0:00soap cutting machine
A close-up shot focuses on a large, light yellow block of soap with dark flecks, being cut into smaller, rectangular bars by an industrial machine. The machine has a blue metal frame and uses thin wires to slice through the soap. A worker, whose arm is visible wearing a grey sleeve and black glove, guides the soap block into position. Small cut pieces of soap are visible at the base of the machine. The background is a brightly lit industrial space with some white paper or labels visible. The lighting is bright and even, highlighting the textured surface of the soap. The overall color palette is dominated by the light yellow of the soap, the dark flecks, and the blue of the machine, contrasted with the industrial background. A white text overlay reads: 'Why this soap brand was created for men'.
0:02founder talking head
A medium shot frames a man sitting comfortably in a plush orange armchair, speaking directly to the camera. He is in a relaxed pose with his hands clasped in front of him. The background is slightly out of focus but reveals an indoor setting with elements like a green wall, wooden shelves with bottles, and a large neon sign that reads 'Squatch' in a retro font, indicating a brand-specific environment. The lighting is soft and warm, casting a gentle glow on his face. The overall color palette is earthy, with the dominant orange of the chair, brown of his jacket, and green of the wall. A white text overlay at the bottom reads: 'My name is Jack Haldrup'.
0:07founder close up talking
A closer shot of the same man from the previous scene, focusing on his upper torso and face. He is looking slightly to the side, as if reflecting or listening, with a thoughtful expression. The background elements are similar but even more blurred, featuring wooden shelves and a green wall, maintaining the warm and earthy color scheme. The lighting continues to be soft, highlighting his features. His hands are out of frame. A white text overlay at the bottom reads: 'Like most guys,'.
0:09commercial soap bottles
A low-angle medium shot of four generic 'Big Soap' brand bottles lined up on a white surface, with a blurry outdoor background of gravel and dry grass. From left to right, the bottles are: a shiny purple, a matte white, a dark grey, and a clear bottle labeled 'DETERGENT'. The lighting is natural and bright, indicating an outdoor setting. The colors are vibrant on the bottles, contrasting with the muted natural background. The camera slowly pans upwards, slightly revealing the lower torso of a person in the background. White text overlays at the bottom appear sequentially: 'I can find at the nearest grocery aisle.' followed by 'But I didn't realize that most commercial'.
0:13founder talking head 2
A medium shot of the same man from previous talking head scenes, Jack Haldrup, sitting in the orange armchair. He is speaking directly to the camera, gesturing slightly with his hands. The background is a blurred green wall with wooden shelves. The lighting is consistent, warm and soft. A white text overlay at the bottom reads: 'soaps are formulated with cheap'.
0:13pouring purple soap
A close-up shot from an overhead perspective shows vibrant purple and green liquid being poured from a generic white bottle into a clean white bathtub. The two colors mix and swirl as they fall, creating interesting patterns. The lighting is bright and clean, typical of a bathroom setting. The color palette is dominated by the artificial, bright purple and green liquids against the stark white of the tub. No characters are visible, only the action of pouring. White text overlay appears: 'synthetic ingredients'.
0:15founder talking head 3
A medium shot of Jack Haldrup, founder of Dr. Squatch, sitting in an orange armchair, addressing the camera. He maintains a serious and informative expression, using hand gestures to convey his message. The background is a blurred office-like setting with green walls and wooden shelves. The lighting is soft and warm. A white text overlay at the bottom reads: 'like sodium lauryl sulfate,'.
0:16man pouring soap on shoulder
A close-up shot of a man's bare shoulder and face, with a grimacing expression, as bright purple and green liquid (presumably shower gel) is poured from a white bottle onto his skin. The liquid runs down his shoulder, glistening with water. The background is a blurry, light-colored bathroom interior. The lighting is bright, highlighting the wetness and the contrasting colors of the soap and skin. The man's discomfort is clearly visible through his facial expression. A white text overlay at the bottom reads: 'parabens and phthalates.'.
0:17man pouring soap on head
A close-up shot of the same man's head as purple and green liquid is poured directly onto his scalp. His face is scrunched in an expression of intense displeasure, eyes closed and mouth contorted. Droplets of water and liquid cling to his hair and face. The background is a blurry white bathroom setting. Bright lighting accentuates the vivid colors of the liquid and the wetness of his skin. The composition emphasizes his negative reaction to the synthetic product. The text overlay remains 'parabens and phthalates.'.
0:19soap bottle crushed by tire
A low-angle close-up shot shows a generic purple and green shower gel bottle, identical to the one seen earlier, lying on an asphalt surface. Vibrant purple and green liquid is visibly spilling from it. A large car tire, dark grey with white lettering, slowly rolls over the bottle, crushing it. The background is blurred, showing more asphalt and possibly gravel. The lighting is bright and outdoor-like. The scene uses dramatic action to convey the negative perception of commercial soaps. A white text overlay reads: 'Plus they smell cheap and like chemicals.'.
0:20founder talking head 4
A medium shot of Jack Haldrup, founder, seated in the orange armchair. He is speaking directly to the camera, looking earnest and slightly frustrated, but determined. The background is a blurred office-like setting with green walls and wooden shelves. The lighting is soft and warm. A white text overlay at the bottom continues the previous thought: 'So I started doing'.
0:21laptop showing soap making
A medium close-up shot of an open silver laptop, positioned outdoors on a textured wooden surface, possibly a tree stump. The laptop screen displays a video of multiple rectangular molds filled with a brown liquid, likely soap mixture, in a factory setting. A person's hand, partially obscured, is shown typing on the keyboard. The background is a blurry natural forest scene with green trees and dappled sunlight, creating a contrast between the technology and nature. The lighting is bright and natural. White text overlay reads: 'research on alternatives'.
0:24founder talking head 5
A medium shot of Jack Haldrup, founder, in the orange armchair, speaking to the camera. He appears more confident now, with a slight smile as he makes a discovery. The background is the familiar blurred office setting. The lighting is consistent. A white text overlay completes the thought: 'to synthetic soap,'.
0:25soap mixture being stirred
A close-up, slightly low-angle shot shows the inside of a large, cylindrical stainless steel vat where a thick, light grey soap mixture is being vigorously stirred by a metal shaft. White splashes and residue cling to the upper rim and sides of the vat, indicating an active mixing process. The lighting is bright and industrial, reflecting off the metal surfaces. The scene emphasizes the raw, natural process of soap making. White text overlay at the bottom reads: 'and that's when I discovered'.
0:27pouring cold process soap
An overhead shot captures a person, whose arms and hands are visible wearing light blue gloves, pouring a vibrant teal liquid from a white bucket into a white rectangular mold. The mold already contains a viscous, dark brown liquid, and as the teal liquid is poured, it swirls and mixes with the brown, creating an organic, marble-like pattern. The background is a blurry grey floor. The lighting is bright and even, highlighting the liquid textures and colors. A white text overlay at the bottom reads: 'the natural oil based soaps'.
0:28soap block being demolded
A medium close-up shot shows a large, solidified block of light brown soap with dark flecks, being pressed upwards and out of a white mold by a blue industrial machine. Remnants of soap and paper cling to the sides of the block as it emerges. The background is a busy factory floor with other molds and equipment visible, suggesting a large-scale operation. The lighting is bright and utilitarian. White text overlays appear: 'made in the traditional cold process.' followed by 'This stuff was game changing.'.
0:30founder talking head 6
A medium shot of Jack Haldrup, founder, seated in the orange armchair. He is speaking to the camera with an animated and enthusiastic expression, gesturing with his hands. The background is the familiar blurred office setting. The lighting is soft and warm. A white text overlay reads: 'The mission was simple.'.
0:31soap in molds conveyor
A medium shot from a slightly elevated angle shows multiple white rectangular molds, each filled with a light green and yellow swirling soap mixture. The molds are moving from left to right on a conveyor belt in a factory setting. The background is industrial, with shelves and equipment visible. The lighting is bright and even. The colors are muted pastels, highlighting the natural-looking soap. A white text overlay reads: 'I wanted to create a brand'.
0:32hands lathering soap
A close-up shot focuses on a pair of hands vigorously lathering a dark, rectangular bar of soap under running water. The soap produces abundant white, creamy foam that coats the hands. The background is a clean white tiled shower wall with small, decorative brown and black mosaic tiles. The lighting is bright and clean, emphasizing the cleanliness and texture of the lather. The action demonstrates the product's effectiveness. A white text overlay reads: 'that made high quality natural soaps'.
0:34man smelling soap
A close-up, profile shot of a man with dark skin, holding a light yellow bar of soap close to his nose and mouth, deeply inhaling its scent. He has a slight smile and a look of contentment on his face. Water droplets are visible on his skin, suggesting he is in a shower. The background is a blurry, light-colored bathroom with a window. The lighting is soft and natural, emphasizing the man's relaxed and satisfied expression. A white text overlay reads: 'accessible to all guys.'.
0:36woman smelling soap
A close-up, profile shot of a woman with light skin, holding a light yellow bar of soap close to her nose. She has a subtle, pleased smile on her face and her eyes are partially closed, suggesting enjoyment of the scent. Water droplets are visible on her hand. The background is a blurry, light-colored bathroom with a window, similar to the previous shot. The natural lighting highlights her pleasant reaction. A white text overlay reads: 'You'd be surprised'.
0:37man laughing in shower
A close-up shot of a man's head and shoulders in a shower. His head is tilted back, eyes closed, and he is laughing joyfully, mouth wide open. Water streams down his face and body. The background is a blurry white bathroom interior with a window. Bright, natural lighting emphasizes his happiness and the refreshing feel of the water. The scene conveys a sense of invigoration and pleasure. A white text overlay reads: 'how excited people can get about soap'.
0:38man holding soap in shower
A close-up shot of a man with a long, dark beard, holding a brown, rectangular bar of soap in his right hand. He is looking directly at the camera with a friendly smile, and white lather is visible on his forehead. The background is a blurry white tiled shower wall with some brown accent tiles. The lighting is bright and clean, typical of a bathroom. The scene suggests a positive and personal experience with the soap. A white text overlay reads: 'it's really made a difference'.
0:39hands lathering exfoliating soap
A very close-up shot focuses on a pair of hands, which appear wet and soapy, vigorously lathering a brown, rectangular bar of soap. The soap bar clearly shows a rough, exfoliating texture with visible particles. White, foamy bubbles are abundant around the soap and hands. The background is a blurry shower wall with small, hexagonal mosaic tiles in varying shades of grey. The lighting is bright, highlighting the texture and lather. The action demonstrates the soap's exfoliating properties. A white text overlay reads: 'for so many people.'.
0:41founder talking head 7
A medium shot of Jack Haldrup, founder, seated in the orange armchair. He speaks to the camera with a positive and confident expression, his hands clasped. The background is the familiar blurred office setting. The lighting is soft and warm. A white text overlay reads: 'The scents are also super unique'.
0:42dr squatch bay rum soap
A close-up shot focuses on a small, rectangular cardboard box of Dr. Squatch 'Bay Rum' men's natural soap, positioned next to a clear glass filled with an amber-colored liquid, likely whiskey or rum. The soap box features the Dr. Squatch Bigfoot logo and
0:43dr squatch birchwood breeze soap
A close-up, top-down shot shows a Dr. Squatch 'Birchwood Breeze' men's natural soap box placed inside a light brown wicker basket. The box is made of cardboard and features the brand's Bigfoot logo, along with text indicating it's a 'Men's Natural Soap Birch Bark & Pumice Medium Grit 5 oz Bar'. The lighting is bright and even, highlighting the natural textures of the basket and the box. The color palette is earthy and warm, matching the natural branding of the soap. A white text overlay reads: 'like Bay Rum'.
0:44dr squatch fresh falls soap
A close-up shot from a slightly high angle shows a Dr. Squatch 'Fresh Falls' men's natural soap box resting on a rustic wooden surface. The cardboard box features the iconic Bigfoot logo and details like 'Alaskan Glacier Mineral Clay Zero Grit 5 oz Bar'. The wooden background is rich in texture and warm in tone. The lighting is soft and even, highlighting the product packaging. A white text overlay reads: 'Birchwood Breeze'.
0:46founder talking head 8
A medium shot of Jack Haldrup, founder, seated in the orange armchair. He is speaking to the camera with a friendly smile, his hands clasped. The background is the familiar blurred office setting. The lighting is soft and warm. A white text overlay reads: 'and Fresh Falls.'.
0:47man holding soap box
A medium shot shows a man in a dark green t-shirt with a 'Squatch Nation' graphic, standing in an indoor setting. He holds a Dr. Squatch soap box in his left hand and gestures with his right. The background features wooden shelves filled with various Dr. Squatch products, including soaps and bottles, against a dark green wall. The lighting is bright and even, creating a professional, retail-like atmosphere. The colors are predominantly green and earthy tones. A white text overlay reads: 'A lot of men really love'.
0:49man sniffing exfoliating soap
A close-up shot focuses on the man from the previous scene, now holding a rectangular, brown, textured bar of soap up to his nose and eyes, deeply inhaling the scent. His eyes are slightly closed, and he has a pleased, contemplative expression. The background is blurred but shows the wooden shelves with Dr. Squatch products. The lighting is soft and even, highlighting his face and the soap. The scene conveys the appealing natural scent of the product. A white text overlay reads: 'the scratchiness'.
0:51man holding exfoliating soap
A close-up shot of the man's hands holding a rectangular, brown bar of soap, rotating it slightly to showcase its coarse, exfoliating texture. The soap appears to have visible particles embedded within it. The man's hands are clean and well-groomed, with a silver watch visible on his left wrist. The background is a blurred dark green wall. The lighting is bright and focused on the soap. A white text overlay reads: 'of our exfoliating bars, like Pine Tar'.
0:53man holding cold brew soap box
A medium shot of the man in the green t-shirt, now holding a Dr. Squatch 'Cold Brew Cleanse' soap box. He is gesturing with the box, presenting it to the camera with a confident smile. On the wooden table in the foreground, other Dr. Squatch products, including cylindrical containers (likely deodorants) and other soap boxes, are visible. The background consists of the product shelves against a green wall. The lighting is bright and inviting. A white text overlay reads: 'and Wood Barrel Bourbon'.
0:54man examining cold brew soap
A close-up shot of the man's hands examining a brown, rectangular bar of soap, turning it over to observe its texture and details. The soap appears to have fine dark specks. The man's expression is focused and appreciative. The background is blurred, showing the green wall. The lighting is bright and direct. A white text overlay reads: 'Here we got the cold brew cleanse.'.
0:55cold brew soap with coffee beans
An overhead shot of a single Dr. Squatch 'Cold Brew Cleanse' soap bar, still in its light brown packaging, nestled in a dark wooden bowl. The bowl is filled with dark roasted coffee beans, and more beans are actively falling onto the soap bar and into the bowl, creating a dynamic visual. The lighting is soft and warm, highlighting the rich textures and colors of the coffee and wood. This scene creatively illustrates the soap's scent and ingredients. A white text overlay reads: 'One of my personal favorites.'.
0:56man showing cold brew soap
A medium close-up shot of the man in the green t-shirt, holding the brown, speckled bar of soap in both hands, presenting it to the camera with an open, explaining gesture. He is looking at the soap with a slight smile. The background is blurred, showing the product shelves. The lighting is bright and focused. A white text overlay reads: 'You can see the little coffee'.
0:57man sniffing cold brew soap
A close-up shot of the man in the green t-shirt, bringing the brown, speckled bar of soap to his nose and inhaling deeply. His eyes are closed, and he has a satisfied, appreciative expression. The background is blurred, showing the green wall. The lighting is soft and focused. A white text overlay reads: 'grains in there.'.
0:58founder talking head 9
A medium shot of Jack Haldrup, founder, seated in the orange armchair. He is speaking directly to the camera with a calm, thoughtful, and hopeful expression, occasionally gesturing with his hands. The background is the familiar blurred office setting with the 'Squatch' neon sign. The lighting is soft and warm. White text overlays appear sequentially: 'As I look to the future', 'of Dr. Squatch's impact, an area that I'm personally excited', 'about is our giveback programs.', 'I really hope', 'Dr. Squatch can be a force for change'.
1:43factory workers with soap blocks
A wide shot of a brightly lit factory floor. In the foreground, large stacks of rectangular, light green soap blocks are arranged on beige trays along a conveyor belt. In the background, several workers in hairnets and masks are visible, some standing at tables, others moving around. The ceiling features exposed piping and fluorescent lighting. The overall color palette is industrial, with cool grey and white tones, contrasted by the green soap blocks. The scene conveys a sense of busy, organized production. A white text overlay reads: 'We've worked with nonprofits to donate'.
1:45boxes of soap scraps
A medium shot inside a factory shows several large cardboard boxes, partially filled with irregular pieces and scraps of soap in various light colors (yellow, green, white). Some of the soap appears to be broken or excess from the manufacturing process. In the background, white bagged materials are stacked, and other cardboard boxes with the 'EZ-SET' label are visible. The lighting is bright and industrial. The scene suggests a process of sorting or preparing soap for donation or recycling. A white text overlay reads: 'hundreds of thousands'.
1:48boxes of soap blocks
A medium shot of more large cardboard boxes, now filled with neatly arranged, small, rectangular blocks of soap in light yellow and light green colors. The boxes are on the factory floor, with white bagged materials stacked in the background. The scene continues to portray a large-scale operation, likely for packaging or distribution. The lighting is bright and even. A white text overlay reads: 'bars and soap to people in'.
1:49boxes of soap blocks 2
A medium shot of more large cardboard boxes on a factory floor, this time filled with light green soap blocks, some appearing slightly irregular or broken. The camera pans across the boxes, showing the volume of product. White bagged materials are visible in the distant background. The lighting is bright and industrial. A white text overlay reads: 'need around the globe.'.
1:51founder talking head 10
A medium shot of Jack Haldrup, founder, seated in the orange armchair. He is speaking directly to the camera with a serious and determined expression, his hands clasped. The background is the familiar blurred office setting. The lighting is soft and warm. A white text overlay reads: 'I really hope'.
1:52soap packaging machine
A close-up shot of an industrial machine with numerous gears and moving metal components, actively processing small rectangular items, presumably soap bars. There's a yellow blur in the foreground, suggesting rapid movement or a conveyor. The metallic surfaces reflect the bright industrial lighting. The scene emphasizes automation and efficiency in the production process. A white text overlay reads: 'in improving the health of people'.
1:54hands packaging soap
A close-up, high-angle shot shows a pair of hands wearing light blue gloves, rapidly and efficiently arranging small, rectangular cardboard soap boxes into neat rows. The boxes are light brown with black text and barcodes, stacked on a white surface. The background is blurred, suggesting more factory activity. The lighting is bright and clear, highlighting the precision of the task. A white text overlay reads: 'no matter where they are.'.
1:55factory worker thumbs up
A medium shot of a man in a white apron, blue hairnet, and blue gloves, standing in a brightly lit factory setting. He is smiling broadly and giving a thumbs-up or 'shaka' hand gesture towards the camera. Behind him, other workers in hairnets are visible in the background, working at tables with stacks of soap blocks. The scene conveys a positive and friendly work environment. The lighting is bright and even. A white text overlay reads: 'Building Dr. Squatch has been'.
1:57founder talking head 11
A medium shot of Jack Haldrup, founder, seated in the orange armchair. He is speaking directly to the camera with a reflective and sincere expression, his hands clasped. The background is the familiar blurred office setting. The lighting is soft and warm. A white text overlay reads: 'one of the greatest journeys of my life.'.
1:58dr squatch delivery box
A medium close-up shot of a dark green Dr. Squatch brand delivery box, featuring the Bigfoot logo and 'DR. SQUATCH SOAP CO.' text, resting on a textured black doormat with a waffle pattern. The background is a blurry light-colored entryway or porch. The lighting is bright and natural. The scene implies product delivery and readiness for use. A white text overlay reads: 'Go to DrSquatch.com'.
1:59dr squatch logo on box
A tight close-up shot on the Dr. Squatch logo printed on the green delivery box. The logo depicts a cartoon Bigfoot with a pipe, surrounded by mountains and trees, enclosed in an oval with the brand name 'Dr. Squatch' below it. The box text 'NATURAL SOAP' is also visible. The background is the blurred green box. The lighting is bright and even. A white text overlay reads: 'and check them'.
2:00variety of dr squatch soaps
A close-up shot shows several Dr. Squatch soap boxes, arranged in rows, including 'Pine Tar' (green label) and 'Wood Barrel Bourbon' (red label). The boxes feature the brand's Bigfoot logo. The camera slightly pans across the boxes, highlighting the variety of products. The background is dark and out of focus, making the product packaging stand out. The lighting is bright and clean. A white text overlay reads: 'out for yourself.'.
2:01pine tar ad
An animated graphic displays a Dr. Squatch 'Pine Tar' men's natural soap box and a black bar of soap, resting on a solid green foreground. The background is a lush, vibrant green forest with tall trees and a winding river or stream. The soap box features the Bigfoot logo and product details. A white arrow points downwards to the white text overlay: 'CHOOSE YOUR SMELL'. The scene is brightly lit, creating a fresh, natural aesthetic that aligns with the brand's image.
2:03bay rum ad
An animated graphic displays a Dr. Squatch 'Bay Rum' men's natural soap box and a smooth, light beige bar of soap, resting on a solid dark red foreground. The background is a picturesque tropical beach scene with white sand, palm trees, and turquoise ocean under a bright blue sky. The soap box features the Bigfoot logo and product details. A white arrow points downwards to the white text overlay: 'CHOOSE YOUR SMELL'. The scene is brightly lit, creating a relaxed, exotic aesthetic.
2:06deep sea goats milk ad
An animated graphic displays a Dr. Squatch 'Deep Sea Goat's Milk' men's natural soap box and a smooth, light beige bar of soap, resting on a solid dark blue foreground. The background is a serene ocean scene at sunset, with blue and pink hues in the sky reflecting on the water. The soap box features the Bigfoot logo and product details. A white arrow points downwards to the white text overlay: 'CHOOSE YOUR SMELL'. The scene is softly lit, creating a calming, oceanic aesthetic.
2:08gold moss ad
An animated graphic displays a Dr. Squatch 'Gold Moss' men's natural soap box and a textured, reddish-brown bar of soap, resting on a solid gold-yellow foreground. The background is a rugged, rocky landscape with various shades of brown and green, suggesting a mossy environment. The soap box features the Bigfoot logo and product details. A white arrow points downwards to the white text overlay: 'CHOOSE YOUR SMELL'. The scene is brightly lit, evoking an adventurous, earthy aesthetic.
2:10dr squatch slogan
An animated graphic on a plain white background features the Dr. Squatch logo prominently in the center. The logo depicts a cartoon Bigfoot with a pipe, surrounded by mountains, trees, and bubbles, enclosed in an oval with the brand name 'Dr. Squatch' below it in a green, stylized font. Below the logo, bold brown text reads: 'FEEL LIKE A MAN SMELL LIKE A CHAMPION'. The lighting is bright and clean, emphasizing the logo and text. The overall color palette is simple, using browns, greens, and white, consistent with the brand's natural and masculine theme.
