0:00oakley custom logo reveal
The scene begins with a clean, minimalist white background. From the left, the distinctive black 'O' logo of Oakley appears with a rapid animation, resembling a swift pen stroke. Simultaneously, an abstract, sleek black graphic, reminiscent of stylized eyewear, draws itself into existence beside the 'O'. To the right of these shapes, the word 'CUSTOM' materializes in a bold, futuristic sans-serif black font. All elements combine seamlessly to form the 'OAKLEY CUSTOM' logo, centered horizontally and slightly below the vertical midline of the frame. The animation is quick and precise, highlighting the brand's identity. The stark contrast of black graphics against the pristine white background creates a modern and impactful visual. The lighting is uniformly bright and even, casting no shadows, emphasizing the clean lines of the typography and emblem. The overall mood is sharp and sophisticated.
0:01sunglasses brief appear
The scene features a pair of grey Oakley Lateralis sunglasses, emerging on a pure white background. The sunglasses are oriented diagonally, positioned slightly upwards and to the right, showcasing their sleek profile. Initially, the components (frame, lenses, and arms) appear disassembled, then rapidly and seamlessly click into place, illustrating a quick assembly. The frame is a matte grey finish, and the lenses are dark, providing a subtle reflection. The lighting is uniform and bright, illuminating the product without harsh shadows, giving it a polished, studio-shot appearance. The shot is a medium close-up, allowing viewers to appreciate the design and texture of the eyewear. The background remains an unblemished white, ensuring full focus on the product.
0:02collage intro
The scene transitions rapidly and dynamically into a complex digital collage. Initially, a dark, cosmic grid pattern, resembling a star-filled nebula or deep space, serves as the background. Various rectangular and irregularly torn-edge image fragments are quickly thrown onto the screen, appearing to animate and settle into position. These fragments include a vivid, torn-edge photograph of rugged, reddish-brown rock formations and a desert-like landscape, giving an impression of an alien planet. Another fragment shows a stylized, blueprint-like drawing of a complex mechanical object, possibly a futuristic vehicle part, within a faux digital window frame labeled 'OAKLEY_VAULT.jpeg'. The rapid, almost chaotic motion of these elements creates a sense of dynamic energy and introduces the theme of advanced design and exploration. The overall aesthetic is digital, futuristic, and industrial, with a blend of natural ruggedness and technical precision. The lighting is simulated digital, giving depth to the layered elements. The color palette is dark, with hints of red-brown, grey, and the subtle blues and purples of the cosmic background.
0:03customization collage
This scene presents a bustling, dynamic digital collage, superimposed over a dark, grid-patterned background that resembles a starry galaxy. The primary focal point is a pair of Oakley Lateralis sunglasses, centrally placed on a dark rectangular overlay. Surrounding the sunglasses are various layered visual elements: a torn-edge photo of a reddish-brown Martian-like landscape, a 'OAKLEY_VAULT.jpeg' window displaying a mechanical blueprint, a dark image of a silhouetted figure under a glowing circle in a desolate landscape, and a distorted, reflective image labeled 'Lens' with rainbow refractions. Below the main sunglasses, smaller graphic representations of a 'Frame', 'Icon', and 'Lens' are also visible. Throughout the scene, the central Oakley Lateralis sunglasses undergo rapid customization, changing frame colors from matte grey to vibrant lime green, then to dark blue, and finally to a light purple. The lenses also change to match or complement the frame, showcasing reflective blue for the blue frame. As the colors shift, small, animated graphic elements resembling botanical leaves or vines, colored to match the current sunglasses frame (green, blue, purple), appear and disappear around the collage, adding a dynamic, interactive feel. Text like 'BE INSPIRED' briefly appears on the sunglasses lenses. The lighting is digital and graphic, with elements appearing flat but with subtle highlights. The overall color palette is diverse, transitioning between the dark cosmic background and the vibrant product colors.
0:10final product text
The scene simplifies to a focused presentation of a single pair of Oakley Lateralis sunglasses, featuring a purple frame and dark lenses. They are centered horizontally against the same dark blue-grey grid background that resembles a starry night sky, creating a futuristic and clean aesthetic. Below the sunglasses, the word 'CUSTOM' appears in a bold, metallic-silver, futuristic sans-serif font. Directly beneath 'CUSTOM', the model name 'Lateralis' is displayed in a similar metallic-silver font, but with a slightly wider, more expansive letter spacing, giving it a commanding presence. Subtle digital reflections shimmer across the metallic text and the surfaces of the sunglasses, indicating a polished digital render. The overall color palette is dominated by the cool tones of purple, dark blue, and silver, contributing to a sleek, high-tech, and aspirational mood. The composition is clean and balanced, drawing attention to both the product and its customized nature.
0:11tagline reveal
The scene reverts to a clean, minimalist white background. In the center of the frame, a black text tagline is dynamically revealed. First, the words 'WE HOPE YOU' appear in a bold, modern, sans-serif black font. Immediately following, a crumpled, textured paper-like graphic animates rapidly, unfolding and smoothing out between 'YOU' and 'PERSONALLY'. As it unfolds, the words 'TAKE IT' are revealed, also in the same bold black font. Finally, the word 'PERSONALLY' appears to the right of 'TAKE IT', completing the full phrase 'WE HOPE YOU TAKE IT PERSONALLY'. The 'PERSONALLY' part is subtly different, perhaps slightly thinner or more elongated, adding a stylistic nuance. The animation of the text and paper graphic is quick and engaging, creating a dramatic reveal for the message. The lighting remains bright and even, maintaining a crisp and high-contrast presentation. The overall mood is direct and impactful.
