0:00intro text with feather The scene opens with a clean, minimalist off-white background, suggesting a studio setting with soft, even lighting. A single, dark emerald green feather is visible in the upper right quadrant of the frame, arcing gracefully towards the top center. The feather's texture and delicate barbules are clearly defined, catching subtle highlights. Below the feather, centrally aligned, two lines of text appear in a refined, dark green serif font. The first line, smaller and in uppercase, reads 'INTRODUCING'. The second, larger line states 'GrandPrø Tennis 2.0'. The overall color palette is muted and sophisticated, with the deep green of the feather and text providing the only splashes of color against the neutral background. The camera is static.
0:01product reveal with feather The scene transitions to showcase a pristine white Cole Haan GrandPrø Tennis 2.0 shoe, subtly rotating against the same clean, off-white background. The shoe is presented in a medium shot, floating gracefully with its side facing the viewer, slightly elevated from the bottom of the frame. The shoe features a smooth white leather upper, white laces, and a distinctive emerald green heel tab with a subtle gold Cole Haan logo. A light brown gum sole is visible along the bottom. The feather from the previous shot is initially tucked into the laces near the shoe's midfoot, emphasizing its lightness. As the shoe gently rotates, the feather slowly detaches and drifts downwards and out of frame, reinforcing the 'lightness' concept. The text 'INTRODUCING GrandPrø Tennis 2.0' remains visible, consistent with the previous scene. Soft, diffused lighting illuminates the shoe, creating subtle shadows that define its contours. The camera slowly pans around the floating shoe.
0:02heel and sole close up The scene focuses on an extreme close-up of the heel and sole of the white Cole Haan GrandPrø Tennis 2.0 shoe. The camera initially shows the textured brown gum sole from a low angle, then smoothly pivots and zooms in to reveal the white midsole and the emerald green heel tab. The 'COLE HAAN' branding is embossed in white on the midsole. The green heel tab prominently features a metallic gold 'C' logo, indicating the brand. The lighting is soft and even, highlighting the textures of the sole, the smooth leather-like material of the midsole, and the subtle sheen of the gold logo. The background remains a soft, blurred off-white, keeping focus entirely on the product detail. As the shot unfolds, the text 'Ultralight comfort.' appears in a dark green serif font, positioned over the shoe, reinforcing a key feature. The camera performs a smooth upward tilt and subtle zoom, emphasizing the specific details.
0:04tongue and laces close up This scene offers another extreme close-up, this time focusing on the tongue and lacing system of the white Cole Haan GrandPrø Tennis 2.0 shoe. The camera maintains a slightly elevated, downward angle, highlighting the intricate details of the white woven laces and the smooth white material of the tongue. The tongue features a gold-colored embossed '10' logo, possibly commemorating an anniversary or special edition, above which the text 'COLE HAAN NEW YORK' is subtly visible. The background is a soft, blurred off-white, ensuring maximum focus on the shoe's textures and branding. Gentle, diffused lighting accentuates the dimensionality of the laces and the subtle gleam of the gold logo. The camera executes a very subtle zoom-in, drawing the viewer deeper into the details. The text 'Feels almost weightless.' appears in a dark green serif font, positioned over the upper part of the shoe, emphasizing a key benefit.
0:06featherfeel logo reveal The camera executes a dynamic, rapid movement, shifting from a blurred focus to a sharp close-up on the mid-section of the white Cole Haan GrandPrø Tennis 2.0 shoe's side. The white upper and a portion of the white sole are in sharp focus, with the background remaining a clean, softly blurred off-white. The text 'COLE HAAN' is faintly embossed in gold on the upper near the lacing area. The primary focus is the sudden appearance of a graphic overlay: a stylized logo composed of four wavy, dark green horizontal lines, positioned centrally over the shoe. Below this graphic, two lines of text appear in the same dark green serif font. The first line reads 'FEATHERFEEL' in larger, uppercase letters, and the second line, smaller, reads 'CUSHIONING PLATFORM'. The lighting remains soft and even, highlighting the shoe's clean lines and the crispness of the overlaid graphics. This scene is designed to introduce a specific technology or feature.
0:08shoe spinning product shot The scene features the white Cole Haan GrandPrø Tennis 2.0 shoe floating and elegantly spinning in mid-air against a plain, light grey background. The shoe is presented in a full side-profile medium shot, allowing a complete view of its streamlined design. It has a smooth white leather upper, white laces, and a contrasting dark emerald green heel tab. The subtle gold Cole Haan branding is visible on the side and heel tab during its rotation. The light brown gum sole is also prominently displayed as the shoe completes its smooth, 360-degree rotation. The lighting is bright and even, casting minimal, soft shadows, enhancing the shoe's clean aesthetic and giving it a weightless appearance. The camera is static while the product rotates.
0:10shoe landing with feather Against a clean, bright white background, the white Cole Haan GrandPrø Tennis 2.0 shoe appears to float downwards and gently settles onto an invisible surface. Simultaneously, a dark emerald green feather drifts down from the upper right, mimicking the shoe's gentle descent and landing softly near its toe. The shoe is positioned in a medium shot, angled slightly towards the viewer, showcasing its side profile. The white upper, green heel tab, and brown sole are clearly visible. The soft, even lighting emphasizes the pristine white of the shoe and the delicate texture of the feather. The camera tracks the downward movement of both objects, creating a sense of effortless lightness and grace.
0:11final product shot with tagline The scene presents the white Cole Haan GrandPrø Tennis 2.0 shoe in a static medium shot, resting on a clean, light grey surface. The shoe is angled slightly, showing its side profile, complete with white leather upper, white laces, emerald green heel tab, and light brown gum sole. The gold Cole Haan branding is visible on the side. A dark emerald green feather lies horizontally on the surface, positioned just in front of the shoe, extending towards the left of the frame. Above the shoe, two lines of text are displayed in a dark green serif font: 'COLE HAAN' in large, bold uppercase, followed by 'Comfortable' in a slightly smaller, mixed-case font. Below the shoe, near the bottom of the frame, another tagline reads 'FEEL WHAT'S POSSIBLE™' in similar dark green text. The lighting is soft and even, creating a polished, aspirational feel. This serves as the final, branded call to action or summary shot.
