lighting is consistent, providing a clear view of the liquid's vibrant color and the transparency of the glass. The camera is static, capturing the direct action.
0:01talking head introducing product side glance This is a medium shot featuring a young adult Black woman in her late 20s or early 30s, positioned slightly off-center to the left. She wears a blue denim jacket over a lighter top. Her dark, voluminous curly hair with subtle highlights frames her face. Initially, she looks intently to her right, off-camera, with a thoughtful expression, her lips slightly parted. Then, she turns her gaze towards the camera, a subtle smile forming. She holds the dark brown Mary Ruth's multivitamin bottle upright in her left hand, positioned near her chest. The background is a minimalist, light-colored wall, creating a clean backdrop that keeps the focus on her and the product. The lighting is soft and even, flattering her features. No overt camera movement is present.
0:02talking head product endorsement This scene is a medium shot of the same young adult Black woman, centrally framed, directly engaging with the camera. She maintains a confident and friendly expression, smiling as she speaks. Her dark, voluminous curly hair is prominent, and she continues to wear the blue denim jacket. She holds the Mary Ruth's multivitamin bottle comfortably in her left hand, positioned lower than in the previous scene, around her waist level, drawing attention to the product while she talks. The background is a light, neutral wall, similar to the previous shot, ensuring she remains the focal point. The lighting is soft and consistent, creating a pleasant and approachable atmosphere. The camera remains static, capturing her direct address.
0:03talking head before pic teaser This medium shot continues to feature the young adult Black woman, centrally framed, maintaining direct eye contact with the camera. She smiles and speaks animatedly, her expressions conveying enthusiasm. She is dressed in a blue denim jacket, and her dark, voluminous curly hair cascades around her shoulders. She still holds the Mary Ruth's multivitamin bottle in her left hand, now positioned slightly higher, closer to her chest, as she gestures with her right hand to emphasize her points. Two white text overlays appear: 'Let me show you what I mean' at the top, and 'And since you stuck around, I'll show you my before pic.' at the bottom, indicating a forthcoming reveal. The background remains a simple, light-colored wall. The lighting is soft and direct. The camera is static.
0:06split screen before after phone view This scene is a dynamic split-screen showing a close-up of a smartphone displaying 'before' and 'after' images of a woman's scalp and hair. The phone, held by a hand with medium brown skin tone, is vertically oriented. On the left side of the screen, an image of a woman's scalp with sparse, thinner hair and visible scalp is shown ('before'). On the right, the same woman's scalp shows noticeably fuller, thicker hair ('after'). A finger from the hand holding the phone gently touches the screen, indicating interaction with the display. White text overlay at the bottom reads: 'And fast forward to today.' The background is blurred, focusing all attention on the phone screen. The lighting is natural and even, highlighting the details of the hair. The camera is static.
0:07phone showing luscious hair swipe This is a close-up shot focused on a smartphone screen, held vertically by a hand with medium brown skin tone. The screen displays a close-up image of a woman's scalp with abundant, thick, and very curly dark hair, showcasing healthy growth. A finger from the hand holding the phone swipes across the screen from right to left, creating a visual transition effect as if browsing through multiple 'after' photos of the healthy hair. The movement suggests the hair is so luscious it spills over multiple frames. White text overlay at the bottom states: 'It looks very luscious.' The background is a softly blurred, light domestic setting. The lighting is bright, illuminating the phone screen clearly. The camera is static, capturing the phone's display and the hand's interaction.
0:09relaxed on couch with headphones This scene is a medium shot of the young adult Black woman from earlier, now casually seated on a dark gray sofa. She wears a cozy, mustard yellow knitted cardigan over a white top and black wireless over-ear headphones. Her long, dark curly hair is tied up in a high ponytail. She holds a black TV remote control in her right hand, holding it up almost like a microphone, and is looking off-camera to her left with a friendly, slightly amused expression. In front of her, on the sofa, a black laptop is open, though its screen content is not visible. A lush green potted plant provides a vibrant touch to the blurred background, which also includes a hint of a light wall. The lighting is soft and ambient, creating a comfortable atmosphere. The camera is static.
0:11relaxed on couch floral shirt This scene is a medium shot of the same young adult Black woman, still seated comfortably on the dark gray sofa. She has changed her outfit and is now wearing a collared light pink blouse with a delicate floral pattern. Her long, dark hair is styled down, cascading over her shoulders. She holds the same black TV remote control in her right hand, again positioned like a microphone. Her gaze is directed towards the camera, and she has a warm, inviting smile, gesturing slightly with her left hand as she speaks. The background features white Venetian blinds and another green potted plant, suggesting a bright and airy domestic setting. The lighting is bright and natural, enhancing the cheerful mood. The camera remains static.
0:13hair styling profile shot This scene is a tight close-up, captured from a profile angle, focusing on the young adult Black woman's head and shoulders. Her dark, braided hair is being styled upwards, as she uses both hands to gather and tie it. She is wearing a blue denim jacket over a red top. Her expression is concentrated and slightly upward-looking, indicating focus on the task of styling her hair. A large, ornate, white circular earring is visible on her right ear. The background is a clean, plain light blue wall, providing a stark contrast that highlights her and her hair. The lighting is soft and even, accentuating the texture of her braids. The camera is static, capturing the precise action.
0:15hair styling profile looking up This scene continues the tight close-up, profile shot of the young adult Black woman, from a slightly different angle, with her head turned further to the side and slightly upwards. She is in the process of securing her dark, braided hair in a high style, with her hands visible near the top of her head. Her facial expression is one of contentment and satisfaction, a slight smile playing on her lips, as she looks off-camera. She continues to wear the blue denim jacket over a red top, and the large white circular earring is still prominent. The background remains a plain, light blue wall. The soft, even lighting emphasizes the texture of her styled hair and the smooth appearance of her skin. The camera is static, holding the view.
0:17talking head holding product smiling This is a medium shot of the young adult Black woman, returning to a direct address with the camera. She stands in front of a warm, wooden-paneled background, possibly a kitchen or living room with shelving, that adds a touch of homey comfort. She wears the blue denim jacket over a white top. Her dark, voluminous curly hair is styled down, framing her face. She holds the Mary Ruth's multivitamin bottle upright in her left hand, presenting it prominently to the camera, while looking directly at the viewer with a bright, enthusiastic smile. White text overlays are visible: 'Proof that Small Routines = BIG results' at the top, and 'I am so glad I tried it.' at the bottom, reinforcing her testimonial. The lighting is soft and even, highlighting her expressive face and the product. The camera is static.
0:20talking head product satisfied This medium shot continues with the young adult Black woman, maintaining a direct gaze at the camera. She smiles, her expression one of deep satisfaction, as she subtly nods her head in agreement with her own statements. She holds the Mary Ruth's multivitamin bottle in her left hand, keeping it visible but slightly lower than before. She wears the blue denim jacket, and her voluminous dark curly hair remains styled around her face. The warm, wooden-paneled background adds depth without distracting from the subject. White text overlay at the bottom reads: 'Now I cannot imagine life without it.' The soft, even lighting continues to create a pleasant atmosphere, emphasizing her positive sentiment. The camera is static.
0:21talking head call to action This is a quick, final medium shot of the young adult Black woman, who maintains her confident smile and direct eye contact with the camera. She gestures subtly, possibly indicating the product, which she still holds in her left hand. She wears the blue denim jacket, and her dark curly hair is prominent. The warm, wooden background provides a consistent setting. White text overlay at the bottom instructs: 'So check it out for yourself.' The lighting is soft and even. This scene acts as a direct call to action, delivered with personal conviction. The camera remains static.
0:22product montage vertical reveal This scene is a vibrant and dynamic wide shot featuring a vertical split screen, showcasing three distinct Mary Ruth's products against colorful, fruit-decorated backgrounds. At the top, the 'Liquid Morning Multivitamin' (Peach Mango) is on a yellow background with scattered peaches and mangoes. In the middle, the 'Liquid Nighttime Mineral' (Coconut Dream) is on a blue background with coconut halves. At the bottom, another 'Liquid Morning Multivitamin' (Raspberry) is on a red background with scattered raspberries. The products are all bottles, standing upright and well-lit from the front. The scene begins with white vertical bars quickly sliding across the frame, revealing each product section in a rapid, energetic sequence. The animation is fast-paced and engaging, designed to quickly display the product range. The colors are bright and saturated, creating an appealing visual. The camera is static, focusing on the graphic reveal.
0:23product montage vertical swipe This is a very brief and dynamic wide shot, continuing the visual motif from the previous scene. Three distinct Mary Ruth's product bottles are displayed vertically on colorful, fruit-decorated backgrounds (yellow/peaches, blue/coconuts, red/raspberries). White vertical bars rapidly wipe across the screen from left to right, swiftly revealing and then partially obscuring the product arrangement. This effect creates a quick, energetic transition, almost a blink-and-you-miss-it flash of the entire product line. The primary focus is on the swift, graphic motion, emphasizing variety and a quick overview. The colors remain bright and appealing. The camera is static, capturing the fast-paced animation.
This scene displays a clean and minimalist end card on a stark white background. Centered on the screen are two lines of black text. The first line reads 'Shop now at' in a simple, sans-serif font. Below it, the iconic Amazon logo is displayed, featuring the word 'amazon' in black lowercase letters with its distinctive orange arrow forming a smile underneath, connecting the 'a' and 'z'. The text and logo are sharply rendered, designed for clear readability and brand recognition. The overall aesthetic is clean and direct, prompting immediate action. The lighting is bright and even. The camera is static.
0:25whole foods end card This scene presents another clean and minimalist end card, set against a pristine white background. Centered on the screen are two lines of text. The first line reads 'Shop now at' in black, sans-serif font. Directly below it, the 'WHOLE FOODS MARKET' logo is displayed in its signature deep green color. The logo features a stylized 'O' in 'WHOLE' which resembles a leafy plant. The text and logo are crisp and centrally aligned, providing clear brand recognition and a call to action. The aesthetic is clean and consistent with branding. The lighting is bright and even. The camera is static.
This scene is a very simple and direct end card, featuring a single word centered on a plain white background. The word 'AND' is displayed in bold, capital, red letters. The red color provides a strong contrast against the white background, drawing immediate attention to the word. The font is clear and impactful. This scene serves as a concise transition or connector between different points of purchase or information. The lighting is uniformly bright. The camera is static.
0:27mary ruths search animation This scene presents a dynamic end card on a clean white background. The Mary Ruth's logo is centrally positioned, featuring a circular illustration of a smiling blonde woman in a pastoral landscape, with 'Mary Ruth's' in red script below. Above the logo, a search bar appears, and the text 'MaryR' is animated as if being typed out. Simultaneously, a freehand, light blue scribbled circle animates around the main logo, adding a playful and dynamic visual element that draws attention to the brand. The overall effect is lively and engaging, suggesting an active online presence. The lighting is bright and even. The camera is static.
0:28mary ruths website end card This final scene is a clean and conclusive end card, displayed on a pristine white background. The Mary Ruth's logo is centrally featured: a circular illustration of a smiling blonde woman in a scenic rural setting, with the brand name 'Mary Ruth's' in bold red script below it. Above the logo, the full website address 'MaryRuthOrganics.com' is displayed in black text, animated as if being typed out, providing clear and direct information for further engagement. The scene is static, providing a clear final call to action. The lighting is bright and uniform, ensuring high readability of the brand and website. The camera is static.
