0:00talking head intro stats
A medium shot frames a young woman with long, wavy, dark brown hair, looking directly at the camera and speaking. She wears a black top and prominent, intricate drop earrings that catch the light. Her expression is serious and empathetic as she conveys information. The background is a bright, airy indoor setting, likely a modern home, featuring light-colored walls and a white staircase with a railing visible on the right. A large window on the left side of the frame allows natural sunlight to illuminate the scene, creating a clean and crisp atmosphere. The dominant color palette consists of neutral tones like light beige and white, contrasted by the woman's dark hair and clothing. Text overlays at the bottom provide statistics: '2.3 billion people don't have access to adequate sanitation, which makes it difficult to be able to manage menstruation.' The 'attn:' and 'T-Mobile' logos are positioned in the top-left and top-right corners, respectively.
0:08megaphone speaker crowd
This is a close-up shot focused on a person's hands holding a white megaphone with a black mouthpiece, positioned to be spoken into. A portion of the speaker's face, specifically their jawline and dark, long hair, is visible from the side, suggesting they are actively addressing a crowd. The background is intentionally blurred, but hints of a diverse group of people in various casual clothing are discernible, indicating an outdoor or public gathering. The lighting appears natural and bright, possibly from daylight, giving the scene a clear yet soft feel. The white megaphone stands out against the muted tones of the background figures and clothing. A text overlay at the bottom reads: 'Because of gender inequality'. The 'the little market' and 'T-Mobile' logos are in the top corners.
0:10conference meeting
A medium shot captures a formal conference setting, with several men in suits seated around a long, light-colored table. The central figure is a fair-skinned older man with short, neatly combed grey hair, speaking intently into a microphone. He is positioned on the left side of the frame, commanding attention. To his right, other male attendees in dark suits and white shirts, one with a distinctive red and white striped tie, listen with focused expressions. The background features a display of multiple national flags, indicating an international or high-level meeting. The lighting is bright and even, typical of a professional indoor environment, casting soft shadows. The color palette is dominated by the dark suits and the vibrant colors of the flags. Text overlays at the bottom read: 'and decision making around the world, it's not'. The 'attn:' and 'T-Mobile' logos are displayed in the top corners.
0:12thoughtful women
This close-up shot features two young women, creating a poignant and introspective mood. The woman in the foreground is seen in a clear side profile, her dark, curly hair framing her face. She has fair skin and dark, pensive eyes, with her gaze directed slightly downward and to the right, suggesting deep thought. Behind her, slightly out of focus, is another young woman with long, straight dark hair, whose face is turned more towards the viewer, though her expression is also serious and contemplative. The lighting is soft and somewhat dramatic, highlighting their facial features and contrasting with the dark, indistinct background. The color palette is muted, focusing on skin tones, dark hair, and subtle shadows. A text overlay at the bottom reads: 'typically on the agenda.' The 'attn:' and 'T-Mobile' logos are visible in the top corners.
0:14window silhouette
A powerful, high-contrast shot depicts the silhouette of a young woman sitting by a window. Her form is largely dark against the bright, diffused light streaming in from outside, creating a sense of introspection and solitude. Her head is slightly tilted, and her hand supports her chin, emphasizing her contemplative posture. The window frame is visible, hinting at the outside world without revealing specific details, as the exterior view is a hazy blur of brightness. The lighting creates a dramatic effect, with deep shadows defining her shape against the luminous background. The color palette is stark, primarily composed of deep blacks and whites, with subtle variations of grey. Text overlays appear prominently in white, with the phrase 'Period Poverty' highlighted in a bold blue, reading: 'Period Poverty is the inability to access sanitary supplies because of financial constraints.' The 'the little market' and 'T-Mobile' logos are positioned in the top corners.
0:20talking head sanitation rights
A medium shot captures the same young woman from Scene 1, facing the camera and speaking directly. She is dressed in a black top and wears elaborate drop earrings. Her expression is earnest and focused, conveying a sense of importance and advocacy. The background remains the same bright and airy indoor space, featuring light-colored walls, a visible white staircase on the right, and natural sunlight pouring in from a window on the left. This creates a consistently warm and clear lighting environment. The dominant colors are natural and understated, highlighting the contrast of her dark hair and clothing against the light interior. Text overlays introduce her identity: 'AMANDA KLASING, Co-Director Human Rights Watch Women's Rights Division'. Additional text at the bottom emphasizes the issue: 'The right to sanitation is a right that is out of reach for so many people around the world.' The 'attn:' and 'T-Mobile' logos are again present in the top corners.
0:25woman supermarket aisle walk
An over-the-shoulder medium shot follows a young woman as she walks down a brightly lit supermarket aisle. Her dark hair is neatly pulled back into a ponytail. She is wearing a light-colored, possibly white or cream-colored, long-sleeved sweater. The aisle extends deep into the background, lined with tall, well-stocked shelves filled with various packaged products, which appear slightly out of focus to emphasize the foreground action. The lighting is characteristic of a retail environment, bright and evenly distributed by fluorescent lights. The overall color palette is a mix of clean whites from the shelves and a multitude of colors from the product packaging. A text overlay at the bottom reads: 'There are actual policies put in place'. The 'the little market' and 'T-Mobile' logos are displayed in the top corners.
0:28woman selecting products
A medium shot captures a young woman in a supermarket aisle, now facing the shelves, reaching out to select a product. Her dark hair is tied back, and she is wearing a light pink or cream long-sleeved top. Her hands are in the foreground, meticulously examining packages of menstrual hygiene products, which are clearly visible and stacked on bright white shelves. The products are packaged in various colors, including pink, blue, and white. The lighting is bright and uniform, typical of a retail interior, illuminating the products clearly. The focus is on the woman's action of choosing an item. A text overlay at the bottom reads: 'that tax women buying menstrual hygiene products.' The 'attn:' and 'T-Mobile' logos are present in the top corners.
0:32dispensing shaving cream
An extreme close-up shot focuses intensely on a person's hands. The left hand, adorned with a gold ring on the ring finger, is cupped to receive a generous dollop of white shaving cream being dispensed from a white aerosol can held by the right hand. The hands are fair-skinned. The background is a soft, blurry light-colored surface, possibly a bathroom counter or sink, which contributes to the clean and bright aesthetic of the scene. The lighting is bright and direct, likely overhead, emphasizing the foamy texture of the shaving cream and the action of dispensing it. The color palette is dominated by whites, light creams, and the warm tone of the skin. A text overlay at the bottom reads: 'So, where men might not be taxed'. The 'attn:' and 'T-Mobile' logos are in the top corners.
0:34man shaving
An extreme close-up shot vividly captures a man in the act of shaving his face. His jawline and lower cheek are prominently featured, generously covered in a thick layer of white shaving foam. A fair-skinned hand holding a sleek, black razor is seen meticulously gliding across his skin, removing the foam. The background is a deep, blurred blue color, which creates a strong contrast and makes the white foam and the sharp lines of the razor stand out. The lighting is focused and soft, accentuating the details of the shaving process. The color palette is dominated by the stark white of the foam, the dark blue background, and the subtle tones of his skin. A text overlay at the bottom reads: 'on access to shaving products,'. The 'the little market' and 'T-Mobile' logos are placed in the top corners.
0:37talking head luxury good
A medium shot of the same young woman from Scene 1 is presented, where she directly addresses the camera and speaks. She is dressed in a black top and adorned with intricate drop earrings. Her facial expression remains serious and sincere, reflecting the gravity of the topic. The backdrop is the familiar bright and open indoor space of what appears to be a home, featuring light-colored walls and the white staircase on the right. Natural sunlight continues to stream in from a window on the left, ensuring consistent, warm lighting. The dominant colors are neutral tones from the interior, providing a calm setting against which her dark hair and clothing stand out. A text overlay at the bottom reads: 'menstrual hygiene products were seen as a luxury good.' The 'attn:' and 'T-Mobile' logos are positioned in the top corners.
0:40food distribution volunteers
A medium-wide shot shows a diverse group of individuals, engaged in what appears to be a food or supplies distribution event outdoors. They are all wearing face masks for safety and light blue disposable gloves. In the foreground, hands are actively arranging canned goods and other various supplies on a table covered with a white cloth. In the background, other volunteers are visible, moving around and interacting, suggesting a busy, community-oriented effort. The setting is bright and open, likely a park or community gathering space, with green trees and foliage forming a natural backdrop. The lighting is natural sunlight, creating a clear and vibrant scene. The color palette includes natural greens and browns from the environment, complemented by the diverse clothing colors and the bright labels of the supplies. A text overlay at the bottom reads: 'Only 4% of women are aware of local resources for period supplies,' with the '4%' highlighted in blue. The 'attn:' and 'T-Mobile' logos are in the top corners.
0:45pharmacy shelves
A low-angle, medium shot visually explores a long aisle within a pharmacy, looking upwards. The white shelves are extensively stocked with countless small boxes and bottles of various medications and health products. The orderly arrangement creates a repetitive, almost geometric pattern of colorful packaging against the clean white background. The perspective emphasizes the sheer volume and variety of products available. The lighting is bright and evenly diffused, typical of a well-lit indoor retail space, ensuring every product is clearly visible. The predominant colors are the stark white of the shelves and a vibrant array of pastel and primary colors from the product packaging. A text overlay at the bottom reads: 'and state and federal programs can't be used for menstrual hygiene products.' The 'the little market' and 'T-Mobile' logos are featured in the top corners.
0:50talking head issue awareness
A medium shot frames the same young woman from Scene 1, speaking directly to the camera. She is wearing a black top and intricate drop earrings, maintaining a serious and engaged facial expression. The background is the familiar bright and airy indoor space of a home, complete with light-colored walls, a white staircase on the right, and natural sunlight entering from a window on the left. The consistent warm lighting highlights her features. The dominant color palette consists of neutral background tones, creating a calm contrast with her dark hair and attire. A text overlay at the bottom reads: 'Once we saw this issue, then it really took on a life of its own'. The 'attn:' and 'T-Mobile' logos are positioned in the top corners.
0:54holding hands
A close-up, low-angle shot focuses on the hands and lower torsos of two individuals, intimately holding hands. One person is wearing light blue ripped jeans and a brown belt with a circular buckle, while the other is in darker jeans and a purple long-sleeved top. Their hands, both fair-skinned, are clasped together in the center of the frame, symbolizing connection and solidarity. The camera angle looks slightly upwards, adding a sense of significance to their interaction. The background is bright and softly blurred, suggesting an outdoor or well-lit indoor environment. The color palette features blues, browns, and purple from the clothing, complemented by the warm skin tones. A text overlay at the bottom reads: 'to expose menstruation as a human rights issue.' The 'the little market' and 'T-Mobile' logos are present in the top corners.
0:56protest rally
A medium-wide shot captures a bustling crowd of diverse individuals participating in a protest or rally. Many people are holding up signs, though most are not fully legible. In the central foreground, one prominent sign stands out, vibrantly declaring 'Girls just wanna have FUNDAMENTAL RIGHTS' in yellow, green, pink, and red lettering against a dark background. The scene is set outdoors under a muted, overcast sky, with bare trees partially visible in the blurred background, suggesting cooler weather. The crowd appears dense and engaged, conveying a sense of collective action. The color palette is varied from the individuals' clothing and protest signs, with a generally cool and subdued natural lighting. A text overlay at the bottom reads: 'to expose menstruation as a human rights issue.' The 'the little market' and 'T-Mobile' logos are visible in the top corners.
0:59talking head gender justice
A medium shot features the same young woman from Scene 1, speaking directly to the camera with a serious and engaged expression. She is wearing a black top and her characteristic intricate drop earrings. The background is the familiar bright, airy indoor space of a home, with light-colored walls, a white staircase on the right, and natural sunlight streaming in from a window on the left. The lighting is consistently warm and clear. The dominant colors are neutral tones from the background, providing a calm setting that highlights her dark hair and attire. A text overlay at the bottom reads: 'At the heart of it we're talking about gender justice,' with 'gender justice' highlighted in blue. The 'attn:' and 'T-Mobile' logos are in the top corners.
1:00group of smiling women
A medium shot captures a diverse group of young women, all with joyful and lighthearted expressions, laughing and interacting in an outdoor setting. They appear to be seated on a low wall or bench, facing each other in conversation. One woman has dark braided hair styled high, another has dark curly hair and wears an orange top, and a third has reddish-brown curly hair with a yellow shirt. The background is bright, hazy, and softly out of focus, hinting at an urban or park environment on a sunny day. The lighting is natural and warm, enhancing the cheerful mood. The color palette is vibrant, featuring warm skin tones and the bright colors of their casual clothing (orange, white, black, yellow). A text overlay at the bottom reads: 'gender justice,'. The 'attn:' and 'T-Mobile' logos are in the top corners.
1:01young woman pink hair
A striking close-up shot features a young woman with long, straight, and very vibrant pink hair. She has fair skin and expressive dark eyes, adorned with subtle glitter accents that catch the light, adding a touch of artistic flair. Her facial expression is focused and neutral, as she looks directly into the camera, creating a strong sense of connection with the viewer. She appears to be wearing a dark top, which helps her hair stand out. The background is bright, hazy, and completely out of focus, suggesting an outdoor setting with strong, diffused sunlight, possibly with a lens flare adding to the ethereal quality. The dominant colors are the intense pink of her hair, her fair skin, and the bright, almost ethereal background. A text overlay at the bottom reads: 'we're talking about how to'. The 'attn:' and 'T-Mobile' logos are displayed in the top corners.
1:03two smiling youth
A medium shot presents two young individuals, both with short hair and warm, friendly smiles. The person on the left has a shaved head and light skin, wearing a light blue top, with their arm casually around the other person's shoulder. The person on the right has short dark hair, fair skin, and is wearing a distinctive yellow and black striped shirt. Both are looking directly at the camera with confident and approachable expressions. The background is a bright, slightly blurred urban setting with buildings, indicating an outdoor, public space. The lighting is bright and natural, enhancing the cheerful mood. The color palette is vibrant due to their clothing, warm skin tones, and bright background elements. A text overlay at the bottom reads: 'ensure that menstruation can be managed'. The 'attn:' and 'T-Mobile' logos are in the top corners.
1:05talking head dignified way
A medium shot once again features the same young woman from Scene 1, speaking directly to the camera with a serious yet hopeful expression. She is dressed in a black top and her intricate drop earrings. The background is the bright, airy indoor setting of a home, with light-colored walls, a white staircase on the right, and natural sunlight streaming in from a window on the left. The lighting is consistently warm and clear. The dominant colors are neutral tones from the background, which provide a calm and consistent setting that highlights her dark hair and attire. A text overlay at the bottom reads: 'in a dignified way for all people all the time, anytime they need it.' The 'the little market' and 'T-Mobile' logos are present in the top corners.
1:09call to action text
A static screen displays large, impactful white text against a softly blurred, dark background. The central message is prominent and reads: 'SHARE THIS VIDEO if you think it's time to end Period Poverty.' Below this, in smaller white text, the sources are listed: 'SOURCES' followed by 'Getty'. A thin white horizontal line separates the call to action from the source information. The blurred background appears to be an out-of-focus image of a person, possibly with dark hair, and subtle hints of blue on the far left side, but no distinct features are identifiable. The overall mood is serious and calls for engagement. The color palette is stark white text on a dark, indistinct background, with a hint of blue.
1:13outro logo and text
A static screen presents white text and logos against a softly blurred, light grey background. The text, arranged centrally, first reads 'IN PARTNERSHIP WITH', followed by 'the little market' in an elegant handwritten script font. Below this, it states 'PRESENTED BY', and finally displays the prominent 'T-Mobile' logo in its characteristic dark pink. The blurred background features out-of-focus figures of young women, suggesting a friendly and supportive group, which ties into the theme of community and collaboration. The lighting is soft and diffused, contributing to a clean and inviting aesthetic. The color palette is predominantly light grey and white, accented by the distinctive dark pink of the T-Mobile logo, creating a professional and collaborative closing impression.
